InReality
InReality is a Cincinnati-based retail analytics SaaS provider using mmWave radar sensors to measure shopper footfall, engagement, and dwell time without cameras. It serves enterprise retailers, consumer brands, and digital signage operators through a hardware-plus-subscription model.
- Company typePrivate
- Founded1995
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InReality does
InReality, LLC is a Cincinnati-based retail analytics SaaS provider that uses mmWave radar sensors to measure in-store shopper behavior without cameras or phone tracking. The company targets enterprise retailers, consumer goods brands, digital signage network operators, and visual merchandisers with a privacy-by-design alternative to camera-based people-counting systems. Its platform addresses three core questions for in-store operators: whether shoppers are engaging with product displays, whether those engagements convert to sales, and how to optimize the shopper experience for profit. Customers include named enterprise brands such as L'Oreal, Mars, PepsiCo, Calvin Klein, Samsung, Unilever, AB InBev, Estee Lauder, Colgate, Lowe's, Kiehl's, Maybelline, Hugo Boss, and GSK, among 23 publicly listed logo brands.
The company's core product is the Engagement Tracker, a stand-alone WiFi-connected IoT sensor using mmWave MIMO RF radar (57–64 GHz, VYYR7201 RFIC) that detects human shapes and captures proximity, dwell time, and zone engagement without collecting visual data. The accompanying Analytic Platform is a multi-tenant SaaS dashboard hosted on AWS with AES-256 encryption, MQTT-based real-time triggers, heatmaps, KPI dashboards, and an unlimited REST API for POS and staffing data integration. The platform holds documented compliance with GDPR (third-party audited by Grant Thornton in October 2019), CCPA, and the Illinois BIPA, with anonymized data retention limited to 30 days locally and 90 days in the cloud.
InReality generates revenue through a hardware-plus-recurring-software model. Sensors are sold for $399.99–$499.99 per device, paired with monthly subscriptions at $24 (Standard/footfall), $36 (Pro/zone engagement), or $45 (Pro Plus/real-time triggers) per device. Annual billing saves over 20% and 3-year plans over 45%. The go-to-market combines direct enterprise field sales with a reseller program for mid-market, supported by a website-driven demo-request funnel. Pricing and shipping are available across North America, Europe, the Middle East, and Asia. The company also maintains a related technology partnership with Spectrio, with the inReality "About" navigation linking directly to spectrio.com, suggesting a corporate or parent relationship not explicitly disclosed in the materials.
InReality firmographics
Firmographics- Name
- InReality
- Legal name
- InReality, LLC
- Website
- https://inreality.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InReality is a Cincinnati-based retail analytics SaaS provider using mmWave radar sensors to measure shopper footfall, engagement, and dwell time without cameras. It serves enterprise retailers, consumer brands, and digital signage operators through a hardware-plus-subscription model.
- Ownership category
- akta.pro rank
InReality industry classification
Industry- Product category
- Retail Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
- akta.pro secondary industry
- Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)
Keywords
Where InReality is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
InReality business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sensor Sales: One-time purchase of radar sensor hardware. Standard plan device costs $399.99 (monthly subscription) or $449.99 (annual subscription). 3-year plan includes free sensor with 36-month subscription.
- Software Subscription: Recurring monthly subscription fee per device with three tiers: Standard ($24/month), Pro ($36/month), and Pro Plus ($45/month). Annual plans offer over 20% savings. Multi-year plans offer over 45% savings. Subscription includes full cloud account access, unlimited dashboards, API access, and platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Footfall Count at $24/month subscription plus $399.99 hardware |
| Subscription | Monthly | Pro Plan - Zone Engagement at $36/month subscription plus $449.99 hardware |
| Subscription | Monthly | Pro Plus Plan - Real-Time Triggers at $45/month subscription plus $499.99 hardware |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
InReality product offering
Product offeringCore offering
InReality sells a retail analytics solution consisting of mmWave radar-based IoT sensors (the Engagement Tracker) paired with a cloud-based analytics platform. The sensors capture footfall, proximity, and dwell-time data without cameras or phone tracking, and the cloud platform delivers dashboards, engagement scoring, POS integration, and APIs to enterprise retailers and consumer brands for measuring and optimizing in-store shopper engagement.
Product overview
InReality is a retail analytics platform combining radar-based IoT sensors, edge computing devices, and a cloud-based platform to measure shopper engagement and in-store behavior. The core product is the Engagement Tracker—a stand-alone mmWave radar sensor that captures proximity and dwell time without cameras or phone tracking. The Analytic Platform serves as the central cloud-based interface providing dashboards, reports, and APIs for data access. The product suite supports three subscription tiers: Standard (footfall counting), Pro (zone engagement analytics), and Pro Plus (real-time triggers and automation). Use cases include Door Counter applications for traffic conversion analysis, Fixture Engagement for display performance measurement, and Digital Signage Engagement for audience metrics. The platform integrates with POS systems and staffing schedules, and offers API access for data exchange across all tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Tracker Stand-alone WiFi-connected smart IoT sensor leveraging mmWave MIMO RF radar technology (57-64GHz, VYYR7201 RFIC) that captures and reports proximity, dwell time, and engagement of people in active zones without cameras or cell phone tracking. Sold to enterprise retailers and consumer brands for in-store engagement analytics.
- Analytic Platform Cloud-based multi-tenant analytics platform on AWS that combines IoT sensors, edge computing, and cloud infrastructure to deliver dashboards, heatmaps, KPI cards, scheduled reports, traffic conversion metrics, POS/staffing integrations, and unlimited API access for enterprise retailers and brands.
- Door Counter Radar-based entrance traffic counting solution that measures footfall through doorways to compute conversion rates, staffing efficiency, and marketing effectiveness across one or more entrances. Targeted at retail chains and store operators.
- Fixture Engagement Zone analytics solution for measuring shopper behavior around retail fixtures, end caps, and island displays to inform product display layout, planogram evaluations, and marketing campaign effectiveness. Targeted at store designers, visual merchandisers, and consumer brands.
- Digital Signage Engagement Sensor-based solution for measuring and reporting digital signage audience metrics, enabling real-time tracking of people near displays, dwell time measurement, and content trigger integration for digital out-of-home (DOOH) applications. Targeted at digital signage network operators.
Quantifiable outcome
- Sensor processes and anonymizes data in less than three-hundredths of a second (initiation and evaluation cycle)
- +2 more outcomes
Companies that use InReality
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
InReality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
InReality partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SpectriocoreSpectrio is listed as a technology partner. The Spectrio logo appears on the inReality technology partners page, indicating an integration or technology partnership relationship.
- Capital NetworkscoreCapital Networks is listed as a technology partner. Their logo appears on the inReality technology partners page, indicating an integration or technology partnership relationship for digital signage analytics.
Scale indicators1 record
Expansion highlights6 records
InReality competitors and assessment
Company assessmentDirect peers
- Dor: Dor Technologies provides 3D people counting sensors and retail traffic analytics for retailers, offering similar footfall and engagement analytics to InReality's radar-based solution with comparable hardware-plus-software delivery.
- Xovis: Xovis provides 3D stereo sensor-based people counting and retail analytics solutions for airports, retail, and public spaces. It competes with InReality's radar sensors for the same footfall analytics use cases in retail environments.
- FootFallCam: FootFallCam provides people counting sensors and retail analytics software to enterprise retailers globally. It competes directly with InReality in footfall counting and in-store analytics for multi-store retail chains.
- V-Count: V-Count provides people counting and customer analytics solutions for retail using 3D sensor and thermal technology. It directly competes with InReality in the same footfall and visitor analytics category for retail customers.
- RetailNext: RetailNext is a leading retail analytics platform providing foot traffic counting, customer engagement, and store performance analytics using sensor technology and cloud software. It directly competes with InReality in the same enterprise retail analytics category with similar subscription-based delivery.
Broad incumbents
- Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, owned by Johnson Controls, acquired ShopperTrak and offers enterprise-scale footfall analytics as part of a broader retail loss prevention and operations portfolio. It serves the same retail customer base with overlapping traffic analytics capabilities but at much larger scale.
- Cisco DNA Spaces (formerly CMX): Cisco's DNA Spaces platform provides location analytics using Wi-Fi infrastructure for foot traffic and engagement analytics in retail and enterprise environments. It competes in the same retail analytics space as InReality but leverages existing wireless infrastructure rather than dedicated sensors.
Emerging players
- Aura Vision: Aura Vision provides computer vision-based retail analytics for shopper behavior and engagement measurement using existing camera infrastructure. It competes with InReality for the same in-store shopper insights use case but with a different privacy and infrastructure approach.
- Prism Skylabs: Prism Skylabs transforms existing security camera footage into anonymized retail analytics including foot traffic and engagement. It serves similar use cases to InReality but uses computer vision on existing infrastructure rather than dedicated radar sensors.
- Spectrio: Spectrio is both a digital signage provider and InReality's listed technology partner, with the inReality website's About page linking directly to spectrio.com. The companies share digital signage and retail customer overlap, suggesting either a partnership or corporate affiliation that creates both opportunity and conflict.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
InReality social profiles
Digital presenceInReality compliance and trust
Trust signalCompliance3 records
InReality financial estimates
Financial estimateRevenue estimate
Valuation estimate
InReality leadership team
Management profileNumber of profiles
Profiles5 records
InReality funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InReality M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InReality
What does InReality do?
InReality sells a retail analytics solution consisting of mmWave radar-based IoT sensors (the Engagement Tracker) paired with a cloud-based analytics platform. The sensors capture footfall, proximity, and dwell-time data without cameras or phone tracking, and the cloud platform delivers dashboards, engagement scoring, POS integration, and APIs to enterprise retailers and consumer brands for measuring and optimizing in-store shopper engagement.
Is InReality a public or private company?
InReality is a private company. It is classified as venture growth investor backed and is currently operating.
When was InReality founded?
InReality was founded in 1995. It employs 11 to 50 people.
Where is InReality based?
InReality is headquartered in Cincinnati, United States, in the North America region.
How does InReality make money?
Two revenue lines are on record. Hardware Sensor Sales are the primary driver. The others are software Subscription.
Who are InReality's main competitors?
Direct peers on record are Dor, Xovis, FootFallCam, V-Count and RetailNext. Broad incumbents are Sensormatic Solutions (ShopperTrak) and Cisco DNA Spaces (formerly CMX). Emerging players are Aura Vision, Prism Skylabs and Spectrio.
Does InReality have an API?
Yes. InReality offers a REST API that enables users to access analytics data and retrieve or push data to/from the platform. The API is described as the interface that delivers user requests to the Analytics application and returns data responses. API access is included with all subscription plans. The platform supports bidirectional data exchange: users can push data into the platform (e.g., POS transactions, staffing schedules) and pull analytics data via the API. The platform also includes a local message broker and rules engine supporting MQTT for real-time data streaming and triggers.
What industry is InReality in?
InReality's product category is Retail Analytics Software. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights), with a secondary code of HDACAKAF, Customer-Facing Displays & Digital Signage for Checkout. Its NAICS code is 5182 and its SIC code is 7311.