SupplyHouse

What SupplyHouse does

SupplyHouse, founded in 2004, is a private U.S. e-commerce distributor of plumbing, HVAC, heating, and electrical supplies serving professional contractors. Its proprietary storefront lists 250,000+ SKUs from 500+ brand partners and reaches 98% of the U.S. population within two days through four national fulfillment centers; the Ohio hub in Canal Winchester was recently expanded to 527,000 square feet (more than double the prior footprint). Complementary trade-specific assets include the TradeMaster loyalty program, a Replacement Part Finder covering 100,000+ equipment models, a mobile app with 200,000+ SKUs, and project calculators plus a video library for the trade audience.

The company monetizes via transaction-based e-commerce sales to trade professionals (HVAC, plumbing, and electrical contractors), with free shipping on orders over $99, freemium TradeMaster membership pricing, and a 90-day no-restocking-fee returns policy. Distribution runs exclusively through SupplyHouse-owned channels (web and mobile app); the geographic footprint is U.S.-only and international orders are not accepted. Operating leverage is supported by the RELEX Solutions partnership for supply chain planning, automation of digital ordering, and aggregation of demand across 7+ million cumulative customers.

In July 2025, KKR made a strategic equity investment through its Ascendant Strategy targeting North American middle-market businesses, with proceeds earmarked for fulfillment network expansion and team growth. The company employs approximately 1,200 team members (mid-2025), recently launched the SupplyHouse Foundation (workforce development and the Track to the Trades scholarship) and appointed its first General Counsel. Founder Josh Meyerowitz remains CEO; ownership reflects KKR as a financial partner alongside prior shareholders.

Name

SupplyHouse

Legal name

SupplyHouse.com

Website

https://supplyhouse.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SupplyHouse is a U.S. e-commerce distributor of plumbing, HVAC, heating, and electrical supplies serving trade professionals, offering 250,000+ SKUs from 500+ brands via four fulfillment centers that reach 98% of the U.S. within two days.

Ownership category

akta.pro rank

Product category

Online Plumbing, HVAC & Electrical Supplies Distribution

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Retail & Wholesale Distribution Centers (Dry DCs) (TLALAAAD)

akta.pro secondary industry

Spare Parts / MRO Distribution Centers (Industrial) (TLALAEAL)

Keywords

• Plumbing supplies distribution
• HVAC supplies e-commerce
• Electrical supplies retail
• Trade supply distributor
• Heating equipment distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: SupplyHouse generates revenue through online sales of plumbing, HVAC, and electrical supplies to contractors and trade professionals. The company operates a transaction-based model where customers purchase products directly through its e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SupplyHouse is an online distributor of plumbing, heating, HVAC, and electrical supplies, offering more than 250,000 SKUs from over 500 brand partners through its proprietary e-commerce platform. The company serves trade professionals (contractors in HVAC, plumbing, and electrical) and supports them with the TradeMaster loyalty program, a mobile app, and a four-center national fulfillment network that reaches 98% of the U.S. population within two days.

Product overview

SupplyHouse operates as an e-commerce distributor of plumbing, HVAC, and electrical supplies, offering a single unified online platform with over 250,000 SKUs from more than 500 brands to over 7 million customers. The product portfolio includes core categories (Plumbing Supplies, HVAC Supplies, Heating Supplies, Electrical Supplies, PEX Products, Fittings, Valves, and Tools) supported by a national fulfillment network of four fulfillment centers. The company complements its core e-commerce offering with the TradeMaster loyalty program for trade professionals, the Replacement Part Finder tool for identifying parts from 100,000+ models, a mobile app for on-the-go ordering, and the SupplyHouse Foundation for workforce development in skilled trades. The platform provides free shipping on orders over $99 and reaches 98% of the U.S. population within two days.

Differentiator

Problem solved

Functional benefit

Brands

• TradeMaster: Loyalty program offering lower prices, free shipping and other benefits for trade professionals and contractors.

Products and services

• SupplyHouse.com E-Commerce Platform Core e-commerce storefront offering plumbing, HVAC, heating, and electrical supplies to contractors and trade professionals across the United States, with four fulfillment centers providing 2-day delivery to 98% of the U.S. population.
• TradeMaster Loyalty Program Free membership program providing trade professionals and contractors with lower prices, free shipping, and exclusive benefits on purchases across the platform.
• SupplyHouse Mobile App iOS and Android mobile application enabling on-the-go shopping and ordering across the full SupplyHouse product catalog of 200,000+ SKUs.
• Plumbing Supplies Category of plumbing products including pipes, fittings, valves, and related equipment for residential and commercial plumbing installations, sold through SupplyHouse.com.
• HVAC Supplies Heating, ventilation, and air conditioning equipment and components sold to HVAC professionals through the SupplyHouse.com storefront.
• Heating Supplies Heating equipment including boilers, pumps, radiant heat systems, and related components sold through SupplyHouse.com.
• Electrical Supplies

Quantifiable outcome

• 98% of U.S. population reachable within 2 days
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SupplyHouse FoundationcoreOthers · 22 April 2026SupplyHouse launched its own foundation dedicated to strengthening communities and supporting the future of skilled trades through education, resources, and career opportunities in plumbing, HVAC, and electrical work. The foundation serves as a centralized hub for community partnerships, scholarships including the Track to the Trades program, and workforce development initiatives.
• Bold.orgminorStrategic or Co-development Partner · 8 December 2025SupplyHouse developed the Track to the Trades Scholarship program in partnership with Bold.org. The 2025 program marked its second year with a 70% increase in applications nationwide, with 10 recipients receiving funding to cover training-related expenses including tuition, tools, and certifications for careers in skilled trades.
• Housecall ProcoreStrategic or Co-development Partner · 21 September 2024Partnership to equip the next generation of HVAC professionals. Housecall Pro, a software provider for home services businesses with over 45,000 clients, partnered with SupplyHouse as part of its Trade Academy scholarship program which has distributed over $250,000 in grants for HVAC, electrician, and plumber training through partnerships with 114 trade schools and companies.
• RELEX SolutionscoreTechnology or Integration · 20 August 2024SupplyHouse achieved significant efficiency and accuracy in supply chain management through partnership with RELEX Solutions, implementing their supply chain planning and optimization technology.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ferguson: Largest U.S. distributor of plumbing, HVAC, and waterworks supplies serving contractors. Ferguson directly overlaps SupplyHouse's core plumbing/HVAC distribution model and has been rapidly expanding e-commerce, making it the closest scale competitor.
• Watsco: Largest U.S. distributor of HVAC equipment, parts, and supplies serving contractors and dealers. Watsco is the most direct comparable in HVAC distribution and serves a near-identical customer base as SupplyHouse's HVAC contractor segment.
• Pool Corporation: Leading distributor of swimming pool supplies and related equipment that built a digital-first, high-SKU wholesale model serving pro contractors. While category-specific, POOL's contractor-focused e-commerce distribution model is highly analogous in operating mechanics.

Broad incumbents

• Grainger: Broad-line industrial and MRO distributor with a large HVAC/electrical supply category and a public-comparable reference for the trade-supply distribution model. Grainger is a much larger incumbent that increasingly competes online via Grainger.com and Zoro.
• HD Supply (now White Cap): Large construction and maintenance distributor serving contractors, with overlap in plumbing, HVAC, and electrical categories. White Cap is a broader incumbent with deep contractor relationships that have begun migrating online.
• Rexel: Global electrical supplies distributor serving electrical contractors and installers. Rexel provides a direct comparison for SupplyHouse's electrical supplies category in a wholesale distribution business model.
• Sonepar: World's largest B-to-B electrical distributor operating across multiple geographies. Sonepar is relevant as an incumbent distribution model competing with SupplyHouse's e-commerce-first electrical supply offering in the U.S. market.
• MSC Industrial: Large U.S. metalworking and industrial supplies distributor with a strong e-commerce platform serving maintenance and trade customers. MSC is comparable as an incumbent using digital to expand share among skilled-trade and MRO buyers.

Emerging players

• McMaster-Carr: Renowned e-commerce-first industrial supplier with massive SKU breadth and rapid shipping. McMaster-Carr is a comparable on digital procurement UX and broad SKU availability for maintenance and trade professionals.
• Zoro (Grainger): Online-focused small-business industrial and trade supplies site owned by Grainger. Zoro represents the e-commerce challenger model targeting similar SMB/trade buyers with broad SKUs and fast delivery, mirroring SupplyHouse's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SupplyHouse_com
• YouTubeyoutube.com/user/supplyhouse
• Facebookfacebook.com/SupplyHouse
• LinkedInlinkedin.com/company/supplyhouse
• Instagraminstagram.com/supplyhouse
• TikToktiktok.com/@supplyhouse.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupplyHouse