TruFund Financial Services
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
TruFund Financial Services firmographics
Firmographics- Name
- TruFund Financial Services
- Legal name
- TruFund Financial Services, Inc.
- Website
- https://trufund.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TruFund Financial Services industry classification
Industry- Product category
- Community Development Financial Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Commercial Banking (522110), Funds, Trusts, and Other Financial Vehicles (525), Depository Credit Intermediation (5221)
- SIC
- Federal & Federally-Sponsored Credit Agencies (6111), Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)
- akta.pro secondary industries
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI), SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF)
Keywords
Where TruFund Financial Services is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
TruFund Financial Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Small Business Lending: TruFund provides loans ranging from $50,000 to $350,000 for eligible businesses with at least two years of operating history. Loans can be used for equipment, hiring, marketing, technology upgrades, or debt consolidation.
- New Markets Tax Credits (NMTC): Through its Empowerment Reinvestment Fund subsidiary, TruFund deploys NMTC allocations to catalyze private capital investment in economically distressed communities, generating program-related investment income.
- Structured Lending & Investments (Tru-Capital): Preferred equity investments and patient capital provided to affordable housing developers through funds like the Impact Developers Fund.
- Business Advisory Services: Technical assistance and advisory services provided alongside financing to help small businesses grow sustainably.
- Grant Funding: TruFund receives grants from corporate partners (Wells Fargo, JPMorgan Chase, NJEDA) to support specific programs like real estate ownership expansion and small business capital access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | TruFund Small Business Loan: $50,000 - $350,000 for businesses with 2+ years operating history |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
TruFund Financial Services product offering
Product offeringCore offering
TruFund Financial Services is a national Community Development Financial Institution (CDFI) providing small business loans ($50,000-$350,000), SBA Community Advantages 7(a) loans, contractor mobilization loans, and a Real Estate Acquisition Program (RAP), paired with hands-on business advisory services. Through wholly owned subsidiaries it administers New Markets Tax Credits (Empowerment Reinvestment Fund, $430M allocated over 12 years), structured lending and preferred equity investments for affordable housing developers (Tru-Capital/Impact Developers Fund), and community climate finance (Resilience & Sustainability Fund).
Product overview
TruFund Financial Services is a Community Development Financial Institution (CDFI) offering a multi-product financial services portfolio focused on expanding access to capital for underserved small businesses and communities. The core lending products include the TruFund Small Business Loan ($50K-$350K), SBA Community Advantages (7a) Loan, TruAccess Contractor Mobilization Loans, and the Real Estate Acquisition Program (RAP) combining lending with education. Business Advisory Services provides technical assistance alongside financing. TruFund operates several specialized investment vehicles: Tru-Capital manages structured lending and investments including the Impact Developers Fund for affordable housing; the Empowerment Reinvestment Fund (ERF) administers New Markets Tax Credits ($430M allocated over 12 years); and the Resilience & Sustainability Fund supports climate finance and disaster recovery. TruImpact branding encompasses community engagement programs including annual TruImpact Week events, the TruImpact Awards, and success story publications. A Language Assistance Plan ensures accessibility for limited English proficiency populations.
Differentiator
Problem solved
Functional benefit
Brands
- TruImpact: Brand for impact measurement, stories, reports, and community engagement programs including TruImpact Week and TruImpact Awards
- Tru-Capital
- TruFund Resilience & Sustainability Fund
- TruFund Small Business Loan
Products and services
- TruFund Small Business Loan Loan product offering $50,000 to $350,000 for eligible small businesses with at least two years of operating history. Proceeds can be used for equipment, hiring, marketing, technology upgrades, or debt consolidation. Loans are paired with business advisory services and, for qualifying applicants, free access to the Bags AI Financial Insights platform.
- SBA Community Advantages (7a) Loan Small Business Administration Community Advantages 7(a) loan program delivered by TruFund as an SBA-certified Community Advantage lender, providing access to SBA-guaranteed capital for small businesses in underserved communities.
- TruAccess Contractor Mobilization Loans Specialized loan product designed to help contractors mobilize their operations and grow their businesses, addressing the working-capital needs common to contractors.
- Real Estate Acquisition Program (RAP) Combined lending and education program that helps small business owners transition from tenants to commercial property owners, with the goal of building generational wealth through real estate ownership. Launched as Open for Business Growth – TruFund Real Estate Acquisition Program with a $2 million Wells Fargo grant.
- Business Advisory Services Technical assistance and advisory support including one-on-one advisory services, capacity-building support, and educational programming delivered alongside financing to help small businesses grow sustainably. Includes co-branded AI-powered support through the Bags platform partnership.
- Tru-Capital Structured Lending & Investments Impact-focused investment platform operating through Tru-Capital Investment Fund LLC, managing equity and debt investments in affordable housing developers and community development projects. Includes the Impact Developers Fund providing patient preferred equity to minority-led affordable housing developers.
- Empowerment Reinvestment Fund (ERF) – New Markets Tax Credits Wholly owned subsidiary that administers New Markets Tax Credit (NMTC) allocations to drive economic activity and deliver lasting benefits in low-income urban, rural, and Tribal communities. ERF has received $430 million in NMTC allocations over 12 years and has deployed capital across 54 projects creating/retaining nearly 8,000 jobs.
- TruFund Resilience & Sustainability Fund Fund providing financing for energy-resilient and community-centered development projects, including climate finance, disaster recovery, and predevelopment of green affordable housing. Launched as TruFund's Community Climate Finance business line in 2024.
- Disaster Relief & Resiliency Services Services and products supporting disaster recovery and resiliency for small businesses, including the TruFund Disaster Brief and COVID-19 pandemic response programs, delivered in coordination with the Resilience & Sustainability Fund.
- AI Financial Support Platform (Bags Partnership) Co-branded AI-powered capital readiness and loan servicing program delivered with Bags. Qualified applicants and borrowers receive free access to Bags' AI Financial Insights platform, including CFO Insight Reports, capital readiness tools, and post-funding guidance, designed to help small businesses prepare complete, high-quality loan applications and accelerate time to funding.
Quantifiable outcome
- 44 jobs created or retained per $1 million in financing (average)
- +4 more outcomes
Companies that use TruFund Financial Services
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
TruFund Financial Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
TruFund Financial Services partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CB-Emmanuel Realty, LLCcoreTru-Capital Investment Fund made strategic preferred equity investment in CB-Emmanuel through the Impact Developers Fund to accelerate affordable housing development and community revitalization in historically underserved communities.
- Impact Developers Fund (IDF)coreImpact Developers Fund, managed by Tru-Capital as General Partner, addresses longstanding inequities in real estate finance by providing flexible, patient equity capital to historically under-resourced affordable housing developers.
- Caring for OtherscoreAtlanta-based global humanitarian nonprofit receiving loan participation financing to expand operational footprint through third warehouse facility acquisition for domestic and international disaster response.
- BagscoreStrategic partnership to deliver AI-powered technical assistance and loan servicing program. TruFund's Small Business Loan customers receive free access to Bags' AI Financial insights platform including CFO Insight Reports, capital readiness tools, and post-funding guidance. Initial focus on Texas, Louisiana, Georgia, Alabama, and New York.
- RudHil CommercialcoreTruFund partnered with RudHil Commercial for the 'Dueños del Crecimiento / Growth Owners' program, helping entrepreneurs transition from tenants to commercial property owners. First cohort of 30 business owners begins January 2026.
- Georgia Hispanic Chamber of Commerce (GHCC)coreTruFund partnered with GHCC as part of the 'Dueños del Crecimiento / Growth Owners' program to advance financial empowerment and ownership opportunities within the Hispanic business community.
- King of Kings Tax AdvisoryminorTruFund partnered with King of Kings Tax Advisory for the Growth Owners program, contributing tax strategy and documentation readiness expertise to help participants become loan-ready.
- New York City Energy Efficiency Corporation (NYCEEC)corePartnership with NYCEEC to deliver nearly $2 million financing for predevelopment of affordable senior housing project in East Williamsburg, Brooklyn, supporting TruFund's Resilience & Sustainability Fund initiatives.
- St. Nicks AlliancecoreNonprofit developer receiving financing through Resilience & Sustainability Fund for 14-story, 185-unit affordable senior housing project in Brooklyn, designed to Passive House standards.
Scale indicators14 records
Recent moves10 records
Expansion highlights6 records
TruFund Financial Services competitors and assessment
Company assessmentDirect peers
- Reinvestment Fund: Pennsylvania-based CDFI that finances housing, community development, and small business projects with NMTC allocations and catalytic capital; directly comparable as a multi-product CDFI using similar federal programs.
- Coastal Enterprises, Inc. (CEI): Maine-headquartered CDFI providing small business financing and advisory to underserved communities; comparable in scale, mission, and product suite to TruFund.
- BBIF Capital: Florida-headquartered CDFI providing small business loans and advisory services to underserved entrepreneurs; TruFund's documented loan participation partner on the Caring for Others transaction and the most directly comparable CDFI peer in product/market.
- Grameen America: Microfinance nonprofit focused on lending to women entrepreneurs in low-income communities; shares TruFund's microenterprise / impact-lending DNA but operates a group-lending model rather than direct small business loans.
- LiftFund: National CDFI providing small business loans and advisory to underserved entrepreneurs across multiple states; directly comparable to TruFund in mission, product mix, and target segments.
- Access to Capital for Entrepreneurs (ACE): Georgia-based CDFI that has deployed $250M+ to 2,800+ small businesses over 25 years; cited as a TruFund loan participation collaborator and a close match on CDFI model, geography, and target borrower.
- Accion: National nonprofit small business / microfinance lender serving underserved entrepreneurs with loans and advisory services; very comparable business model to TruFund but with broader geographic reach.
Broad incumbents
- LISC (Local Initiatives Support Corporation): National community development CDFI financing housing, small business, and health projects; a much larger incumbent with overlapping capabilities (NMTC, small business loans, advisory) but operating across broader verticals and geographies.
- Enterprise Community Partners: National CDFI focused on affordable housing and community development finance with NMTC deployment; comparable through Tru-Capital's Impact Developers Fund work but much larger and housing-skewed.
Others
- Opportunity Finance Network (OFN): National CDFI trade association and capital intermediary; relevant as the ecosystem TruFund operates within and the conduit for many federal CDFI Fund awards, though it is a membership/advocacy body rather than a direct lender.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TruFund Financial Services social profiles
Digital presenceTruFund Financial Services compliance and trust
Trust signalCompliance5 records
TruFund Financial Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruFund Financial Services leadership team
Management profileNumber of profiles
Profiles9 records
TruFund Financial Services subsidiaries and ownership
Company hierarchySubsidiaries2 records
TruFund Financial Services funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruFund Financial Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruFund Financial Services
What does TruFund Financial Services do?
TruFund Financial Services is a national Community Development Financial Institution (CDFI) providing small business loans ($50,000-$350,000), SBA Community Advantages 7(a) loans, contractor mobilization loans, and a Real Estate Acquisition Program (RAP), paired with hands-on business advisory services. Through wholly owned subsidiaries it administers New Markets Tax Credits (Empowerment Reinvestment Fund, $430M allocated over 12 years), structured lending and preferred equity investments for affordable housing developers (Tru-Capital/Impact Developers Fund), and community climate finance (Resilience & Sustainability Fund).
Is TruFund Financial Services a public or private company?
TruFund Financial Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TruFund Financial Services founded?
TruFund Financial Services was founded in 2005. It employs 11 to 50 people.
Where is TruFund Financial Services based?
TruFund Financial Services is headquartered in New York, United States, in the North America region.
How does TruFund Financial Services make money?
Five revenue lines are on record. Small Business Lending is the primary driver. The others are new Markets Tax Credits (NMTC), structured Lending & Investments (Tru-Capital), business Advisory Services and grant Funding.
Who are TruFund Financial Services's main competitors?
Direct peers on record are Reinvestment Fund, Coastal Enterprises, Inc. (CEI), BBIF Capital, Grameen America, LiftFund, Access to Capital for Entrepreneurs (ACE) and Accion. Broad incumbents are LISC (Local Initiatives Support Corporation) and Enterprise Community Partners. Opportunity Finance Network (OFN) is listed as an others.
Does TruFund Financial Services have an API?
No public API is recorded for TruFund Financial Services.
What industry is TruFund Financial Services in?
TruFund Financial Services's product category is Community Development Financial Services. Its primary akta.pro industry code is BPAGALAA, Impact Investing & Social Finance (Funds, CDFIs, Microfinance), with a secondary code of FSAKAGAI, SBA/Government-Backed & Development Finance Loans. Its NAICS code is 52231 and its SIC code is 6111.