GGWP
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GGWP firmographics
Firmographics- Name
- GGWP
- Legal name
- GGWP
- Website
- https://ggwp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GGWP industry classification
Industry- Product category
- Trust & Safety / Content Moderation Software
- NAICS
- Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ)
- akta.pro secondary industries
- Moderation, Safety & Toxicity Detection (HDAAADAH), UGC Moderation, Trust & Safety Platforms (MPACABAL), News & Media Comment/UGC Moderation (Comments, uploads, livestreams) (BPAAALAJ)
Keywords
Where GGWP is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GGWP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: GGWP operates as a subscription-based SaaS platform with pricing that scales with the customer's community size. The platform offers customizable sensitivity and monitoring settings, with the AI learning from moderation decisions to continuously adapt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scalable subscription model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GGWP product offering
Product offeringCore offering
GGWP provides an AI-powered content moderation SaaS platform that detects and responds to toxic, harassing, and disruptive behavior across chat, voice, images, usernames, and player reports in online gaming communities and other digital platforms. Its product suite includes Chat Moderation, Voice Moderation, Image Moderation, Player Reports, Username Moderation, Discord moderation, GGWP Pulse sentiment analytics, Brand Safety, and the overarching Community Copilot platform. The platform supports 20+ languages via proprietary cultural intelligence technology and is sold to enterprise gaming publishers, real-money gaming operators, publishing/media platforms, and commerce/advertising customers.
Product overview
GGWP is an AI-powered community management platform offering a modular portfolio of moderation products designed to reduce toxicity and enhance player experiences in online gaming communities. The core platform, Community Copilot, serves as the central hub integrating multiple specialized modules: Chat Moderation for text filtering, Voice Moderation for real-time audio analysis, Image Moderation for visual content, Player Reports for automated report management, Usernames for naming pattern detection, Discord for server moderation, GGWP Pulse for sentiment analytics, and Brand Safety for ad suitability. The platform uses cultural intelligence technology supporting over 20 languages and processes tens of billions of messages across more than 100 games. The company has expanded beyond gaming into publishing, real money gaming, commerce, and advertising industries.
Differentiator
Problem solved
Functional benefit
Brands
- GGWP Pulse: Real-time sentiment analysis tool that monitors in-game conversations and provides actionable insights for player engagement and retention
- Community Copilot
Quantifiable outcome
- Aggressive messages reduced by over 50% in moderated communities
- +2 more outcomes
Companies that use GGWP
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
GGWP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature11 records
GGWP partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
GGWP competitors and assessment
Company assessmentDirect peers
- Lasso Moderation: Lasso Moderation offers AI-powered chat, image, and video moderation for online communities and gaming platforms, with a focus on customizable moderation rulesets and enterprise onboarding directly comparable to GGWP's Community Copilot.
- Modulate: Modulate specializes in real-time voice moderation and toxicity detection for gaming and social audio platforms, directly overlapping with GGWP's voice moderation capabilities and targeting similar enterprise gaming customers.
- Besedo: Besedo provides AI and human content moderation services for marketplaces, gaming, and social platforms, combining automated and manual moderation workflows and competing for similar trust-and-safety budgets.
- ActiveFence: ActiveFence (which acquired Spectrum Labs in 2023) is the most direct competitor to GGWP, offering AI-powered trust and safety and content moderation across text, audio, and image for gaming, social platforms, and online communities, targeting similar enterprise customers.
- Hive: Hive provides AI-driven content moderation APIs for text, image, and audio, serving platforms and gaming-adjacent communities with similar developer-first, API-led distribution and a comparable multi-modal moderation stack.
Broad incumbents
- Two Hat Security (Microsoft): Acquired by Microsoft in 2022, Two Hat's Community Sift was one of the leading gaming chat moderation platforms; Microsoft now offers comparable capabilities as a hyperscaler incumbent, representing a major competitive threat to GGWP in AAA gaming.
- TaskUs (Moderation Services): TaskUs is a large BPO that delivers trust-and-safety and content moderation operations to major digital platforms, representing a broader incumbent offering human-in-the-loop services that often complement or substitute for pure-play AI moderation vendors.
Emerging players
- Unitary: Unitary provides AI-based video and text content moderation for platforms and creators with contextual understanding, an emerging player pursuing the same contextual moderation thesis as GGWP but with stronger video focus.
- OpenWeb: OpenWeb provides community engagement and moderation tools for publishers and platforms, with overlapping trust-and-safety capabilities that compete with GGWP as it expands into the publishing vertical post-Series A.
- Sentropy (now Discord): Sentropy built AI content moderation APIs for online communities before being acquired by Discord; it represents a comparable AI moderation approach that was absorbed into a major platform, illustrating both the validation of the category and the platform-verticalization risk for independents like GGWP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GGWP financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGWP leadership team
Management profileNumber of profiles
Profiles3 records
GGWP funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGWP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGWP
What does GGWP do?
GGWP provides an AI-powered content moderation SaaS platform that detects and responds to toxic, harassing, and disruptive behavior across chat, voice, images, usernames, and player reports in online gaming communities and other digital platforms. Its product suite includes Chat Moderation, Voice Moderation, Image Moderation, Player Reports, Username Moderation, Discord moderation, GGWP Pulse sentiment analytics, Brand Safety, and the overarching Community Copilot platform. The platform supports 20+ languages via proprietary cultural intelligence technology and is sold to enterprise gaming publishers, real-money gaming operators, publishing/media platforms, and commerce/advertising customers.
Is GGWP a public or private company?
GGWP is a private company. It is classified as venture growth investor backed and is currently operating.
When was GGWP founded?
GGWP was founded in 2020. It employs 11 to 50 people.
Where is GGWP based?
GGWP is headquartered in San Francisco, United States, in the North America region.
How does GGWP make money?
One revenue line is on record: saaS Subscription.
Who are GGWP's main competitors?
Direct peers on record are Lasso Moderation, Modulate, Besedo, ActiveFence and Hive. Broad incumbents are Two Hat Security (Microsoft) and TaskUs (Moderation Services). Emerging players are Unitary, OpenWeb and Sentropy (now Discord).
Does GGWP have an API?
Yes. GGWP offers API technical documentation at https://docs.ggwp.com/ for developers to integrate their moderation platform. The API enables programmatic access to moderation features including chat, voice, and player report management. Developer documentation is at docs.ggwp.com.
What industry is GGWP in?
GGWP's product category is Trust & Safety / Content Moderation Software. Its primary akta.pro industry code is MPAFAIAJ, Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity), with a secondary code of HDAAADAH, Moderation, Safety & Toxicity Detection. Its NAICS code is 51321 and its SIC code is 7372.