InReality

What InReality does

InReality, LLC is a Cincinnati-based retail analytics SaaS provider that uses mmWave radar sensors to measure in-store shopper behavior without cameras or phone tracking. The company targets enterprise retailers, consumer goods brands, digital signage network operators, and visual merchandisers with a privacy-by-design alternative to camera-based people-counting systems. Its platform addresses three core questions for in-store operators: whether shoppers are engaging with product displays, whether those engagements convert to sales, and how to optimize the shopper experience for profit. Customers include named enterprise brands such as L'Oreal, Mars, PepsiCo, Calvin Klein, Samsung, Unilever, AB InBev, Estee Lauder, Colgate, Lowe's, Kiehl's, Maybelline, Hugo Boss, and GSK, among 23 publicly listed logo brands.

The company's core product is the Engagement Tracker, a stand-alone WiFi-connected IoT sensor using mmWave MIMO RF radar (57–64 GHz, VYYR7201 RFIC) that detects human shapes and captures proximity, dwell time, and zone engagement without collecting visual data. The accompanying Analytic Platform is a multi-tenant SaaS dashboard hosted on AWS with AES-256 encryption, MQTT-based real-time triggers, heatmaps, KPI dashboards, and an unlimited REST API for POS and staffing data integration. The platform holds documented compliance with GDPR (third-party audited by Grant Thornton in October 2019), CCPA, and the Illinois BIPA, with anonymized data retention limited to 30 days locally and 90 days in the cloud.

InReality generates revenue through a hardware-plus-recurring-software model. Sensors are sold for $399.99–$499.99 per device, paired with monthly subscriptions at $24 (Standard/footfall), $36 (Pro/zone engagement), or $45 (Pro Plus/real-time triggers) per device. Annual billing saves over 20% and 3-year plans over 45%. The go-to-market combines direct enterprise field sales with a reseller program for mid-market, supported by a website-driven demo-request funnel. Pricing and shipping are available across North America, Europe, the Middle East, and Asia. The company also maintains a related technology partnership with Spectrio, with the inReality "About" navigation linking directly to spectrio.com, suggesting a corporate or parent relationship not explicitly disclosed in the materials.

Name

InReality

Legal name

InReality, LLC

Website

https://inreality.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

InReality is a Cincinnati-based retail analytics SaaS provider using mmWave radar sensors to measure shopper footfall, engagement, and dwell time without cameras. It serves enterprise retailers, consumer brands, and digital signage operators through a hardware-plus-subscription model.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

akta.pro secondary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Retail analytics software
• In-store engagement tracking
• Footfall counting sensors
• Shopper behavior analytics
• Radar-based IoT sensors

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Sensor Sales: One-time purchase of radar sensor hardware. Standard plan device costs $399.99 (monthly subscription) or $449.99 (annual subscription). 3-year plan includes free sensor with 36-month subscription.
2. Software Subscription: Recurring monthly subscription fee per device with three tiers: Standard ($24/month), Pro ($36/month), and Pro Plus ($45/month). Annual plans offer over 20% savings. Multi-year plans offer over 45% savings. Subscription includes full cloud account access, unlimited dashboards, API access, and platform features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

InReality sells a retail analytics solution consisting of mmWave radar-based IoT sensors (the Engagement Tracker) paired with a cloud-based analytics platform. The sensors capture footfall, proximity, and dwell-time data without cameras or phone tracking, and the cloud platform delivers dashboards, engagement scoring, POS integration, and APIs to enterprise retailers and consumer brands for measuring and optimizing in-store shopper engagement.

Product overview

InReality is a retail analytics platform combining radar-based IoT sensors, edge computing devices, and a cloud-based platform to measure shopper engagement and in-store behavior. The core product is the Engagement Tracker—a stand-alone mmWave radar sensor that captures proximity and dwell time without cameras or phone tracking. The Analytic Platform serves as the central cloud-based interface providing dashboards, reports, and APIs for data access. The product suite supports three subscription tiers: Standard (footfall counting), Pro (zone engagement analytics), and Pro Plus (real-time triggers and automation). Use cases include Door Counter applications for traffic conversion analysis, Fixture Engagement for display performance measurement, and Digital Signage Engagement for audience metrics. The platform integrates with POS systems and staffing schedules, and offers API access for data exchange across all tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Tracker Stand-alone WiFi-connected smart IoT sensor leveraging mmWave MIMO RF radar technology (57-64GHz, VYYR7201 RFIC) that captures and reports proximity, dwell time, and engagement of people in active zones without cameras or cell phone tracking. Sold to enterprise retailers and consumer brands for in-store engagement analytics.
• Analytic Platform Cloud-based multi-tenant analytics platform on AWS that combines IoT sensors, edge computing, and cloud infrastructure to deliver dashboards, heatmaps, KPI cards, scheduled reports, traffic conversion metrics, POS/staffing integrations, and unlimited API access for enterprise retailers and brands.
• Door Counter Radar-based entrance traffic counting solution that measures footfall through doorways to compute conversion rates, staffing efficiency, and marketing effectiveness across one or more entrances. Targeted at retail chains and store operators.
• Fixture Engagement Zone analytics solution for measuring shopper behavior around retail fixtures, end caps, and island displays to inform product display layout, planogram evaluations, and marketing campaign effectiveness. Targeted at store designers, visual merchandisers, and consumer brands.
• Digital Signage Engagement Sensor-based solution for measuring and reporting digital signage audience metrics, enabling real-time tracking of people near displays, dwell time measurement, and content trigger integration for digital out-of-home (DOOH) applications. Targeted at digital signage network operators.

Quantifiable outcome

• Sensor processes and anonymizes data in less than three-hundredths of a second (initiation and evaluation cycle)
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SpectriocoreTechnology or IntegrationSpectrio is listed as a technology partner. The Spectrio logo appears on the inReality technology partners page, indicating an integration or technology partnership relationship.
• Capital NetworkscoreTechnology or IntegrationCapital Networks is listed as a technology partner. Their logo appears on the inReality technology partners page, indicating an integration or technology partnership relationship for digital signage analytics.

Scale indicators1 record

Expansion highlights6 records

Direct peers

• Dor: Dor Technologies provides 3D people counting sensors and retail traffic analytics for retailers, offering similar footfall and engagement analytics to InReality's radar-based solution with comparable hardware-plus-software delivery.
• Xovis: Xovis provides 3D stereo sensor-based people counting and retail analytics solutions for airports, retail, and public spaces. It competes with InReality's radar sensors for the same footfall analytics use cases in retail environments.
• FootFallCam: FootFallCam provides people counting sensors and retail analytics software to enterprise retailers globally. It competes directly with InReality in footfall counting and in-store analytics for multi-store retail chains.
• V-Count: V-Count provides people counting and customer analytics solutions for retail using 3D sensor and thermal technology. It directly competes with InReality in the same footfall and visitor analytics category for retail customers.
• RetailNext: RetailNext is a leading retail analytics platform providing foot traffic counting, customer engagement, and store performance analytics using sensor technology and cloud software. It directly competes with InReality in the same enterprise retail analytics category with similar subscription-based delivery.

Broad incumbents

• Sensormatic Solutions (ShopperTrak): Sensormatic Solutions, owned by Johnson Controls, acquired ShopperTrak and offers enterprise-scale footfall analytics as part of a broader retail loss prevention and operations portfolio. It serves the same retail customer base with overlapping traffic analytics capabilities but at much larger scale.
• Cisco DNA Spaces (formerly CMX): Cisco's DNA Spaces platform provides location analytics using Wi-Fi infrastructure for foot traffic and engagement analytics in retail and enterprise environments. It competes in the same retail analytics space as InReality but leverages existing wireless infrastructure rather than dedicated sensors.

Emerging players

• Aura Vision: Aura Vision provides computer vision-based retail analytics for shopper behavior and engagement measurement using existing camera infrastructure. It competes with InReality for the same in-store shopper insights use case but with a different privacy and infrastructure approach.
• Prism Skylabs: Prism Skylabs transforms existing security camera footage into anonymized retail analytics including foot traffic and engagement. It serves similar use cases to InReality but uses computer vision on existing infrastructure rather than dedicated radar sensors.
• Spectrio: Spectrio is both a digital signage provider and InReality's listed technology partner, with the inReality website's About page linking directly to spectrio.com. The companies share digital signage and retail customer overlap, suggesting either a partnership or corporate affiliation that creates both opportunity and conflict.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/irpost
• Facebookfacebook.com/inrealityllc
• LinkedInlinkedin.com/company/inreality

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InReality