Bushel
Bushel is a Fargo, North Dakota-based SaaS company whose white-labeled platform connects row crop farmers with grain elevators, ag retailers, and lenders, serving 3,500+ facilities and 100,000+ farmers across the U.S. and Canada.
- Company typePrivate
- Founded2021
- HeadquartersFargo, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Bushel does
Bushel is a privately held software company headquartered in Fargo, North Dakota, that builds a SaaS platform connecting farmers, grain buyers, ag retailers, and agricultural lenders across the U.S. and Canadian agricultural supply chain. The platform's core offering is a suite of workflow tools delivered as white-labeled mobile and web applications, including Customer Portal (scale tickets, contracts, commodity balances, cash bids), Commercial Portal (proof-of-delivery), Trade (offer and hedge management), Bushel Pay (digital payments), CRM with an AI assistant called "Buddy," Farm Management (formerly FarmLogs), Website Management, Quoting, Loyalty Programs, and Professional Services. Underlying the platform are native integrations with 15+ agricultural ERP systems (AgTrax, Agvance, iRely, AgVantage, Cinch, and others), precision-ag integrations with John Deere Operations Center and Climate FieldView, and fintech infrastructure including Bushel Wallet and Bushel Business Account (interest-bearing accounts with FDIC insurance up to $5M via The Bancorp Bank). The platform holds SOC 2 Type II certification.
Bushel serves two primary customer sets. Agribusiness customers (grain elevators, co-ops, ethanol producers, feed mills, and ag retailers) license the platform on a quote-based annual subscription that bundles selected modules; 3,500+ grain and ag retail facilities in the U.S. and Canada use Bushel, which the company states powers more than 50% of North American grain origination. Row crop farmers subscribe to Bushel Farm directly through tiered annual plans (Rainfall at $75/year, Lite at $199/year, Essentials at $599/year) plus a Machine Data Connections add-on, with a 30-day free trial, mobile apps in the Apple App Store and Google Play, and a free Bushel Farm plan included with the Bushel Business Account. Revenue is generated through recurring SaaS subscriptions, payment transaction fees on Bushel Pay, interest spread on wallet balances, and channel partnerships with John Deere dealers (for Bushel Plus SmartPan) and lender partners including Cooperative Finance Association and Agri-Access. Distribution combines regional enterprise field sales for agribusiness, self-serve PLG acquisition for farmers, and partner channels for embedded lending and equipment distribution. Bushel was founded in 2017 (per firmographic record; the company history references 2021 as a milestone) and has raised approximately $101M across five funding rounds led by strategic agribusiness investors including Cargill, Continental Grain Company, The Andersons, The Scoular Company, and The Banc Funds.
Bushel firmographics
Firmographics- Name
- Bushel
- Legal name
- Bushel Inc.
- Website
- https://bushelpowered.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bushel is a Fargo, North Dakota-based SaaS company whose white-labeled platform connects row crop farmers with grain elevators, ag retailers, and lenders, serving 3,500+ facilities and 100,000+ farmers across the U.S. and Canada.
- Ownership category
- akta.pro rank
Bushel industry classification
Industry- Product category
- Agricultural Supply Chain Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)
- akta.pro secondary industries
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
Keywords
Where Bushel is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bushel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Agribusiness: Annual subscription licensing for agribusiness solutions including CRM, Customer Portal, Commercial Portal, Trade, Bushel Pay, Farm Management, Website Management, Quoting, and Professional Services. Pricing varies by company size and module selection.
- Subscription SaaS - Farm Management Software: Tiered subscription plans for farmers: Rainfall ($75/year), Lite ($199/year), Essentials ($599/year), with Machine Data Connections add-on ($999-1,000/year). Includes 30-day free trial. Annual billing.
- Bushel Pay Transaction Processing: Digital payment processing fees embedded in payment workflows for grain elevators and ag retailers. Reduces days sales outstanding and accelerates cash flow.
- Bushel Business Account: Interest-bearing digital wallet accounts for farmers provided through The Bancorp Bank, N.A. with FDIC insurance up to $5 million through sweep program. Bushel earns interest spread.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Rainfall - Basic field monitoring |
| Subscription | Annual | Lite - Operational tracking with financial tools |
| Subscription | Annual | Essentials - Full profitability analysis |
| Subscription | Annual | Agribusiness Solutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Bushel product offering
Product offeringCore offering
Bushel builds a cloud-based software platform that connects farmers, grain buyers, ag retailers, and agricultural lenders through white-labeled workflow tools including a customer portal, digital payments (Bushel Pay), trade and hedge management, CRM, and farm management software. The platform digitizes previously paper-based and phone-based processes across the agricultural supply chain, integrating with 15+ ag ERP systems to enable real-time data flow from offer through settlement.
Product overview
Bushel is a platform-plus-modules architecture offering distinct product lines for agribusinesses and farmers. For agribusinesses, the core platform includes Customer Relationship Management, Customer Portal, Commercial Portal, Trade (offer/hedge management), Bushel Pay (digital payments), Farm Management, Website Management, Professional Services, Loyalty Programs, and Quoting tools—all designed to connect and streamline workflows across the agricultural supply chain. For farmers, Bushel offers tiered subscription plans (Rainfall at $75/year, Lite at $199/year, and Essentials at $599/year) providing field mapping, rainfall tracking, profit/loss analysis, marketing tools, and storage management, with optional Machine Data Connections add-on for precision ag integration. The platform also includes Bushel Wallet for digital banking services and FarmLogs, an acquired brand providing farm management capabilities. All products are designed to interoperate, eliminating double entry and enabling data flow between farmer-facing tools and agribusiness systems.
Differentiator
Problem solved
Functional benefit
Brands
- FarmLogs: Farm management software acquired by Bushel in 2021, offering field mapping, rainfall tracking, crop marketing, satellite imagery, input cost tracking, and profit-and-loss reporting.
- Bushel Plus
- Bushel Wallet
- Bushel Pay
Products and services
- Customer Portal
Quantifiable outcome
- Grain offers completed in 42 seconds versus 5 minutes by phone (5-minute phone call reduced to 42 seconds)
- +3 more outcomes
Companies that use Bushel
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Bushel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability3 records
Feature8 records
Bushel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- StoneX GroupcoreIntegration of Bush's farmer-facing digital tools with StoneX Hedge grain merchandising and hedge workflow platform. Enables connected merchandising from offer through settlement. Combined solution serves over 3,500 grain facilities. StoneX customers hedged over 1 billion bushels on the platform in first half of fiscal year. Partnership targets mid- to large-sized elevators, commercial grain companies, and co-ops.
- Verity Holdings (Gevo subsidiary)coreIntegration of farm data with sustainability modeling for carbon intensity documentation supporting clean fuel programs. First pilot at Gevo's North Dakota ethanol facility in Richardton. Platform enables farmers to share data with grain buyers to document carbon intensity for Section 45Z Clean Fuel Production Credits.
- John DeerecoreBushel Plus SmartPan System integrated with John Deere Harvest Settings Automation technology. Enables automatic combine calibration using real-world loss measurements from SmartPan System. John Deere dealers across U.S. and Canada authorized to sell and support the SmartPan System. Joint training sessions and in-field demos planned for 2026. Applicable to corn, soybeans, wheat, canola, barley, rice, and milo.
- Cooperative Finance Association (CFA)minorLender partnership connecting lending directly into Bushel workflows, helping money move faster between agribusinesses and farmers.
- Agri-AccessminorLender partnership providing financing options integrated into Bushel's payment and workflow tools for grain and ag retail.
- ERP Partners (AgTrax, Agvance, iRely, etc.)coreBroad ERP integration ecosystem including AgExceed, Agris, Agrosoft, AgTrax, Agvance, AgVantage, AgVision, Cinch, Ever Ag, ION AgTech, iRely, Levridge, Oakland, and Vertical. Enables Bushel workflow tools to connect directly to systems agribusinesses already use.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bushel competitors and assessment
Company assessmentRegional players
- xFarm Technologies: Europe-based farm management SaaS serving row-crop and specialty operations; comparable in feature set to Bushel Farm but focused on European geographies and not directly competing in North America.
Direct peers
- EFC Systems: ERP and customer-facing workflow software for ag retailers and grain operations; competes with Bushel's agribusiness suite in CRM, quoting, customer portals, and back-office workflows.
- Granular (Corteva): Farm management and agronomy SaaS owned by Corteva; directly competes with Bushel Farm on FMIS, field records, and profitability analytics for row-crop growers and the agribusinesses that serve them.
- Conservis: Farm management software platform focused on row-crop operations with profitability tracking, inventory, and field records — directly overlapping Bushel Farm's Lite and Essentials tier feature set.
- AgWorld (Semios): Farm management and agronomy platform serving growers and ag retailers; overlaps with Bushel on FMIS recordkeeping, input tracking, and retailer-grower workflow coordination.
Emerging players
- Indigo Ag: Agtech company with digital agronomy, grain marketing, and biological products; emerging overlap with Bushel on sustainability data, traceability, and farmer-side grain workflows.
- Taranis: Aerial imagery and AI-driven agronomy insights platform; emerging overlap with Bushel's satellite imagery and field-attachment features within the broader precision-ag stack.
Broad incumbents
- Climate FieldView (Bayer): Bayer-owned precision agriculture platform with massive installed base across U.S. row-crop farms; overlaps with Bushel Farm on field data, agronomy, and grower engagement as part of a much broader input-company portfolio.
- Ag Leader Technology: Precision agriculture hardware and software vendor with on-farm data management; overlaps with Bushel Farm and Bushel Plus SmartPan in harvest-loss measurement and field recordkeeping.
- Trimble Ag (CNH Industrial): Precision agriculture and farm management software from CNH; competes with Bushel Farm on field records, machine data integration, and operational analytics as part of a broader OEM software suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bushel social profiles
Digital presenceBushel compliance and trust
Trust signalCompliance1 record
Bushel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bushel leadership team
Management profileNumber of profiles
Profiles4 records
Bushel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bushel funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bushel M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bushel
What does Bushel do?
Bushel builds a cloud-based software platform that connects farmers, grain buyers, ag retailers, and agricultural lenders through white-labeled workflow tools including a customer portal, digital payments (Bushel Pay), trade and hedge management, CRM, and farm management software. The platform digitizes previously paper-based and phone-based processes across the agricultural supply chain, integrating with 15+ ag ERP systems to enable real-time data flow from offer through settlement.
Is Bushel a public or private company?
Bushel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bushel founded?
Bushel was founded in 2021. It employs 101 to 250 people.
Where is Bushel based?
Bushel is headquartered in Fargo, United States, in the North America region.
How does Bushel make money?
Four revenue lines are on record. Subscription SaaS - Agribusiness are the primary driver. The others are subscription SaaS - Farm Management Software, bushel Pay Transaction Processing and bushel Business Account.
Who are Bushel's main competitors?
xFarm Technologies is listed as a regional player. Direct peers are EFC Systems, Granular (Corteva), Conservis and AgWorld (Semios). Emerging players are Indigo Ag and Taranis. Broad incumbents are Climate FieldView (Bayer), Ag Leader Technology and Trimble Ag (CNH Industrial).
Does Bushel have an API?
No public API is recorded for Bushel.
What industry is Bushel in?
Bushel's product category is Agricultural Supply Chain Software. Its primary akta.pro industry code is AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs, with a secondary code of AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware). Its NAICS code is 51821 and its SIC code is 7372.