Activeon

What Activeon does

Activeon is a European multi-brand operator of indoor trampoline, adventure, and active leisure parks, headquartered in Lysaker, Norway. Originally founded in 2016 as Rush Group and later rebranded to Activeon, the company operates a network of 77 parks across 8 European countries under a portfolio of consumer-facing brands including AirHop, Rush, JumpHouse, Superfly, Slick City, Play, JumpZone, and Padelon. The company is majority-owned by the private equity firm Equip Capital and employs more than 3,000 people, welcoming over 7 million visitors annually.

The operating model is built around standardized park formats anchored in trampoline and active play infrastructure, with a stated portfolio of 63 patents supporting proprietary equipment, attraction designs, and safety systems. Activeon has expanded beyond trampoline parks into adjacent verticals, including 17 dedicated padel tennis centers operated under the Padelon brand, and has formed partnerships with U.S.-based operators such as Slick City to broaden the attraction mix and broaden revenue per visit.

The business model is consumer-facing (B2C) and ticket-driven, generating revenue primarily through admission fees, birthday party packages, group bookings, memberships, and ancillary in-park food and beverage. Revenue is geographically diversified across the Nordic region, the United Kingdom, Germany, and other European markets, reducing dependence on any single country. The multi-brand portfolio allows localized positioning while centralized operating expertise, equipment sourcing, and safety standards are shared across the group.

Name

Activeon

Legal name

Activeon AS

Website

https://activeon.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Activeon is a European multi-brand operator of indoor trampoline, adventure, and active leisure parks, running 77 parks across 8 countries under brands including AirHop, Rush, JumpHouse, Superfly, and Padelon, serving 7 million+ B2C visitors annually.

Ownership category

akta.pro rank

Product category

Indoor Leisure Parks

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Indoor leisure parks
• Trampoline park operations
• Indoor slide parks
• Padel tennis centers
• Family entertainment venues

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Indoor Leisure Park Operations: Revenue generated from operating trampoline parks, activity parks, and indoor leisure venues across Europe. Visitors pay entrance fees for access to attractions including trampolines, slides, and interactive zones.
2. Padel Tennis Centers: Revenue from operating padel tennis centers in Norway and Germany under the Padelon brand.
3. Slick City Franchise: Revenue from franchise partnerships for Slick City brand, with property groups like Corem providing real estate and Activeon providing brand, operations, and proprietary technology.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Activeon operates a multi-brand portfolio of indoor leisure parks across Europe, including trampoline and activity parks (AirHop, Rush, JumpHouse, Superfly, Play), indoor slide parks (Slick City franchise), and padel tennis centers (Padelon). The company runs 77 parks in 8 European countries, serving more than 7 million visitors annually under a centralized operational platform.

Product overview

Activeon operates as a multi-brand platform managing indoor leisure parks and padel tennis centers across Europe. The company operates 77 parks under six main leisure brands (AirHop, JumpHouse, Superfly, Rush, Slick City, Play) spanning eight countries in the Nordics, UK, Ireland, Germany, and Netherlands. Additionally, the Padelon sub-brand operates 17 padel tennis centers. The portfolio includes trampoline parks, indoor slide parks (Slick City), and padel facilities, unified under a single operational platform with shared regional expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• AirHop Trampoline and indoor leisure park brand operating in the UK market; 27 parks within Activeon's portfolio, serving families and young people seeking indoor active entertainment.
• Rush Trampoline park brand operating across Nordic countries; 13 parks and Activeon's core brand with strong presence in Nordic markets outside Sweden.
• JumpHouse Trampoline and indoor leisure park brand operating in the German market; 20 parks within Activeon's portfolio.
• Superfly Indoor leisure attraction brand operating in Germany; 12 parks within Activeon's portfolio.
• Play Indoor leisure park brand operating in the Netherlands; 1 park within Activeon's European portfolio.
• Slick City Indoor slide park concept featuring patented waterless slides and air courts, operated by Activeon across Europe under franchise/joint venture arrangement with Slick City Franchise Group; backed by 63 global patents developed through Slick Slide.
• Padelon Padel tennis center operator and sub-branch of Activeon; operates 17 centers (3 in Norway and 14 in Germany), with Germany as the primary growth market.

Quantifiable outcome

• 7 million+ visitors annually across European park network
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• Corem Property GroupflagshipStrategic or Co-development Partner · 3 July 2026Partnership to open first Swedish Slick City location at Åby Arena in Mölndal, Gothenburg. Corem provides the real estate venue; Activeon operates the Slick City franchise. This represents Slick City's debut in the Nordics and a significant step in European expansion.
• Slick City Franchise GroupcoreStrategic or Co-development Partner · 17 September 2025Landmark cooperation agreement to launch Slick City's innovative indoor slide park concept in multiple European markets. First Slick City park in Europe opened in UK end of 2025, with European mainland debut in Q1 2026. Slick City provides patented slide technology and brand; Activeon provides operational platform and European market expertise.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Padel Nuestro: One of Europe's largest padel tennis retailers and club operators, with active expansion into the DACH region where Activeon's Padelon operates 14 centers. Comparable as a padel tennis venue operator in Activeon's secondary vertical.

Direct peers

• Gravity Adventure Park: Multi-location indoor active entertainment operator offering trampolines, climbing, and adventure activities. Direct competitor in the family indoor active-play category in which Activeon operates.
• Urban Air Adventure Park: Largest US indoor adventure park franchise with attractions including trampolines, climbing, and active play. Comparable as a multi-attraction indoor family entertainment operator with a broad-portfolio strategy.
• Lets Jam: Trampoline park operator with multiple locations in the US and growing international footprint. Direct competitor in the trampoline park category with a similar multi-location operational model.
• Sky Zone: Largest trampoline park operator globally (US-headquartered) with hundreds of franchised locations. Direct competitor in the indoor trampoline/active play category that Activeon dominates in Europe.
• Altitude Trampoline Park: US-based franchise operator of trampoline and active play parks. Directly comparable multi-location indoor leisure operator with a similar franchise-and-corporate model to Activeon's Slick City brand.
• Flip Out: International trampoline and indoor active entertainment operator with locations across multiple countries. Directly comparable as a multi-country trampoline park operator with a similar franchised/private hybrid model.
• Slick City Franchise Group: US-based pioneer of indoor waterless slide parks with 63 patents. Activeon's strategic partner under the Slick City Europe partnership and US parent of the concept being rolled out across Europe.

Broad incumbents

• Main Event Entertainment: US-based chain of family entertainment centers combining bowling, laser tag, gravity ropes, and arcade games. Comparable as a broader indoor family entertainment operator, though diversified beyond trampolines.

Regional players

• Bounce Inc: Australia-headquartered trampoline and active entertainment operator with global franchise presence. Comparable as a multi-country indoor active-leisure operator, though primarily regional to Australia/APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rush-trampolinepark-norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activeon