AgriRed

What AgriRed does

AgriRed, legally REDES DEL AGRO S.A., is an Argentine B2B digital marketplace for agricultural inputs founded in 2017 and headquartered in Rosario, Santa Fe. The platform serves agronomies, agricultural cooperatives, seed companies, and input-purchasing industries across Argentina, but explicitly excludes direct farmers to preserve channel integrity. It operates two core modules: Panel de Demandas (a reverse-auction panel where buyers post quantities and terms and sellers respond with quotes) and Panel de Ofertas (ranked listings published by sellers), supplemented by Mis Tableros (BI dashboards), Financiación (buyer financing assistance), Logística (vetted agrochemical transport and warehousing), and Mercado/Estadísticas (monthly market reports).

The platform is web-based and self-service, requiring user registration with Nosis-driven credit qualification. AgriRed monetizes via a 3% + VAT total take rate on completed operations (a 2% intermediation commission plus a 1% post-sale management fee); listing is free. A minimum gross transaction value of USD 5,000 applies. All users are gated, logistics is centralized, and pricing transparency is achieved through competitive quoting against published demands.

Go-to-market is primarily self-serve and community-led: with over 1,000 registered companies and more than 4,000 completed operations, AgriRed claims over 50% of the Argentine agricultural inputs wholesale market. Disclosed venture funding totals roughly $1.23M across three rounds between 2018 and 2021 from Incutex, La Turbina/Pampa Start, and Primary Ventures/Xperiment Ventures. The 11-50 person team suggests an early-growth-stage profile, with a Brazil VP hire signaling potential geographic expansion outside Argentina.

Name

AgriRed

Legal name

REDES DEL AGRO S.A.

Website

https://agrired.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AgriRed (REDES DEL AGRO S.A.) is an Argentine B2B digital marketplace that intermediates wholesale agricultural inputs — agrochemicals, fertilizers, and seeds — between verified agronomies, cooperatives, seed companies, and industries, charging a 3% take rate per completed transaction.

Ownership category

akta.pro rank

Product category

Agricultural Inputs B2B Marketplace

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Farm Supply Retail (Independent Dealers) (AFABAJAA), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Agricultural inputs marketplace
• B2B agro marketplace
• Agronomy procurement platform
• Wholesale agrochemicals trading
• Agricultural supply chain platform

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Intermediation Commission: A 2% + VAT commission charged to the seller on the gross value (excluding VAT) of each completed operation facilitated by the platform. The obligation to pay arises upon the intermediation activity, independent of whether the operation is ultimately completed.
2. Collection and Post-Sale Management Fee: A 1% + VAT fee charged on the gross value (excluding VAT) of operations for collection management and post-sale support services. Combined with the intermediation fee, total platform take rate is 3% + VAT per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

AgriRed operates a B2B digital marketplace exclusively for the wholesale trade of agricultural inputs in Argentina. The platform connects verified agronomies, cooperatives, seed companies, and industries to buy and sell agrochemicals, fertilizers, and seeds through a Panel de Demandas (reverse-auction demand panel) and Panel de Ofertas (offer listing panel). Publication of listings is free; AgriRed charges a 2% + VAT intermediation commission and a 1% + VAT post-sale management fee on completed operations, and additionally provides logistics coordination, financing assistance, and free business intelligence dashboards.

Product overview

AgriRed is a B2B digital marketplace platform exclusively for the agricultural input wholesale sector. The platform operates as a unified ecosystem consisting of a core marketplace with two primary modules: Panel de Demandas for buyers to post purchase requests with quantities and payment terms, and Panel de Ofertas for sellers to publish product offerings. Additional services include Mis Tableros (exclusive data dashboards), Financiación (financing assistance), Logística (transportation and warehousing coordination), and Mercado/Estadísticas (market reports and analytics). Users trade agrochemicals, fertilizers, self-pollinating seeds (autógamas), and hybrids through a commission-based model where publication is free and only completed sales incur fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel de Demandas

Quantifiable outcome

• Over 4,000 successful operations completed on the platform
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• NosiscoreTechnology or IntegrationAgriRed integrates with Nosis, Argentina's financial credit scoring and business information service, to verify and qualify all registered users. Businesses with low credit ratings are blocked from operating on the platform, ensuring a trusted marketplace environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Agrofy: Latin America's largest ag-inputs and ag-machinery online marketplace, headquartered in Argentina. Directly competes with AgriRed by offering a B2B/B2C platform for buying and selling agricultural inputs across multiple LatAm countries.

Broad incumbents

• Indigo Ag: US-based ag-tech platform offering microbial inputs, digital agronomy, and grain marketing. Overlaps with AgriRed as a digital ag-inputs intermediary and operates a much broader portfolio that includes sustainability services.
• Bushel: US grain and ag supply chain digital platform connecting farmers, grain buyers, and ag retailers through APIs and a marketplace. Comparable to AgriRed in intermediating B2B ag transactions, though focused on grain marketing rather than inputs wholesale.
• Granular (Corteva): Farm management software and digital commerce tools for ag retailers, owned by Corteva. Comparable in digitizing ag-input commerce and offering BI tools to agronomies, but bundled into a large incumbent's full-stack offering.
• MercadoLibre: Latin America's largest e-commerce and marketplace operator. While not a specialized ag-inputs platform, it has the scale, capital, and distribution network to enter the ag B2B niche, representing a credible adjacent threat to AgriRed.
• Bayer Climate FieldView: Global ag-tech platform owned by Bayer that combines digital agronomy, input purchasing, and farm data. Comparable to AgriRed in digitizing input decisions but operates at a much larger scale and is bundled with a major crop protection manufacturer.

Regional players

• DeHaat: India-based full-stack ag platform connecting farmers to input suppliers, advisory, and financing. Operates a similar B2B input marketplace model as AgriRed, but serves a different geography and includes farmers as end customers.
• Agrostar: India's leading B2B agri-inputs platform serving retailers and farmers with procurement, financing, and advisory. Comparable marketplace model to AgriRed, but operating in a very different regulatory and competitive geography.

Emerging players

• CropIn: India-based ag-intelligence and farm management platform serving agribusinesses globally. Adjacent to AgriRed through its data dashboards and agri-supply-chain digitization, though it focuses more on traceability and farm-level intelligence than input wholesale.

Others

• Asociación de Cooperativas Argentinas (ACA): Major Argentine agricultural cooperative that acts as a wholesale buyer of inputs for its member cooperatives. Comparable to AgriRed's cooperative customer base and represents both a key user and a potential cooperative-owned alternative to the platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agrired_
• YouTubeyoutube.com/channel/UC0asW4E_PwadrCgDBUWzR9w
• Facebookfacebook.com/agrired
• LinkedInlinkedin.com/company/agrired
• Instagraminstagram.com/agrired.ok

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriRed