SelectZero

What SelectZero does

SelectZero, operated by the Estonian private limited company LiTech OÜ, is a Tallinn-based data observability platform vendor founded in 2023. The company sells a unified platform built on a Spring Boot backend and offered as on-premise (Docker, Kubernetes, or standalone Java), private cloud, or SaaS, targeting data teams, data engineers, data stewards, and analysts at banks, government agencies, and large enterprises in the Baltic States and broader Europe. Its customer base includes SEB Baltics, Rimi Baltic, Citadele, the Centre of Registers and Information Systems (RIK), the Estonian Ministry of Culture, Telia, Wandoo Finance, Sunly, the University of Tartu, and Proekspert, with banking and government as the primary verticals.

The product is organized around five integrated modules — Data Validation (SQL-based business rule testing, automated test generation, natural language to SQL, data reconciliation, and trend analysis), Data Catalog (centralized asset inventory with smart search, quality metrics, and custom metadata), Data Lineage (end-to-end object- and column-level tracing with automated detection via SQL log parsing and BI tool lineage from Tableau and Power BI), Data Profiling (column-level statistics with ML-based dynamic anomaly detection thresholds), and Business Glossary (centralized terminology with directed relations and synonym links). Integrated modules include native dbt Core/Cloud ingestion and a Model Context Protocol (MCP) server that exposes 12 read-only tools to AI assistants such as Claude Desktop, Cursor, and VS Code. The platform connects via JDBC and native connectors to 30+ data warehouses, databases, BI tools, and file sources, including Snowflake, BigQuery, Databricks, Redshift, dbt, Tableau, Power BI, Salesforce, SAP, and AWS S3/Athena.

SelectZero runs a hybrid go-to-market combining a free Starter edition and Docker-based self-serve deployment (product-led growth) with enterprise field sales targeting large banks and government buyers. Revenue is generated through SaaS subscriptions and on-premise licenses, with the freemium tier acting as a top-of-funnel for paid conversion. The company is founder-owned and appears bootstrapped beyond a single early funding round of approximately 493,862 USD recorded in November 2022, with a current headcount in the 1–10 range. Independent validation includes G2 High Performer recognition across six categories in Spring 2026 (ranked #5 in Data Quality and #6 in Data Governance in Europe/EMEA) and OWASP ASVS Level 2 web application security certification, the latter partially co-funded by a 12,096 EUR European Union grant.

Name

SelectZero

Legal name

LiTech OÜ

Website

https://selectzero.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SelectZero is a Tallinn-based data observability platform that provides SQL-based data validation, cataloging, lineage, profiling, and a business glossary for enterprise and government data teams, primarily in the Baltic States and broader European banking and public sector markets.

Ownership category

akta.pro rank

Product category

Data Observability Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)

Keywords

• Data observability platform
• Data quality management
• Data governance software
• Data lineage tracking
• Data catalog solution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Software provided as software-as-a-service with subscription-based access as long as the subscription is paid. No separate License Key issued for SaaS.
2. On-Premise License: On-premise software with License Key issued containing special terms. Time-limited, non-exclusive, non-transferable, non-sublicensable, revocable license.
3. Free Starter Edition: Free version of SelectZero platform for data quality management available for download. Enables broader adoption and product-led growth motion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SelectZero is a data observability platform that helps organizations understand, trust, and manage their data through five integrated modules: Data Validation, Data Catalog, Data Lineage, Data Profiling, and Business Glossary. The platform is delivered as on-premise, private cloud, or SaaS deployment, with native connectors to 30+ data warehouses, databases, BI tools, and file sources. It serves banking, government, retail, and enterprise data teams with features including SQL-based validation, ML-based anomaly detection, automated lineage parsing, and an MCP server for AI assistant integration.

Product overview

SelectZero is a data observability platform delivered as a unified product with five integrated modules: Data Validation (SQL-based rule testing and automated test generation), Data Catalog (centralized asset management with quality scores), Data Lineage (end-to-end column-level tracing with automated detection), Data Profiling (column statistics with ML-based anomaly detection), and Business Glossary (centralized terminology management). The platform is offered in three deployment modes: On-premise (Docker container, JAR, or Kubernetes), Private Cloud, and SaaS. A free Starter Edition is available for basic use. Notable integrated modules include native dbt Core/Cloud integration for ingesting dbt artifacts and lineage, an MCP server for AI assistant connectivity, and broad connectivity to data warehouses (Snowflake, BigQuery, Databricks, Redshift, etc.), databases (PostgreSQL, MySQL, Oracle, SQL Server, etc.), BI tools (Tableau, Power BI), and notification systems (Slack, Teams, Jira).

Differentiator

Problem solved

Functional benefit

Products and services

• SelectZero Data Observability Platform Unified data observability platform for enterprises and government organizations providing comprehensive data quality management through five integrated modules (Data Validation, Data Catalog, Data Lineage, Data Profiling, Business Glossary). Available as on-premise, private cloud, or SaaS deployment.
• Data Validation Module SQL-based business rule validations, unit tests, regression tests, and ad-hoc checks with automated test generation. Features include data reconciliation with drag-and-drop column mapping, percentage-based test cases, trend analysis with configurable deviation thresholds, standard no-code validations, and natural language to SQL conversion.
• Data Catalog Module Centralized overview of all data objects across connected sources with descriptions, quality metrics, and metadata. Includes smart search by free text, business term, label, or object name; drill-down to attributes, tests, profiling, lineage, and dependencies; and automatically calculated quality scores per object.
• Data Lineage Module End-to-end lineage graph at object and column level across all connected databases and systems. Automated lineage detection by parsing SQL logs, BI tool lineage from Tableau and Power BI, downstream impact analysis, and root cause tracing with configurable hop depth.
• Data Profiling Module Column-level statistics (null counts, unique values, min/max, averages, sum, value distribution) with custom profiling rules. Historical trend graphs, ML-based dynamic thresholds for anomaly detection, scheduling by interval or CRON expression, and granular history management.
• Business Glossary Module Centralized glossary for data terminology ensuring data understanding and communication across organization. Features include hierarchical term organization, duplicate terms across different glossaries, relation types (parent/child, synonyms), graph visualization, and integration with catalog columns.
• dbt Integration Module Native integration with dbt Core and dbt Cloud that ingests manifest.json, run_results.json, and catalog.json artifacts to bring dbt models, sources, seeds, snapshots, tests, and lineage into the SelectZero catalog. Includes dedicated dbt Explorer for browsing projects with column-level lineage and compiled metadata.
• MCP Server for AI Assistants Model Context Protocol server exposing SelectZero data catalog to AI assistants. Provides 12 read-only tools for querying catalog, glossary, lineage, test cases, and audit history. Works with Claude Desktop, Cursor, Claude Code, VS Code, and other MCP-aware clients via Personal Access Token authentication.
• Starter Edition (Free) Free version of SelectZero platform for data quality management enabling users to get started with basic data validation, cataloging, and quality monitoring. Deployable via Docker, Docker Compose, or standalone JAR.

Quantifiable outcome

• Proactive end-of-month process - identifying and resolving data issues in advance rather than during critical EoM period
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability8 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Anomalo: Automated data quality monitoring focused on enterprise data warehouses. Overlaps with SelectZero's profiling and anomaly detection capabilities, primarily serving enterprise customers.
• Atlan: Modern data catalog and governance platform with active metadata, lineage, and collaboration features. Competes with SelectZero's catalog, lineage, and glossary modules, particularly targeting cloud-native modern data stack teams.

Direct peers

• Bigeye: Data observability platform providing automated data quality monitoring, lineage, and anomaly detection on top of data warehouses. Directly comparable to SelectZero's core value proposition for enterprise data teams.
• Great Expectations: Open-source data quality framework offering SQL/Python-based validation, profiling, and documentation. Targets the same enterprise data engineering teams as SelectZero with overlapping validation and profiling capabilities.
• Datafold: Data observability and data diff/regression testing platform with strong dbt integration. Competes directly with SelectZero on data quality validation and lineage, particularly for dbt-centric modern data stack customers.
• Monte Carlo Data: Direct competitor in the data observability space, offering data quality monitoring, anomaly detection, and lineage. Monte Carlo is significantly larger and better funded, but targets the same buyer (data teams at mid-to-large enterprises) with overlapping feature sets.
• Soda: Data observability and data quality platform with native data warehouse monitoring and anomaly detection. Overlaps with SelectZero's validation, profiling, and lineage modules, targeting enterprise data teams.

Broad incumbents

• Alation: Enterprise data catalog and governance platform with data lineage and quality capabilities. Competes with SelectZero's catalog and governance modules but operates at a much larger scale with established enterprise customer base.
• Informatica: Large enterprise data integration and governance vendor with comprehensive data quality, catalog, and lineage capabilities. Competes broadly with SelectZero across all five modules but targets large enterprises as part of a wider data management suite.
• Collibra: Large enterprise data intelligence platform providing data catalog, governance, lineage, and quality. Overlaps significantly with SelectZero's catalog, lineage, glossary, and quality modules but targets larger enterprises with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selectzero

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelectZero