What Tunefork does

Tunefork is an Israel-based audio personalization technology company incorporated in June 2016 by co-founders Tomer Shor (CEO) and Yoav Blau (CTO), motivated by personal experiences with hearing disabilities in their families. The company has developed a platform that creates individual hearing "earprints" through a self-administered hearing test conducted on mobile devices (Android or iOS) using standard headphones. The test protocol is based on the Hughson-Westlake technique and employs a proprietary calibration methodology based on certified audiometry equipment, which the company claims achieves near-clinical accuracy without specialized hardware. Test results generate a customized audio filter that compensates for the user's specific hearing loss, and a database matches these Audio Profiles to specific headphones, earbuds, and mobile devices for device-specific optimization.

The company's core products include the Tunefork Audio Personalization Technology platform, the Audio Profile ("earprint"), the Hearing Self-Test Protocol, and a public Hearing Test Demo available on its website. Tunefork's technology is designed to be embedded directly into mobile operating systems to optimize all audio content including phone calls, ringtones, alerts, music, video, GPS instructions, voice messages, and intelligent assistant responses. The company explicitly states its technology works in synchronization with standard hearing aids rather than as a substitute for them, and is developing deep-learning algorithms to further enhance speech understanding optimization.

Tunefork operates on a B2B licensing model, primarily monetizing through embedded software integration with mobile OEMs and operating system providers. It also reaches end users through a direct mobile app distribution channel and through strategic partnerships with accessibility-focused companies such as Raz-Mobility (Android devices for blind, visually impaired, deaf, hard of hearing, and mobility-impaired users) and MUGO (a music-based social therapy app for the elderly). The company has secured funding from the Israel Innovation Authority, MassChallenge, EISMEA, Horizon 2020 (EU research grant), Gal Hearing Systems, and Triventures ARC, and has won dozens of top prizes in international and local startup competitions. Tunefork positions itself within the hearing-loss market affecting more than 400 million people worldwide and the senior population of more than 1 billion individuals.

Name

Tunefork

Legal name

TUNEFORK, INC.

Website

https://tunefork.co.il

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tunefork provides audio personalization technology that creates individual hearing "earprints" via a mobile self-test, optimizing device audio for users with hearing loss, seniors, and accessibility-focused consumers through OEM licensing and partnership channels.

Ownership category

akta.pro rank

Product category

Audio Personalization Software

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Speech Enhancement & Noise Suppression (AEC/NR) (HDAAAFAG)

akta.pro secondary industry

Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

Keywords

• Audio personalization software
• Hearing accessibility technology
• Personalized sound technology
• Embedded audio processing
• Assistive hearing solutions

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Embedded Software Licensing: Tunefork integrates its audio personalization technology into mobile operating systems and audio equipment. Revenue likely generated through licensing the technology to device manufacturers and operating system providers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Tunefork develops audio personalization software that creates a personal hearing 'earprint' via a mobile self-test and converts it into a customized audio filter compensating for individual hearing loss. The technology is delivered as embedded software licensed to mobile operating systems and audio equipment manufacturers, optimizing all device audio including calls, music, alerts, video, GPS and voice assistants.

Product overview

Tunefork is an audio personalization technology company offering a unified platform centered on its core hearing personalization technology. The system consists of a hearing self-test protocol (based on the Hughson-Westlake technique) that users complete via headphones on mobile devices, which generates a personalized Audio Profile (earprint). Sophisticated algorithms then create custom audio filters that adjust frequencies to compensate for each user's specific hearing loss. The technology is designed to be embedded into mobile operating systems to optimize all audio content including phone calls, ringtones, alerts, music, video, GPS instructions, voice messages, and intelligent assistant responses. The company is developing deep-learning algorithms to further enhance speech understanding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tunefork Audio Personalization Technology Embedded audio personalization software that creates a personal hearing 'earprint' via a mobile self-test and generates a tailored audio filter to compensate for the user's hearing loss; licensed for integration into mobile operating systems and audio devices so that calls, music, alerts, video, GPS, voice messages and voice assistants are optimized for each listener.

Quantifiable outcome

• More accurate than any currently available self-test without specialized hardware

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Raz-MobilitycoreStrategic or Co-development PartnerRaz-Mobility offers the most advanced Android devices optimized to assist individuals who are blind, visually impaired, deaf, hard of hearing, have a speech impediment, or have mobility difficulties. Tunefork's audio personalization technology is integrated to enhance the accessibility experience.
• MUGOminorStrategic or Co-development PartnerMUGO is an app that helps reduce loneliness in the elderly community by creating social-therapy experiences using music. The partnership provides enhanced audio experience for elderly users.
• Elderly Care AppsminorStrategic or Co-development PartnerPartnership with apps targeting the elderly community, providing audio personalization for social-therapy music experiences.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Google: Google offers Sound Amplifier and accessibility audio features across Android, with the OS-level distribution that Tunefork seeks to license into. Google is a broad incumbent that competes indirectly by bundling personalization into free OS features.
• Bose: Bose has explored personalized audio (CustomTune in newer hearing products) and is a likely OEM/embedded target for Tunefork. As a broad incumbent, Bose competes indirectly while also representing a potential licensing partner.
• Apple: Apple's AirPods Pro and iOS now include a built-in hearing test, Conversation Boost, and personalized audio features that compete head-on with Tunefork's value proposition at OS and earbuds level — but as part of a much broader consumer hardware and services portfolio.
• Sonova: Sonova owns Phonak and other hearing-aid brands and is actively integrating personalization and connectivity features. As a major hearing-aid incumbent it could partner with, compete against, or absorb Tunefork-like technology.
• WS Audiology: WS Audiology (Widex, Signia) is a global hearing-aid leader investing in personalization and connectivity. It is comparable to Tunefork's hearing-loss end-user focus but operates at vastly greater scale as a hardware manufacturer.

Direct peers

• Nuheara: Nuheara produces smart personal hearing buds that personalize audio based on user hearing profiles, blending consumer audio with accessibility — overlapping directly with Tunefork's hearing-personalization positioning.
• Olive Union: Olive Union makes consumer hearing-enhancement earbuds that combine personalized audio profiles with hearing-aid-adjacent functionality — a similar blending of accessibility and consumer audio that targets the same end user.
• Mimi Hearing Technologies: Mimi builds hearing-personalization and audio-processing software embedded into consumer audio devices and apps. It is the closest direct competitor to Tunefork, addressing the same use case of personalized hearing profiles without specialized hardware and licensing the technology to device manufacturers.

Regional players

• OrCam: Also Israeli, OrCam builds AI-driven accessibility devices for visually and hearing impaired users. It is a regional peer with shared Israeli accessibility-tech DNA and overlapping end users but addresses vision rather than hearing.

Emerging players

• Eargo: Eargo sells direct-to-consumer hearing aids with personalized fit and amplification. It is an emerging player in hearing accessibility that overlaps with Tunefork's hearing-loss end-user focus but competes via hardware rather than software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunefork