Auro Technologies
Auro Technologies (AURO-3D) develops and licenses an immersive 3D audio format, proprietary codecs (Auro-Codec, AURO-CX), and creative tools, serving consumer electronics OEMs, professional audio studios, and content/streaming platforms worldwide.
- Company typePrivate
- Founded2005
- HeadquartersMol, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Auro Technologies does
Auro Technologies (operating as AURO-3D) is a Belgium-based audio technology company that develops and licenses an immersive three-dimensional audio format and the surrounding codec, processing, and content creation technology stack. The core AURO-3D format adds a height layer (Surround, Height, Top) above traditional surround sound and is implemented through two proprietary codecs — Auro-Codec for high-resolution PCM transport on Blu-ray and AURO-CX, a next-generation audio codec supporting up to 24 channels, 16 objects, and Ambisonics with adaptive bitrate streaming up to 192 kHz/24-bit — plus the Auro-3D Engine that aggregates decoding, upmixing (Auro-Matic Pro), binaural rendering (Auro-Headphones), and virtual speaker virtualization (Auro-Scene, Auro-Space) for AVRs, soundbars, smart speakers, and mobile devices. The company serves three distinct customer segments: consumer electronics OEMs licensing AURO-3D into their hardware (Denon, Marantz, Trinnov, StormAudio, Yamaha, McIntosh, Lyngdorf, Arcam, JBL-Synthesis, Datasat, AudioControl, Onkyo/Integra, Monolith, Pioneer), professional content creators using the AURO-3D Creative Tools Suite plugin bundle for DAWs (Pro Tools, Nuendo, Reaper, DaVinci Resolve, Pyramix, Logic Pro X, Cubase), and content distributors including major film studios (Sony Pictures) and music labels (Universal Music, Sony Music) plus dedicated streaming platforms (AuroMasters, Artist Connection, Pure Audio Streaming, KORG Live Extreme). Revenue is generated through a combination of OEM technology licensing and royalties, codec licensing to streaming platforms, subscription-based professional creative tools priced at $20–$78/month, rent-to-own perpetual conversion licenses for individual plugins ($30–$200/quarter), and content distribution. AuroMasters, launched in October 2025 and powered by AURO-CX, represents the company's move into a consumer-facing streaming service under a credit-based artist compensation model.
Auro Technologies firmographics
Firmographics- Name
- Auro Technologies
- Legal name
- Goer Dynamics B.V.
- Website
- https://auro-3d.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auro Technologies (AURO-3D) develops and licenses an immersive 3D audio format, proprietary codecs (Auro-Codec, AURO-CX), and creative tools, serving consumer electronics OEMs, professional audio studios, and content/streaming platforms worldwide.
- Ownership category
- akta.pro rank
Auro Technologies industry classification
Industry- Product category
- Immersive Audio Technology
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Auro Technologies is headquartered
LocationHeadquarters
- HQ city
- Mol
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Auro Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Technology Licensing to Hardware Manufacturers: Licensing of AURO-3D technology suite to AVR, soundbar, smart speaker, and car audio manufacturers for integration into their products. Creates recurring licensing revenue from device makers.
- Streaming Platform Partnerships: AURO-CX powers third-party streaming services like AuroMasters, enabling adaptive bitrate immersive audio streaming. Revenue from codec licensing and technology partnerships.
- Professional Creative Tools: Subscription-based and rent-to-own licensing for AURO-3D Creative Tools Suite targeting music producers, film studios, and broadcast professionals. Free tier with limited exports; paid tiers for encoding capabilities.
- Content Distribution: Distribution of AURO-3D encoded content through streaming platforms (Artist Connection, Pure Audio Streaming, AuroMasters) and physical media (Blu-ray Discs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AURO-3D CTS for Music - Essential immersive audio creation tools for musicians |
| Subscription | Monthly | AURO-3D CTS for Broadcast - Optimized for broadcast studio workflows |
| Subscription | Monthly | AURO-3D CTS for Cinema - Professional cinema content creation tools |
| Subscription | Monthly | AURO-3D CTS for Movies - Full-featured movie creation suite |
| Subscription | Multi-year contract | Auro-Matic Pro 3D - Individual upmix plugin license |
| Subscription | Multi-year contract | Auro-Codec Encoding - Individual encoding plugin license |
| Subscription | Multi-year contract | AuroMax Export - Cinema export plugin license |
| Subscription | Multi-year contract | AURO-3D ADM Export - ADM file export license |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Auro Technologies product offering
Product offeringCore offering
Auro Technologies develops and licenses the AURO-3D immersive 3D audio technology suite, which includes proprietary codecs (Auro-Codec, AURO-CX), the AuroMax cinematic audio system, and the Auro-3D Engine for embedded consumer electronics. The company sells the AURO-3D Creative Tools Suite (CTS) of professional plugins for music production, broadcast, and cinema post-production, and licenses its rendering engines and codecs to hardware OEMs and streaming platforms.
Product overview
AURO-3D is an immersive 3D audio technology company whose core product is the AURO-3D immersive audio format — a three-dimensional sound format with a height layer above traditional surround sound. The technology portfolio consists of two audio codecs (Auro-Codec for Blu-ray/streaming and AURO-CX for next-generation adaptive streaming), the AuroMax cinematic system for cinema theaters, and the Auro-3D Engine that integrates all technologies into consumer products. On the production side, the AURO-3D Creative Tools Suite (CTS) provides professional plugins for DAWs (AAX, AU, VST3) including Auro-Panner, Auro-Matic Pro upmixers (2D/3D), Auro-Headphones binaural rendering, and AuroMax Export, along with the Encoder Service standalone software. Consumer-facing products include the Artist Connection streaming platform/app, the AuroMasters global streaming platform, Pure Audio Streaming, and KORG Live Extreme, all delivering AURO-3D content to home theater AVRs/processors, soundbars, headphones, smart speakers, car audio, and mobile devices. Content distribution spans Blu-ray Discs, streaming platforms, and downloads.
Differentiator
Problem solved
Functional benefit
Brands
- Auro-Codec: Premium immersive sound codec capable of embedding AURO-3D content in high-resolution, uncompressed carrier for transport up to 96 kHz and 24 bit
- AURO-CX
- AuroMax
- Auro-Matic
- Auro-Headphones
- Auro-Scene
- Auro-Space
- AURO-3D Engine
- AuroMasters
- Artist Connection
- Pure Audio Streaming
Products and services
- AURO-3D Creative Tools Suite (CTS) Professional suite of AURO-CX-native plugins and applications for music production, broadcast, and cinema post-production, designed for studios, broadcasters, and post-production facilities authoring immersive 3D audio content.
- Auro-Codec Proprietary immersive 3D audio codec licensed to hardware manufacturers and streaming platforms for encoding and decoding AURO-3D audio content.
- AURO-CX Next-generation AURO-3D audio codec designed for native immersive audio production and distribution, supported by AURO-3D Creative Tools Suite and consumer playback devices.
- Auro-3D Engine Immersive audio rendering engine licensed to consumer electronics OEMs for embedding AURO-3D playback in AV receivers, soundbars, mobile devices, and automotive infotainment systems.
- AuroMax Cinematic immersive audio rendering system deployed in commercial cinema auditoriums to deliver object-based immersive audio to cinema audiences.
Quantifiable outcome
- High-resolution audio support up to 192 kHz/24 bit
- +1 more outcomes
Companies that use Auro Technologies
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Auro Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability3 records
Feature9 records
Auro Technologies partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and strategic.
- AuroMasterscoreAuroMasters is a global immersive music streaming platform powered by AURO-CX adaptive bitrate technology. Founded by Wilfried Van Baelen, AuroMasters delivers studio-quality 3D audio using AURO-3D technology, marking a major deployment of AURO-CX in consumer streaming.
- DenoncoreDenon integrates AURO-3D technology in their premium AV receivers including AVC-X8500HA, AVC-X6700H, AVC-X3800H, AVC-X4800H, AVR-A1H, and AVR-X6800H models.
- MarantzcoreMarantz embeds AURO-3D in their home theater receivers and processors including SR8015, AV8805A, AV7706, Cinema 30/50/40, AV10, and AV30.
- TrinnovcoreTrinnov includes AURO-3D decoding in their premium Altitude 16 and Altitude 32 home theater processors.
- StormAudiocoreStormAudio integrates AURO-3D in their ISP Elite MK3, ISP Core 16, ISP Evo, and ISR Fusion 20 processors.
- YamahacoreYamaha supports AURO-3D in their RX-A8A and RX-A6A AV receivers and TRUE X SURROUND 90A soundbars.
- McIntoshcoreMcIntosh embeds AURO-3D in their MX 123 and MX 180 home theater processors.
- Sony PicturescoreSony Pictures releases movies with AURO-3D audio on Blu-ray Disc, with titles like Spider-Man: Homecoming, Ghostbusters, and Jumanji available.
- Universal Music GroupcoreUniversal Music publishes AURO-3D music content across their catalog of artists.
- Sony MusiccoreSony Music publishes immersive music content in AURO-3D format.
- Streamsoft Inc. (Artist Connection)coreArtist Connection streaming platform integrates AURO-CX decoding for immersive audio on iOS and Android devices up to 192 kHz. Partnership enables high-resolution AURO-3D streaming on NVIDIA SHIELD TV Pro.
- KORGstrategicKORG Live Extreme uses AURO-CX for live streaming of immersive audio performances. Demonstrates real-time adaptive bitrate streaming capability.
- Pure Audio StreamingcorePure Audio Streaming platform delivers AURO-3D music in hi-res up to 7.1.4 at 24-bit/96 kHz plus stereo up to 24-bit/192 kHz. Founded by Stefan Bock (Pure Audio Blu-ray).
- Certified Mixing StudiosstrategicGlobal network of certified mixing studios including 2L Mastering (Norway), Abbey Road Institute Amsterdam, MSM Studios (Munich/Berlin), Northstar Recording Services (Netherlands), The Living Room Studios (Greece), High Tide Immersive Audio (Germany), and others.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Auro Technologies competitors and assessment
Company assessmentDirect peers
- Dolby Laboratories: Dolby Laboratories develops Dolby Atmos, the dominant immersive/spatial audio format competing directly with AURO-3D. Dolby Atmos covers consumer electronics, cinema, streaming, and music production — the same verticals as AURO-3D — and is the primary alternative format offered on most AURO-3D-compatible hardware.
- Xperi (DTS): Xperi develops DTS:X, a direct competitor to AURO-3D and Dolby Atmos in immersive audio for home theater, cinema, and streaming. DTS:X is offered on competing AVR brands (often exclusively on certain models), competing for the same OEM licensing and content distribution deals as AURO-3D.
- Fraunhofer IIS (MPEG-H 3D Audio): Fraunhofer IIS developed MPEG-H 3D Audio, an immersive audio standard used in broadcast (ATSC 3.0, DVB) and streaming applications. It competes with AURO-3D and Dolby Atmos in next-generation audio broadcasting and is positioned as the open-standard alternative to proprietary immersive audio formats.
Broad incumbents
- Sony (360 Reality Audio): Sony's 360 Reality Audio is an object-based spatial audio format for music streaming that competes directly with AURO-3D in the immersive music segment. Sony has music label relationships (Sony Music) and hardware ecosystem (PlayStation, Sony headphones, select AVRs), positioning it as a broad incumbent competitor with vertically integrated music distribution.
- Bose Corporation: Bose develops immersive audio technologies (Bose Immersive Audio, AR glasses with spatial audio) for headphones, soundbars, automotive audio, and home theater. As a broad incumbent with vertical hardware integration, Bose competes with AURO-3D in the consumer immersive audio segment and represents the kind of vertically integrated audio company AURO-3D could become via Goerdyna Group.
- Apple (Spatial Audio): Apple's Spatial Audio with Dolby Atmos on AirPods, Apple Music, and Apple TV is the dominant mainstream spatial audio experience for consumers. Apple competes with AURO-3D in the consumer immersive music and video segment, with built-in platform advantages that make it difficult for competing formats to reach iOS users without AURO-3D-specific partnerships.
Emerging players
- Dirac Research: Dirac Research develops digital audio optimization and spatial audio technologies (Dirac Live, Dirac Virtuo) for automotive, home theater, headphones, and mobile. Its room correction and spatial upmixing capabilities overlap with AURO-3D's Auro-Matic, Auro-Scene, and Auro-Space technologies for consumer electronics and automotive audio.
- Audyssey (Sound United): Audyssey develops room correction and audio processing technologies (MultEQ, Dynamic EQ) embedded in Denon, Marantz, and other AV receivers. While focused on room calibration rather than immersive format creation, Audyssey's technology is often deployed alongside AURO-3D decoding in the same AVRs, making it an adjacent peer in the AVR audio processing stack.
- Sonos: Sonos develops premium wireless multi-room audio systems with spatial audio capabilities (Dolby Atmos support on Arc, Era 300). While Sonos relies primarily on Dolby Atmos rather than AURO-3D, it competes for the same premium home audio consumer market that AURO-3D's OEM partners serve, and represents an emerging home audio competitor with growing spatial audio ambitions.
Others
- Waves Audio: Waves Audio is a leading developer of professional audio plugins (e.g., Nx, Abbey Road Chambers) used in music production, post-production, and immersive audio mixing. While not a direct competitor to AURO-3D's codec technology, Waves competes with AURO-3D's Creative Tools Suite in the professional creator plugin market, particularly for spatial/immersive audio upmixing and binaural rendering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Auro Technologies social profiles
Digital presenceAuro Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auro Technologies leadership team
Management profileNumber of profiles
Auro Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auro Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auro Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auro Technologies
What does Auro Technologies do?
Auro Technologies develops and licenses the AURO-3D immersive 3D audio technology suite, which includes proprietary codecs (Auro-Codec, AURO-CX), the AuroMax cinematic audio system, and the Auro-3D Engine for embedded consumer electronics. The company sells the AURO-3D Creative Tools Suite (CTS) of professional plugins for music production, broadcast, and cinema post-production, and licenses its rendering engines and codecs to hardware OEMs and streaming platforms.
Is Auro Technologies a public or private company?
Auro Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Auro Technologies founded?
Auro Technologies was founded in 2005. It employs 11 to 50 people.
Where is Auro Technologies based?
Auro Technologies is headquartered in Mol, Belgium, in the Europe region.
How does Auro Technologies make money?
Four revenue lines are on record. Technology Licensing to Hardware Manufacturers are the primary driver. The others are streaming Platform Partnerships, professional Creative Tools and content Distribution.
Who are Auro Technologies's main competitors?
Direct peers on record are Dolby Laboratories, Xperi (DTS) and Fraunhofer IIS (MPEG-H 3D Audio). Broad incumbents are Sony (360 Reality Audio), Bose Corporation and Apple (Spatial Audio). Emerging players are Dirac Research, Audyssey (Sound United) and Sonos. Waves Audio is listed as an others.
Does Auro Technologies have an API?
No public API is recorded for Auro Technologies.
What industry is Auro Technologies in?
Auro Technologies's product category is Immersive Audio Technology. Its primary akta.pro industry code is MPAHAEAJ, Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 334310 and its SIC code is 3651.