Mina Global Corporation

What Mina Global Corporation does

Mina Global Corporation (주식회사 미나글로벌) is a South Korea-headquartered, private distributor of European heritage beauty, personal care, and home care brands, founded circa 2018 and headquartered in Hanam-si, Gyeonggi-do, with a European regional office in Monza, Italy. The company secures exclusive import and distribution rights for over 20 heritage brands, defined by Mina Global as brands with 100+ years of provenance, including Italian labels Borotalco (1878), Omino Bianco (1954), Neutro Roberts, Acqua Alle Rose, WC Net/SMAC, and the Giuliani Group portfolio; French labels BOTOT (1755), Rogé Cavaillès, Roger & Gallet (1862), Orlane, Molinard, and Houbigant; as well as Spanish (Bella Aurora), Dutch (Seepje), Irish (Rathbornes 1488), and UK (Margaret Dabbs London) brands. No proprietary technology platform is disclosed; the company's core asset is its portfolio of contractual exclusivities and its curated-brand positioning.

The business model is multi-channel distribution of imported consumer goods in Korea, with revenue generated from resale to retailers and direct-to-consumer sales. Distribution spans all major Korean department store chains (Lotte, Hyundai, Shinsegae, Galleria), the dominant H&B chain Olive Young, TV home shopping operators (CJ ONSTYLE, Lotte Homeshopping, K Homeshopping), duty-free retailers, large discount chains (E-mart), and the company's owned e-commerce platform minamall.co.kr. Marketing combines beauty influencer partnerships, SNS campaigns, TV home shopping launches, earned media, and high-profile celebrity endorsements (e.g., Lee Jung-jae for Omino Bianco).

Mina Global has scaled rapidly from approximately 40B KRW in 2019 revenue to 331B KRW in 2022 (a roughly 100% 3-year CAGR), with a stated 2023 target of 500B KRW. Growth has been reinforced by an 80B KRW Series B funding round in 2022 from Yuil Technology Investment (a Korea Growth Finance-backed fund with LPs including KDB, Korea Exim Bank, KIB, and Korea Asset Management Corporation), and the company is actively expanding overseas — including acquisition of Omino Bianco China distribution rights — across China, Hong Kong, Taiwan, Japan, Singapore, and Vietnam.

Name

Mina Global Corporation

Legal name

(주)미나글로벌 (Mina Global)

Website

https://minaglobal.co.kr

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Mina Global Corporation is a South Korean private distributor that secures exclusive import rights for 20+ European heritage beauty, personal care, and home care brands and sells them across Korean department stores, H&B chains, TV home shopping, duty-free, and e-commerce, with growing export into China and broader Asia.

Ownership category

akta.pro rank

Product category

Beauty, Personal Care, and Home Care Brand Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

K-Beauty/J-Beauty & Imported Beauty Distribution (CRAOAEAN)

akta.pro secondary industries

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO), Luxury Licensing & Brand Management (CRAKAFAL)

Keywords

• Beauty brand distribution
• Personal care distribution
• Heritage brand imports
• Home care products
• European brand distribution

Headquarters

HQ city

Hanam

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Brand Import and Distribution: Mina Global secures exclusive import and distribution rights for global heritage brands across beauty, personal care, and home care categories. Revenue is generated through the resale of imported products to retailers (department stores, H&B stores, TV home shopping) and direct-to-consumer through owned e-commerce platforms.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

Mina Global Corporation secures exclusive import and distribution rights for European heritage brands in beauty, personal care, and home care and brings them to the Korean and Asian market. The company distributes these brands through department stores, H&B stores, TV home shopping, duty-free shops, large discount stores, and its owned e-commerce platform minamall.co.kr, and also exports its portfolio to other Asian markets.

Product overview

Mina Global Corporation is a global heritage brand distributor specializing in beauty, personal care, and home care categories. The company operates as a platform of European heritage brands including Italian brands (OMINO BIANCO laundry detergent, BOROTALCO body care, Neutro Roberts personal care, Acqua Alle Rose skincare, Chilly, WC Net/SMAC cleaners), French brands (BOTOT oral care, ROGÉ CAVAILLÈS, Orlane anti-aging skincare, ROGER & GALLET perfumes, MOLINARD niche perfumes, Houbigant), and other international brands (SEEPJE from Netherlands, Margaret Dabbs London from UK, Rathbornes 1488 from Ireland, Bella Aurora from Spain, Lazartigue, Sachajuan, Bioscalin, Rilastil, MonoDerma, Achillea, Benamor, Bjornaxen). The company focuses on sourcing global heritage brands with over 100-year histories and distributing them in Korea and Asia through e-commerce, TV homeshopping, department stores, H&B stores, and duty-free shops.

Differentiator

Problem solved

Functional benefit

Brands

• minamall.co.kr: Company's proprietary online shopping platform for distributing global heritage brands in South Korea.

Products and services

• OMINO BIANCO (오미노비앙코) Italian premium laundry detergent brand established in 1954, used in approximately 9 million Italian households. Offers hand washing and washing machine detergents, disinfectants, whiteners, and stain removers. Distributed in Korea by Mina Global as the leading laundry additive brand in Italy.
• BOROTALCO (보로탈코) Italian body care and deodorant brand established in 1878. No.1 selling deodorant in Italy with 90% brand awareness and 10 million users. Known for its unique powdery fragrance and complete product line for family use. Distributed in Korea by Mina Global.
• BOTOT (보또) French premium oral care brand established in 1755, recognized as the world's first oral care product. Famous for Eau de Botot mouthwash created for French royalty. Distributed in Korea by Mina Global under exclusive import agreement.
• ROGÉ CAVAILLÈS (로제까바이에) French body care brand established in 1924, the #1 best-selling body cleanser and soap in French pharmacies. Distributed in 38 countries and 10,000+ pharmacies in France. Distributed in Korea by Mina Global under exclusive import agreement.
• ROGER & GALLET (로저앤갈레) French perfume brand established in 1862 with 160+ years of history. Successor to Jean Marie Farina, developer of Eau De Cologne. Rebranded with modern bottle design featuring natural ingredients and known for its wellness collection. Distributed in Korea by Mina Global.
• MOLINARD (몰리나르) French luxury perfume house with 175-year tradition (est. 1850). Recognized as a living French cultural heritage, specializing in niche perfumes. Distributed in Korea by Mina Global.
• ORLANE (올랑) French premium anti-aging skincare brand established in 1947, known as 'aristocratic cosmetics'. Available in 70+ countries with 2,500+ stores globally. Famous for B21 Cream launched in 1968. Distributed in Korea by Mina Global.
• SEEPJE (세이프어) Dutch ecological laundry detergent brand made from natural soap nuts (Sapindus mukorossi fruit shells). Certified B CORP, ECO CERT, and Vegan. Available in 6,800+ stores globally including Albert, Marqt, and Alantura. Distributed in Korea by Mina Global.
• Bella Aurora (벨라오로라) Spanish skincare brand specializing in whitening and dark spot management for over 130 years. Known for vitamin-based whitening ampoules, serums, and BioTen Solar SPF50+ sunscreen. Distributed in Korea by Mina Global.
• Neutro Roberts (로버츠장미수) Italian personal care brand that introduced the pH neutral concept in Italy. Leading brand with 80% brand awareness. Products include deodorants, soaps, bath foams, shower gels, and shampoo. Best selling liquid soap in Italy. Distributed in Korea by Mina Global.
• Margaret Dabbs London Globally recognized brand specializing in professional foot, hand, and leg care. Offers both products and treatments, with 8 clinics in UK and 3 internationally in Spain, Dubai, and Qatar. Distributed in Korea by Mina Global.
• Rathbornes 1488 World's oldest candle company founded in Dublin in 1488. Hand-crafted candles still made in Dublin using traditional methods with beeswax and essential oil blends. Distributed in Korea by Mina Global.
• Acqua Alle Rose Italian heritage skincare brand with 150-year history. Known for No.1 refreshing toner in Italy. Distributed in Korea by Mina Global.
• WC Net / SMAC Italian household cleaning product lines. WC Net is the No.1 toilet cleaner in Italy available in 20+ countries. SMAC is a leading brand in metal cleansers and multi-purpose cleaners. Distributed in Korea by Mina Global.
• minamall.co.kr (Owned E-commerce Platform) Mina Global's proprietary online shopping platform for direct consumer sales of its distributed European heritage brands. Part of the strategy to build a global lifestyle internet shopping platform.
• Market Entry Consulting Services Consulting services for overseas brands seeking entry into the Korean market, leveraging Mina Global's accumulated know-how, market analysis, distribution structure expertise, and regulatory navigation support. Offered to domestic and foreign partners.

Quantifiable outcome

• Omino Bianco ranked 5th overall and 2nd among imported detergent brands in Korean consumer satisfaction survey (October of the relevant year)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Giuliani Group (줄리아니 그룹)coreChannel Partner/ Reseller/ DistributorGiuliani Group is an Italian pharmaceutical company founded in 1889 with 132 years of history. The company operates in 3 business divisions: healthcare, medical, and pharmaceutical, managing over 20 brands with 5 Italian #1 brands. Mina Global entered an exclusive import agreement with Giuliani Group to launch their flagship brands in Korea.
• Bolton Group (볼튼그룹)coreChannel Partner/ Reseller/ DistributorBolton Group is a global Italian company headquartered in Italy. Mina Global is their official Korean partner, having successfully launched their key brands including Neutro Roberts, Borotalco, Chilly, and Omino Bianco in the Korean market. Mina Global also acquired the China copyright for Omino Bianco, expanding the partnership beyond Korea.
• Native Laboratoire Group (프랑스)coreChannel Partner/ Reseller/ DistributorNative Laboratoire Group is a French company. Mina Global entered an exclusive import and sales agreement for the French perfume brand Roger & Gallet (established 1862, 160+ years of history). Roger & Gallet is famous for being a successor to Jean Marie Farina, developer of Eau De Cologne.
• BOTOT (보또)coreChannel Partner/ Reseller/ DistributorBOTOT is a French premium toothpaste brand established in 1755, known as the world's first oral care product. It was created for King Louis XV and famously used by Marie-Antoinette. Mina Global entered an exclusive import agreement to distribute BOTOT toothpaste and Rogé Cavaillès body care products in Korea.
• Rogé Cavaillès (로제까바이에)coreChannel Partner/ Reseller/ DistributorRogé Cavaillès is a French body care brand, the #1 best-selling body cleanser and soap in French pharmacies since 1924. Distributed in 38 countries and in over 10,000 pharmacies in France including the famous Monge pharmacy. Mina Global secured exclusive import rights for the Korean market.
• Seepje (세이피어)coreChannel Partner/ Reseller/ DistributorSeepje is a Dutch premium eco-friendly detergent brand founded in 2013. Known for B CORP certification, ECO CERT certification, and Vegan certification. Seepje is Europe's first fair trade brand in the laundry and cleaning product sector. Distributed in over 6,800 stores globally including Albert, Marqt, and Alantura. CJ ONSTYLE 'Shopping World' exclusive launch in Korea.
• Bella Aurora (스페인)minorChannel Partner/ Reseller/ DistributorBella Aurora is a Spanish whitening/dark spot care brand with 130 years of history. Launched in Korea in 2021. Mina Global launched Bella Aurora Bio Ten Solar SPF50+ PA++++ sunscreen product in Korea in May 2023.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amorepacific: Korea's largest beauty conglomerate, operating a deep portfolio of owned brands (Sulwhasoo, Laneige, Innisfree, Etude, etc.) across the same multi-channel Korean retail landscape (department stores, H&B, duty-free, TV home shopping, e-commerce) where Mina Global competes for shelf space and consumer attention.
• LG Household & Health Care: LG Group's beauty and personal-care arm (The History of Whoo, Su:m37°, O HUI, belif). A Korean mass-to-prestige conglomerate with the same multi-category (beauty, personal care, home care) breadth and Korean distribution muscle that Mina Global must compete against for retail share.
• Sephora (LVMH): Global multi-brand beauty retailer owned by LVMH with strong Asia presence. Directly relevant as a competitor for the same global heritage beauty brands in Asian markets — brands Mina Global carries are typically also listed in Sephora Asia doors.
• L'Oréal Korea: Korea arm of the world's largest beauty group. Competes both for the same consumer wallet and — increasingly — as a potential acquirer/principal that might take European brand distribution in-house in Korea, making it both a competitor and a structural risk factor for Mina Global's exclusive rights.
• Shiseido Korea: Korea arm of the Japanese prestige beauty group. Operates in the same premium and dermo-cosmetic categories (Shiseido, Cle de Peau, Elixir, Anessa) that overlap with Mina Global's Orlane, Roge Cavailles, and Margaret Dabbs positioning, and competes for the same Korean prestige consumer.

Direct peers

• Cosmax: Korea's largest cosmetics ODM/contract manufacturer, also expanding into brand incubation and distribution. Comparable in that it bridges brand owners and the Korean/Asian consumer with cross-border capabilities, though Cosmax is more manufacturing-led.
• Kolmar Korea: Top-tier Korean cosmetics and health-food ODM with growing private-label brand activities. Operates at the same intersection of beauty manufacturing, brand development, and Asian distribution, making it a structural comparable for the brand-portfolio model.
• APR (Amorepacific subsidiary): Amorepacific's mass-market brand arm (Lirikos, Odyssey, etc.). Comparable as a multi-brand Korean platform player selling imported-heritage-adjacent beauty and personal care across department stores and H&B, with a similar broad-portfolio approach.

Regional players

• Sa Sa International Holdings: Hong Kong-headquartered multi-brand beauty retailer that imports and distributes international beauty brands across Greater China and Southeast Asia. Closest Asia-wide analogue to Mina Global in terms of multi-brand imported-beauty retail, though it is store-led rather than department-store/TV-home-shopping-led.

Emerging players

• Carver Korea: Korean beauty company (AHC, Banila Co) operating in the same premium-to-mass tier and same Korean department-store / Olive Young channels as Mina Global. Comparable in category mix and go-to-market, though Carver is brand-owner-led rather than distribution-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mina Global Corporation