Scrivener Oil Company, Inc.

What Scrivener Oil Company, Inc. does

Scrivener Oil Company, Inc. is a privately held, family-owned fuel and convenience retailer founded in 1984 by Richard Scrivener in southwest Missouri. The company operates SIGNAL Food Stores, a chain of 13 company-owned convenience store and fueling locations across southwest Missouri communities including Ava, Springfield, Mansfield, Ozark, Nixa, Mountain View, Buffalo, Camdenton, Seymour, and Battlefield. Revenue is generated through three primary streams: (1) retail fuel sales spanning 100% ethanol-free premium gasoline, 100% pure diesel, E-85, and E-15 biofuel blends; (2) in-store convenience merchandise and prepared food such as sandwiches, pizza, premium coffee, and beverages; and (3) the SIGNAL Fleet Cards B2B program serving commercial fleet operators in southern Missouri with driver/vehicle identification, odometer tracking, purchase controls, and consolidated invoicing.

The product architecture is a single-brand retail core (SIGNAL Food Stores) augmented by three integrated digital modules. SIGNAL GO Rewards is a free loyalty program earning 10 points per $1 in-store and 5 points per gallon of fuel, with points converting to "Signal Cash" redeemable on fuel or eligible merchandise. SIGNAL GO Pay layers ACH-debit payment functionality on top of rewards, processed through technology partner ZipLine Payment Solutions, enabling at-pump fuel discounts linked to enrolled checking accounts. SIGNAL Fleet Cards extend the platform into B2B fleet management. Customer segments are individual consumers (primary) and commercial fleet operators (secondary), all served within a single domestic regional market. Pricing is transactional at the pump and at the register; the loyalty program operates on a freemium model with no fees.

Name

Scrivener Oil Company, Inc.

Legal name

Scrivener Oil Company, Inc.

Website

https://signalgo.com

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Ozark

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of petroleum products including premium ethanol-free gasoline, pure diesel, E-85, and E-15 biofuels at 13 convenience store locations.
2. Convenience Store Merchandise: In-store sales of food, beverages, coffee, and other convenience items. The company also offers prepared food service including sandwiches and pizza.
3. SIGNAL GO Rewards Program: Loyalty program that earns customers points on fuel and merchandise purchases. Points convert to 'Signal Cash' for redemption on fuel or eligible merchandise. No direct revenue generation from the program itself.
4. Fleet Card Services: Fleet fuel cards offered to businesses with features including personalized reporting, invoicing, purchase controls, and fraud protection. Generates revenue through transaction processing and potential fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Scrivener Oil Company, Inc. operates a chain of 13 SIGNAL Food Stores across southwest Missouri, selling gasoline (including 100% ethanol-free premium), 100% pure diesel, E-85, E-15 biofuels, prepared food, beverages, premium coffee, and convenience merchandise. The retail operations are supplemented by the SIGNAL GO Rewards loyalty program, SIGNAL GO Pay mobile ACH payment feature, and SIGNAL Fleet Cards for commercial fleet customers.

Product overview

Scrivener Oil Company operates SIGNAL Food Stores as a single-brand convenience store chain with a platform-plus-modules product architecture. The core offering is the SIGNAL Food Stores retail network providing fuel and convenience items. This is augmented by three integrated modules: SIGNAL GO Rewards (loyalty program), SIGNAL GO Pay (payment feature), and SIGNAL Fleet Cards (business fuel card program). Fuel products include proprietary branded offerings of Ethanol-Free Premium, 100% Pure Diesel, E-85 Flex Fuel, and E-15, all sold through the store network.

Differentiator

Problem solved

Functional benefit

Brands

• Signal Go Rewards: Loyalty rewards program for SIGNAL Food Stores branded convenience stores where members earn points for fuel purchases and in-store purchases.
• Signal Go Pay

Products and services

• SIGNAL Food Stores Chain of 13 company-owned convenience store and fueling locations in southwest Missouri offering gasoline, diesel, E-85, E-15 biofuels, premium coffee, prepared food, beverages, and convenience merchandise to local consumers.
• SIGNAL GO Rewards Free loyalty rewards program where members earn 5 points per gallon of fuel and 10 points per dollar spent on qualifying in-store merchandise; points convert nightly to 'Signal Cash' redeemable on fuel or eligible merchandise.
• SIGNAL GO Pay ACH debit payment upgrade linked to SIGNAL GO Rewards that provides instant fuel discounts at the pump and in-store; no enrollment fees, annual fees, or finance charges, powered by ZipLine payment processing.
• SIGNAL Fleet Cards Business fleet fuel card program for commercial fleet operators providing fuel purchasing at SIGNAL locations with personalized reporting, invoicing, 24/7 card activation/deactivation, purchase restrictions and spending limits, driver and vehicle identification tracking, odometer capture, and monthly ACH billing.
• Ethanol-Free Premium Gasoline 100% ethanol-free gasoline sold at all SIGNAL locations, marketed as providing better fuel efficiency, improved engine performance, reduced water absorption, and longer storage life versus ethanol-blended fuels.
• 100% Pure Diesel 100% pure diesel (not biodiesel) sold at SIGNAL locations, marketed as delivering 3-5% more energy per unit volume, increased engine power and torque, and no biodiesel-related engine deposits or material deterioration.

Quantifiable outcome

• 3-5% fuel efficiency improvement with 100% pure diesel over biodiesel

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• National Association of Convenience Stores (NACS)minorOthersProfessional trade association membership providing industry resources, best practices, and advocacy for convenience store and fuel retail operators.
• Missouri Petroleum Marketers and Convenience Store Association (MPCA)minorOthersState-level trade association membership for petroleum marketers and convenience store operators in Missouri.
• Springfield Chamber of CommerceminorOthersLocal chamber membership for the Springfield market area.
• Local Chamber OrganizationsminorOthersMembership in various local chambers including Ava, Buffalo, Camdenton, Mansfield, Mountain View, Ozark, and Nixa Chambers of Commerce.
• ZipLine Payment SolutionscoreTechnology or IntegrationTechnology partner for SIGNAL GO PAY ACH debit payment functionality. ZipLine provides the payment infrastructure enabling mobile and card-based payments at fuel pumps and in-store, including bank account verification through micro-deposits.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kwik Trip: Family-owned convenience and fuel chain concentrated in the Upper Midwest with strong own-brand food and loyalty programs. Same family/private operating ethos and integrated c-store-plus-fuel model as Scrivener Oil.
• 7-Eleven: Largest convenience retailer globally, with fuel and integrated rewards/payments programs (7Rewards, 7-Eleven Speedy Rewards). Sets the competitive baseline for combined fuel-plus-c-store retail and loyalty depth.
• QuikTrip: Large private convenience-store and fuel retailer in the South and Midwest. Operates with very similar private, family-owned DNA and an integrated loyalty/rewards platform analogous to SIGNAL GO Rewards.
• Murphy USA: High-volume, low-cost fuel-led retailer with kiosk convenience offerings. Comparable in that fuel and small-format convenience retail are the core business, but operates at vastly larger scale across 25+ states.
• RaceTrac: Family-owned convenience and fuel chain across the Southeast and Midwest. Direct same-category competitor with a comparable c-store-plus-fuel footprint and brand-led differentiation strategy.
• GPM Investments (ARKO Corp): Multi-brand c-store and fuel retail consolidator operating several banners across the U.S. Represents the type of strategic acquirer and direct c-store-plus-fuel operator most analogous at a portfolio level.
• Casey's General Stores: Large multi-state operator of c-stores with fuel across the Midwest, including Missouri. Closest large-scale analog to SIGNAL's convenience-plus-fuel model, although Casey's operates 2,500+ locations versus SIGNAL's 13.

Direct peers

• Yesway: Regional multi-brand c-store and fuel chain built through acquisitions of independent operators. Operates in smaller markets closely comparable to SIGNAL's small-town Missouri footprint.
• Maverik: Regional convenience-store and fuel chain focused on smaller markets across the Mountain West and Midwest. Directly comparable in that it pursues growth through newly built and acquired sites in secondary markets similar to Missouri small towns.
• Refuel Operating Company: Acquirer and operator of c-store and unattended fueling sites in the Southeast. Closely comparable in scale, growth-by-acquisition strategy, and rural/small-market focus to a regional chain like Scrivener Oil.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/signalfoodstores
• Instagraminstagram.com/signalfoodstores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrivener Oil Company, Inc.