Atlanta Habitat for Humanity

What Atlanta Habitat for Humanity does

Atlanta Habitat for Humanity is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1983 and headquartered at 824 Memorial Dr SE in Atlanta, Georgia, with a second operating site in South Fulton. It is the largest nonprofit affordable single-family housing developer in Atlanta, having built or renovated 1,749 homes since inception, with 361 homeowners having paid mortgages in full as of 2025. Its core programs include the Home Construction Program (first-time homebuyer builds with 0% interest mortgages and sweat equity requirements), Critical Home Repair / Repair with Kindness, Brush with Kindness exterior preservation, and the ReStore retail operation (two physical stores plus an online shop) that sells donated home goods and diverts material from landfills. The organization has shifted from scattered-site construction to master-planned community development, with Browns Mill Village (134 homesites, completed end of 2025) and Langston Park (64 planned homes, 24 built in May 2026 via the Carter Work Project) representing this strategic evolution.

The business model is multi-stream nonprofit: donations and corporate sponsorships (Home Depot Foundation, Delta, Wells Fargo, Novelis, Supreme Lending, Clark Howard), Habi-Heroes recurring giving, capital campaigns, ReStore retail revenue ($2.5M in 2024), 0% interest income-based mortgage repayments from homebuyers, and targeted federal grants (a $2M bipartisan grant in April 2024 from Senator Ossoff for Browns Mill Phase 2). Homes cost approximately $200,000 to build and are sold at cost, with qualification based on income thresholds, financial literacy coursework (My Money. My Future.), and completion of sweat equity hours. The volunteer-driven labor model (6,283 volunteers in 2024 and 6,660 in 2025 contributing 62,253 and 68,330 hours respectively) materially reduces construction cost while creating a community engagement moat.

Atlanta Habitat's customer base is concentrated in working families unable to access market-rate homeownership: 95% of homeowners identify as Black/African-American and 80% are female-headed households. The organization is governed by a Board of Directors and led by President & CEO Rosalyn Merrick, with Joe Lessard as EVP & CFO, Candice Jordan as Chief Development Officer, and Jim Blackstone as SVP of Housing and Operations overseeing 20+ years of construction expertise. Its operations are domestic, single-state (Georgia), and concentrated in the Atlanta metropolitan area.

Name

Atlanta Habitat for Humanity

Legal name

Habitat for Humanity in Atlanta, Inc.

Website

https://atlantahabitat.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlanta Habitat for Humanity is a 501(c)(3) nonprofit founded in 1983 and the largest affordable single-family housing developer in Atlanta, building 0% interest mortgage homes for working families, operating ReStore retail outlets, and developing master-planned communities such as Browns Mill Village and Langston Park.

Ownership category

akta.pro rank

Product category

Affordable Housing

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Affordable housing development
• Nonprofit home construction
• Home repair services
• Financial literacy education
• Donated home goods retail

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Sponsorships: Individual donors, corporate sponsors, and recurring monthly donors (Habi-Heroes) provide financial support. Corporate sponsors fund specific homes or programs. The organization runs capital campaigns and special fundraising events.
2. ReStore Retail Operations: Donated home goods and building materials sold at discounted prices. Generates over $1.2M annually for home building and mission programs. Includes both physical stores and online sales platform.
3. Homeowner Mortgage Payments: Homebuyers pay income-based monthly mortgages without interest charges. Homes cost approximately $200,000 to build. 361 homeowners have paid mortgages in full as of 2025.
4. Homebuyer Program Fees: Revenue from first-time homebuyer program including application fees and program-related charges for qualifying families.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Atlanta Habitat for Humanity builds and sells affordable, energy-efficient single-family homes to qualified working families through a sweat equity and 0% interest mortgage model. The organization also provides critical home repairs and exterior preservation services to existing low-income homeowners, runs ReStore retail stores selling donated home goods to fund the mission, and delivers financial literacy and entrepreneurship programming to prepare buyers for sustainable homeownership.

Product overview

Atlanta Habitat for Humanity operates as a nonprofit affordable homeownership organization offering a portfolio of programs centered around home construction, repair, and financial education. The core offerings include the Home Construction Program (first-time homebuyer builds), Critical Home Repair (Repair with Kindness), Brush with Kindness (exterior paint services), and ReStore retail operations. Supporting programs include My Money. My Future. (financial literacy), Vision. Goals. Action! (entrepreneurship/scholarships), and Sweat Equity. The organization has expanded into master-planned community development with Browns Mill Village (completed 2025) and Langston Park (launching 2026), marking a shift from individual home builds to holistic neighborhood development. The Carter Work Project represents an annual flagship volunteer initiative tied to the Carter legacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Construction Program First-time homebuyer program offering qualified individuals and families the opportunity to build and purchase quality, energy-efficient homes through sweat equity volunteer hours and a 0% interest mortgage.
• Critical Home Repair (Repair with Kindness) Program providing critical repairs to make existing homes safe, dry, and accessible for qualified homeowners, primarily serving military veterans and elderly residents in Atlanta.
• Brush with Kindness Exterior paint and home improvement program that brightens homes and preserves neighborhoods through volunteer painting and cosmetic repairs for low-income homeowners.
• ReStore Retail Operations Retail stores selling donated home goods, furniture, appliances, and building materials at discounted prices, generating revenue for affordable housing while diverting materials from landfills. Includes two physical Atlanta-area locations and an online shopping platform.
• My Money. My Future. Financial Literacy Program Comprehensive financial literacy program offering classes, one-on-one coaching, and a savings match to prepare current and aspiring homeowners for successful homeownership and personal finance management.
• Vision. Goals. Action! (VGA) Entrepreneurship Program Entrepreneurship program providing scholarships and business launch competitions to help Habitat homeowners build wealth beyond the initial homeownership milestone.

Quantifiable outcome

• Homes operating mechanical systems twice as efficiently as typical newly constructed US homes
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Delta Air LinescoreStrategic or Co-development Partner · 1 January 2024Delta completed four homes in Browns Mill Village in 2024, matching their record from 2023. Committed to building one home for each of Atlanta Habitat's four decades of service. Hosted Spirits Under the Spirit fundraiser raising $311,000. 4 homes in 2024, total of 4+ homes supported.
• Wells FargocoreStrategic or Co-development Partner · 1 January 2024Wells Fargo joined in August 2023 to unveil Jimmy and Rosalynn Carter Way in Browns Mill Village and break ground on first six homes. In 2024, celebrated completion of those homes with homeowners Ebony, Jameka, Melissa, Nekeshia, Twantina, and Wyleathia. Sponsored inaugural Youth Day Build with $75,000 donation and 75 college students.
• NoveliscoreStrategic or Co-development Partner · 1 January 2024Through 'Recycle for Good' program, Novelis and volunteers turned 3.7 million recycled aluminum cans into a new home on Atlanta's Westside. Built a second home in fall 2024, marking their 19th new home build with Atlanta Habitat.
• Supreme LendingcoreStrategic or Co-development Partner · 1 January 2024Since 2014, Supreme Lending has been a proud partner. In honor of Atlanta Habitat's 40th anniversary in 2023, they built two homes, continuing tradition in 2024 with two more. Total of 19 homes supported with Atlanta Habitat.
• Cityscape HousingcoreStrategic or Co-development Partner · 1 January 2024Joint venture partner for Browns Mill Village townhome development. Collaborated on 59 townhomes creating additional pathways to affordable homeownership alongside Atlanta Habitat's 75 single-family homes.
• Atlanta Neighborhood Development PartnershipcoreStrategic or Co-development Partner · 1 January 2024Collaborated with Atlanta Habitat on Browns Mill Village townhome development as part of the joint venture creating 59 townhome units.
• Atlanta Women's BuildcoreStrategic or Co-development Partner · 1 January 2003Founded in 2003 when two friends rallied women to sponsor a build. 21-year tradition empowering women through community and construction. Celebrated building their 21st home in 2024.
• Habitat for Humanity InternationalcoreStrategic or Co-development PartnerInternational parent organization. Hosted 40th Carter Work Project in Atlanta (May 2026), marking Habitat's 50th anniversary. Partnership inspires over 109,000 volunteers to build or improve more than 4,472 homes in 14 countries since 1984.

Scale indicators22 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Atlanta Neighborhood Development Partnership (ANDP): Atlanta-based nonprofit focused on affordable housing production, neighborhood revitalization, and homebuyer education. ANDP is an actual JV partner on Browns Mill Village townhomes and operates with overlapping mission, geography, and family of funders — making it the most directly comparable peer in the Atlanta market.
• Houston Habitat for Humanity: One of the largest US Habitat affiliates with similar scale of home production, ReStore retail operations, and master-planned community development. Comparable in funding model, volunteer base, and operational complexity as a fellow top-tier Habitat affiliate.
• Mercy Housing: Nonprofit affordable housing developer operating across the US, building and operating rental and homeownership homes for low-income families. Comparable mission, scale, and reliance on cross-sector partnerships, though Mercy Housing has a larger multifamily rental portfolio than Atlanta Habitat's single-family focus.
• The NHP Foundation: National nonprofit that develops and preserves affordable multifamily and single-family housing for working families. Comparable nonprofit affordable housing mission with similar cross-sector funding and resident services approach.

Broad incumbents

• BRIDGE Housing Corporation: Nonprofit developer of affordable and workforce housing on the West Coast with a comparable mission of building quality affordable homes and mixed-use communities. Comparable in using master-planned approaches and partnering with municipalities and corporate funders.
• Habitat for Humanity International: Parent organization of Atlanta Habitat and the global umbrella for ~1,000 local Habitat affiliates. Directly comparable as a nonprofit affordable housing developer with the same 0%-interest mortgage model, volunteer construction model, and ReStore retail concept, but operating at a multi-country scale.
• Enterprise Community Partners: National nonprofit that develops and operates affordable housing across the US, often partnering with local Habitat affiliates. Comparable as a large-scale nonprofit affordable housing developer with development capital, policy advocacy, and place-based revitalization strategies similar to Atlanta Habitat's master-planned community approach.
• Local Initiatives Support Corporation (LISC): National community development financial institution (CDFI) that finances affordable housing, neighborhood revitalization, and capacity building for local nonprofits. LISC's model of funding and supporting local developers closely parallels the ecosystem role of Atlanta Habitat's corporate and federal partners.

Others

• Grounded Solutions Network: National membership network of organizations creating and preserving permanently affordable homeownership. Comparable as part of the broader affordable homeownership ecosystem; relevant for benchmarking and shared funding/policy advocacy opportunities rather than direct operational competition.

Regional players

• Cityscape Housing: For-profit affordable housing builder and JV partner with Atlanta Habitat on the Browns Mill Village 59-townhome component. Directly comparable in product type and Atlanta geography, with a commercial builder cost structure that contrasts with Habitat's volunteer-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AtlantaHabitat
• LinkedInlinkedin.com/company/atlanta-habitat-for-humanity
• Instagraminstagram.com/atlantarestore
• Facebookfacebook.com/AtlantaHabitat

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Habitat for Humanity