Roge Cavailles

What Roge Cavailles does

Rogé Cavaillès is a French dermo-cosmetic brand, operated as Cavaillès SAS, that develops and sells body, face, intimate-hygiene, and deodorant products formulated for sensitive, dry, and atopic skin. The brand is positioned around its proprietary Surgras Pro-Régénérant formulation technology, which is claimed to help skin regenerate naturally and is applied across product lines including shower gels and oils, solid cleansers, intimate care washes, dermatological deodorants with 48-hour protection, and a multi-purpose miracle cream. The portfolio spans an organic certified line (e.g., macadamia-oil shower gel) and a growing solid-format line, with named best-sellers including Gel Bain Douche L'Original, Soin Intime Extra-Doux, and Crème Perlée Ultra-Hydratante.

The company generates revenue through one-time retail sales of consumer personal-care products via three channels: French pharmacies and parapharmacies (primary), supermarkets and general retail, and direct e-commerce through rogecavailles.fr. Marketing is conducted through organic social (Instagram, Facebook, YouTube), expert-led content marketing featuring dermatologist Dr. Florence Poli and a brand pharmacist, and an online beauty diagnostic tool that maps consumers to routines by skin type and need. Customer segments are organized horizontally across sensitive, dry, atopic, family (children 3+), and men's use cases, with no disclosed B2B contracts, no international retail presence outside France, and no disclosed financial figures.

The business is mature, founder- or independently-owned, privately held, with 51–100 employees and a heritage claim of nearly 100 years. There are no disclosed funding rounds, parent-company relationships, M&A activity, leadership changes, patents, or AI/ML capabilities in the available data, indicating a stable but operationally opaque consumer-brand asset rather than a venture-backed or scaling business.

Name

Roge Cavailles

Legal name

Cavaillès SAS

Website

https://rogecavailles.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

Rogé Cavaillès is a privately held French dermo-cosmetic brand selling sensitive-skin body, face, intimate-hygiene, and deodorant products through pharmacies, supermarkets, and its own e-commerce site, built around its proprietary Surgras Pro-Régénérant formulation.

Ownership category

akta.pro rank

Product category

Dermo-cosmetic personal care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Sensitive skin care
• Dermo-cosmetic products
• Body care products
• Personal hygiene products
• Skincare brand

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Consumer Personal Care Products: Rogé Cavaillès generates revenue through the sale of body and face care products for sensitive skin, including shower gels, solid cleansers, deodorants, intimate hygiene products, and moisturizing creams. Products are sold through retail channels including pharmacies, parapharmacies, and supermarkets, as well as direct e-commerce.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rogé Cavaillès manufactures and sells a range of body and facial care products formulated specifically for sensitive skin. Its portfolio includes liquid and solid cleansers (shower gels, shower oils, solid face cleansers, solid body soaps), intimate hygiene washes, anti-odor deodorants, and moisturizing body and hand creams, all developed with its proprietary Surgras Pro-Régénérant technology. The brand is positioned in the dermo-cosmetic segment and distributed primarily through French pharmacy and retail channels.

Product overview

Roge Cavailles is a French skincare brand offering a comprehensive portfolio of body and facial care products for sensitive skin. The product line includes liquid and solid cleansers (lavants liquides et solides), bath and shower gels, shower oils, intimate hygiene care, deodorants, and body care treatments. Key product lines include: the classic Gel Bain Douche L'Original (flagship product), certified organic products like Gel Bain Douche Bio with macadamia oil, the intimate hygiene line featuring Soin Intime Extra-Doux, and the multi-purpose Crème Miraculeuse. All products are formulated with the brand's proprietary Surgras Pro-Régénérant technology designed to help sensitive skin regenerate naturally. The brand also offers solid facial cleansers and deodorants categorized by sweating levels (normal to excessive).

Differentiator

Problem solved

Functional benefit

Products and services

• Gel Bain Douche L'Original

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vichy: L'Oréal-owned dermocosmetic brand using Vichy mineralizing water and selling through pharmacies, with sensitive-skin and reactive-skin lines. Directly comparable in distribution model (French pharmacy), target customer (sensitive skin), and body-care portfolio breadth.
• Bioderma: NAOS-owned French dermocosmetics brand with a strong sensitive-skin and dermatological positioning, distributed via pharmacies globally. Competes head-on with Cavaillès in cleansers, sensitive-skin body care, and hygiene categories.
• Mustela: Laboratoires Expanscience-owned French dermocosmetic brand specializing in baby and maternity skincare with strong sensitive-skin positioning. Comparable to Cavaillès on pharmacy distribution and sensitive-skin dermatological positioning, plus overlap in the family's 3+ kids use case.
• Avène: Pierre Fabre-owned French dermocosmetic brand focused on thermal spring water-based skincare for sensitive, atopic, and intolerant skin. Same sensitive-skin target, same pharmacy-channel model, and overlapping product categories (cleansers, body care, intimate care) as Cavaillès.
• La Roche-Posay: French dermocosmetic leader owned by L'Oréal, specializing in skincare for sensitive and reactive skin sold primarily through pharmacies and parapharmacies. Directly comparable to Rogé Cavaillès in target customer (sensitive-skin consumers), pharmacy distribution, and dermatologist-backed positioning.
• Uriage: Puig-owned French dermatological skincare brand with thermal-water-derived formulations targeted at sensitive, atopic, and baby skin. Overlaps with Cavaillès across cleansers, body care, and atopic-skin sub-lines, sold primarily through pharmacy channels.
• Saforelle: French intimate-care brand sold through pharmacies, focused on gentle hygiene and irritation-prone intimate care. Directly competes with Cavaillès in the intimate hygiene category and shares pharmacy channel and sensitive-skin positioning.

Broad incumbents

• Nuxe: French natural-origin dermo-cosmetic brand distributed via pharmacies, parapharmacies, and selective retail. Comparable to Cavaillès on French pharmacy distribution and body/face skincare, though broader in scope including fragrance and broader beauty positioning.
• Eucerin: Beiersdorf-owned German dermocosmetic brand with broad sensitive, dry, and atopic skincare lines sold globally via pharmacies and drugstores. Comparable in sensitive-skin dermatological positioning and product breadth, though larger scale and broader portfolio than Cavaillès.
• Caudalie: French natural-dermocosmetic brand distributed via pharmacies and selective retail with sensitive-skin-friendly positioning. Comparable to Cavaillès on French heritage, pharmacy-led distribution, and clean-beauty formulation philosophy, though more brand-driven and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHmLChf-nK67TcPtq_iT4Nw
• Facebookfacebook.com/CavaillesFranceOfficiel
• Instagraminstagram.com/cavaillesfr/?hl=fr
• Xx.com/rogecavailles
• LinkedInlinkedin.com/company/roge-cavailles-bolton-group-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roge Cavailles