CanadaOne
CanadaOne Auto is a Canadian multi-brand automotive dealership group operating 42 franchised locations across 5 provinces, representing 20 brands and serving retail consumers with new and used vehicle sales, service, and financing.
- Company typePrivate
- Founded1993
- HeadquartersEdmonton, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What CanadaOne does
CanadaOne Auto (legal entity: Canada One Auto Group Inc.) is a Canadian multi-brand automotive dealership group founded in 1993 by Pat Priestner and headquartered in Edmonton, Alberta. The company operates 42 franchised dealerships across five provinces—British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario—representing 20 automotive brands including Toyota, Ford, Chevrolet, Honda, Hyundai, Subaru, Kia, BMW, Lexus, Mitsubishi, and Stellantis marques (Chrysler, Dodge, Jeep, Ram). The group employs 3,000+ people, operates 985+ service bays, and serves approximately 51,109 vehicle buyers and 388,573 service customers annually.
The company's technology backbone is a centralized digital platform (canadaoneauto.com, powered by Convertus) that aggregates inventory across all 42 dealerships, allowing consumers to search, filter, and compare new, used, and certified pre-owned vehicles across brands in a single interface. Customer engagement is supported by Gubagoo's third-party AI chat integrated into dealership websites, and the platform displays AutoTrader.ca price badges and links to CARFAX Canada vehicle history reports. The company also operates CanadaOne Cares, a corporate social responsibility program established in 2017 that has facilitated over $26M in donations to 400+ charities.
CanadaOne generates revenue through three streams: (1) new, used, and certified pre-owned vehicle sales across the dealership network; (2) service, maintenance, and parts revenue through 985+ service bays; and (3) finance and insurance (F&I) products offered at point of sale. The go-to-market model is direct-to-consumer through owned physical dealership locations; the company does not sell vehicles directly online—transactions are completed at individual franchise stores. In March 2026, ASX-listed Eagers Automotive acquired a 65% stake in CanadaOne for A$1.043 billion as part of Eagers' international expansion into North America; the Priestner family retains an estimated ~35% ownership and operational leadership. Growth has been driven primarily by serial acquisitions of independent dealerships since 2007.
CanadaOne firmographics
Firmographics- Name
- CanadaOne
- Legal name
- Canada One Auto Group Inc.
- Website
- https://canadaoneauto.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CanadaOne Auto is a Canadian multi-brand automotive dealership group operating 42 franchised locations across 5 provinces, representing 20 brands and serving retail consumers with new and used vehicle sales, service, and financing.
- Ownership category
- akta.pro rank
Where CanadaOne is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices15 records
Markets served
CanadaOne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (New, Used, Certified Pre-Owned): CanadaOne generates primary revenue through the sale of new, used, and certified pre-owned vehicles across 42 dealerships representing 20 automotive brands including Toyota, Ford, Chevrolet, Honda, Hyundai, Subaru, Kia, BMW, Lexus, and others. The group facilitates approximately 51,109 vehicle transactions annually.
- Vehicle Service and Maintenance: Service department operations providing maintenance, repairs, and parts sales across 985+ service bays. The group services approximately 388,573 vehicles annually through its dealership service centers.
- Finance and Insurance (F&I): Financing, extended warranties, and insurance products offered at point of vehicle sale through dealership F&I departments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicle pricing across 42 dealerships |
| Unit Pricing | Pay-as-you-go | Used vehicle inventory from $1,499 and up |
| Unit Pricing | Pay-as-you-go | New vehicles under $30,000 category |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CanadaOne product offering
Product offeringCore offering
CanadaOne Auto sells new, used, and certified pre-owned vehicles across 42 franchised dealerships representing 20 automotive brands in five Canadian provinces. The group also provides vehicle service, maintenance, and parts across 985+ service bays, and offers finance and insurance (F&I) products at the point of sale.
Product overview
CanadaOne Auto is a multi-location automobile dealership group operating 42 franchised dealerships across five Canadian provinces (British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario). The company functions as a unified platform offering new and used vehicle sales alongside vehicle service and maintenance through its network. The portfolio includes 20 automotive brands (Subaru, Honda, Hyundai, Kia, Toyota, Lexus, Ford, Lincoln, Chevrolet, Buick, Cadillac, GMC, Corvette, Mitsubishi, BMW, MINI, Chrysler, Dodge, Jeep, and Ram) sold and serviced by 3,000+ employees. The group serves approximately 51,109 vehicle buyers and services 388,573 vehicles annually across 985+ service bays. Additionally, the company operates CanadaOne Cares, its charitable giving and community engagement sub-brand, as part of its corporate social responsibility approach.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of new vehicles from 20 automotive brands including Toyota, Ford, Chevrolet, Honda, Hyundai, Kia, Subaru, BMW, Lexus, and others through the network of 42 franchised dealerships across five Canadian provinces.
- Used Vehicle Sales Sale of pre-owned vehicles including certified pre-owned options, with approximately 4,172 used vehicles available across the dealership network ranging from approximately $1,499 upwards.
Quantifiable outcome
- 51,109+ vehicle transactions annually
- +3 more outcomes
Companies that use CanadaOne
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CanadaOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
CanadaOne partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights5 records
CanadaOne competitors and assessment
Company assessmentDirect peers
- AutoCanada Inc. Canadian publicly traded auto dealership group operating multiple franchised dealerships across Canada. Most direct competitor to CanadaOne in the Canadian multi-brand dealer space, with overlapping OEM brands and service operations.
- Dilawri Group: One of Canada's largest privately held automotive dealership groups, headquartered in Ontario. Competes directly with CanadaOne across multiple OEM franchises and Canadian provinces, with similar multi-brand, multi-province footprint.
- Asbury Automotive Group: US publicly traded dealership group operating ~150 new vehicle dealerships across Sun Belt and other US markets. Highly comparable business model: multi-brand franchised sales, service, parts, and F&I revenue streams.
- Group 1 Automotive: US and UK dealership group operating 200+ dealerships, recently expanded internationally. Closely mirrors CanadaOne's franchised multi-brand model with similar revenue mix across new/used vehicles, service, and F&I.
- Sonic Automotive: US dealership group operating franchised dealerships and the EchoPark used vehicle standalone stores. Directly comparable to CanadaOne's mix of new franchise operations and growing used vehicle business.
Broad incumbents
- Eagers Automotive Limited: ASX-listed parent company of CanadaOne since 2026 and Australia's largest automotive retailer. Operates as a strategic peer and acquirer, with broader geographic diversification across Australia and New Zealand but same franchised dealership business model.
- Lithia Motors (Driveway): Largest US dealership group by revenue with strong digital retailing strategy through Driveway. Comparable as a multi-brand dealership operator with sophisticated digital infrastructure, though materially larger than CanadaOne.
- Penske Automotive Group: Global automotive retailer with premium-brand focus and commercial truck dealerships. Comparable to CanadaOne's premium brand exposure (BMW, Lexus) and commercial vehicle operations, though more diversified across geographies.
- AutoNation: Largest US dealership group by store count, with significant used vehicle and F&I businesses. Provides a relevant benchmark for CanadaOne's multi-brand franchise model, though operates at substantially larger scale.
Regional players
- Buckingham Auto Group: BC-based Canadian dealership group. Competes with CanadaOne in overlapping British Columbia markets across similar OEM franchises, providing a regional comparison point for Canadian dealer economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CanadaOne social profiles
Digital presenceCanadaOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
CanadaOne leadership team
Management profileNumber of profiles
Profiles16 records
CanadaOne subsidiaries and ownership
Company hierarchySubsidiaries44 records
CanadaOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CanadaOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CanadaOne
What does CanadaOne do?
CanadaOne Auto sells new, used, and certified pre-owned vehicles across 42 franchised dealerships representing 20 automotive brands in five Canadian provinces. The group also provides vehicle service, maintenance, and parts across 985+ service bays, and offers finance and insurance (F&I) products at the point of sale.
Is CanadaOne a public or private company?
CanadaOne is a private company. It is classified as corporate owned and is currently operating.
When was CanadaOne founded?
CanadaOne was founded in 1993. It employs 1,001 to 5,000 people.
Where is CanadaOne based?
CanadaOne is headquartered in Edmonton, Canada, in the North America region.
How does CanadaOne make money?
Three revenue lines are on record. Vehicle Sales (New, Used, Certified Pre-Owned) is the primary driver. The others are vehicle Service and Maintenance and finance and Insurance (F&I).
Who are CanadaOne's main competitors?
Direct peers on record are AutoCanada Inc., Dilawri Group, Asbury Automotive Group, Group 1 Automotive and Sonic Automotive. Broad incumbents are Eagers Automotive Limited, Lithia Motors (Driveway), Penske Automotive Group and AutoNation. Buckingham Auto Group is listed as a regional player.
Does CanadaOne have an API?
No public API is recorded for CanadaOne.