BMX

What BMX does

BMX (Better Mobile Xperience) is a privately held consumer electronics brand founded in 2025 by the original team behind Hyper, reportedly carrying over 40 years of combined mobile accessories experience. The company designs and sells performance-oriented charging accessories built around proprietary semi-solid-state battery technology branded "SolidSafe," which uses a gel polymer electrolyte with significantly reduced liquid electrolyte content to lower fire, swelling, and thermal-runaway risk versus conventional lithium-ion. Its positioning directly targets a market pain point evidenced by more than 1.6 million power banks recalled for fire hazards in 2025. The organization is distributed across marketing and design in Los Angeles, manufacturing in Shenzhen and Ho Chi Minh City, and supply-chain/operations hubs in Hong Kong and Singapore, and is described in sources as Singapore-based.

The product portfolio spans two core lines: SolidSafe power banks (the 6.8mm titanium-enclosed Air 5K positioned as the world's thinnest 5K Qi2 semi-solid-state bank, the 5K with LCD and built-in USB-C lanyard cable, and the dual-USB-C 10K), plus GaNsta GaN wall chargers spanning 45W to 140W with LCD per-port wattage displays, PD 3.0/3.1 EPR support, and AI temperature monitoring. Supporting accessories include 3-Bay and 5-Bay charging docks and bundled multi-pack Power Kits. Technical differentiation centers on battery safety (survives drill, cut, and nail-puncture tests without fire in internal testing), miniaturization, Qi2 15W magnetic wireless charging, and GaN reliability claims (17 billion+ hours tested).

BMX monetizes through one-time hardware sales with no subscription component. Power banks range from $59.99 to $79.99, GaNsta chargers from $39.99 to $89.99, and bundle kits reach $299.95 with discounts up to ~38%. Go-to-market is primarily direct-to-consumer via heybmx.com, complemented by the Amazon US marketplace (from $59, launched January 2026), an Awin affiliate program (10% base commission), and B2B/fleet distribution through TD Synnex and AB Distribution. Customer segments are horizontal: individual consumers and travelers, safety-conscious professionals, families/shared households, and business/fleet buyers.

Name

BMX

Legal name

Better Mobile Xperience

Website

https://heybmx.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

BMX (Better Mobile Xperience) designs and sells semi-solid-state SolidSafe power banks and GaNsta GaN wall chargers, targeting safety-conscious consumers, travelers, and business/fleet buyers primarily direct-to-consumer via its website and Amazon US.

Ownership category

akta.pro rank

Product category

Portable Power Banks & Chargers

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

akta.pro primary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

akta.pro secondary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Semi-solid-state power banks
• Magnetic wireless chargers
• GaN wall chargers
• Portable charging accessories
• Mobile charging solutions

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Power Bank Hardware Sales: BMX generates revenue primarily through direct sales of SolidSafe semi-solid-state power banks and GaNsta wall chargers. Products are sold as one-time purchases with no subscription required. Revenue includes sales of individual units, multi-packs, and bundled kits with charging docks.
2. Affiliate and Channel Sales: Revenue generated through Amazon marketplace sales and affiliate commissions via Awin network, targeting tech reviewers, content creators, and commerce sites with 10% base commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

BMX designs, manufactures, and sells consumer mobile charging hardware built around proprietary SolidSafe semi-solid-state battery technology. Its core catalog includes the SolidSafe family of magnetic Qi2 wireless power banks (Air 5K, 5K, 10K) and the GaNsta family of GaN-based wall chargers (45W–140W), along with multi-bay charging docks and bundled Power Kits targeting safety-conscious consumers, travelers, and fleet buyers.

Product overview

BMX (Better Mobile Xperience) offers a portfolio of power banks and wall chargers built around semi-solid-state battery technology. The core SolidSafe line includes three power bank models: the ultra-slim SolidSafe Air 5K (6.8mm titanium), the standard SolidSafe 5K with LCD display, and the higher-capacity SolidSafe 10K with dual USB-C ports. Supporting accessories include 3-Bay and 5-Bay Charging Docks for simultaneous multi-bank charging. The GaNsta charger family spans four wattages (45W, 70W, 100W, 140W) featuring LCD displays and AI temperature monitoring. Bundled Power Kits combine multiple power banks with charging docks for home or team use.

Differentiator

Problem solved

Functional benefit

Brands

• SolidSafe: Semi-solid-state power bank product line featuring magnetic Qi2 wireless charging with various capacities (5K, 10K) and form factors.
• GaNsta

Products and services

• SolidSafe Air 5K Ultra-slim semi-solid-state Qi2 magnetic power bank with titanium enclosure; 5,000mAh capacity, 15W wireless charging, 20W USB-C output, 6.8mm thick (marketed as world's thinnest 5K Qi2 power bank). Target consumer: safety-conscious iPhone/Qi2 phone users seeking daily-carry, ultra-portable backup power.
• SolidSafe 5K Semi-solid-state magnetic power bank with LCD display and built-in USB-C lanyard cable; 5,000mAh capacity, 15W Qi2 wireless charging, 20W USB-C output, aluminum unibody. Target consumer: everyday-carry users who want on-cable status visibility and integrated cable.
• SolidSafe 10K Semi-solid-state magnetic power bank with dual USB-C ports and LCD display; 10,000mAh capacity, 15W Qi2 wireless charging, 30W total USB-C output, built-in lanyard cable. Target consumer: all-day-power users who need higher capacity and dual wired ports alongside magnetic wireless charging.
• GaNsta 140W Laptop Charger GaN laptop charger with 4 ports (3 USB-C + 1 USB-A), full-color LCD showing per-port wattage, 140W total output with PD 3.1 EPR; includes EU/UK/AU travel adapters and 1m USB-C cable. Target consumer: pro laptop users needing travel-ready multi-device charging.
• GaNsta 100W Laptop Charger GaN laptop charger with 4 ports (3 USB-C + 1 USB-A), LCD display, 100W total output with PD 3.0; includes travel adapters. Target consumer: laptop users needing mid-tier multi-port charging.
• GaNsta 70W Laptop Charger GaN laptop charger with 3 ports (2 USB-C + 1 USB-A), LCD display, 70W total output with PD 3.0; includes EU/UK/AU travel adapters. Target consumer: MacBook Air / mid-power laptop users.
• GaNsta 45W Mobile Charger Compact GaN mobile charger with 2 USB-C ports, LCD display, 45W total output, foldable US plug, AI temperature monitoring. Target consumer: phone/tablet users wanting a compact daily charger.
• SolidSafe 3-Bay Charging Dock Charging dock that simultaneously charges 3 SolidSafe power banks with 20W shared output, LED indicators, and safety protections. Target buyer: households, small teams, or studios that need multiple SolidSafe banks always charged.
• SolidSafe 5-Bay Charging Dock Charging dock that simultaneously charges 5 SolidSafe power banks with 30W shared output and LED indicators. Target buyer: families, small businesses, or fleet deployments needing higher-density shared charging.

Quantifiable outcome

• Survives drill, cut, and nail puncture tests without fire or thermal runaway (internal testing)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon UScoreChannel Partner/ Reseller/ Distributor · 1 January 2026Marketplace partnership for SolidSafe power bank sales. Products launched on Amazon US starting January 2026, making products accessible to Prime customers with established shipping infrastructure.
• TD SynnexcoreChannel Partner/ Reseller/ DistributorMajor global technology distributor enabling BMX to reach broader B2B markets and enterprise customers through established distribution networks. Listed as preferred distribution partner on business partnerships page.
• AB DistributionminorChannel Partner/ Reseller/ DistributorRegional distribution partner for business partnerships and fleet sales. Provides alternative channel for bulk orders and regional market access.
• AwincoreGTM or Marketing PartnerAffiliate marketing network enabling BMX to partner with tech reviewers, YouTube/TikTok creators, gear sites, and commerce content teams. Offers 10% base commission with bonus tiers and 30-day cookie window. Skimlinks integration available for instant approval.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RAVPower: Established DTC-and-Amazon power-bank and GaN charger brand. Competes with BMX on capacity, port count and price across 5K–20K tiers.
• Baseus: China-rooted consumer charging accessories brand with broad power-bank and GaN charger portfolio. Competes on Amazon and DTC in similar price tiers to BMX.
• Anker: World's leading consumer power-bank and wall-charger brand. Direct competitor to BMX's SolidSafe and GaNsta lines across capacity tiers and price points; competing on the same Amazon and DTC shelves.
• Mophie: Pioneering consumer power-bank brand (now part of ZAGG). Direct competitor in premium magnetic/USB-C power banks and historically defined the category BMX is targeting.
• Aukey: Consumer power-bank and charger brand with strong Amazon catalog. Comparable on GaN wall chargers and mid-capacity magnetic power banks where BMX plays.
• Belkin: Major accessories brand with Qi2/MagSafe-compatible power banks and wall chargers sold through retail and Amazon. Competes directly with BMX in the Apple-ecosystem charging category.
• Sharge: Emerging consumer power-bank brand that has explicitly marketed semi-solid-state and high-power-density battery products. Closest like-for-like competitor to BMX on SolidSafe technology positioning.
• UGREEN: Aggressive challenger brand in GaN wall chargers and power banks with strong Amazon presence. Overlaps with BMX's GaNsta line and SolidSafe budget tier.
• Hyper (Targus-owned brand): Founded by the same team as BMX. Predecessor accessories brand in hubs, chargers and portable power — provides direct lineage and customer-base continuity that BMX can leverage.

Broad incumbents

• Apple (MagSafe / charging accessories): Owns the MagSafe ecosystem that BMX's Qi2 products attach to. Apple does not sell third-party power banks but defines the standard (Qi2 magnetic alignment, 15W wireless) that BMX's products are designed around.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heybmx
• LinkedInlinkedin.com/company/better-mobile-xperience

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMX