What Housecall Pro does

Housecall Pro is an AI-powered field service management software platform serving over 200,000 home service professionals and 45,000+ client businesses across the United States and Canada, focused on HVAC, plumbing, electrical, garage door, pool, roofing, and snow removal verticals. The platform provides scheduling, dispatching, estimating, invoicing, customer management, and team coordination on web, iOS, and Android, with a natively integrated module suite spanning payments, payroll, accounting, VoIP voice, marketing, consumer financing, and an AI Team of assistants (CSR AI, Marketing AI, Analyst AI, Coach, Help) plus the HCP Assist autonomous answering service. The core technology is a cloud SaaS platform with native integrations to Wisetack consumer financing, QuickBooks, Google Calendar, CallRail, Yelp, PostcardMania direct mail, Bluon HVAC technical data (200+ brands, 20M model numbers), Stripe Tap to Pay, and Twilio SMS, with a custom Electrical Toolkit mobile app for electricians.

The business model combines a tiered SaaS subscription (reportedly $49-$169/month SMB tiers and $750+/month enterprise) with multiple transaction-based revenue streams: payment processing and Instapay same-day funding, Wisetack consumer financing revenue share, and PostcardMania direct mail pass-through fees. Recurring add-on modules include HCP Assist, HCP Payroll, HCP Accounting, VoIP Voice plans, and Business Coaching. GTM is hybrid — self-serve PLG via web and mobile app stores, supplemented by a B2B sales motion targeting home service professionals in the U.S. and Canada, channel partners (Yelp, PostcardMania, Trane, American Standard), and a community-led motion through the HousecallPros Facebook group, content marketing, and the Trade Academy scholarship program with 114 trade school partners distributing $250,000+ in grants since 2021. Leadership transitioned in June 2026 from founder-era CEO Michael Beaudoin to Stan Chia (former Vivid Seats CEO), with Beaudoin moving to Chairman. As of June 2026, the company is privately held and reported at a $1.1B valuation.

Name

Housecall Pro

Legal name

Housecall Pro

Website

https://housecallpro.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Housecall Pro is an AI-powered field service management software platform serving 200,000+ home service professionals and 45,000+ client businesses across the United States and Canada. The platform integrates scheduling, dispatching, payments, payroll, accounting, consumer financing, and AI assistants for HVAC, plumbing, electrical, and other trade verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Housecall Pro SaaS Subscription: Tiered per-seat/per-business SaaS subscription plans starting around $49–$169 per month for core field service management, with higher enterprise plans reaching $750+/month.
2. Payment Processing and Instapay: Transaction-based revenue from in-app credit card processing, ACH, Tap to Pay on iPhone, card reader hardware, and same-day Instapay funding for completed jobs.
3. Consumer Financing Revenue Share (Wisetack): Revenue share from Wisetack consumer financing originations on jobs in the $500–$25,000 (and rolling out to $65,000) range, with revenue recognized when financed jobs are completed.
4. Add-on Services (HCP Assist, Payroll, Voice): Recurring add-on fees for AI answering service (HCP Assist), HCP Payroll, VoIP voice plans (VCTQ - Med, VCTQ - High), HCP Accounting, and Business Coaching tiers.
5. PostcardMania Direct Mail Integration: Revenue share or pass-through fees for direct mail postcard campaigns fulfilled via PostcardMania's Clearwater, Florida facility.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Housecall Pro is an AI-powered, all-in-one field service management software platform that enables home service businesses (HVAC, plumbing, electrical, cleaning, roofing, pest control, etc.) to run scheduling, dispatching, customer communications, estimates, invoicing, payments, payroll, and accounting from a single cloud and mobile application. The platform is sold via tiered subscriptions and expanded with add-on modules such as AI Team, HCP Assist, Voice VoIP, HCP Payroll, HCP Accounting, and trade-specific apps like Electrical Toolkit, all targeted at small and mid-sized U.S. service contractors.

Product overview

Housecall Pro is a platform-plus-modules field service management offering for home service businesses. The core Housecall Pro platform is extended by an integrated suite of modules including the AI Team suite (CSR AI, Marketing AI, Analyst AI, Coach, Help), the HCP Assist AI-powered answering service, HCP Money (which bundles HCP Payments, HCP Payroll, and HCP Accounting), the Voice VoIP solution with its Voice on Mobile variant, the Marketing Center, the Electrical Toolkit industry-specific app, the Housecall Pro Mobile App, the Customer Portal, and Service Plans for recurring agreements. Together these modules extend a single unified platform rather than standing as separate products.

Differentiator

Problem solved

Functional benefit

Products and services

• Housecall Pro Field Service Management Platform Core cloud and mobile field service management platform that lets small and mid-sized home service businesses (HVAC, plumbing, electrical, cleaning, roofing, pest control, etc.) schedule jobs, dispatch technicians, manage customers, build estimates, send invoices, accept payments, and run their back office from a single app.
• AI Team Suite of generative AI assistants that help home service businesses automate customer service, marketing, business analysis, coaching, and support tasks within the Housecall Pro platform.
• HCP Assist AI-powered virtual receptionist that answers inbound calls around the clock, schedules and books jobs into Housecall Pro, and recovers revenue from missed or after-hours calls for service businesses.
• Voice (VoIP for Service Businesses) Integrated business phone system (VoIP) that gives service businesses a dedicated business line with call recording, transcriptions, and direct linkage to customer records and job data inside Housecall Pro.
• HCP Payroll Native payroll service built for home service contractors that automates pay runs, tax filings, and direct deposit for W-2 employees and 1099 workers, integrated with the Housecall Pro job and customer data.
• HCP Accounting Accounting module that lets service businesses reconcile payments, invoices, and expenses inside Housecall Pro and sync with QuickBooks Online for full bookkeeping.
• HCP Payments In-platform payment processing solution that lets service businesses accept card payments in the field (including Tap to Pay on iPhone and Bluetooth card readers), online, via recurring billing, and through text-to-pay, with next-day funding.
• Electrical Toolkit Trade-specific mobile app for electrical contractors that provides NEC code lookup, calculators, and reference tools that work alongside the Housecall Pro FSM platform.
• Marketing Center AI-assisted marketing automation module that lets service businesses run email and SMS campaigns, manage customer reviews and reputation, and generate repeat business from their Housecall Pro customer base.

Named customers1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability11 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• PostcardManiacoreGTM or Marketing Partner · 24 November 2025Native direct mail integration within the Housecall Pro platform enabling home service businesses to send automated, targeted postcard campaigns with customizable templates and targeted lists, with printing from a facility in Clearwater, Florida.
• Bluon, Inc.flagshipStrategic or Co-development Partner · 21 October 2025Strategic partnership integrating Bluon's HVAC technical data and AI-powered support tools directly into the Housecall Pro field management software. Provides technicians instant access to specifications, wiring diagrams, part lists, and compatible replacements covering 200+ equipment brands and 20 million model numbers, addressing a nationwide shortage of approximately 110,000 skilled HVAC technicians.
• WisetackflagshipTechnology or IntegrationFully integrated consumer financing option within the Housecall Pro platform, allowing Pros to offer loans in the $500–$25,000 range (rolling out to $65,000) directly from jobs, invoices, and estimates via SMS application link. Wisetack is currently not available via Housecall Pro in Canada.
• QuickBooks Online and QuickBooks DesktopcoreTechnology or IntegrationDedicated integrations for QuickBooks Online and QuickBooks Desktop (Windows only, Windows 10 required) to sync Housecall Pro financial data.
• Google CalendarcoreTechnology or IntegrationIntegration that pushes Housecall Pro jobs, estimates, and events to a Google Calendar. One-way sync and only available for Admin and Office Staff roles (not Field Techs).
• CallRailcoreTechnology or IntegrationCall tracking integration enabling browser push notifications for inbound CallRail calls and deep linking to the associated customer profile in Housecall Pro.
• Amazon AlexacoreTechnology or IntegrationAlexa skill that lets Pros hear next job details (time, customer name, address), text customers an "on the way" message, and get hands-free driving directions via Alexa-enabled devices.
• YelpflagshipGTM or Marketing PartnerIntegration that connects Yelp lead generation directly into Housecall Pro with real-time updates, automatic contact info sync, and centralized responses to streamline lead management for home service professionals.
• TranecoreTechnology or IntegrationJob Inbox integration with Trane to surface HVAC equipment leads and warranty opportunities inside Housecall Pro.
• American StandardcoreTechnology or IntegrationJob Inbox integration with American Standard for HVAC equipment leads and warranty opportunities.
• WD-40 Co.minorGTM or Marketing PartnerTrade Academy scholarship program partner supporting HVAC, electrician, and plumber training grants.
• Supplyhouse.comminorGTM or Marketing PartnerTrade Academy scholarship program partner supporting HVAC, electrician, and plumber training grants distributed since 2021.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ServiceTitan: Largest field service management platform for residential trades (HVAC, plumbing, electrical); directly comparable to Housecall Pro on core FSM functionality, payments, and customer base, with a heavier mid-market/enterprise focus.
• Jobber: SMB-focused field service management software for home service businesses including HVAC, plumbing, electrical, and lawn care; directly comparable on customer segment, subscription pricing, and self-serve go-to-market.
• FieldEdge: Field service management platform purpose-built for HVAC, plumbing, and electrical contractors; directly comparable on target vertical, dispatch/invoice workflows, and SMB-to-mid-market customer profile.
• BuildOps: Field service management software targeting commercial trades contractors; comparable on FSM core, scheduling, and dispatching, with a heavier commercial-construction focus than Housecall Pro's residential tilt.
• Service Fusion: All-in-one field service management software for HVAC, plumbing, electrical, and other home service businesses; directly comparable on scheduling, dispatching, invoicing, and SMB customer base.
• Workiz: Field service management platform serving home service SMBs (locksmiths, garage door, appliance repair, HVAC); directly comparable on self-serve SMB motion and trade-vertical customer profile.
• Successware: Field service management software focused on HVAC, plumbing, and electrical contractors; directly comparable on customer vertical, dispatching, and integrated accounting/payroll offerings.
• mHelpDesk: Field service management software for home service businesses including HVAC, plumbing, and electrical; directly comparable on scheduling, invoicing, and SMB subscription model.

Emerging players

• Markate: Field service management and CRM software targeting small home service businesses; partial overlap with Housecall Pro in scheduling, dispatching, and customer communication, typically serving smaller Pros.

Broad incumbents

• Salesforce Field Service: Enterprise CRM-adjacent field service management suite from Salesforce; broader portfolio incumbent offering overlapping scheduling, dispatch, and mobile workforce capabilities, primarily competing in larger enterprise accounts where Housecall Pro does not focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/housecallpro
• Facebookfacebook.com/housecallpro
• LinkedInlinkedin.com/company/3491149

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housecall Pro