T-Series
T-Series (Super Cassettes Industries Private Ltd.) is India's largest music label and a major Bollywood and regional film production house, owning rights to 35,000+ audio titles and serving consumers, streaming platforms, and broadcasters across South Asia, Southeast Asia, and the Middle East.
- Company typePrivate
- Founded1983
- HeadquartersNoida, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What T-Series does
T-Series, legally Super Cassettes Industries Private Ltd., is India's largest music label and a major film production house founded in 1983 by Gulshan Kumar. The company owns rights to over 2,000 video titles and 35,000 audio titles spanning approximately 24,000 hours of content across Bollywood, Punjabi, devotional, regional, children's, and pop genres, organized through seven sub-brands (Kids Hut, Apna Punjab, Bhakti Sagar, Bollywood Classics, Pop Chartbusters, Shabad, and Regional). Bhushan Kumar has served as Chairman and Managing Director since 1997, having taken over after his father's death.
The company monetizes through three primary revenue streams: music rights licensing to streaming platforms (e.g., ₹45 crore for Dhurandhar 2 music rights), Bollywood and regional film production with theatrical, satellite, and digital distribution rights (e.g., ₹150 crore JioHotstar OTT deal plus ₹50 crore Star Network satellite deal for Dhurandhar 2), and ongoing catalog royalties from a 24,000-hour music library. Its distribution spans YouTube (one of the most-subscribed channels globally), streaming platforms (JioHotstar, Netflix India), satellite television (Star Network), and theatrical partners (Devgn Films, JP Films, Panorama Studios). It is a privately held, family-controlled company (Kumar family) with stated US$120 million in core business revenue and a publicly stated US$200 million growth target.
The technology stack is described as a 'digital music and video distribution platform' with no disclosed AI/ML capabilities, APIs, or proprietary software products. The company holds ISO 9002 certification and operates registered offices in Delhi and Noida, with co-production and distribution reach extending into South Indian, Southeast Asian, and Middle Eastern markets via the T-Series South regional arm and dedicated international publishing and sync operations.
T-Series firmographics
Firmographics- Name
- T-Series
- Legal name
- Super Cassettes Industries Private Ltd.
- Website
- https://tseries.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- T-Series (Super Cassettes Industries Private Ltd.) is India's largest music label and a major Bollywood and regional film production house, owning rights to 35,000+ audio titles and serving consumers, streaming platforms, and broadcasters across South Asia, Southeast Asia, and the Middle East.
- Ownership category
- akta.pro rank
T-Series industry classification
Industry- Product category
- Music Label & Film Production
- NAICS
- Record Production and Distribution (51225), Music Publishers (51223), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Music & Synchronization Rights for Film/TV (MPADALAC), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)
Keywords
Where T-Series is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
T-Series business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Music Rights Licensing: T-Series acquires music rights for films and licenses them to streaming platforms, digital services, and satellite networks. Dhurandhar 2 music rights were sold for ₹45 crore.
- Film Production: T-Series produces and co-produces Bollywood films, earning revenue through theatrical box office, satellite rights, and digital streaming rights. Films like Border 2, Dhurandhar 2, and others are produced.
- Music Catalog: Rights to over 2000 Video and 35,000 Audio titles comprising nearly 24,000 hours of music software built over decades.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
T-Series product offering
Product offeringCore offering
T-Series is India's largest music label holding rights to over 2,000 video titles and 35,000 audio titles across Bollywood, regional, Punjabi, devotional, and pop genres. The company also produces and co-produces Bollywood and regional films, licensing music and content to streaming platforms, satellite networks, and theatrical distributors. It operates dedicated sub-brands covering children's content, devotional music, Punjabi music, and regional language content.
Product overview
T-Series is India's No.1 music label and major film production company operating a multi-platform portfolio. The core offerings include the T-Series Music Label (audio/video music across Bollywood, regional, Punjabi, devotional, and pop genres) and T-Series Films (producing Bollywood and regional movies including franchise films). The company operates multiple sub-brands including Kids Hut (children's content), Bollywood Classics, Bhakti Sagar (devotional), Apna Punjab (Punjabi music), Shabad (Sikh devotional), Pop Chartbusters, and Regional content. Recent and upcoming film productions include Dhamaal 4, Pati Patni Aur Woh Do, Dhurandhar 2, Border 2, Spirit, Ranabaali, Dragon, Jai Hanuman, and Operation Sindoor.
Differentiator
Problem solved
Functional benefit
Brands
- Kids Hut: Children's entertainment channel featuring animated stories and nursery rhymes
- Apna Punjab
- Bhakti Sagar
- Bollywood Classics
- Pop Chartbusters
- Shabad
Products and services
- T-Series Music Label India's largest music label offering audio and video music content rights across Bollywood, regional, Punjabi, devotional, and pop genres. Licenses content to streaming platforms, satellite broadcasters, and digital services.
- T-Series Films Film production division producing Bollywood and regional movies, including franchise films, co-productions with major studios, and pan-India theatrical releases.
- T-Series Kids Hut Dedicated children's content channel featuring animated stories, nursery rhymes, moral tales, and educational videos for kids.
- T-Series Bollywood Classics Classic Bollywood music catalog featuring timeless songs and retro movie content.
- T-Series Bhakti Sagar Devotional music collection featuring Hindu religious songs, bhajans, aartis, and spiritual content.
- T-Series Apna Punjab Punjabi music platform featuring traditional and contemporary Punjabi songs, folk music, and regional content.
- T-Series Shabad Sikh devotional music collection featuring shabads, kirtans, and religious content from the Sikh tradition.
- T-Series Pop Chartbusters Contemporary pop and independent Indian music featuring modern pop songs and chartbusters.
- T-Series Regional Regional Indian music covering South Indian, Gujarati, Marathi, Bengali, Bhojpuri and other regional languages.
- Dhamaal 4 Bollywood comedy film, fourth installment in the Dhamaal franchise, co-produced by T-Series with Devgn Films, Maruti International, and Panorama Studios.
- Pati Patni Aur Woh Do Bollywood comedy drama, third iteration of the classic marital infidelity franchise, co-produced with B R Studios.
- Dhurandhar 2 Spy thriller sequel (Dhurandhar: The Revenge), distributed via OTT streaming on JioHotstar in India and Netflix overseas.
- Operation Sindoor Military drama film based on India's targeted strikes on terror bases, co-produced with I Am Buddha Productions.
- Spirit Action drama film directed by Sandeep Reddy Vanga, starring Prabhas and Triptii Dimri, with pan-India release in eight languages. Co-produced with Bhadrakali Pictures.
- Ranabaali Historical action drama set in colonial-era India, starring Vijay Deverakonda and Rashmika Mandanna, co-produced with Mythri Movie Makers.
- Dragon (NTRxNeel) Period action drama starring Jr NTR, directed by Prashanth Neel.
- Unmadham Malayalam psychological thriller starring Kunchacko Boban and Lijomol Jose.
- Jai Hanuman Mythological action sequel to Hanu-Man (2024), starring Rishab Shetty as Lord Hanuman, co-produced with Mythri Movie Makers.
- Peddi Telugu sports drama film starring Ram Charan, featuring music by A.R. Rahman.
Companies that use T-Series
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles4 records
T-Series technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
T-Series partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Devgn FilmscoreCo-producer of Dhamaal 4 along with T-Series, Maruti International, and Panorama Studios. Ajay Devgn's production company.
- Maruti InternationalminorCo-producer of Dhamaal 4 along with T-Series, Devgn Films, and Panorama Studios.
- Panorama StudioscoreRegular co-production partner with T-Series on multiple films including Dhamaal 4, Unmadham, and others.
- Mythri Movie MakerscoreProduction house co-producing Ranabaali with T-Series. Major South Indian film production company.
- T-Series SouthcoreRegional division handling South Indian film music and distribution, involved in Ranabaali project.
- Bhadrakali PicturescoreCo-producer of Spirit film starring Prabhas with T-Series. Previous collaboration on Animal (2023).
- B R StudioscoreCo-producer of Pati Patni Aur Woh Do with T-Series. Renu Ravi Chopra's production company.
- I Am Buddha ProductionscoreCo-producer of Operation Sindoor film with T-Series. Vivek Ranjan Agnihotri's production company.
- Mythri Movie MakerscoreCo-producer of Jai Hanuman with T-Series. Previous collaboration on Hanu-Man.
- Benaras MediaworksminorCo-producer of Assi film with T-Series.
- JP FilmscoreCo-producer of Border 2 with T-Series. J.P. Dutta's production company.
- Jio StudioscoreAcquired streaming rights for Dhurandhar 2 for ₹150 crore. Major OTT platform in India.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
T-Series competitors and assessment
Company assessmentDirect peers
- Tips Industries: Indian music label and film production house (Tips Films) with a comparable Bollywood music and film catalog. Publicly listed, providing a market-based benchmark for Indian music-label economics.
- Zee Music Company: Bollywood-focused Indian music label owned by Zee Entertainment, licensing film soundtracks for streaming, satellite, and YouTube. Closely competes with T-Series for film-music rights across Hindi cinema.
- Dharma Productions: Boutique Indian film production house known for high-budget Bollywood releases with strong music components; a comparable premium Hindi-film production peer with similar star-driven release economics.
- Yash Raj Films: Iconic Indian film production house that historically controlled its own music, providing a benchmark for vertically integrated Bollywood production + music economics — analogous to T-Series Films + T-Series Music.
- Saregama (RP-Sanjiv Goenka Group): India's oldest music label and a major film production house (Yoodlee Films), with a comparable Hindi + devotional catalog and a publicly traded market cap that benchmarks Indian music-label valuation. Most direct comparable for T-Series's core label and film business.
- Aditya Music (Aditya Films): Leading South Indian (Telugu/Tamil) music label tied to Aditya Films production house. Comparable to T-Series's expansion into South Indian film music via Mythri Movie Makers and similar partnerships.
- Think Music India: Tamil-language music label owned by Think Studios, dominant in South Indian film music distribution on YouTube and streaming. Comparable in language-vertical focus to T-Series's regional sub-brands.
Broad incumbents
- Sony Music Entertainment India: Indian arm of a global major label, distributing international and Indian catalog via streaming and YouTube. Overlaps with T-Series in Hindi, regional, and international repertoire and in sync licensing for films and ads.
- Universal Music India: Indian arm of global major Universal Music Group, focused on international and Indian repertoire across streaming platforms. Comparable as a competitor for licensed Indian film and indie music rights.
- Eros International (Eros STX): Indian film production and global distribution company with a large Bollywood and regional catalog. Comparable as a vertically integrated Indian film + rights-distribution peer with similar digital and satellite channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
T-Series social profiles
Digital presenceT-Series compliance and trust
Trust signalCompliance1 record
T-Series financial estimates
Financial estimateRevenue estimate
Valuation estimate
T-Series leadership team
Management profileNumber of profiles
Profiles1 record
T-Series subsidiaries and ownership
Company hierarchySubsidiaries6 records
T-Series funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T-Series M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T-Series
What does T-Series do?
T-Series is India's largest music label holding rights to over 2,000 video titles and 35,000 audio titles across Bollywood, regional, Punjabi, devotional, and pop genres. The company also produces and co-produces Bollywood and regional films, licensing music and content to streaming platforms, satellite networks, and theatrical distributors. It operates dedicated sub-brands covering children's content, devotional music, Punjabi music, and regional language content.
Is T-Series a public or private company?
T-Series is a private company. It is classified as family owned and is currently operating.
When was T-Series founded?
T-Series was founded in 1983. It employs 501 to 1,000 people.
Where is T-Series based?
T-Series is headquartered in Noida, India, in the Asia region.
How does T-Series make money?
Three revenue lines are on record. Music Rights Licensing is the primary driver. The others are film Production and music Catalog.
Who are T-Series's main competitors?
Direct peers on record are Tips Industries, Zee Music Company, Dharma Productions, Yash Raj Films, Saregama (RP-Sanjiv Goenka Group), Aditya Music (Aditya Films) and Think Music India. Broad incumbents are Sony Music Entertainment India, Universal Music India and Eros International (Eros STX).
Does T-Series have an API?
No public API is recorded for T-Series.
What industry is T-Series in?
T-Series's product category is Music Label & Film Production. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPADALAC, Music & Synchronization Rights for Film/TV. Its NAICS code is 51225 and its SIC code is 7812.