What Analyze Corporation does

Analyze Corporation is a privately held U.S. software company that operates Analyze360®, a self-serve SaaS platform for AI-powered consumer segmentation, predictive analytics, and lead generation. The platform ingests customer CSV uploads and enriches them against a dataset of 360+ demographic, lifestyle, behavioral, and household attributes covering 220 million+ U.S. consumers, returning sociometric, psychographic, and propensity-scored profiles along with lookalike prospect lists. In 2025 the company extended the platform with PinPoint Pro™, a geospatial intelligence module that overlays opt-in mobile location data to reveal real-world visitation patterns, footfall, and trade-area behavior. The product is delivered through a product-led growth motion (direct website sign-up, CSV upload, instant report) supplemented by an enterprise sales motion, a 15% Rewardful-powered affiliate program, and an authorized reseller relationship with Vercara that adds managed cybersecurity services.

The company serves a deliberately diversified customer base across marketing agencies, home improvement, retail and DTC brands, nonprofits, automotive dealers and OEMs, insurance, mortgage and real estate, and developers/franchises. Pricing is published and stratified: Single Report (pay-per-report), Annual Access at $2,400/year, Growth at $6,000/year, and Enterprise at $10,000/year with full API access and custom toolsets. The company is positioned at roughly 1/10 the cost of traditional segmentation consulting, with compliance postures asserted for GDPR, HIPAA, CCPA, FCRA, and Sarbanes-Oxley-adjacent controls to access regulated verticals.

Analyze Corporation is headquartered in Sterling, Virginia, is incorporated in Delaware, employs 11-50 people, and has disclosed cumulative equity funding of approximately $2.1M (Keiretsu Capital-led 2016 round plus a 2015 round). Leadership includes CEO Ed Lorenzini, CTO Scott Chase, SVP of Business Development Anthony Palella, Director of Corporate Strategy Joe Lebas, and Senior Advisor for Data Marketplace Wyatt Grantham. The company also publishes educational content, case studies, on-demand webinars, and a positioning book ('Beyond Clusters') as part of a content-led demand generation strategy.

Name

Analyze Corporation

Legal name

Analyze Corporation

Website

https://analyzecorp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Analyze Corporation operates Analyze360®, a self-serve SaaS platform that uses AI and 360+ consumer variables covering 220 million+ U.S. individuals to deliver segmentation, predictive analytics, and lead generation for SMBs, agencies, and enterprises across retail, nonprofit, automotive, insurance, and home-services verticals.

Ownership category

akta.pro rank

Product category

Consumer Data Analytics & Marketing Intelligence SaaS

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Data Analytics & Business Intelligence Services (BPAHALAC), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Consumer segmentation platform
• Predictive analytics software
• Geospatial intelligence software
• SaaS marketing analytics
• Lead generation platform

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Analyze360 SaaS Subscriptions: Annual subscription-based SaaS platform providing consumer segmentation, analytics, and lead generation. Multiple pricing tiers from single reports to enterprise access, billed annually with monthly payment options. Revenue derived from software licensing as a service.
2. Pinpoint Geospatial Intelligence Add-On: Optional geospatial intelligence module extending Analyze360 with location-based audience insights, footfall tracking, and real-world behavior analytics. Additional capability for enterprise and premium customers.
3. Cybersecurity Services (Reseller): Authorized reseller of Vercara cybersecurity products including UltraDNS, providing managed cybersecurity services and white-glove customer support to customers throughout service lifecycle.
4. Data Security Training: Customized cybersecurity training courses and professional development programs for enterprise and government clients, including instructor-led and self-paced options.
5. Affiliate Referrals: 15% commission on new customer referrals through the Friends of Analyze Corporation affiliate program, managed via Rewardful platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Analyze Corporation sells Analyze360®, a cloud-based SaaS platform that enriches customer data with 360+ demographic, lifestyle, behavioral, and household variables across 220 million+ U.S. consumers, producing segmentation reports, predictive propensity scores, and lookalike prospect lists. The Pinpoint™ geospatial intelligence add-on extends the platform with opt-in mobile location data for real-world visitation and footfall analytics. The company also offers Data Science as a Service™ consulting, customized cybersecurity training, and resells Vercara/UltraDNS cybersecurity products.

Product overview

Analyze Corporation offers Analyze360® as its core unified SaaS platform for consumer segmentation, predictive analytics, and lead generation, with an optional geospatial intelligence add-on module called Pinpoint™. The product portfolio includes multiple subscription tiers (Annual Access, Growth, Enterprise) that scale from individual users to enterprise teams. Analyze360® serves as the primary platform processing customer data to generate 360+ consumer variables and insights, while Pinpoint™ extends the platform with mobile location data for real-world behavioral analysis. The platform integrates data enrichment, segmentation reporting (Summary Sociometrics, Full Sociometrics, Lifestyles Reports, Geographic Reports), lookalike prospecting, and AI-powered automation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• PinPoint Pro™: Geospatial intelligence module that uses opt-in mobile location data to identify real-world visitation patterns and connect physical behavior to identity-based marketing and analytics systems.
• Data Science as a Service™

Products and services

• Analyze360® All-in-one SaaS platform for consumer segmentation, predictive analytics, and lead generation. Enriches customer data with 360+ demographic, lifestyle, behavioral, and household variables on 220 million U.S. consumers to help businesses target ideal audiences, build lookalike profiles, and generate actionable marketing insights. Available via multiple subscription tiers and self-serve sign-up.
• Pinpoint™ Geospatial Intelligence Optional add-on module extending Analyze360 with location-based audience intelligence. Uses opt-in mobile location data to reveal real-world visitation patterns, connecting physical behavior to household-level consumer insight for footfall tracking, co-visit analysis, trade area optimization, and campaign activation. Targeted at retailers, restaurants, developers, and franchises.
• Data Science as a Service™ Custom analytics consulting offering for businesses and government agencies, providing advanced big-data and data-science solutions including Social Media/Social Network Analysis, Behavior Analysis, Motion and Geospatial Analytics, Natural Language Processing, and machine learning using Apache Hadoop, NoSQL, Python, and R.
• Cybersecurity Reseller Services (Vercara / UltraDNS) Authorized reseller of Vercara cybersecurity products including UltraDNS. Provides managed cybersecurity services and white-glove customer support including term renewals, upgrades, and technical support throughout the service lifecycle for existing customer base.
• Data Security Training Customized cybersecurity training courses and professional development programs for enterprise and government clients, including instructor-led and self-paced options.

Quantifiable outcome

• Marketing response rate improvement: 30% increase for Angie's List
• +7 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Resonate: SaaS consumer intelligence platform offering psychographic, behavioral, and intent-based audience segmentation for marketers. Closely comparable to Analyze360 in product shape — AI-driven consumer data, segmentation, and lookalike prospecting delivered as a subscription platform.
• Claritas: Long-standing U.S. segmentation and demographic analytics provider built around PRIZM lifestyle segments and similar household-level consumer profiling. Analyze360 explicitly positions itself as the self-serve, real-time, lower-cost alternative to traditional segmentation offerings like Claritas.
• Stirista: Mid-market B2C data, audience segmentation, and lead generation vendor serving similar marketing agency and brand buyer profiles. Comparable in customer size, product scope (consumer data + segmentation), and target verticals.

Broad incumbents

• Acxiom (IPG): One of the largest U.S. consumer data brokers, offering audience segmentation, identity resolution, and marketing analytics to enterprises. Directly overlaps with Analyze360's 360-variable demographic/behavioral enrichment and lookalike prospecting use cases at the enterprise tier.
• Kantar: Global market research and consumer insights firm offering segmentation, brand tracking, and audience analytics. Mirrors the analytical/segmentation services layer of Analyze360's Data Science as a Service offering at much larger scale.
• LiveRamp: Enterprise data collaboration and identity resolution platform with consumer data marketplace capabilities. Operates in adjacent space to Analyze360's data enrichment and Pinpoint geospatial identity resolution, with broader enterprise reach.
• Experian (Marketing Services): Global credit bureau and consumer data giant whose Consumer Services and Marketing Services divisions provide demographic, lifestyle, and segmentation data — Analyze Corporation explicitly sources third-party consumer data from Experian, making Experian a supplier/incumbent analogue in the same consumer intelligence category.
• Epsilon (Publicis): Major advertising/marketing data and identity unit of Publicis, offering large-scale consumer data, audience targeting, and campaign activation. Overlaps with Analyze360's customer profiling, lookalike audiences, and CRM/email activation workflows.
• Nielsen (NielsenIQ / Gracenote): Global audience measurement, consumer panel, and media analytics leader. Overlaps with Analyze360 in lifestyle/demographic consumer analytics and audience targeting, though at vastly larger scale and enterprise orientation.

Others

• Salesforce Data Cloud / Marketing Cloud: Major CRM and marketing platform with native consumer data, segmentation, and AI-powered audience building capabilities. Analyze360 integrates with Salesforce, making Salesforce both a distribution partner and the most likely embedded competitor as it expands native enrichment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/analyzecorp
• Facebookfacebook.com/analyzecorp
• LinkedInlinkedin.com/company/analyze

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analyze Corporation