Turismocity
Turismocity is a Buenos Aires-based travel metasearch platform founded in 2013 that aggregates flights, hotels, packages, car rentals, activities, and bus tickets from hundreds of providers across 17 Latin American and European country domains, serving individual travelers primarily in Spanish-speaking LATAM.
- Company typePrivate
- Founded2013
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Turismocity does
Turismocity is a Buenos Aires-headquartered Latin American travel metasearch platform founded in 2013 that aggregates and compares flight, hotel, package, car rental, activity, bus, and travel-assistance prices from hundreds of airlines, OTAs, and local providers across 17 country-specific domains spanning 15 LATAM markets plus Spain and Portugal. The core technology is a real-time price-comparison engine that ingests inventory from partners such as Iberia, GOL, LATAM, Avianca, JetSmart, Aerolineas Argentinas, Flybondi, Hertz, Avis, Europcar, Assist Card, Civitatis, Viator, and Flixbus, complemented by an interactive destination map, an AI-powered trip-planning chatbot, and an email-based price-alert system. A mobile app on iOS and Android has accumulated approximately 49,000 reviews at a 4.8-star rating.
The business operates on a primarily affiliate-referral revenue model, earning commissions when users click through to partner OTAs and airlines to complete bookings, supplemented by transactional marketplace revenue from Turismocity Marketplace, which sells packages, hotels, and travel assistance directly. The consumer-facing product is free (freemium model), with revenue accruing only on completed partner bookings; the company also offers a USD payment feature that allows Argentine users to avoid the 30% AFIP perception tax, generating up to 25% savings on international flights and serving as a localized differentiation lever against global metasearch competitors. Distribution is product-led growth via SEO, content marketing, shopping-event campaigns, and organic social channels including TikTok and WhatsApp, with no enterprise sales motion. The company remains private, has 11-50 employees, raised a $6M round in October 2021, and acquired FareCompare.com in December 2020 to broaden its competitive footprint.
Turismocity firmographics
Firmographics- Name
- Turismocity
- Legal name
- Turismocity
- Website
- https://turismocity.com.ar
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turismocity is a Buenos Aires-based travel metasearch platform founded in 2013 that aggregates flights, hotels, packages, car rentals, activities, and bus tickets from hundreds of providers across 17 Latin American and European country domains, serving individual travelers primarily in Spanish-speaking LATAM.
- Ownership category
- akta.pro rank
Turismocity industry classification
Industry- Product category
- Online Travel Metasearch
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Support Activities for Transportation (488)
- akta.pro primary industry
- Flights Metasearch & Airfare Comparison (THALAEAB)
- akta.pro secondary industries
- Local Tours, Activities & Attractions Metasearch (THALAEAI), Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI)
Keywords
Where Turismocity is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Turismocity business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate Commissions: Turismocity earns referral commissions when users click through to partner sites (airlines, travel agencies, hotels) and complete bookings. The platform redirects users to third-party providers to complete transactions, earning a commission for each successful referral.
- Marketplace Revenue: Turismocity Marketplace sells packages, hotels, and travel assistance directly, generating revenue through transaction margins on these products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform for all users |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Turismocity product offering
Product offeringCore offering
Turismocity operates a travel metasearch platform that aggregates and compares flight, hotel, package, car rental, travel assistance, activity, and bus/micro prices from hundreds of travel sites in real time. The platform redirects users to third-party providers (airlines, OTAs, hotels) to complete bookings, earning affiliate commissions, and also sells packages, hotels, and travel assistance directly through its in-house Turismocity Marketplace.
Product overview
Turismocity is a Latin American travel metasearch platform that aggregates and compares flight, hotel, package, car rental, activity, bus, and travel assistance options from hundreds of travel agencies and providers. The core offering is its flight search engine, supplemented by vertical-specific metasearch products for hotels, packages, car rentals, activities, and ground transportation. Additional services include an AI-powered chatbot for travel planning, price alert notifications, an interactive destination map, and eSIM connectivity through its Yendos sub-brand. The platform operates country-specific sites across 16 Latin American nations.
Differentiator
Problem solved
Functional benefit
Brands
- Yendos: eSIM service for international travel connectivity
Products and services
- Flight Search Engine (Vuelos)
Quantifiable outcome
- Saves up to 25% on international flights by paying in USD
- +1 more outcomes
Companies that use Turismocity
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Turismocity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Turismocity partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core.
- IberiacoreSpanish international airline integrated into Turismocity's flight search results, offering direct booking redirect for users searching flights to Spain and Europe.
- GOL Linhas AereascoreBrazilian low-cost airline integrated into flight search results.
- LATAM AirlinescoreMajor South American airline group integrated into flight search results.
- AviancacoreColombian airline integrated into flight search results.
- JetSmartcoreLow-cost airline operating in Chile, Argentina, and Peru integrated into flight search.
- Aerolineas ArgentinascoreArgentina's flag carrier airline integrated into flight search results.
- FlybondicoreArgentine low-cost airline integrated into flight search results.
- HertzcoreGlobal car rental company integrated into Turismocity's car rental comparison.
- AviscoreGlobal car rental company integrated into Turismocity's car rental comparison.
- EuropcarcoreGlobal car rental company integrated into Turismocity's car rental comparison.
- Assist CardcoreTravel assistance provider integrated into Turismocity's travel assistance comparison.
- Axa AssistancecoreTravel assistance provider integrated into Turismocity's travel assistance comparison.
- Pax AssistancecoreTravel assistance provider integrated into Turismocity's travel assistance comparison.
- TerrawindcoreTravel assistance provider integrated into Turismocity's travel assistance comparison.
- RedioncoreTravel assistance provider integrated into Turismocity's travel assistance comparison.
- HerocoreTravel assistance provider integrated into Turismocity's travel assistance comparison.
- CivitatiscoreActivities and excursions provider integrated into Turismocity's activity comparison.
- ViatorcoreActivities and excursions provider integrated into Turismocity's activity comparison.
- LatiturcoreLatin American activities provider integrated into Turismocity's activity comparison.
- TangolcoreArgentine activities and tours provider integrated into Turismocity's activity comparison.
- GraylinecoreGlobal tours and activities provider integrated into Turismocity's activity comparison.
- FlixbuscoreBus transport provider integrated into Turismocity's bus/micro comparison section.
- BlaBlaCarcoreRide-sharing and bus transport provider integrated into Turismocity's bus/micro comparison.
- Turismocity MarketplacecoreIn-house travel agency operation of Turismocity selling packages, hotels, and travel assistance directly with transaction-based revenue.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Turismocity competitors and assessment
Company assessmentDirect peers
- Kayak: Kayak is the most direct metasearch competitor, aggregating flights, hotels, cars and packages globally with a localized LATAM presence (kayak.com.ar). Same core product, same business model (click-out/affiliate) and overlapping target audience of price-sensitive travelers.
- Skyscanner: Skyscanner is a global flight metasearch engine owned by Trip.com Group with strong LATAM brand recognition. Direct overlap with Turismocity on flight comparison, affiliate commissions and consumer self-serve model.
- Despegar: Despegar is the largest Latin American online travel agency, headquartered in Argentina, selling flights, hotels and packages across the region. Competitor for the same Spanish-speaking LATAM consumer and an aspirational benchmark for Turismocity's marketplace ambitions.
- Trivago: Trivago is a global hotel metasearch engine with strong brand presence in Latin America (trivago.com.ar). Direct peer on the hotel-comparison vertical of Turismocity's offering.
- Atrápalo: Atrápalo is a Spanish-language travel metasearch and OTA serving Spain and Latin America with flights, hotels and activities. Closely comparable product scope, Spanish-language focus and cultural fit with Turismocity's Iberian/LATAM audience.
Broad incumbents
- Google Travel / Google Flights: Google's Travel and Flights products aggregate the same airline and OTA data and surface results directly in Search. They are the most consequential broad incumbent for any metasearch business, especially as Google expands AI-generated travel answers.
- Trip.com / Ctrip: Trip.com Group owns Skyscanner and operates an OTA super-app. A broad incumbent with deep pockets that controls consumer travel search and booking in multiple markets, capable of entering LATAM more aggressively.
Regional players
- Viajes Falabella: Viajes Falabella is a LATAM-focused online travel agency backed by the Falabella retail group, strong in Chile, Peru, Colombia and Argentina. Competes with Turismocity for the same regional traveler, particularly in packages.
- Wego: Wego is a metasearch engine focused on the Middle East and Asia-Pacific but operates with country-localized brands similar to Turismocity's model. Useful comparator on regional metasearch penetration strategy and SEO-driven growth.
Emerging players
- Hopper: Hopper is an AI-driven mobile travel app with price prediction, flash deals and ancillary fintech products. Emerging player that overlaps Turismocity's price-alert and AI-chatbot positioning and may attract the same deal-driven LATAM consumer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Turismocity social profiles
Digital presenceTurismocity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turismocity leadership team
Management profileNumber of profiles
Profiles4 records
Turismocity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turismocity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turismocity
What does Turismocity do?
Turismocity operates a travel metasearch platform that aggregates and compares flight, hotel, package, car rental, travel assistance, activity, and bus/micro prices from hundreds of travel sites in real time. The platform redirects users to third-party providers (airlines, OTAs, hotels) to complete bookings, earning affiliate commissions, and also sells packages, hotels, and travel assistance directly through its in-house Turismocity Marketplace.
Is Turismocity a public or private company?
Turismocity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Turismocity founded?
Turismocity was founded in 2013. It employs 11 to 50 people.
Where is Turismocity based?
Turismocity is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Turismocity make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are marketplace Revenue.
Who are Turismocity's main competitors?
Direct peers on record are Kayak, Skyscanner, Despegar, Trivago and Atrápalo. Broad incumbents are Google Travel / Google Flights and Trip.com / Ctrip. Regional players are Viajes Falabella and Wego. Hopper is listed as an emerging player.
Does Turismocity have an API?
No public API is recorded for Turismocity.
What industry is Turismocity in?
Turismocity's product category is Online Travel Metasearch. Its primary akta.pro industry code is THALAEAB, Flights Metasearch & Airfare Comparison, with a secondary code of THALAEAI, Local Tours, Activities & Attractions Metasearch. Its NAICS code is 561510.