Instaviagem
Instaviagem is a São Paulo-based digital travel agency founded in 2017 that creates and sells personalized travel packages and curated experiences focused on Brazil, serving individual consumer travelers. It operates with 11-50 employees and has completed two niche acquisitions (Pousadinhas.com.br and Desviantes Turismo) to extend its lodging and tour inventory.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Instaviagem does
Instaviagem is a private, Brazil-based digital travel agency founded in 2017 and headquartered in São Paulo. It sells personalized travel packages and curated experiences focused on domestic Brazilian destinations. The company operates a consumer-facing (B2C) model, assembling itineraries around lodging, tours, and activities — including inventory sourced via two acquisitions (Pousadinhas.com.br in 2017 and Desviantes Turismo in 2019). The business is small, with a reported 11-50 employees and disclosed total external funding of approximately $624K across four events from 2018 through 2021 (Bossa Invest, DOMO.VC, Gvangels, and Verve Capital).
The operating model centers on bundling travel components into experience-led packages rather than acting as a pure meta-search or pure OTA. The acquisitions of niche lodging and tour platforms indicate an asset-based approach to securing supply and content, while the founder team (Caio Martins as Co-founder/CEO, David Andrade as Co-founder, and Marcos Arata as Co-founder/CTO) suggests technical control over the platform, though specific technology, integrations, or proprietary AI components are not disclosed in available data. The website is active but the corporate/explore URL surfaced only a verification challenge, and the company has no documented mobile app, no published pricing, and no confirmed partnerships beyond capital investors.
Revenue mechanics are not disclosed, but the nature of personalized package sales implies per-booking commission or margin economics typical of small OTAs. Customer acquisition, channel mix, pricing tiers, and contract structures are not visible in the input. Across 11-50 employees and roughly $624K of disclosed primary funding raised over more than four years ago, the implied scale is consistent with an early-stage consumer travel brand rather than a category leader.
Instaviagem firmographics
Firmographics- Name
- Instaviagem
- Website
- https://instaviagem.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Instaviagem is a São Paulo-based digital travel agency founded in 2017 that creates and sells personalized travel packages and curated experiences focused on Brazil, serving individual consumer travelers. It operates with 11-50 employees and has completed two niche acquisitions (Pousadinhas.com.br and Desviantes Turismo) to extend its lodging and tour inventory.
- Ownership category
- akta.pro rank
Instaviagem industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (561510), Travel Agencies (56151)
- akta.pro primary industry
- Concierge & Luxury Personal Itinerary Design (THAKAOAB)
Keywords
Where Instaviagem is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Instaviagem business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Instaviagem product offering
Product offeringCore offering
Instaviagem is a digital travel agency that curates and sells personalized travel packages and experiences focused on destinations throughout Brazil. The company combines online booking tools with curated itineraries, having expanded through acquisitions of related tourism brands such as Desviantes Turismo and Pousadinhas.com.br.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Brazil Travel Packages
- Curated Travel Experiences in Brazil
- Pousadinhas.com.br Lodging Marketplace
Companies that use Instaviagem
Customer profileIdeal customer profiles1 record
Instaviagem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Instaviagem partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Instaviagem competitors and assessment
Company assessmentDirect peers
- GetYourGuide: Global tours, activities, and experiences marketplace with growing LATAM/Brazil inventory. Comparable as an experiences-led platform that competes with Instaviagem's curated-experiences proposition.
- Hurb (formerly Hotel Urbano): Brazil-focused online travel agency selling packages, hotels, and experiences. Comparable as a digital Brazilian travel brand targeting domestic leisure travelers, overlapping with Instaviagem's core market.
- Submarino Viagens: Brazilian online travel agency selling packages and accommodations under the Submarino brand. Comparable as a digital Brazilian package-travel seller, though with broader mass-market positioning.
- Decolar.com: Leading LATAM online travel agency (Despegar subsidiary) active in Brazil. Comparable as a regional OTA selling travel packages and experiences, though Decolar is broader in inventory and geographically diversified.
Broad incumbents
- Booking.com: Dominant global OTA with deep Brazilian accommodation and experience inventory. Comparable as the largest competitive threat for any Brazilian-focused travel package seller.
- Airbnb: Global platform for accommodations and 'Experiences.' Comparable for the boutique inn/accommodation and experiences segments that Instaviagem curates via Pousadinhas.com.br and Desviantes Turismo.
- TripAdvisor: Global travel meta-search and experiences marketplace. Comparable as a discovery and booking channel for tours and activities in Brazil, though much larger and global in scope.
- CVC Corp: Largest Brazilian travel agency and tour operator, listed on B3. Directly comparable as a domestic Brazilian travel package seller, but operates at vastly larger scale and broader product breadth than Instaviagem.
Emerging players
- Viaje na Viagem: Brazilian content-led boutique travel agency and curated-trip planner. Comparable as a small-scale, curated-Brazil-travel operator targeting a similar niche of experiential domestic travelers.
- TurismoCity: Brazil-focused travel deals and package platform. Comparable as a digital-only Brazilian travel package seller competing in the same end market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Instaviagem social profiles
Digital presenceInstaviagem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instaviagem leadership team
Management profileNumber of profiles
Profiles4 records
Instaviagem funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instaviagem M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instaviagem
What does Instaviagem do?
Instaviagem is a digital travel agency that curates and sells personalized travel packages and experiences focused on destinations throughout Brazil. The company combines online booking tools with curated itineraries, having expanded through acquisitions of related tourism brands such as Desviantes Turismo and Pousadinhas.com.br.
When was Instaviagem founded?
Instaviagem was founded in 2017. It employs 11 to 50 people.
Where is Instaviagem based?
Instaviagem is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Instaviagem's main competitors?
Direct peers on record are GetYourGuide, Hurb (formerly Hotel Urbano), Submarino Viagens and Decolar.com. Broad incumbents are Booking.com, Airbnb, TripAdvisor and CVC Corp. Emerging players are Viaje na Viagem and TurismoCity.
Does Instaviagem have an API?
No public API is recorded for Instaviagem.
What industry is Instaviagem in?
Instaviagem's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAOAB, Concierge & Luxury Personal Itinerary Design. Its NAICS code is 561510.