What Oxford Economics does

Oxford Economics (legal entity: Oxford Economics Group Ltd) is an independent, UK-headquartered economic advisory firm founded in 1984 by John Walker and now led by CEO and Chief Economist Innes McFee. It provides macroeconomic forecasting, scenario analysis, industry and city-level intelligence, economic impact consulting, and risk evaluation services to roughly 2,000 clients across financial institutions, governments, and large corporates. The firm operates from 20+ offices covering the Americas, Europe, Asia-Pacific, the Middle East, and Africa, including wholly-owned subsidiaries Tourism Economics and the Oxford Economics Australia construction economics business, plus a majority stake in Alpine Macro.

Its core technology asset is the Global Economic Model, described in the source material as the world's only fully integrated economic model spanning 200 countries, 100 sectors, and 7,000 cities and regions, complemented by the Global Economic Databank covering 200 countries with forecasts extending to 2060. This model powers a suite of subscription products (Global Macro Service, Global Scenarios Service, Real Estate Economics Service, Global Cities Service, Global Climate Service, Consumer Outlook, Global Construction Service, TradePrism, Megatrends Scenarios Service, and Global Tech Spend Forecasts) and is distributed through web platforms Databank and the Global Model Workstation Online, with Symphony serving tourism attribution modeling. AI & Data Solutions — including the AskOEAI assistant and integrations with Claude, OpenAI, and MCP — extend delivery into third-party AI platforms, while TradePrism is available on Snowflake Marketplace. A standalone risk product, the Economic and Political Risk Evaluator (EPRE), covers 164 countries by combining forecasts with political analysis and security intelligence through the firm's partnership with Control Risks.

Revenue derives from a mix of recurring subscription contracts for data, forecasts, and model access, plus project-based bespoke consulting (Economic Impact, Industry Scenarios, Bespoke Forecasting and Scenarios, Climate & Sustainability consulting, Cities & Regions consulting, Tourism consulting, Transaction & Due Diligence, and Trade, Freight & Logistics). Sales run through direct enterprise field teams based in regional offices, supported by business development professionals, free trials for qualified users, a Resource Hub content strategy, and global economic outlook and industry conferences. Pricing is not publicly disclosed.

Name

Oxford Economics

Legal name

Oxford Economics Group Ltd

Website

https://oxfordeconomics.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Oxford Economics is an independent UK-headquartered economic advisory firm providing macroeconomic forecasting, scenario analysis, industry and city-level research, and bespoke economic consulting to 2,000+ financial institutions, government, and corporate clients globally, powered by its proprietary integrated Global Economic Model.

Ownership category

akta.pro rank

Product category

Economic Research & Forecasting Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Economic & Macroeconomic Research (BPAHALAD)

Keywords

• Economic forecasting services
• Macroeconomic research
• Scenario analysis
• Economic impact consulting
• Global market intelligence

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: Oxford Economics derives revenue primarily from subscription-based access to economic data, forecasts, and analysis services. Clients pay for ongoing access to proprietary databases, scenario tools, and research publications through annual or multi-year subscription agreements.
2. Economic Consulting: The firm provides bespoke consulting engagements including economic impact analysis, scenario planning, and advisory services for specific client needs. Consulting projects are tailored solutions delivered for one-time or project-based fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Oxford Economics is a global economic advisory firm that delivers macroeconomic forecasting, scenario analysis, and economic research through subscription data services and bespoke consulting engagements. Its proprietary Global Economic Model covers 200 countries, 100 sectors, and 7,000 cities and regions, producing forecasts extending to 2060 and powering subscription offerings (Global Macro Service, Global Scenarios Service, Real Estate Economics Service, Cities Service) plus tailored consulting for corporate, government, and financial institution clients.

Product overview

Oxford Economics is a global economic advisory firm offering a comprehensive portfolio of subscription services, consulting solutions, and data platforms. The core offering includes the Global Economic Model—the world's only fully integrated economic model—powering services like the Global Macro Service, Global Scenarios Service, and Real Estate Economics Service. The company provides AI & Data Solutions through integrations with Claude, OpenAI, and MCP, featuring the AskOEAI assistant. Additional offerings include the Global Cities Index and Service, TradePrism (on Snowflake Marketplace), Tourism Economics (sub-brand), and consulting services for economic impact, bespoke forecasting, and industry scenarios. The platform operates through Databank and Global Model Workstation Online for data access, with Symphony for tourism attribution modelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Macro Service Subscription service providing access to economic briefings, world analysis, country forecasts for 200 countries, and rapid response data insights for macroeconomic monitoring and strategy.
• Global Economic Model Proprietary integrated economic model providing rigorous and consistent structure for forecasting and testing scenarios across 87 economies, linking economies through trade, competitiveness, and financial transmission.
• Global Scenarios Service Service providing ready-to-use economic scenarios built around pressing risks, quantifying how shocks translate into economic outcomes across 87 economies over a five-year horizon, updated twice monthly.
• Real Estate Economics Service Enhanced subscription service helping clients understand implications of macroeconomic, geopolitical, financial, and climate developments on private and public real estate performance across 100 global cities.
• Global Cities Index Annual ranking and analysis of the 1,000 largest cities worldwide based on Economics, Human Capital, Quality of Life, Environment, and Governance categories.
• Global Cities Service Subscription service providing historical data and forecasts for 1,000 of the world's most important cities to support market and investment decisions.
• AI & Data Solutions AI-powered solutions that surface Oxford Economics' economic data and insights inside AI tools through integrations with Claude, OpenAI, and MCP, featuring the AskOEAI assistant.
• TradePrism Global trade intelligence service providing near real-time trade data and analysis, available on Snowflake Marketplace.
• Megatrends Scenarios Service Service providing scenario analysis for long-term economic megatrends to help clients plan for structural economic shifts.
• Global Tech Spend Forecasts Detailed technology spending forecasts across global markets for strategic planning and investment decisions.
• Databank Web-based platform providing access to Oxford Economics' economic data, forecasts, and analysis tools for subscribers.
• Global Model Workstation Online Online platform enabling users to access and work with Oxford Economics' global economic models for custom analysis and scenario planning.
• Economic and Political Risk Evaluator (EPRE) Risk assessment tool evaluating global economic and geopolitical risks by combining forecasts, political analysis, security intelligence, and country risk profiles across 164 countries.
• Global Construction Service Subscription service providing global construction industry forecasts, data, and analysis for understanding and shaping the construction sector.
• Tourism Economics Wholly-owned subsidiary specializing in tourism economic impact analysis, forecasts, and attribution modeling for destinations and travel organizations.
• Global Climate Service Service assessing climate change impacts on all facets of business operations, both current and future.
• Consumer Outlook Service Subscription service providing consumer spending forecasts and analysis for strategic business planning.
• Bespoke Forecasting and Scenarios Customized forecasting and scenario planning services tailored to specific client requirements for corporate and strategic planning.
• Economic Impact Consulting Consulting service quantifying economic, social, and environmental impact of government policies, investments, and projects.
• Industry Scenarios Consulting Service quantifying the impact of policy changes and risk events on industrial sectors through customized forecasts and scenarios.

Quantifiable outcome

• Scenario forecasts for 87 economies updated twice monthly with five-year horizon
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DeloittecoreStrategic or Co-development Partner · 4 March 2026Deloitte collaborated with Oxford Economics on the 2026 Global Human Capital Trends survey, surveying over 9,000 business and HR leaders across 89 countries to examine organizational transitions in human-machine collaboration.
• ServiceNowcoreStrategic or Co-development Partner · 24 February 2026ServiceNow partnered with Oxford Economics on the Enterprise Maturity Index 2025, surveying 4,473 organizations across 16 countries to assess AI adoption and enterprise maturity.
• Tourism EconomicscoreStrategic or Co-development Partner · 6 January 2026Tourism Economics, part of Oxford Economics, partners with Connect (a division of Informa PLC) to provide Destination Marketing Organizations with data-driven tools to measure economic impact of MICE marketing campaigns through advanced attribution modeling.
• Alpine MacrocoreStrategic or Co-development Partner · 18 December 2025Oxford Economics acquired a majority stake in Alpine Macro, a macro research firm, strengthening Oxford Economics' capabilities in global macro strategy and investment research. Alpine Macro co-hosts the Investment Strategy Conference with Oxford Economics.
• Control RiskscoreTechnology or IntegrationOxford Economics works closely with Control Risks, a leading risk consultancy, to develop integrated economic and geopolitical risk services. The partnership enables clients to access combined economic forecasting with security intelligence and political risk analysis.
• International Air Transport Association (IATA)coreTechnology or IntegrationStrategic partnership with IATA enables development of aviation-specific economic services, providing the airline industry with tailored macroeconomic analysis and forecasts relevant to air transport markets.
• Haver AnalyticscoreTechnology or IntegrationPartnership with Haver Analytics provides access to extensive third-party data sources integrated within Oxford Economics' research platform, enhancing the depth and breadth of economic intelligence available to clients.
• The Data CityminorStrategic or Co-development PartnerOxford Economics invested £2 million in The Data City to drive AI-powered business intelligence, combining The Data City's company-level classification of frontier sectors with Oxford Economics' detailed sectoral employment forecasts for enhanced economic analysis.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS partnered with Oxford Economics Australia on consulting reports exploring how AI, cloud computing, connected sensors, and advanced analytics can increase water supply and reduce water demand. Also collaborated on data center phantom demand research.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Economist Intelligence Unit (EIU): EIU is the closest direct competitor — a global economic research, forecasting and country-risk advisory firm serving enterprises, financial institutions and governments. Offers subscription country reporting, macroeconomic forecasts, and bespoke consulting, mirroring Oxford Economics' core subscription-plus-advisory model with significant overlap in client use cases like investment strategy and policy planning.
• Capital Economics: Independent macroeconomics research firm providing subscription forecasting, scenario analysis and consulting to asset managers, banks, corporates and government clients. Highly comparable in scale, product mix and target customers; directly competes in macro research subscriptions and bespoke consultancy.
• TS Lombard: Independent global macro research firm focused on asset managers and hedge funds, providing subscription macroeconomic research and investment strategy. Closely comparable to Oxford Economics' Global Asset Manager Service and Alpine Macro subsidiary in target customer, product format, and analyst-led model.

Broad incumbents

• Bloomberg Economics: Bloomberg's in-house economics research and forecasting unit distributed through the Bloomberg Terminal ecosystem. Broader incumbent with vastly larger distribution; competes head-to-head on macro forecasts, scenario tools and country-risk analytics for asset managers and investment banks.
• S&P Global Market Intelligence: Large-scale data, research and analytics provider (incorporating legacy IHS Markit) offering macroeconomic research, country risk, industry analysis and capital markets data. Competes across multiple Oxford Economics verticals — including real estate economics, construction, and macroeconomic forecasts — from a much broader product portfolio.
• Moody's Analytics: Provides macroeconomic modeling, scenario analysis, credit risk analytics and regulatory stress-testing tools to banks, insurers and asset managers. Comparable to Oxford Economics in scenario and macro capability, but embedded within Moody's much larger ratings and analytics organization.
• Fitch Solutions: Country risk and industry research arm of Fitch Group covering macro forecasts, political risk and sector-level analysis across global markets. Direct overlap with Oxford Economics' macro and country-risk subscription services for institutional investors and multinational corporates.

Regional players

• Wood Mackenzie: Global research and consultancy focused on energy, renewables, chemicals and natural resources with macroeconomic and industry forecasting capability. Comparable in vertical depth (energy/climate transition) and subscription-plus-consulting model; serves some of the same corporate and investor clients.

Others

• Haver Analytics: Macroeconomic and financial time-series data vendor that integrates with Oxford Economics' research platform via partnership. Functions both as a data supplier and an adjacent competitor for institutional data access; included as a tech-integrated peer rather than direct subscription rival.

Emerging players

• Tourism Economics (sub-brand context: STR / HotStats): Hospitality and tourism benchmarking and data analytics firm. Comparable to Oxford Economics' Tourism Economics subsidiary in serving tourism boards, hotels and DMOs with demand forecasting and attribution analytics; overlaps specifically in tourism demand and economic-impact measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oxford-economics
• Xx.com/OxfordEconomics
• Facebookfacebook.com/oxfordeconomics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford Economics