Slick City Action Park

What Slick City Action Park does

Slick City Action Park, founded in 2021 and headquartered in Chesterfield, Missouri, operates and franchises indoor family entertainment centers built around proprietary dry-slide technology developed in conjunction with affiliate Slick Slide. The company positions itself as the world's first indoor slide park and holds 64 patents (granted or pending) globally covering slide surface technology, modular tower architecture, and attraction mechanics. Core attractions include 20+ named slide types (Mega Launch, Rush, Dragon, Twister, Hyperloop, Riptide, Corkscrew, and others), air-cushioned courts for basketball, dodgeball, and parkour, junior play zones, mini motors, laser tag, ziplines, swing/trapeze, and arcade gaming. The franchisor has signed 116 franchise territories across 33+ U.S. states and the UK, with 42 parks open, 43 in construction, and 2.1 million square feet of real estate leased as of the 2026 FDD.

The business model is franchise-led and asset-light at the corporate level. Franchisees pay a $75,000 initial fee and invest $1.49M–$4.70M per 20,000–40,000 sq ft park, with $750K liquid capital and $3M net worth required for single-unit operators and $1.5M liquid / $5M net worth for multi-unit operators. The franchisor derives revenue from initial fees, ongoing royalties, and affiliate cross-revenue from Slick Slide attraction supply. Consumer revenue at the park level combines time-based admission tickets (90-minute at $26.99–$29.99, 120-minute at $30.99–$35.99), mandatory CitySocks ($3.99–$4.99), tiered birthday party packages ($25.99–$44.99 per person), group event bookings, monthly memberships ($21.99–$25.99), concessions, and arcade/merchandise transactions. The 2024 average unit volume was $4.96M (rising from $4.19M in 2023) with EBITDA exceeding 41% and median profit margin of 35.2% per the 2026 FDD, while 2025 revenue included more than 27% from adults 18+, an unusual mix for the family entertainment center segment.

Distribution extends through the slickcity.com consumer website and dedicated slickcityfranchise.com franchise sales site, supported by local Google Business Profiles, an agency-style field sales process (16–24 months from inquiry to grand opening), and earned media in People Magazine, Associated Press, Travel + Leisure, CBS News, and Franchise Times. Industry memberships include IAAPA, IFA, ASTM International, IATP, and FranData verification, plus SBA Franchise Directory listing for franchisee financing access. The company has signaled continued geographic expansion (Nottingham UK flagship opened March 2026 with Activeon), new state entries (Massachusetts/New England, Michigan, New Jersey), a 500-location aspirational goal, and ongoing attraction refresh supported by the modular tower platform.

Name

Slick City Action Park

Legal name

Slick City Franchise Group LLC

Website

https://slickcity.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Slick City Action Park operates and franchises indoor family entertainment centers built on proprietary dry-slide technology, serving families with children through ticketed admission, birthday parties, memberships, and group events across 40+ parks in 33+ U.S. states and the UK.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Indoor slide parks
• Family entertainment centers
• Dry slide attractions
• Franchise amusement parks
• Action park venues

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices53 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Time-Based Admission Tickets: Guests purchase time-based entry tickets (90 min, 120 min) for access to all attractions. This is the primary revenue driver for day-to-day park operations.
2. Food & Beverage / Concessions: On-site cafes sell pizza, pretzels, drinks, and snacks. Referenced across reviews as a revenue contributor.
3. Arcade / Gaming: Arcade area with games and claw machines generates additional per-transaction revenue.
4. Birthday Party Packages: Customizable party packages including play time, reserved tables/rooms, food, drinks, and party favors. Tiered packages (Fun, Thrill, Deluxe) with per-person and add-on pricing.
5. Group Event Bookings: Group events (15+ guests), school field trips, corporate outings, lock-ins, and fundraisers with discounted group pricing. Private park buyouts available.
6. Franchise Fees & Royalties: Initial franchise fee of $75,000 per location plus ongoing royalties from franchisees. Franchise investment ranges from $1.49m-$4.70m depending on location size (20,000-40,000 sq ft).
7. Merchandise & Socks: CitySocks sold at $4.99/pair, plus merchandise such as neon t-shirts for After Hours events.
8. Slide Nation Memberships: Monthly recurring membership programs (Adrenaline VIP at $25.99/mo and Thrill Seeker at $21.99/mo) offering daily/weekly access with perks. Requires signed membership agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Slick City Action Park operates indoor family entertainment centers featuring proprietary dry-slide attractions, air courts, junior play areas, arcade, and party/event hosting. The company sells and operates franchise locations (116 awarded, 42 open as of the 2026 FDD) across the U.S. and the UK, generating revenue from time-based admission tickets, birthday party packages, group events, food and beverage, memberships, and franchise fees and royalties.

Product overview

Slick City Action Park is a family entertainment center and franchise brand offering indoor dry-slide attractions and action sports activities. The core product is its proprietary dry-slide technology (64 patents granted or pending) featuring over 20 distinct slide types, complemented by air courts for basketball and dodgeball, junior play areas, go-karts, laser tag, arcade, and zipline attractions. The company operates on a franchise model with 116 awarded locations, 43 in construction, and 42 open. Additional revenue streams include birthday party packages (Fun, Thrill, Deluxe tiers), group event hosting for organizations, and special programs such as Little Sliders Club, Sensory Hours, Adults Only Nights, After Hours GLOW City events, and homeschool socials. The business also sells franchise opportunities to qualified investors.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Tickets Time-based admission tickets for open play access to all park attractions including slides, air courts, and select activities. Sold per person with required grip socks (CitySocks) add-on.
• Birthday Party Packages Customizable birthday party packages for groups with reserved party spaces, dedicated event staff, food options, and party favors. Three pricing tiers (Fun at $25.99/person, Thrill at $30.99/person, Deluxe at $39.99-$44.99/person).
• Group Event Hosting Event booking service for groups of 15 or more including school field trips, corporate outings, youth groups, sports teams, and lock-ins with customizable packages and dedicated event spaces.
• Fundraisers Fundraising event hosting for nonprofit organizations, schools, youth groups, and sports teams, allowing groups to raise funds through organized events at park locations.
• Little Sliders Club Recurring playtime program for children ages 7 and under offering activities, crafts, kid-friendly music, and special events such as character visits. Priced at $14.99 per child at Wauwatosa.
• Sensory Hours Quiet playtime sessions for guests with sensory sensitivities offering lowered music, smaller crowds, and a relaxed environment. Priced at $19.99 per person.
• Adults Only Night Exclusive evening event for guests ages 18 and older featuring an adult-friendly atmosphere with access to park attractions. Priced at $23.99 per person.
• After Hours (GLOW City) High-energy glow-in-the-dark evening event featuring neon-lit slides, music, and a club-like atmosphere for kids and teens. Requires a neon t-shirt and CitySocks in addition to ticket.
• Homeschool Social Discounted play sessions designed for homeschool families to socialize and play together at park locations.
• Family Fun Day Discounted family play package including food and drinks, targeted at multi-generational family visits. Priced at $85.99 per family.
• Slide Nation Memberships Recurring monthly membership program with Adrenaline VIP ($25.99/mo) and Thrill Seeker ($21.99/mo) tiers offering 120-minute daily or weekday access plus discounts on food, beverage, merchandise, and birthday parties. Requires signed membership agreement.
• Franchise Opportunities Franchise program offering qualified entrepreneurs the right to open and operate Slick City Action Park locations, with total investment of $1.49m-$4.70m including a $75,000 initial franchise fee, plus ongoing royalties. Franchisee must have $750k+ liquid capital and $3m+ net worth (single unit) or $1.5m+ liquid capital and $5m+ net worth (multi-unit).

Quantifiable outcome

• Average unit volumes of $4.96 million in 2024, up from $4.19 million in 2023 (18.4% increase)
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• ActiveonflagshipStrategic or Co-development Partner · 1 March 2026Partnership with Europe's leading trampoline park operator Activeon, which operates 77 entertainment parks across Europe and the UK. First European Slick City opened in Nottingham, England in March 2026. Activeon handles local operations under Slick City brand, with plans for further European expansion. The 50,000 sq ft Nottingham location features 16 slides and a UV AirGlider gravity-powered aerial coaster, creating 100 jobs.
• K5 Entertainment (Andy Katz)coreChannel Partner/ Reseller/ DistributorAndy Katz, principal owner of franchisee K5 Entertainment, signed a lease to bring Slick City Action Park to MultiSports Kingdom in Manalapan, New Jersey — the brand's first NJ location. K5 Entertainment operates as an independent franchisee under the Slick City brand.
• Dan Bryant (Fargo Franchisee)coreChannel Partner/ Reseller/ DistributorDan Bryant, franchise partner, invested multi-millions in the Fargo, ND location (30,000 sq ft). The park opened November 2025, featuring 13 fluorescent slides with NASA-developed technology, custom Fargo-themed murals, and a children's play area. Dan Bryant expects to hire approximately 100 staff members.
• Buechner Family (Michigan Franchisee)coreChannel Partner/ Reseller/ DistributorThe Buechner family, who also oversee four Troy Gym facilities in the area, own and operate the first Michigan Slick City location in Troy at 1820 Crooks Rd., which opened in early March 2026.
• Top Concepts (Pigeon Forge)coreChannel Partner/ Reseller/ DistributorTop Concepts is developing Slick City Action Park in Pigeon Forge, Tennessee, set to open in 2026, replacing TopJump Trampoline and Extreme Arena at the same facility. The new park will feature over 20 giant slides and cushioned air courts for dodgeball and basketball. TopJump ceased operations on Feb. 22 for full renovation.
• Elliot Field (Massachusetts Franchisee)coreChannel Partner/ Reseller/ DistributorElliot Field signed agreement to open a 35,000 sq ft Slick City at 31 Beaver St. in Milford, Massachusetts, in late July 2026. This will be the company's first location in Massachusetts and first in New England. The franchisee is hiring ahead of opening.
• Woodbridge Franchisee (DMV)flagshipChannel Partner/ Reseller/ DistributorSlick City opened its largest indoor park in Woodbridge, Virginia in mid-April 2026 — the company's debut in the Washington, D.C./DMV area. The 70,000 sq ft facility features 16 slides, go-karts, mini-golf, and celebration facilities, serving as a year-round entertainment flagship.

Scale indicators22 records

Recent moves9 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SlickCityActionPark
• Instagraminstagram.com/slickcity
• YouTubeyoutube.com/@SlickCityActionPark
• LinkedInlinkedin.com/company/slick-city-action-park
• TikToktiktok.com/@slickcity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slick City Action Park