What Penske Automotive Group does

Penske Automotive Group, Inc. (NYSE: PAG) is a diversified international transportation services company headquartered in Bloomfield Hills, Michigan. The company operates 352 franchised automotive dealerships across 9 countries on 4 continents — primarily the United States, United Kingdom, Canada, Germany, and Italy, with additional presence in Australia, Japan, Ireland, and Puerto Rico — selling new, used, and certified pre-owned vehicles from over 30 brands. The brand portfolio is heavily weighted to luxury and premium marques including Ferrari, Lamborghini, Porsche, BMW, Mercedes-Benz, Lexus, Audi, Bentley, and Rolls-Royce, augmented by mass-market franchises such as Toyota and Ford. Beyond automotive retail, PAG is one of the largest commercial truck dealers in North America through Premier Truck Group (Freightliner, Western Star, Isuzu, Rizon) and distributes commercial vehicles, diesel and gas engines, and power systems in Australia and New Zealand. The company also holds a 28.9% equity stake in Penske Transportation Solutions, which manages a fleet of over 431,000 trucks, tractors, and trailers through Penske Truck Leasing, Penske Logistics, Epes Transport Systems, and Penske Vehicle Services.

PAG's revenue model is anchored on one-time vehicle sales that constitute the primary revenue stream, supported by a higher-margin recurring service and parts business that captures post-sale warranty, maintenance, and collision work across the dealership network. Commercial vehicle operations generate revenue through truck sales, parts, and maintenance services via Premier Truck Group and the Australian/New Zealand distribution business, which supplies Western Star, MAN Truck & Bus, Dennis Eagle, mtu, Detroit, and Allison Transmission products. Vehicle protection products (extended warranties, GAP, tire and wheel protection, maintenance plans) operate as transaction-based add-ons at point of sale. Across the portfolio, ancillary offerings include CarShop's no-haggle used vehicle e-commerce platform, collision centers, rapid repair centers, and the Fort Bliss Service Member Training Program that has retrained more than 160 transitioning military veterans in diesel technology via a partnership with the U.S. Military and Universal Technical Institute.

The go-to-market combines physical dealership retail with direct-to-consumer digital channels through penskeautomotive.com, enabling online inventory browsing, credit applications, trade-in valuation, and test drive or delivery scheduling, complemented by multi-platform social media presence and a content marketing blog ("In the Know"). Customer segments are diversified across individual consumers, commercial fleet operators, and luxury vehicle buyers, with no material customer concentration. With 28,700 employees, the company has reported $31.8 billion in FY2025 revenue and $935.4 million in net income, supplemented by 22 consecutive quarterly dividend increases (most recently to $1.42 per share in May 2026), and an active acquisition program that added approximately $2 billion in annualized revenue through 2025 deals including Longo Toyota, Ferrari Modena, and Lexus of Orlando/Winter Park.

Name

Penske Automotive Group

Legal name

Penske Automotive Group, Inc.

Website

https://penskeautomotive.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Penske Automotive Group (NYSE: PAG) is a diversified international automotive and commercial truck retailer operating 352 franchised dealerships across 9 countries, serving individual consumers, commercial fleet operators, and luxury vehicle buyers with vehicle sales, service, parts, and distribution.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Car Carrier/Auto Transporter Trucks Leasing & Rental (TLABAEAI)

Keywords

• Automotive dealership retail
• Commercial truck sales
• Vehicle service and parts
• Luxury automotive retail
• Fleet vehicle distribution

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Automotive Sales: Sale of new, used, and certified pre-owned vehicles through franchised dealerships across multiple countries. Revenue from vehicle sales constitutes the primary revenue stream.
2. Service and Parts: Maintenance, repair, and parts sales at dealership service centers. High-margin recurring revenue stream from vehicle servicing.
3. Commercial Truck Sales and Services: Sale of commercial trucks through Premier Truck Group, including Freightliner, Western Star, Isuzu, and Rizon vehicles, along with parts and maintenance services across North America and Canada.
4. Commercial Vehicle Distribution: Distribution and retail of commercial vehicles, diesel and gas engines, power systems, and related parts and services in Australia and New Zealand.
5. Penske Transportation Solutions (Equity Stake): PAG owns 28.9% of Penske Transportation Solutions, which manages a fleet of over 431,000 trucks, tractors, and trailers providing transportation, supply chain, and technology solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Penske Automotive Group operates a network of 352 franchised automotive dealerships across the United States, United Kingdom, Canada, Germany, and Italy, selling new, used, and certified pre-owned vehicles from more than 30 brands. The company also retails commercial trucks through Premier Truck Group in North America and distributes commercial vehicles, engines, and power systems in Australia and New Zealand. Service, parts, financing, and protection products are offered through the dealership network and online channels.

Product overview

Penske Automotive Group is a diversified international transportation services company and one of the world's premier automotive and commercial truck retailers. The company operates a multi-brand dealership network (352 retail automotive franchised dealerships) across the United States, United Kingdom, Canada, Germany, and Italy, selling new, used, and certified pre-owned vehicles from over 30 brands including Acura, Audi, BMW, Ferrari, Ford, Honda, Lexus, Mercedes-Benz, Porsche, and Toyota. The company also operates commercial truck businesses through Premier Truck Group (Freightliner, Western Star, Isuzu, Rizon), Penske Transportation Solutions (truck leasing and logistics), and distribution operations in Australia/New Zealand. The portfolio includes sub-brands Sytner Group (UK luxury), CarShop (used vehicle retail), Penske Italy (premium-luxury), and regional operations in Germany (Jacobs Gruppe, Penske Sportwagen Hamburg) and Japan (Nicole Group). Services include vehicle sales, trade-ins, flexible Shop Your Way purchasing, vehicle protection products, collision centers, and rapid repair centers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• Over 504,000 retail auto and commercial truck units delivered in full year 2025
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Paralyzed Veterans of AmericaminorStrategic or Co-development Partner · 20 April 2026Penske Automotive Group has partnered with Paralyzed Veterans of America since 2015 through its Service Matters campaign. The company donated $1.08 million in April 2026, bringing total contributions to over $12 million to support veterans with spinal cord injuries and diseases.
• FerraricoreChannel Partner/ Reseller/ Distributor · 3 July 2025Penske Automotive Group operates Ferrari dealerships globally, including locations in Italy, the U.S., and other markets. The company acquired a Ferrari dealership in Modena, Italy in July 2025, expanding its global Ferrari presence to nine locations.
• Porsche AustraliacoreChannel Partner/ Reseller/ Distributor · 23 October 2024Penske Automotive Group operates Porsche dealerships in Australia through a luxury retail partnership with Porsche Cars Australia. The company signed an agreement to acquire an additional Porsche dealership in Melbourne, Australia, expanding its Porsche presence in the region.
• CupraminorChannel Partner/ Reseller/ DistributorCupra had planned a U.S. market entry through a collaboration with Penske Automotive Group, announced in late 2024. However, Cupra temporarily froze these expansion plans in March 2026 due to geopolitical instability and tariffs, citing exploration of domestic U.S. manufacturing options.
• U.S. Military / Universal Technical InstituteminorStrategic or Co-development PartnerPremier Truck Group partners with the U.S. Military and Universal Technical Institute for the Fort Bliss Service Member Training Program, a 12-week Technical Skills Program equipping transitioning service members for careers in diesel technology. The program has trained more than 160 veterans.
• Penske Transportation SolutionscoreOthersPAG owns 28.9% of Penske Transportation Solutions, which manages a fleet of over 431,000 trucks, tractors, and trailers providing innovative transportation, supply chain, and technology solutions to North American fleets. This includes Penske Truck Leasing, Penske Logistics, Epes Transport Systems, and Penske Vehicle Services.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoNation: Largest U.S. automotive retailer by revenue, operating franchised dealerships across multiple states. Directly comparable as a multi-brand franchised dealer group with both new/used vehicle sales and service/parts operations.
• CarMax: Largest U.S. used-vehicle retailer with proprietary no-haggle pricing and omnichannel platform. Comparable to PAG's CarShop used-vehicle business in customer proposition and target market.
• Rush Enterprises: Largest commercial truck dealer network in North America, operating the largest network of Peterbilt dealerships. Directly comparable to PAG's Premier Truck Group, which sells Freightliner, Western Star, Isuzu, and Rizon trucks.
• Lithia Motors: Largest U.S. automotive retailer operating franchised dealerships for multiple OEMs across the U.S., Canada, and the U.K. Highly comparable to PAG given similar multi-brand franchised model, M&A-driven growth strategy, and Driveway digital retail platform.
• Sonic Automotive: U.S. franchised automotive retailer with significant luxury and import brand exposure plus EchoPark used-vehicle stores. Comparable to PAG's mix of luxury franchises and standalone used-vehicle retail (CarShop equivalent).
• Asbury Automotive Group: U.S. franchised dealership group with operations across Sunbelt states, formed via aggressive M&A (Larry H. Miller acquisition). Directly comparable in scale, multi-brand franchised model, and growth-through-acquisition strategy.
• Group 1 Automotive: Diversified automotive retailer with operations in the U.S. and U.K. (Inchcape retail acquisition). Closely comparable to PAG due to similar U.S./U.K. geographic mix, premium brand exposure, and acquisitive growth model.

Broad incumbents

• Hendrick Automotive Group: Largest privately held dealership group in the U.S. with extensive luxury and import brand representation. Comparable to PAG in luxury brand mix and franchised retail model, though private and U.S.-focused.
• Berkshire Hathaway Automotive: U.S. automotive retail subsidiary of Berkshire Hathaway operating franchised dealerships nationwide. Comparable as a major multi-brand dealership group, though diversified across Berkshire's broader portfolio of businesses.

Others

• Cox Automotive: Major automotive services platform providing dealer software (Dealertrack, VinSolutions), Manheim auctions, and Kelley Blue Book. Adjacent to PAG's retail business as a technology and data infrastructure provider to the dealership industry.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/penskecars
• YouTubeyoutube.com/user/penskecars
• Facebookfacebook.com/PenskeCars
• LinkedInlinkedin.com/company/penskeautomotive
• Instagraminstagram.com/penskecars

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A19 records

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penske Automotive Group