MapMortar
MapMortar is a London-based SaaS company providing AI-powered building decarbonization planning software for UK landlords, asset managers, and property advisors. Its RECAP platform and RetroAgent engine convert address lists into physics-based 3D retrofit twins drawing on a 30-million-building UK data lake.
- Company typePrivate
- Founded2026
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MapMortar does
MapMortar is a London-based real estate technology company that provides a SaaS platform for portfolio-wide building decarbonization planning. Its commercial focus is UK property owners, landlords, asset managers, and the advisors who serve them, addressing the operational problem of converting regulatory pressure (EPC ratings, MEES, CRREM pathways) and climate targets into prioritized, financially defensible capital plans across a building stock. The company was founded in 2022 as Mortar IO and rebranded to MapMortar in February 2026.
The company's offering centers on two interlocking products: RECAP (Real Estate Capital Planning), a unified SaaS platform spanning buy-, hold-, and exit-phase decarbonization decisions with unlimited CAPEX scenario modeling, one-click reporting, and digitally-enabled physical audits; and RetroAgent, an AI engine that ingests an address list and produces physics-based 3D retrofit twins, drawn from a proprietary AI data lake covering approximately 30 million UK buildings. The platform combines engineering-grade building physics with machine learning, computer vision, and geospatial imagery, with core technology developed in collaboration with University College London (UCL). MapMortar has cited benchmarked gains of roughly 75% faster planning and up to 30% CAPEX savings relative to spreadsheet-based approaches.
MapMortar operates an enterprise, demo-led sales motion selling quote-based annual subscriptions to commercial and residential estates, FM firms, property consultancies, and public-sector bodies; named customers include The Langham Estate, The Howard deWalden Estate, Greengage Environmental, Mitie, McBains, PFL, AroundTown, and the Greater London Authority (GLA), alongside a London borough pilot covering 150,000+ buildings. The company is pre-seed funded, with disclosed participation by Carbon13 and the University of Edinburgh AI Accelerator, employs around 13 people, and operates exclusively in the UK market.
MapMortar firmographics
Firmographics- Name
- MapMortar
- Legal name
- MapMortar
- Website
- https://mapmortar.io
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MapMortar is a London-based SaaS company providing AI-powered building decarbonization planning software for UK landlords, asset managers, and property advisors. Its RECAP platform and RetroAgent engine convert address lists into physics-based 3D retrofit twins drawing on a 30-million-building UK data lake.
- Ownership category
- akta.pro rank
MapMortar industry classification
Industry- Product category
- Real Estate Decarbonization Software
- NAICS
- Nonresidential Property Managers (531312), Real Estate Property Managers (53131), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Asset & Lifecycle Management (CapEx Planning, Reliability) (BPABAAAI)
- akta.pro secondary industries
- GIS & Spatial Data Management Platforms (BPAMANAK), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
Keywords
Where MapMortar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MapMortar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Portfolio decarbonization planning platform subscription for landlords and asset managers. Appears to be quote-based enterprise pricing with demo-first sales motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing - quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
MapMortar product offering
Product offeringCore offering
MapMortar provides RECAP, a SaaS capital planning platform that helps real estate owners and asset managers model building retrofit projects, forecast costs and carbon savings, and plan decarbonization roadmaps across property portfolios. Its RetroAgent AI engine recommends retrofit pathways and supports financial and regulatory scenario analysis for net-zero targets.
Product overview
MapMortar offers RECAP (Real Estate Capital Planning), a unified SaaS platform for real estate portfolio decarbonization across buy, hold, and exit phases. The core platform centers on RetroAgent, an AI-powered engine that generates physics-based 3D virtual models of buildings from address lists, enabling portfolio-wide decarbonization planning, CAPEX scenario modeling, and compliance tracking against EPC, CRREM, and MEES standards. The platform serves property owners and advisors (including The Howard deWalden Estate, The Langham Estate, McBains, Greengage Environmental, PFL, Mitie) with tools for defining ESG targets, auditing building performance, and planning retrofit strategies with up to 30% CAPEX savings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 75% faster planning
- +3 more outcomes
Companies that use MapMortar
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
MapMortar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
MapMortar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University College London (UCL)coreMapMortar's technology combines engineering-grade building physics and AI in partnership with UCL to power bespoke building models. The collaboration includes a computer vision element and leverages academic expertise in building performance and sustainable design.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
MapMortar competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric (EcoStruxure): Global building energy management and sustainability platform with EcoStruxure Building. Incumbent offering overlapping building performance, energy and carbon management functionality across commercial real estate.
- Yardi: Property management software platform serving commercial and residential landlords with growing sustainability and energy modules. Incumbent with deep penetration into the same enterprise customer base.
- JLL (Jones Lang LaSalle): Global real estate services firm with a large sustainability consulting practice and technology offerings (including JLL Spark). Incumbent serving the same UK landlords with bundled advisory, property management and ESG services.
Others
- Arup: Global engineering consultancy with a leading sustainable buildings practice and decarbonization advisory. Comparable domain expertise; MapMortar's CEO Ranjeet Bhalerao spent 15+ years at Arup. Consultancy rather than SaaS, but competes for the same landlord decarbonization budget.
- WiredScore: Digital connectivity and smart building certification for commercial real estate. Operates in adjacent real estate tech for the same landlord customer base; WiredScore's CEO William Newton is a MapMortar advisor.
Emerging players
- BrainBox AI: AI-driven HVAC optimization for commercial buildings. Targets overlapping building owner customers and applies AI/computer vision to building performance, but focuses on operational energy savings rather than retrofit capital planning.
Direct peers
- Measurabl: Real estate ESG data management and decarbonization tracking platform serving global landlords and asset managers. Direct competitor in portfolio-level sustainability planning and benchmarking.
- Deepki: ESG and decarbonization analytics platform for real estate portfolios across Europe. Same target customers (landlords, asset managers), same regulatory drivers (CRREM, MEES) and overlapping AI/data lake approach.
- Carbon Lighthouse: US-based building decarbonization SaaS that combines building data, analytics and engineering to identify retrofit opportunities across portfolios. Direct competitor in AI-driven building decarbonization planning for commercial real estate.
- IES (Integrated Environmental Solutions): Building physics simulation software used by designers, engineers and asset owners to model energy and carbon performance. MapMortar's CTO Ruggiero Guida was previously CPO at IES, and both companies use physics-based modeling for UK building decarbonization planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MapMortar social profiles
Digital presenceMapMortar financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapMortar leadership team
Management profileNumber of profiles
MapMortar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapMortar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapMortar
What does MapMortar do?
MapMortar provides RECAP, a SaaS capital planning platform that helps real estate owners and asset managers model building retrofit projects, forecast costs and carbon savings, and plan decarbonization roadmaps across property portfolios. Its RetroAgent AI engine recommends retrofit pathways and supports financial and regulatory scenario analysis for net-zero targets.
Is MapMortar a public or private company?
MapMortar is a private company. It is classified as venture growth investor backed and is currently operating.
When was MapMortar founded?
MapMortar was founded in 2026. It employs 1 to 10 people.
Where is MapMortar based?
MapMortar is headquartered in London, United Kingdom, in the Europe region.
How does MapMortar make money?
One revenue line is on record: saaS Platform Subscription.
Who are MapMortar's main competitors?
Broad incumbents on record are Schneider Electric (EcoStruxure), Yardi and JLL (Jones Lang LaSalle). Others are Arup and WiredScore. BrainBox AI is listed as an emerging player. Direct peers are Measurabl, Deepki, Carbon Lighthouse and IES (Integrated Environmental Solutions).
Does MapMortar have an API?
No public API is recorded for MapMortar.
What industry is MapMortar in?
MapMortar's product category is Real Estate Decarbonization Software. Its primary akta.pro industry code is BPABAAAI, Asset & Lifecycle Management (CapEx Planning, Reliability), with a secondary code of BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 531312 and its SIC code is 6531.