RightCapital
- Company typePrivate
- Founded2015
- HeadquartersShelton, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
RightCapital firmographics
Firmographics- Name
- RightCapital
- Legal name
- RightCapital Inc.
- Website
- https://rightcapital.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
RightCapital industry classification
Industry- Product category
- Financial Planning Software
- NAICS
- Portfolio Management and Investment Advice (523940), Software Publishers (513210)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Digital Retirement Platforms (IRA/401(k), Pension & Decumulation) (FSAGAEAF), Digital/Robo Financial Planning (FSAEAAAK), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where RightCapital is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RightCapital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): RightCapital operates as a SaaS platform with subscription-based pricing for financial advisors. Subscription terms are typically 12 months, available in monthly installments or annual payment. Early termination fees apply for cancellations before completing the 12-month term. Premium and Platinum tiers offer different feature sets with Iris AI available at no additional charge to these tiers.
- Professional Services: Professional services are available at $250 per hour for additional documentation, training, or custom services not included in standard subscription. Requires separate Statement of Work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium and Platinum tiers include Iris AI at no additional charge |
| Subscription | Monthly | Subscription with monthly or annual billing options |
| Other | Pay-as-you-go | Professional Services at $250/hour |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RightCapital product offering
Product offeringCore offering
RightCapital sells a cloud-based financial planning software platform to U.S. financial advisors and RIAs, delivering interactive retirement planning, tax planning (Roth conversions, tax-efficient withdrawals, asset location), insurance needs analysis, and risk assessment in a single subscription. The offering is enhanced by AI-driven automation through Iris (an AI planning agent) and Smart Import (document-to-plan data extraction), with a client collaboration portal and mobile app for end-client engagement.
Product overview
RightCapital offers a unified financial planning platform with a modular architecture. The core RightCapital Platform provides interactive retirement planning, tax planning, insurance needs analysis, and risk tolerance assessment. AI-powered data entry is handled by Smart Import, while the Iris AI Planning Agent (introduced June 2026) provides autonomous planning capabilities including Double Check, Cash Flow Reviews, Plan Builder, and Ask Iris Anything. Client communication is supported through Snapshot (one-page summaries) and Blueprint (visual plans), while operational efficiency tools include RightFlows (workflows), RightIntel (firm analytics), and RightExpress (prospecting). Tax planning features include Roth Conversions, Tax-Efficient Withdrawals, Asset Location, and Tax Analyzer. RightCapital holds approximately 21% market share as the third-largest financial planning platform for U.S. financial advisors.
Differentiator
Problem solved
Functional benefit
Brands
- Iris: AI planning agent offering Double Check, Cash Flow Reviews, Plan Builder, and Ask Iris Anything capabilities.
- Smart Import
- Snapshot
- Blueprint
- RightRisk
- RightFlows
- RightIntel
- RightExpress
Products and services
- RightCapital Platform Cloud-based SaaS financial planning software platform for U.S. financial advisors and RIAs, delivering interactive retirement planning, tax planning, insurance needs analysis, and risk assessment with client collaboration portal and mobile app. Subscription-based with Premium and Platinum tiers on 12-month terms with monthly installment or annual billing.
- Iris AI Planning Agent First planning-focused AI agent for financial planning software, capable of directly analyzing client information with autonomous capabilities including data validation, anomaly detection, strategy generation, and natural-language plan queries. Built as a closed, proprietary system entirely by RightCapital. Bundled into Premium and Platinum subscription tiers at no additional cost.
- Smart Import AI-powered document extraction tool that reads unstructured documents (meeting transcripts, investment statements) and converts key financial information into structured plan inputs, reducing manual data entry time by 70% or more. Available across all pricing tiers at no additional charge.
- OCR Tool for eMoney Migration OCR-based migration tool that extracts client financial data (expenses, income, savings, insurance policies) from eMoney Advisor PDF exports and translates it into RightCapital's planning format. First-of-its-kind tool reducing switching friction from competing eMoney platform.
Quantifiable outcome
- Reduces manual data entry time by 70% or more
- +3 more outcomes
Companies that use RightCapital
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
RightCapital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
RightCapital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Kestra FinancialcoreStrategic technology partnership providing Kestra-affiliated advisors with access to RightCapital's comprehensive planning tools including retirement planning, tax planning, and insurance needs analysis. The partnership, effective at end of 2025, provides exclusive benefits including discounted pricing and dedicated support. Kestra oversees $142 billion in assets under advisement through its subsidiaries.
- ZockscoreAI-powered integration allowing advisors to transfer client data directly from conversations to RightCapital's planning platform, saving time and enabling faster advice delivery.
- Envestnet | YodleecoreData aggregation partnership for financial account information retrieval. RightCapital acts as authorized agent to retrieve financial information through Yodlee's platform, which is described as a leading data aggregation and analytics platform powering cloud-based innovation for digital financial services.
- StripecorePCI-compliant payment processing partner for encrypting and processing credit card payments. RightCapital uses Stripe Connect service to enable payment processing for advisors.
- Amazon Web Services (AWS)coreCloud infrastructure provider. RightCapital's physical infrastructure is hosted and managed within Amazon's secure data centers with AWS technology. AWS data centers maintain ISO 27001, SOC, PCI DSS Level 1, FISMA Moderate, and other compliance certifications.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
RightCapital competitors and assessment
Company assessmentDirect peers
- eMoney Advisor: eMoney is the largest U.S. advisor financial planning platform with ~33% market share per the 2025 T3 survey. It directly competes with RightCapital across retirement, tax, and insurance planning for RIAs, and is the explicit target of RightCapital's OCR migration tool.
- Envestnet MoneyGuide: MoneyGuide is the second-largest U.S. advisor financial planning platform with ~33% share per T3/2025. It competes head-to-head with RightCapital on goal-based financial planning for advisors and is part of Envestnet's broader advisor technology stack.
Broad incumbents
- Orion Advisor Tech: Orion offers a broad advisor technology platform including portfolio accounting, CRM, and financial planning. It overlaps with RightCapital in the planning layer but serves as a multi-product suite for larger enterprises.
- Envestnet: Envestnet is a large-scale advisor technology and data platform whose MoneyGuide product competes directly with RightCapital. Envestnet's broader portfolio management and data aggregation capabilities make it a strategic incumbent competing for the same advisor wallet.
- Morningstar Advisor Workstation: Morningstar Advisor Workstation provides planning, research, and portfolio tools to advisors. It is already a RightCapital integration partner and a comparable incumbent offering across planning and portfolio analytics.
- Salesforce Financial Services Cloud: Salesforce Financial Services Cloud is a broad CRM and engagement platform for financial advisors. While not a direct planning competitor, it is increasingly bundled with planning workflows and represents a platform-level incumbent that could expand into RightCapital's territory.
- Black Diamond (SS&C Advent): Black Diamond is a portfolio management and reporting platform owned by SS&C, with planning-adjacent features. It competes for advisor technology spend and overlaps with RightCapital's enterprise customer base.
Emerging players
- Holistiplan: Holistiplan is a tax-focused planning software for financial advisors. While narrower than RightCapital's full planning suite, it competes for the same advisor seat and represents an emerging point solution that could expand into broader planning workflows.
- Income Lab: Income Lab focuses on retirement income planning software for advisors. It overlaps with RightCapital's retirement planning module and represents a focused, emerging competitor in the decumulation and income projection segment.
- fpPathfinder: fpPathfinder provides workflow, compliance, and planning tools for financial advisors. It overlaps with RightCapital on planning workflows and represents an emerging, partially-overlapping competitor for mid-market advisory firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RightCapital social profiles
Digital presenceRightCapital compliance and trust
Trust signalCompliance11 records
RightCapital financial estimates
Financial estimateRevenue estimate
Valuation estimate
RightCapital leadership team
Management profileNumber of profiles
Profiles2 records
RightCapital funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RightCapital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RightCapital
What does RightCapital do?
RightCapital sells a cloud-based financial planning software platform to U.S. financial advisors and RIAs, delivering interactive retirement planning, tax planning (Roth conversions, tax-efficient withdrawals, asset location), insurance needs analysis, and risk assessment in a single subscription. The offering is enhanced by AI-driven automation through Iris (an AI planning agent) and Smart Import (document-to-plan data extraction), with a client collaboration portal and mobile app for end-client engagement.
Is RightCapital a public or private company?
RightCapital is a private company. It is classified as venture growth investor backed and is currently operating.
When was RightCapital founded?
RightCapital was founded in 2015. It employs 101 to 250 people.
Where is RightCapital based?
RightCapital is headquartered in Shelton, United States, in the North America region.
How does RightCapital make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services.
Who are RightCapital's main competitors?
Direct peers on record are eMoney Advisor and Envestnet MoneyGuide. Broad incumbents are Orion Advisor Tech, Envestnet, Morningstar Advisor Workstation, Salesforce Financial Services Cloud and Black Diamond (SS&C Advent). Emerging players are Holistiplan, Income Lab and fpPathfinder.
Does RightCapital have an API?
No public API is recorded for RightCapital.
What industry is RightCapital in?
RightCapital's product category is Financial Planning Software. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAGAEAF, Digital Retirement Platforms (IRA/401(k), Pension & Decumulation). Its NAICS code is 523940 and its SIC code is 6282.