Russell IPM
Russell IPM is a UK-headquartered manufacturer of pheromone-based insect monitoring and control products, offering 150+ lures, traps, biorational pesticides, and digital rodent systems to agriculture, stored product, pest control, and home and garden customers across 50+ countries.
- Company typePrivate
- Founded1987
- HeadquartersNewmarket, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Russell IPM does
Russell IPM Ltd is a privately held UK-headquartered (Deeside, Flintshire) manufacturer and supplier of pheromone-based insect monitoring and control technologies, operating across four end segments: Agriculture (soft fruit, vineyards, fruit trees, protected salad, vegetables, ornamentals), Stored Product Insects (food processing and storage facilities), Professional Pest Control, and Home and Garden. The company describes itself as the leading manufacturer of pheromone-based insect monitoring and control systems in the UK and one of the largest in Europe, with more than 150 insect pheromone lures developed in-house and several biorational pesticides.
The core technology stack is built around species-specific synthetic pheromones, proprietary slow-release formulations (Pherogel used in Xlure RTU traps), and colour-optimised sticky trap designs (Optiroll blue and yellow ranges) scientifically validated for thrips, whitefly, and aphid catch rates. The portfolio extends into digital rodent monitoring (iPest, iPest Plus, iMouse), biological crop protection products (Dynamic WP, Antario, Recharge), mating-disruption strategies (Dismate), and consumer home-use traps. The company also offers a Home and Garden consumer line including moth traps, fly catchers, and rodent attractants.
Russell IPM generates revenue through one-time sales of pheromone lures, traps, sticky boards, biological pesticides, and digital monitoring hardware, distributed via direct sales through its website, seven wholly-owned marketing subsidiaries (Spain, Morocco, Algeria, Jordan, Bangladesh, China, India), and a global distributor network reaching 50+ countries. Pricing is not publicly disclosed; customers are routed to sales representatives. The company has received three Queen's Awards for Enterprise (International Trade 2011, Innovation 2012 and 2018) and has been operating for 30+ years, with no disclosed ownership by private equity or strategic acquirers and no public listing.
Russell IPM firmographics
Firmographics- Name
- Russell IPM
- Legal name
- Russell IPM Ltd
- Website
- https://russellipm.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Russell IPM is a UK-headquartered manufacturer of pheromone-based insect monitoring and control products, offering 150+ lures, traps, biorational pesticides, and digital rodent systems to agriculture, stored product, pest control, and home and garden customers across 50+ countries.
- Ownership category
- akta.pro rank
Russell IPM industry classification
Industry- Product category
- Pest Management Products
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Integrated Pest Management Products (Pheromones, Attractants, Repellents) (AFABAAAN)
- akta.pro secondary industries
- Integrated Pest Management (IPM) Programs (General) (HSAMAAAI), Integrated Pest Management (IPM) Programs for Stored Products (AFAOAIAI), Integrated Pest Management (Biological Controls, Monitoring, Reduced Pesticides) (AFAGAMAC)
Keywords
Where Russell IPM is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Russell IPM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Pheromone Lures and Traps Sales: Sale of pheromone lures, traps, and pest management supplies for monitoring and controlling insect pests across agriculture, stored products, pest control, and home/garden segments.
- Biorational Pesticides: Several biorational pesticides developed and sold for crop protection and public health applications.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Russell IPM product offering
Product offeringCore offering
Russell IPM manufactures and supplies innovative biorational pest control technologies based on species-specific insect pheromones, traps, and digital monitoring systems. The company offers over 150 insect pheromone lures, color-optimized sticky traps, ready-to-use trap systems, digital rodent monitoring platforms, and biorational pesticides for monitoring and controlling insect pests across agriculture, stored product insects, professional pest control, and home & garden segments globally.
Product overview
Russell IPM is a leading manufacturer and supplier of innovative biorational pest control technologies, specializing in pheromone-based insect monitoring and control systems. The company offers over 150 pheromone lures and a comprehensive portfolio of products organized into distinct categories: core pheromone-based monitoring products (Delta Trap, MothCatcher, Ferolite, Optiroll ranges, Xlure RTU), digital pest monitoring systems (iPest, iPest Plus, iMouse), specialized trapping solutions (Thripnok System, WaspPRO, Suzukii Trap, EarwigCatcher), attractant modules (Thripnok Gel, Thripnok Blister Pack, MaxDro, SWD Dry Lure, MagiPal), home and garden products (Xlure Fly Catcher, Maxlure Moth Traps, Silvercheck, Crawling Insect Trap), biological control products (Dynamic WP, Antario, Recharge), and strategic solutions (XLure MST Solution, Dismate Strategy, Silvercheck Solution). The portfolio is distributed across four main market segments: Agriculture, Stored Product Insects (SPI), Pest Control, and Home & Garden. Products utilize species-specific pheromones, colour-optimized sticky traps, and biorational technologies to provide environmentally friendly pest management across the entire food supply chain.
Differentiator
Problem solved
Functional benefit
Brands
- iPest: Digital rodent control system
- iPest Plus
- iMouse
- Xlure
- Dismate
- Ferolite
- Thripnok
- Wignest
- Pheronet
- Maxlure
- MaxDro
- Optiroll
- Shield B3
Products and services
- Pheromone Lures Species-specific insect pheromone lures for monitoring and controlling pests across agricultural, stored product, and commercial applications, with over 150 lures developed in-house.
- Delta Trap Pheromone trap for monitoring various insect pests including stored product insects and agricultural pests.
- MothCatcher Trap Funnel trap designed for monitoring moths and flying insects in dusty conditions or high population density areas.
- Ferolite Solar-powered trap combining light and pheromones for enhanced moth trapping, capturing both male and female diamond back moths.
- Optiroll Blue Range Color-optimized sticky roller traps for thrips control, including Optiroll Blue, Optiroll Super Blue, and Optiroll Super Plus Blue variants with aggregation pheromone.
- Optiroll Yellow Range Color-optimized sticky roller traps for whitefly and aphid control, including Optiroll Yellow, Optiroll Super Yellow, and Optiroll Super Plus Yellow variants.
- Optiroll Super White Plus White sticky roller trap with aggregation pheromone for midge mass trapping.
- Optiroll Tuta+ Yellow Yellow sticky roll with Tuta absoluta pheromone incorporated for mass trapping and monitoring in greenhouses.
- Tutaroll Clear sticky film roll with Tuta absoluta pheromone incorporated into adhesive for greenhouse use compatible with beneficial insects.
- Thripnok System Mass monitoring system for thrips using double-sided glue boards with slow-release thrips gel attractant.
- Thripnok Gel Slow-release thrips gel attractant for application to thrips-compatible traps to maximize catch and longevity.
- Thripnok Blister Pack Thrips dry lure containing natural floral scents that attract flower-inhabiting thrips species, increasing trap catch by 3x in trials.
- Xlure RTU Ready-to-use diamond trap with nature-identical pheromones for attracting stored product flying insects, featuring Pherogel controlled-release technology.
- Xlure Fly Catcher Ribbons Sticky fly ribbons for trapping flies and flying insects in and around homes, non-toxic and pesticide-free.
- WaspPRO Trap Hanging trap system for wasps and flies using food-based lure, weatherproof and high capacity design.
- Suzukii Trap Red coloured trap specifically designed for mass trapping spotted wing drosophila (Drosophila suzukii), weatherproof and reusable.
- MaxDro Liquid attractant for spotted wing drosophila mass trapping, providing high capture with low non-target catches.
- SWD Dry Lure Dry lure providing continuous release of food attractant for spotted wing drosophila monitoring up to 3 months.
- FlyCatcher Trap McPhail-type trap for monitoring fruit flies including Mediterranean fruit fly and melon fly.
- Tephritidae Trap Trap for monitoring and trapping fruit flies in the Tephritidae family.
- Fruit Fly Trap Trap for fruit fly monitoring and control in home settings.
- MagiPal Natural enemy attractant for use in push-pull strategies combined with traps for integrated pest management.
- Wignest Predator shelter for earwigs in apple and pear orchards, boosting beneficial predator populations for up to 3 years.
- EarwigCatcher Trap for capturing earwigs in strawberry and other crops.
- Forficula auricularia Lure Pheromone lure for earwig (Forficula auricularia) monitoring and control.
- Maxlure Cloth Moth Trap Pheromone trap for clothes moth monitoring and control in homes.
- Maxlure Food Moth Trap Pheromone trap for food moth monitoring and control.
- Pheronet Clothes Moth Lure Pheromone lure system for clothes moth monitoring.
- Pheronet Meal Moth Lure Pheromone lure system for meal moth monitoring.
- iPest Digital rodent control monitoring system for professional pest control operators.
- iPest Plus Advanced digital rodent control monitoring system with enhanced features for professional pest control operators.
- iMouse Digital mouse monitoring system for tracking and controlling rodent activity.
- Snap'Em Rodent Attractants Rodent attractant products including Snap'Em Gel, Snap'Em Tabs, and Snap'Em Spray for use in rodent monitoring and control.
- Standard Mouse & Rat Attractant Tube Attractant tube for mouse and rat monitoring traps.
- Dynamic WP Biological fungicide based on Bacillus amyloliquefaciens for suppressing fungal diseases on crops.
- Antario Microbial control product containing Bacillus thuringiensis var. kurstaki for Tuta absoluta larval control.
- Recharge Active microbial compounds product for Tuta absoluta control.
- Impact Boards Sticky impact boards available in blue, yellow, red, and black variants for monitoring thrips, whiteflies, aphids, spotted wing drosophila, and brown marmorated stink bug.
- HYTAK Boards Blue and yellow sticky boards for flying insect monitoring.
- Shield B3 Protective trap system for pest control.
- Silvercheck Silverfish monitoring trap.
- Crawling Insect Trap Trap for crawling insects including cockroaches.
- XLure MST Solution Stored product insect monitoring and control solution brand.
- Dismate Strategy Mating disruption strategy using pheromones for insect population control.
- Ceranock Attract and kill bait station system for fruit flies including Mediterranean fruit fly and peach fruit fly.
- Zonatrac Male attract and kill system for Bactrocera fruit fly species including oriental fruit fly.
Quantifiable outcome
- Thripnok increases trap catch of thrips by 3x in glasshouse and polytunnel strawberry trials.
- +2 more outcomes
Companies that use Russell IPM
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Russell IPM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Russell IPM partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Russell IPM competitors and assessment
Company assessmentDirect peers
- Trécé Inc. US-based manufacturer of pheromone-based insect monitoring and control products (PHEROCON, CIDETRAK) serving agriculture and stored-product markets. Closely comparable product portfolio and target customers to Russell IPM, with overlap in lures, sticky traps, and mating disruption.
- Suterra: Leading global manufacturer of pheromone-based insect control products for agriculture, owned by The Wonderful Company. Direct overlap with Russell IPM in mating disruption and monitoring lures across tree crops, vines, and stored products.
- ISCA Technologies: Specialist in semiochemical-based pest control solutions including pheromone lures, mating disruption, and attract-and-kill products. Highly comparable technology platform and IPM positioning to Russell IPM.
- Pacific Biocontrol Corporation: US manufacturer of pheromone-based mating disruption and monitoring products (Isomate, CideTrak) for specialty crops. Comparable product technology, regulatory positioning, and customer base in integrated pest management.
- Biobest Group: Global leader in biological pest control and pollination, offering beneficial insects alongside complementary monitoring products. Comparable IPM focus, though Biobest is broader, with Russell IPM's pheromone portfolio serving as an adjacent/synergistic offering.
- Koppert Biological Systems: Major biological crop protection and pollination company with global distribution. Overlaps with Russell IPM in IPM solutions for protected cropping, though Koppert's portfolio is centered on beneficial organisms rather than pheromones.
- Certis Biologicals: Specialist manufacturer of biorational crop protection products including microbial actives and pheromone-based products. Directly comparable product mix to Russell IPM's biorational pesticide line (e.g., Bacillus-based Antario and Recharge).
Broad incumbents
- BASF Agricultural Solutions: Multinational agrochemical giant with an expanding biologicals portfolio (e.g., acquired Vestaron's bioinsecticide platform, Bayer's biologicals). Competes with Russell IPM via bundled agronomic programs and significantly larger R&D and distribution scale.
- Bayer Crop Science: Global agriscience incumbent with extensive biologicals and crop protection footprint following the AgraQuest acquisition. Represents a deep-pocketed competitor expanding into the biorational and IPM space where Russell IPM operates.
- Syngenta Group: Multinational agriscience company with a growing biologicals portfolio and global seed-treatment and crop-protection business. Competes indirectly with Russell IPM through integrated pest and disease management offerings and bundled solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Russell IPM social profiles
Digital presenceRussell IPM compliance and trust
Trust signalCompliance3 records
Russell IPM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Russell IPM leadership team
Management profileNumber of profiles
Russell IPM subsidiaries and ownership
Company hierarchySubsidiaries7 records
Russell IPM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Russell IPM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Russell IPM
What does Russell IPM do?
Russell IPM manufactures and supplies innovative biorational pest control technologies based on species-specific insect pheromones, traps, and digital monitoring systems. The company offers over 150 insect pheromone lures, color-optimized sticky traps, ready-to-use trap systems, digital rodent monitoring platforms, and biorational pesticides for monitoring and controlling insect pests across agriculture, stored product insects, professional pest control, and home & garden segments globally.
Is Russell IPM a public or private company?
Russell IPM is a private company. It is classified as unknown and is currently operating.
When was Russell IPM founded?
Russell IPM was founded in 1987. It employs 51 to 100 people.
Where is Russell IPM based?
Russell IPM is headquartered in Newmarket, United Kingdom, in the Europe region.
How does Russell IPM make money?
Two revenue lines are on record. Pheromone Lures and Traps Sales are the primary driver. The others are biorational Pesticides.
Who are Russell IPM's main competitors?
Direct peers on record are Trécé Inc., Suterra, ISCA Technologies, Pacific Biocontrol Corporation, Biobest Group, Koppert Biological Systems and Certis Biologicals. Broad incumbents are BASF Agricultural Solutions, Bayer Crop Science and Syngenta Group.
Does Russell IPM have an API?
No public API is recorded for Russell IPM.
What industry is Russell IPM in?
Russell IPM's product category is Pest Management Products. Its primary akta.pro industry code is AFABAAAN, Integrated Pest Management Products (Pheromones, Attractants, Repellents), with a secondary code of HSAMAAAI, Integrated Pest Management (IPM) Programs (General). Its NAICS code is 32532 and its SIC code is 2870.