HiveTracks, Inc.
HiveTracks is a Creston, NC-based software company that builds a cloud-based biodiversity intelligence platform, serving individual beekeepers via a freemium mobile app and enterprise customers via managed services for verified environmental impact reporting across solar, utility, and agricultural sectors.
- Company typePrivate
- Founded2010
- HeadquartersCreston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What HiveTracks, Inc. does
HiveTracks, Inc. is a privately held software company founded in 2010 and headquartered in Creston, North Carolina. It builds a cloud-based biodiversity intelligence platform that converts field observations from beekeepers, farmers, and citizen scientists into structured environmental data for both individual and institutional users. The platform centers on a free mobile app that logs geo/time-stamped photos and hive inspections (including offline collection via pins, 1 m² quadrats, and 10 m/5-min transects), a Pro desktop subscription tier for deeper analytics, and an enterprise layer that integrates eDNA and ecotoxicology lab testing for verified biodiversity impact reporting compatible with Nature-Disclosure Frameworks. AI features include AI-generated summaries that translate biodiversity patterns into recommended actions and an AI-voice recording capability for hands-free inspection capture.
The company operates a hybrid business model combining a freemium product-led growth motion (free mobile app driving community acquisition, with Pro conversion at $6.99/month or $69.99/year) and a sales-led enterprise motion (managed services for developers, utilities, and renewable energy infrastructure projects requiring verified impact reports). Customer segments span individual beekeepers, professional/small commercial beekeepers, farms and land managers, citizen science programs, and enterprise buyers; the company reports 25,000+ active users across 145+ countries managing 50,000+ hives and contributing to a community-sourced dataset of 160,000+ field records stated to be doubling annually. A 2025 strategic partnership with Skyview Ventures and Davis Hill Development extends the platform into multi-state U.S. solar portfolio biodiversity monitoring, representing the first disclosed enterprise-scale deployment.
HiveTracks, Inc. firmographics
Firmographics- Name
- HiveTracks, Inc.
- Legal name
- HiveTracks, Inc.
- Website
- https://hivetracks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HiveTracks is a Creston, NC-based software company that builds a cloud-based biodiversity intelligence platform, serving individual beekeepers via a freemium mobile app and enterprise customers via managed services for verified environmental impact reporting across solar, utility, and agricultural sectors.
- Ownership category
- akta.pro rank
HiveTracks, Inc. industry classification
Industry- Product category
- Biodiversity Monitoring Software
- NAICS
- Apiculture (112910), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Computer Integrated Systems Design (7373), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Apiary Management Services (Contract Beekeeping, Hive Maintenance) (AFAEAHAJ)
- akta.pro secondary industries
- Satellite Imagery & Monitoring Platforms (AFAAAFAI), Bee Health Management & Treatments (Mite/Disease Control Products & Services) (AFAEAHAK), Beekeeping Training, Education & Advisory Services (AFAEAHAO)
Keywords
Where HiveTracks, Inc. is headquartered
LocationHeadquarters
- HQ city
- Creston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HiveTracks, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pro Subscription (Mobile + Desktop): Freemium model with free mobile app for basic inspections and a paid Pro tier ($6.99/month or $69.99/year) offering desktop tools, deeper analytics, multi-user access, and exportable reports. 30-day free trial available.
- Enterprise Managed Services: High-touch engagement for developers and large-scale projects requiring verified impact reports, including account management and custom services.
- Self-Managed Biodiversity App: Self-onboarding portal for farm operations, land managers, and community projects to self-manage biodiversity data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free mobile app for individual beekeepers |
| Subscription | Monthly | HiveTracks Pro - Desktop analytics and reporting |
| Subscription | Annual | Enterprise Managed Services - Verified impact reporting |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
HiveTracks, Inc. product offering
Product offeringCore offering
HiveTracks delivers a cloud-based biodiversity intelligence platform combining a free mobile app for individual beekeepers, a Pro desktop subscription for advanced analytics, a Self-Managed Biodiversity App for farms and land managers, and Enterprise Managed Services for large-scale infrastructure projects. The platform transforms geo/time-stamped field observations of plants and pollinators into structured, decision-grade environmental intelligence supporting hive management, biodiversity monitoring, and ESG reporting.
Product overview
HiveTracks offers a unified biodiversity intelligence platform serving both individual beekeepers and enterprise environmental programs. The product portfolio consists of the free HiveTracks Mobile App for field inspection logging, HiveTracks Pro (subscription at $6.99/month or $69.99/year) for advanced desktop analytics and reporting, Self-Managed Biodiversity App for farm and land management users, and Enterprise Managed Services offering high-touch support with third-party verification for developers and utilities. All offerings are built on the HiveTracks Intelligence Platform, a unified data layer that transforms field observations into structured environmental intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- HiveTracks Mobile App Free mobile application for individual beekeepers to log hive inspections in seconds, record brood patterns, queen status, temperament and strength, add notes, photos and treatments, track seasonal tasks and reminders, and view hive history. Designed for field use with offline capability.
- HiveTracks Pro Desktop subscription service offering deeper performance tracking, seasonal trends, cross-apiary comparisons with yield reporting, multi-user access, and exportable reports for serious hobbyists and professional beekeepers.
- Self-Managed Biodiversity App Self-onboarding portal for farm operations, land managers, and community projects to self-onboard and build trends over time data for plant and pollinator metrics, with automated reporting and compatibility with Nature-Disclosure Frameworks.
- Enterprise Managed Services High-touch engagement offering for developers, utilities and large-scale infrastructure projects requiring verified impact reports. Includes account management, custom services, and third-party verification of biodiversity data.
Quantifiable outcome
- 50,000 hives managed globally
- +3 more outcomes
Companies that use HiveTracks, Inc.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
HiveTracks, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
HiveTracks, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Skyview Ventures / Davis Hill DevelopmentcorePartnership with renewable energy developer to scale data-driven environmental monitoring and pollinator programs across multi-state solar portfolio. Collaboration began in 2025 with eight solar projects across New York, West Virginia, Tennessee, and Connecticut. Integrates apiaries as environmental monitoring tools using eDNA and ecotoxicology testing to track pollinator health, plant diversity, and ecosystem conditions. Part of broader trend toward multi-use land strategies in renewable energy combining solar projects with habitat restoration.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
HiveTracks, Inc. competitors and assessment
Company assessmentDirect peers
- BroodMinder: Provides IoT hive sensors and a beekeeper app for monitoring temperature, humidity, and weight inside hives. Competes in the digital beekeeping management space with a hardware-anchored approach versus HiveTracks' software-first model.
- Arnia: UK-based remote hive monitoring solutions with sensors and analytics for commercial and hobbyist beekeepers. Comparable product offering (app + sensor + analytics) in a different geographic market.
- NatureMetrics: eDNA-based biodiversity monitoring platform offering environmental DNA sampling and analytics for enterprises and conservation organizations. Comparable enterprise biodiversity data model and overlapping customer base in corporate ESG/biodiversity reporting.
- The Bee Corp: Data analytics platform for beekeepers and almond pollination, using in-hive sensors to monitor colony health. Direct peer in commercial beekeeping intelligence, focused on pollination services rather than broad biodiversity.
Broad incumbents
- Planet Labs: Satellite imagery and earth observation company providing biodiversity and land-use monitoring at global scale. Broad incumbent in environmental monitoring whose platform could expand into pollinator-habitat analytics that overlaps with HiveTracks.
Regional players
- Conserve.IO: Biodiversity monitoring and conservation technology platform serving NGOs and enterprises, with field-data collection workflows comparable to HiveTracks' self-managed biodiversity app. Operates primarily in conservation rather than beekeeping but addresses similar ESG/biodiversity-reporting pain points.
Emerging players
- Apic.ai: AI-driven hive monitoring platform using computer vision to assess colony health from audio and video. Comparable on AI-first beekeeping analytics for commercial apiaries, smaller and earlier-stage than HiveTracks.
- Spacenus: Provides satellite- and AI-powered agricultural and biodiversity monitoring solutions, including pollinator-relevant vegetation analytics for enterprise customers. Comparable technology stack (AI + field data) addressing adjacent enterprise segments.
- Pollenity (formerly MyBee): Smart beekeeping platform offering hive monitoring hardware and analytics software across Europe. Comparable in bridging hobbyist beekeepers and commercial operators with digital tooling.
- Bee Informed Partnership: Nonprofit tech-driven organization focused on honey bee health data collection and analysis across US beekeepers. Most directly comparable to HiveTracks on the beekeeping-data side, though operates as a research nonprofit rather than commercial SaaS.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HiveTracks, Inc. social profiles
Digital presenceHiveTracks, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiveTracks, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
HiveTracks, Inc. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiveTracks, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiveTracks, Inc.
What does HiveTracks, Inc. do?
HiveTracks delivers a cloud-based biodiversity intelligence platform combining a free mobile app for individual beekeepers, a Pro desktop subscription for advanced analytics, a Self-Managed Biodiversity App for farms and land managers, and Enterprise Managed Services for large-scale infrastructure projects. The platform transforms geo/time-stamped field observations of plants and pollinators into structured, decision-grade environmental intelligence supporting hive management, biodiversity monitoring, and ESG reporting.
Is HiveTracks, Inc. a public or private company?
HiveTracks, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HiveTracks, Inc. founded?
HiveTracks, Inc. was founded in 2010. It employs 11 to 50 people.
Where is HiveTracks, Inc. based?
HiveTracks, Inc. is headquartered in Creston, United States, in the North America region.
How does HiveTracks, Inc. make money?
Three revenue lines are on record. Pro Subscription (Mobile + Desktop) is the primary driver. The others are enterprise Managed Services and self-Managed Biodiversity App.
Who are HiveTracks, Inc.'s main competitors?
Direct peers on record are BroodMinder, Arnia, NatureMetrics and The Bee Corp. Planet Labs is listed as a broad incumbent. Conserve.IO is listed as a regional player. Emerging players are Apic.ai, Spacenus, Pollenity (formerly MyBee) and Bee Informed Partnership.
Does HiveTracks, Inc. have an API?
No public API is recorded for HiveTracks, Inc..
What industry is HiveTracks, Inc. in?
HiveTracks, Inc.'s product category is Biodiversity Monitoring Software. Its primary akta.pro industry code is AFAEAHAJ, Apiary Management Services (Contract Beekeeping, Hive Maintenance), with a secondary code of AFAAAFAI, Satellite Imagery & Monitoring Platforms. Its NAICS code is 112910 and its SIC code is 7373.