The Great Room

Name

The Great Room

Legal name

The Great Room Pte Ltd

Website

https://thegreatroom.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Premium Coworking / Flexible Workspace

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Premium coworking spaces
• Flexible office solutions
• Serviced office spaces
• Virtual office services
• Workspace memberships

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring subscription revenue from Dedicated Office, Hot Desk, and Virtual Office memberships billed monthly. Flexible lease terms allow businesses to scale workspace up or down. Hot Desk plans include credits to book private 'Hot Office' spaces for additional privacy needs.
2. Day Pass Sales: One-time transaction revenue from day pass sales available for instant purchase through the company's e-commerce store, enabling drop-in access to hot desks and communal areas
3. Virtual Office Services: Monthly subscription for prime corporate address and mail-handling services without physical workspace requirement, with access to events and meeting spaces across the region

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Great Room operates premium, hotel-inspired coworking spaces across Asia-Pacific gateway cities (Singapore, Sydney, Bangkok, and Hong Kong). It offers flexible workspace solutions including dedicated private offices for teams of 2-20+, hot desks with regional access for solopreneurs and small teams, day passes for drop-in users, and virtual office services for businesses needing a corporate address and mail handling, with monthly recurring and transactional billing models.

Product overview

The Great Room is a premium coworking provider offering hospitality-inspired flexible workspace solutions across Asia-Pacific. The product portfolio centers on four core membership plans: Dedicated Office (private workspaces for teams), Hot Desk (flexible shared desk access with regional roaming), Day Pass (daily hot desk access), and Virtual Office (corporate address and mail services). The offering integrates add-on modules including Enterprise Experience Passes, Meeting Rooms, and Event Spaces. All membership tiers provide access to concierge services, community events, and amenities such as barista coffee, private phone booths, and enterprise-grade WiFi. The company operates locations in Singapore (8 locations including Keppel South Central opening July 2026), Sydney (3 locations including 1 Elizabeth Street opening October 2026), Bangkok (2 locations), and Hong Kong (1 location).

Differentiator

Problem solved

Functional benefit

Products and services

• Dedicated Office A private, dedicated office for teams of 2-20+ persons (with multi-floor and whole-floor options), built around hotel-inspired design with concierge service, premium meeting rooms, and curated community programming. Custom-priced based on team size, fit-out, and length of agreement.
• Hot Desk A dedicated desk in a shared, hotel-inspired workspace environment, ideal for solopreneurs and small teams up to six people. Priced from SGD 750/month per seat, with regional access to all four APAC gateway city locations.
• Day Pass A drop-in, single-day pass providing access to a Great Room coworking location for one business day, available for purchase via the self-serve e-commerce store on thegreatroom.co. Designed for visitors, business travelers, and prospective members evaluating the space.
• Virtual Office A virtual office subscription giving remote businesses a premium Singapore business address, professional mail handling and forwarding, and on-demand access to meeting rooms and event spaces across all four APAC gateway city locations.
• Enterprise Experience Passes Exclusive enterprise passes providing teams with access to hot desks and office suites, including meeting rooms, pantry, and collaborative areas, designed to enable teams to work, connect, and plug into the business community across locations.
• Meeting Rooms Fully-equipped, versatile meeting rooms in varying sizes, styles, and layouts available across all locations, bookable on an hourly or daily basis for both members and external bookers.
• Event Spaces Dynamic, social spaces for hosting events, connecting members, and facilitating business networking. Includes dedicated event suites at select locations, available for both internal community programming and external event bookings.

Quantifiable outcome

• Premium workspaces in Grade-A buildings with BCA Green Mark Platinum, WELL Core Pre-certification (Platinum), WiredScore (Platinum), and SmartScore (Platinum) certifications at Keppel South Central

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Swire PropertiesminorStrategic or Co-development PartnerThe Great Room occupies 24,000 sq ft at One Taikoo Place in Swire Property's brand new Triple Grade-A Office Tower in Hong Kong's Quarry Bay. The location is designed with highest green building and wellness standards and has attracted multinational business headquarters.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mindspace: Premium coworking and flex office operator with locations across Europe, APAC (including Singapore), and the Middle East. Comparable to The Great Room on hospitality-inspired design, concierge services, and targeting enterprise and professional segments.
• JustCo: Singapore-headquartered premium coworking operator with major APAC presence across Singapore, Bangkok, Hong Kong, Sydney and other gateway cities. Directly competes with The Great Room across the same four cities on dedicated offices, hot desks, and enterprise offerings with similar pricing tiers.
• WeWork: Global premium coworking operator offering flexible office space, dedicated offices, and enterprise workspace solutions across major cities. Directly comparable to The Great Room's model of premium flexible workspace for enterprise and individual professionals, though WeWork's recent bankruptcy and restructuring has reset the segment.
• The Working Capitol: Singapore-based premium coworking and flexible workspace operator with multiple locations across the city. Directly competes with The Great Room's Singapore footprint in the enterprise and SME segments with comparable Grade-A building positioning.
• Found8 (Singapore): Singapore-based coworking and flexible workspace operator with multiple Grade-A building locations, serving enterprise and SME clients. Directly comparable to The Great Room in Singapore market with overlapping pricing tiers (SGD-denominated) and target segments.

Broad incumbents

• IWG / Regus / Spaces: World's largest flexible workspace operator (parent of Regus, Spaces, HQ, Signature) operating thousands of locations globally. Comparable as a broad incumbent offering flexible office products (dedicated offices, hot desks, virtual offices) across enterprise and individual segments in the same APAC geographies.
• Industrious: The Great Room's parent company and global premium flexible workspace operator with 250+ locations across 80+ cities. Currently absorbing The Great Room locations into its brand effective July 2026, making it both parent and direct peer in coworking products and target enterprise segment.

Regional players

• Common Ground (Malaysia): Malaysia-headquartered premium coworking operator expanding across Southeast Asia with hotel-inspired interiors and enterprise offerings. Regionally comparable to The Great Room's APAC premium coworking model, though primarily serving Malaysia and broader Southeast Asia rather than the same four cities.
• Hubud (Indonesia): Indonesia-based premium coworking operator with hospitality-inspired branding and Bali presence, serving digital nomads, professionals, and enterprise clients. Regionally comparable to The Great Room's APAC premium positioning and community-led events strategy, though focused on Indonesia rather than the same gateway cities.

Emerging players

• CoCREA (Tokyo): Premium creative coworking operator in Tokyo targeting professionals and small teams with hospitality-led design and curated community. Comparable to The Great Room's positioning as an APAC premium, community-led coworking alternative for solopreneurs and SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegreatroomsingapore
• LinkedInlinkedin.com/company/thegreatroom
• Xx.com/tgroffices

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Great Room