YBL

What YBL does

YBL, operating commercially as Faybl and legally registered as YB Life Pty Ltd (ACN 667 901 537), is an Australian AI software company founded in 2018 that builds an AI General Agent purpose-built for wealth management professionals. The product automates the administrative workflows surrounding client engagement, including meeting preparation and note refinement, client fact finding, KYC (Know Your Customer) compliance, and Statement of Advice (SOA) drafting. The agent integrates with legacy platforms including XPlan, Salesforce, Google Meet, Microsoft Teams, Zoom, Dropbox, and Pivotal, allowing advisory firms to deploy Faybl without replacing existing technology stacks. The platform combines text generation, structured data extraction, and cross-system coordination to reduce administrative workload; customer case studies cite 90%+ efficiency gains and EY-validated time savings of up to 72%.

Faybl targets two primary customer segments: registered investment advisors (RIAs) and wealth management firms, with disclosed case-study customers limited to SMB-sized Australian practices (Waterfall Way Associates, Andrew Rowan Wealth Management, and a West Perth financial advisory firm). The business operates on a SaaS subscription model with a consultative, demo-driven enterprise sales motion; pricing is not publicly disclosed. Marketing is concentrated on content (blog, newsletter) and customer case studies, with a "Schedule Free Demo" CTA driving bottom-of-funnel conversion.

YBL is headquartered in Sydney (Level 29, Chifley Tower) with a regional office in San Francisco (505 Montgomery Street) supporting its 2025 US market launch targeting RIAs. The company has raised $350,000 in a single funding round in May 2023, has not disclosed institutional investors, and operates with 11-50 employees. The company is positioning in the early stage of the vertical AI agent market for financial advisory, competing on domain specialization and integration interoperability rather than product breadth.

Name

YBL

Legal name

YB Life Pty Ltd (ACN 667 901 537)

Website

https://ybl.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

YBL (Faybl) provides an AI General Agent purpose-built for wealth management firms and RIAs, automating meeting preparation, fact finding, KYC, and SOA drafting through integrations with legacy CRMs and financial planning tools.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Wealth management AI
• AI financial advisory
• Automated financial planning
• RIA automation software
• Advisory workflow platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: AI-powered wealth management platform delivered as a subscription service, likely per-advisor or per-firm pricing model based on the enterprise sales motion and demo-driven GTM approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

YBL sells Faybl, an AI General Agent purpose-built for wealth managers and registered investment advisors. The software automates administrative and compliance workflows including meeting preparation and note generation, client fact finding, KYC completion, and Statement of Advice (SOA) drafting. It integrates with legacy platforms (XPlan), CRMs (Salesforce), email, and communication tools (Google Meet, Microsoft Teams, Zoom) to cut time on financial planning and administrative tasks by over 90%.

Product overview

YBL offers Faybl as a single unified AI-powered wealth management platform. The core product is the Faybl General Agent, which provides a comprehensive suite of capabilities including meeting management, client fact finding, KYC compliance, and SOA document generation. The platform integrates with existing tools like XPlan, CRM systems, and communication platforms to streamline wealth management workflows. Faybl is designed to help RIAs and financial advisory firms automate administrative tasks, enabling advisors to focus on client engagement and strategic planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Faybl AI General Agent purpose-built for Wealth Managers that automates meeting management, fact finding, KYC completion, and Statement of Advice (SOA) drafting. It integrates with legacy financial planning platforms (XPlan), CRMs (Salesforce), email, and communication tools (Google Meet, Microsoft Teams, Zoom, Dropbox) to cut time spent on administrative and financial planning tasks by over 90%.

Quantifiable outcome

• Time spent on Financial Planning tasks reduced by over 90%
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• XPlancoreTechnology or IntegrationXPlan integration dramatically streamlined workflows by eliminating repetitive manual tasks for financial advisory clients. The integration enables automated data exchange and workflow coordination with the XPlan financial planning platform.
• SalesforcecoreTechnology or IntegrationCRM integration enabling automatic read and update of client data, supporting the Fact Find use case and CRM coordination.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Addepar: Addepar is a wealth management technology platform serving large RIAs and family offices, increasingly adding AI-driven advisor workflow capabilities that compete with Faybl's meeting, KYC, and reporting automation.
• Salesforce Einstein: Salesforce is both an integration partner for Faybl and a horizontal CRM AI platform whose Einstein for Financial Services competes directly for advisor workflow automation budgets, posing a significant competitive risk.
• Microsoft Copilot for Sales: Microsoft Copilot is being deployed across financial services workflows, with Teams and Outlook integrations that overlap with Faybl's meeting prep, email drafting, and CRM update capabilities for advisors.
• MoneyGuidePro: MoneyGuidePro is a widely adopted financial planning platform for advisors, representing an established channel through which AI-enhanced planning and SOA capabilities could be delivered — a potential partner or competitor.
• Orion Advisor Technology: Orion is a large established wealthtech platform providing portfolio accounting, CRM, and advisor workflows to RIAs. It represents the broader incumbent platform that Faybl must integrate with rather than replace, but with increasing embedded AI features it competes for advisor mindshare.
• Envestnet (Tamarac): Envestnet owns Tamarac, a leading RIA back-office and CRM platform used by many wealth firms that Faybl targets. As a large incumbent with substantial resources, Envestnet can ship competing AI workflow features to its installed base.

Direct peers

• RightCapital: RightCapital provides financial planning software for RIAs, with growing AI features for plan generation and client engagement, overlapping with Faybl's Statement of Advice drafting and client meeting workflows.
• Jump: Jump is an AI assistant for financial advisors that automates meeting prep, follow-ups, CRM updates, and compliance tasks, positioning it as a near-direct competitor in the same advisor workflow automation category.
• Zocks: Zocks is an AI meeting and CRM automation platform built specifically for financial advisors, directly competing with Faybl in automating client meetings, note-taking, fact-finding, and CRM updates for wealth management firms.
• Holistiplan: Holistiplan provides AI-powered tax planning and analysis tools for financial advisors, addressing the same vertical (advisor workflow automation) with a focus on tax-related advisory tasks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ybl_ai
• Facebookfacebook.com/ybldotai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YBL