Edfinity
Edfinity is an AI-powered courseware platform for Higher Ed STEM that grades open-ended work, authors randomized problems, and provides 24/7 AI tutoring, serving colleges, universities, and K-12 institutions in over 25 countries.
- Company typePrivate
- Founded2014
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Edfinity does
Edfinity, operated by Looking Glass Ventures, LLC, is an AI-powered courseware platform purpose-built for Higher Ed STEM instruction. The platform positions itself as a modern alternative to traditional homework systems such as WeBWorK, delivering prebuilt courses aligned to textbooks, a library of over 50,000 interactive problems, and built-in instructional content including interactive textbooks, study notes, videos, and applets. Its core technology combines generative AI for problem authoring, NLP-based grading of open-ended responses such as proofs and derivations, an AI teaching assistant that provides 24/7 Socratic tutoring, and adaptive learning diagnostics, all delivered through LTI 1.3-native integration with the four dominant higher-ed LMS platforms (Canvas, Blackboard, D2L, Moodle).
The company serves three customer segments: Higher Ed STEM institutions (primary), K-12 STEM schools (secondary), and Open Educational Resource authors and publishers (secondary). Pricing follows a freemium model in which educator access is free and students purchase access codes for single-semester, multi-semester, or lifetime-of-edition use; institutions can license at scale and bookstores resell access codes with no minimum order. Sales tax is added to purchases as required, and a price-match guarantee is offered against comparable homework systems. The company holds WCAG 2.1 AAA, FERPA, GDPR, COPPA, and Section 508 compliance certifications, with a published VPAT version 2.5 reviewed in November 2024.
The business has historically been funded by non-dilutive National Science Foundation awards (#1646935 in December 2016 and #1758301 in March 2018) totaling approximately $1.63M. Edfinity reports serving educators and students in over 25 countries and was featured in Forbes in February 2026 citing controlled multi-institutional study data showing an increase in average course grades from 74% to 87% and in completion rates from 75% to 93% versus legacy platforms. The team is small (1-10 employees) and operates with a distributed presence across the United States.
Edfinity firmographics
Firmographics- Name
- Edfinity
- Legal name
- Looking Glass Ventures, LLC
- Website
- https://edfinity.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Edfinity is an AI-powered courseware platform for Higher Ed STEM that grades open-ended work, authors randomized problems, and provides 24/7 AI tutoring, serving colleges, universities, and K-12 institutions in over 25 countries.
- Ownership category
- akta.pro rank
Edfinity industry classification
Industry- Product category
- Higher Education STEM Courseware Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB)
- akta.pro secondary industries
- Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)
Keywords
Where Edfinity is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edfinity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based course access: Students purchase access codes for course materials. Access is provided for specified durations including single-semester, multi-semester, and Lifetime of Edition options. Educator access is free.
- Institutional licensing: Institutions can purchase subscriptions or access codes for their students. Sales tax added to purchases as required. Institutions may designate administrators and manage enrollments.
- Bookstore distribution: Bookstores purchase access codes for resale to students. Codes are institution or campus-specific. No minimum order size required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free educator access with paid student access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Edfinity product offering
Product offeringCore offering
Edfinity provides an AI-powered courseware platform for Higher Ed STEM that replaces traditional homework systems with prebuilt courses mapped to textbooks, AI-driven grading of open-ended work, algorithmic problem authoring, a 24/7 AI teaching assistant, adaptive learning, and secure online testing. The platform integrates with major LMS systems via LTI 1.3 and is sold through institutional licensing, direct student access code purchases, and college bookstore distribution.
Product overview
Edfinity is a unified AI-powered courseware platform for Higher Ed STEM instruction, offering a comprehensive ecosystem of products and services. The core Edfinity platform serves as the central hub, providing AI-powered grading, problem authoring, and adaptive learning capabilities. It is complemented by prebuilt courses aligned to textbooks with over 50,000 interactive problems accessible through the Problem Repository. The platform includes a built-in AI Teaching Assistant for 24/7 student support and flexible Assignment Environment with secure online testing features. For existing WeBWorK users, Edfinity offers migration services to create drop-in replacements in hours. The platform integrates with major LMS systems (Canvas, Blackboard, D2L, Moodle) via LTI 1.3 for seamless institutional deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- Edfinity Platform (AI-powered courseware for Higher Ed STEM) Core AI-powered courseware platform for Higher Ed STEM serving as a modern alternative to traditional homework systems, offering prebuilt courses aligned to textbooks, AI-driven grading of open-ended work, algorithmic problem authoring, a 24/7 AI teaching assistant, adaptive learning, secure online testing, and LTI 1.3 LMS integration. Sold to institutions (subscriptions, access codes) and to individual students (access codes) with free educator access.
- Prebuilt Courses Catalog Ready-to-go homework mapped to dozens of STEM textbooks covering collegiate and K-12 instruction, drawing from a library of over 50,000 interactive problems that educators can remix and customize.
- WeBWorK Migration Service
Companies that use Edfinity
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Edfinity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
Edfinity partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Edfinity competitors and assessment
Company assessmentDirect peers
- WeBWorK: WeBWorK is the open-source STEM homework system that Edfinity explicitly targets as a drop-in replacement via its migration service. Same customer base (math/STEM faculty), same problem-authoring paradigm, with Edfinity positioning on AI grading and managed hosting as the upgrade path.
- WebAssign: WebAssign is a long-standing online homework and assessment system for STEM Higher Ed, serving as one of Edfinity's named legacy alternatives alongside WeBWorK. Comparable in core offering (algorithmic STEM problem sets, auto-grading, LMS integration) and customer base.
Emerging players
- Gradescope (Turnitin): Gradescope, now part of Turnitin, provides AI-assisted grading for problem sets, bubble sheets, and programming assignments across STEM and beyond. Closest direct comparable to Edfinity's AI free-form grading capability, with broader subject coverage and a stronger institutional footprint.
- Knewton: Knewton, now part of Wiley, pioneered adaptive learning technology for Higher Ed courseware. Comparable to Edfinity's adaptive learning and analytics capabilities, though Knewton's current focus has shifted toward content distribution rather than direct STEM homework competition.
Broad incumbents
- Canvas (Instructure): Canvas is one of Edfinity's key LTI 1.3 integration partners and a dominant LMS in Higher Ed. Relevant peer because Canvas increasingly embeds native assessment and analytics features that compete with third-party courseware, and because Canvas's marketplace is Edfinity's primary distribution surface.
- Cengage MindTap: Cengage's MindTap and WebAssign platforms serve Higher Ed with digital courseware, homework, and assessment. Comparable to Edfinity's bundled courseware + homework positioning, though Cengage operates at substantially larger scale across multiple disciplines.
- ALEKS (McGraw-Hill): ALEKS is an adaptive learning platform for math, chemistry, and statistics with deep roots in Higher Ed. Closely comparable to Edfinity's AI-powered adaptive learning and remediation features, but with a longer track record and broader institutional adoption.
- Pearson MyLab: Pearson's MyLab/Mastering suite is the dominant commercial homework and assessment platform in Higher Ed STEM, bundled with Pearson textbooks. Directly comparable to Edfinity's STEM courseware and homework-grading value proposition, but a much broader incumbent with a wide portfolio.
- McGraw-Hill Connect: McGraw-Hill's Connect and ALEKS platforms deliver adaptive homework, assessment, and grading for STEM Higher Ed, typically bundled with McGraw-Hill textbooks. Comparable to Edfinity in target market (Higher Ed STEM) and core use case (homework + adaptive learning), with substantially greater scale and content library.
Others
- OpenStax (Rice University): OpenStax publishes free, peer-reviewed textbooks and is one of the OER publishers Edfinity explicitly targets with its interactive problem bank alignment. Not a direct competitor; a partner / distribution channel that benefits from Edfinity's interactive problems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Edfinity social profiles
Digital presenceEdfinity compliance and trust
Trust signalCompliance5 records
Edfinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edfinity leadership team
Management profileNumber of profiles
Edfinity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edfinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edfinity
What does Edfinity do?
Edfinity provides an AI-powered courseware platform for Higher Ed STEM that replaces traditional homework systems with prebuilt courses mapped to textbooks, AI-driven grading of open-ended work, algorithmic problem authoring, a 24/7 AI teaching assistant, adaptive learning, and secure online testing. The platform integrates with major LMS systems via LTI 1.3 and is sold through institutional licensing, direct student access code purchases, and college bookstore distribution.
Is Edfinity a public or private company?
Edfinity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edfinity founded?
Edfinity was founded in 2014. It employs 1 to 10 people.
Where is Edfinity based?
Edfinity is headquartered in Palo Alto, United States, in the North America region.
How does Edfinity make money?
Three revenue lines are on record. Subscription-based course access are the primary driver. The others are institutional licensing and bookstore distribution.
Who are Edfinity's main competitors?
Direct peers on record are WeBWorK and WebAssign. Emerging players are Gradescope (Turnitin) and Knewton. Broad incumbents are Canvas (Instructure), Cengage MindTap, ALEKS (McGraw-Hill), Pearson MyLab and McGraw-Hill Connect. OpenStax (Rice University) is listed as an others.
Does Edfinity have an API?
No public API is recorded for Edfinity.
What industry is Edfinity in?
Edfinity's product category is Higher Education STEM Courseware Software. Its primary akta.pro industry code is EDAFACAB, Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.), with a secondary code of EDAFACAC, Interactive Practice & Skill-Building (Drills, Games, Mastery Practice). Its NAICS code is 611691 and its SIC code is 7372.