What Trécé does

Trécé Inc. is a US-based specialty chemical and bio-control firm founded in 1982 by Bill Lingren in Adair, Oklahoma, where it continues to operate its R&D, pheromone formulation, and manufacturing operations. The company develops species-specific pheromone and kairomone-based insect monitoring and mating disruption products for agricultural growers and stored-product facilities, organized around three flagship brands: PHEROCON (agricultural insect monitoring traps and lures with over 150 species-specific products targeting codling moth, navel orangeworm, oriental fruit moth, and other pests), CIDETRAK (mating disruption dispensers and sprayable formulations for both agricultural and stored-product pests), and STORGARD (stored-product insect monitoring systems including DOME, THINLINE, and QUICK-CHANGE trap families). Its core technology includes proprietary species-specific pheromone/kairomone formulations, controlled-release dispensers (Puzzle Piece and MESO formats), and a unique dual-gender CMDA COMBO mating disruption system that disrupts both male and female codling moth.

The company sells directly to commercial fruit and nut growers, food processing and storage facilities, pest management professionals, and grape/wine producers via its e-commerce portal (trececustomeraccount.com) and a phone-based order center, shipping to 50 countries. Trécé employs 11–50 people and remains privately held and founder-controlled, with no disclosed institutional investors, parent company, or M&A activity. Revenue is generated through one-time hardware sales of dispensers, traps, and lures, supplemented by recurring replacement-cycle purchases (e.g., 12-week lure replacement windows, season-long dispensers requiring annual redeployment). The business model is consultative and technical, supported by IPM Partner Guidelines documentation, a bi-weekly Field Reporter publication, and collaborations with universities and government agencies.

Name

Trécé

Legal name

Trécé Inc.

Website

https://trece.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Trécé is a US-based developer and manufacturer of pheromone and kairomone-based insect monitoring traps, lures, and mating disruption dispensers for agricultural and stored-product pest management. Founded in 1982, it sells directly to commercial fruit/nut growers, food processors, and pest professionals across 50 countries under its PHEROCON, CIDETRAK, and STORGARD brands.

Ownership category

akta.pro rank

Product category

Agricultural Insect Monitoring and Mating Disruption

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Integrated Pest Management Products (Pheromones, Attractants, Repellents) (AFABAAAN)

akta.pro secondary industries

Insect Traps & Lures (Sticky, Light, Pheromone) (CRAJAHAC), Pantry Pest Monitoring & Trapping Programs (Pheromone Traps, Lures) (HSAMAHAD), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Insect pheromone monitoring
• Mating disruption technology
• Agricultural pest control
• Stored product protection
• Integrated pest management

Headquarters

HQ city

Adair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Pheromone-based Insect Monitoring Products: Trécé generates revenue through the sale of pheromone-based monitoring systems including PHEROCON traps and lures, and STORGARD stored product monitoring products. These products are sold directly to agricultural growers, food processing facilities, and pest management professionals.
2. CIDETRAK Mating Disruption Dispensers: Revenue from pheromone-based mating disruption dispensers including Puzzle Piece (PP), MESO, and sprayable formulations. Products like CIDETRAK CM PP, CIDETRAK CMDA COMBO MESO, and CIDETRAK IMM provide season-long pest control requiring annual/semi-annual replacement, creating recurring purchase cycles.
3. Replacement Lures and Accessories: Ongoing revenue from replacement lures, attractants, and trap accessories. Products like NOW L2-L, NOW L2-H, NOW L2-P, and various STORGARD replacement liners and lures require periodic replacement, supporting repeat purchases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Trécé develops, manufactures and markets species-specific pheromone and kairomone-based insect monitoring traps, lures, and mating disruption dispensers for agricultural pests (orchard, nut and vine crops) and stored-product insects. Its three product brands — PHEROCON (agricultural monitoring), CIDETRAK (mating disruption for agricultural and stored-product insects) and STORGARD (stored-product monitoring) — comprise more than 150 species-specific attractants and lures plus a full line of trap models sold directly to commercial growers, food processing facilities, and pest management professionals.

Product overview

Trécé is a leading American innovator in pheromone and kairomone-based research and development, insect monitoring, mating disruption and control systems. The company offers three main product brands: PHEROCON® (agricultural insect monitoring traps and lures with over 150 species-specific products including CM, NOW, OFM, PTB, EGVM, BMSB, SWD, AMB, HBW, LFB, SCCB, WFT for various agricultural pests), CIDETRAK® (mating disruption dispensers and sprayables for agricultural and stored product insect control including CM PP, CM-OFM COMBO, CMDA COMBO, CRS MESO, NOW MESO, OFM-L, VMB MESO, IMM, and IMM MEC products), and STORGARD® (stored product insect monitoring systems including DOME, THINLINE III, II, III, CR QUICK-CHANGE, TRANSPORTER, and OUT-DOR products). The product portfolio contains pheromone-based kits, attractants, lures, and trap models for monitoring and controlling flying and crawling insect pests that attack standing and stored crops.

Differentiator

Problem solved

Functional benefit

Brands

• PHEROCON®: Agricultural insect monitoring products including traps and lures for various insect pests
• CIDETRAK®
• STORGARD®
• PHEROCON® NOW
• PHEROCON® CM
• PHEROCON® OFM
• CIDETRAK® NOW MESO™
• CIDETRAK® CMDA COMBO™
• STORGARD® DOME® QUICK-CHANGE®
• STORGARD® THINLINE® III
• STORGARD® II QUICK-CHANGE®
• STORGARD® III QUICK-CHANGE®
• STORGARD® CR QUICK-CHANGE®
• STORGARD® OUT-DOR™
• CIDETRAK® IMM
• CIDETRAK® DA MEC®
• CIDETRAK® L
• Field Reporter™

Quantifiable outcome

• CIDETRAK CMDA COMBO products are the only products in the world that disrupts the mating of male and female codling moth
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Ecolab: Ecolab is a global hygiene and pest elimination services company whose pest elimination division serves food processing and hospitality customers that overlap with Trécé's STORGARD stored-product monitoring customers.
• Biobest Group: Biobest is a major biological control and pollination company offering pheromone disruption and beneficial insect products in horticulture, providing overlap with Trécé's mating disruption technology but as part of a much broader IPM portfolio.
• Koppert Biological Systems: Koppert is a global leader in biological crop protection and natural pollination, with pheromone and mating disruption offerings that compete with Trécé in greenhouse and field crops as part of an integrated IPM portfolio.
• FMC Corporation: FMC is a large agricultural sciences company with conventional insecticides and a growing biologicals/pheromone portfolio that overlaps with Trécé's CIDETRAK line in tree fruit and nut crops.

Direct peers

• Suterra: Suterra is a leading direct competitor in pheromone-based mating disruption and insect monitoring, offering CheckMate product lines for codling moth, NOW, OFM, and other crops where Trécé's CIDETRAK and PHEROCON products compete head-to-head.
• ISCA Technologies: ISCA Technologies develops and sells species-specific pheromone and kairomone formulations for insect pest management in agriculture and stored products, directly overlapping Trécé's PHEROCON and CIDETRAK product lines.
• Russell IPM: Russell IPM manufactures pheromone-based monitoring and mating disruption products for agricultural and stored product pests, with a similar product breadth and customer base to Trécé's STORGARD and PHEROCON lines.
• Insects Limited: Insects Limited specializes in pheromone-based stored product insect monitoring and control, competing directly with Trécé's STORGARD brand across food processing and warehouse customers.
• Shin-Etsu Chemical: Shin-Etsu Chemical is a Japanese specialty chemical manufacturer that produces pheromone-based mating disruption dispensers (Sirene and other brands) and competes directly with Trécé in the global mating disruption market for tree fruit and nut pests.

Others

• Bedoukian Research: Bedoukian Research supplies specialty pheromone and kairomone compounds as active ingredients used by formulators like Trécé in their monitoring and mating disruption products, serving as an upstream supplier and adjacent industry participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/Tr%C3%A9c%C3%A9-Inc-270034546975685
• LinkedInlinkedin.com/company/trece-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trécé