Zuri

What Zuri does

Zuri is a Pan-African premium hair and beauty company that sells wigs, hair extensions, closures, and lace frontals directly to African and diaspora women through two channels: a bilingual (French/English) DTC e-commerce storefront at myzuri.com and owned physical showrooms branded Hairbars by ZURI. The company was founded by Gisela van Houcke, a Congolese entrepreneur with a Stanford background, and is headquartered in Kampala, Uganda, with reported operations spanning the Democratic Republic of Congo, Uganda, and Rwanda and announced expansion plans into France and Belgium.

The product portfolio centers on two collections — Collection Diamant, the flagship line of 100% raw single-donor human hair wigs finished with 0.1mm HD lace, and Collection Confort Ultime, a glueless, ready-to-wear line with pre-customized HD lace closures — plus a broader catalog of styled wig SKUs (e.g., MISS VAN, MONROE, KIM, FEZA, KOBO, JLO), hair extensions in five textures, HD lace frontals, and 5x5 closure wigs, priced from roughly €40 for entry-level extensions up to €2,099 for premium 30-inch bundles. The technology stack is a Shopify-based storefront with 26 filter attributes (texture, length, density, lace type), standardized 4-step wearing guides, customer review systems with photo testimonials, and WhatsApp integration; the company describes itself as the first digital platform collecting data on African women's beauty consumption habits.company_description>

Name

Zuri

Website

https://myzuri.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Zuri is a Pan-African premium hair and beauty company founded in 2016 by Gisela van Houcke, selling wigs, hair extensions, and hair care products to Black women via the myzuri.com e-commerce platform and Hairbars by ZURI salons across DRC, Uganda, and Rwanda.

Ownership category

akta.pro rank

Product category

Premium Hair Wigs and Extensions

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair Extensions & Weaves Services (HSALAAAG), Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH), Wig Styling, Customization & Maintenance (HSALAAAL)

Keywords

• Premium human hair wigs
• Hair extensions bundles
• Glueless lace wigs
• African beauty products
• Hair salon services

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of premium wigs, hair extensions, and beauty products through myzuri.com. One-time purchase model with products ranging from €40 to €2,099. Both in-stock and pre-order (custom color) options available.
2. Physical Salon Services: Hairbars by ZURI provide exclusive in-salon services including hair care, wig installation, and styling. These physical locations serve as brand showcases and revenue centers in DRC, Uganda, and Rwanda.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Zuri designs, sources, and sells premium wigs, hair extensions, lace frontals, and closure wigs direct-to-consumers via its e-commerce store myzuri.com and through owned Hairbars by ZURI salons in African markets. Its flagship lines are Collection Diamant (100% raw single-donor human hair wigs) and Collection Confort Ultime (glueless ready-to-wear HD lace wigs), with prices ranging from €40 to €2,099 and worldwide shipping.

Product overview

Zuri is a Pan-African beauty company operating as an e-commerce platform that offers premium hair products, primarily focusing on high-quality wigs and hair extensions. The core product portfolio consists of two main collections: the Collection Diamant (flagship premium line featuring 100% raw human hair wigs from single donors) and the Collection Confort Ultime (glueless ready-to-wear wigs with pre-customized HD lace closures). Within these collections, Zuri offers Perruques (wigs) in various styles including straight, curly, kinky, and wavy textures, available as full wigs, bob cuts, and pixie cuts. The product range also includes Extensions (available in Afro Kinky, Curly, Kinky Straight, Loose Wave, and Straight textures), HD Lace Frontals, and HD 5x5 Closure Wigs. Individual products are sold under named style designations such as MISS VAN, MONROE, KIM, CIARA, FEZA, KIMIA, JLO, and others. The company also operates physical Hairbars by ZURI salon spaces and provides an e-commerce platform with advanced search and filtering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Collection Diamant: Premium raw hair wig collection featuring 100% natural hair products with HD lace and glueless design.
• Collection Confort Ultime
• Hairbars by ZURI

Products and services

• Collection Diamant

Quantifiable outcome

• 98% of customers recommend the Diamond Collection to their entourage
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Outre: Outre is an established mass-market hair brand offering wigs, weaves, and hair care products widely distributed through beauty supply stores. Comparable category but broader mass-market positioning vs. Zuri's premium niche.
• Sensationnel: Sensationnel (by Sensationnel Butta) is a broader hair brand offering synthetic and human hair wigs across mass and premium tiers. Comparable product category with established beauty supply distribution.

Direct peers

• True Glory Hair: True Glory Hair is a Black-owned premium hair brand offering 100% virgin hair wigs and extensions. Direct competitor in the premium hair category targeting Black women with similar empowerment-focused brand positioning.
• UNice: UNice is a global online retailer of wigs and hair extensions with strong social media presence. Direct competitor in premium human hair wigs with similar e-commerce-first model and broad length/texture offerings.
• Luvme Hair: Luvme Hair specializes in glueless and pre-cut lace wigs with HD lace technology—directly comparable to Zuri's glueless Collection Confort Ultime. Both target women seeking premium, easy-to-apply wig solutions via direct-to-consumer e-commerce.
• Beautyforever: Beautyforever is a major global e-commerce brand selling 100% human hair wigs, extensions, and bundles with worldwide shipping. Comparable product breadth, premium positioning, and direct-to-consumer distribution model.
• Indique Hair: Indique Hair offers premium virgin and remy hair extensions and wigs with focus on quality sourcing and textured hair expertise. Comparable premium positioning and Black female customer focus.
• RPGshow: RPGshow sells virgin human hair wigs, bundles, and lace frontals globally through e-commerce. Comparable product category, premium positioning, and worldwide shipping model targeting diverse hair needs.

Emerging players

• Mayvenn: Mayvenn focuses on textured hair and install services for Black women, blending e-commerce with stylist network distribution. Comparable target customer (Black women seeking premium textured hair solutions) with hybrid distribution similar to Zuri's salon + e-commerce model.
• Boldify Hair: Boldify sells premium human hair extensions, wigs, and toppers with focus on easy application. Comparable premium positioning and self-application technology emphasis similar to Zuri's glueless products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZuriOnlineShop
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/zuri-luxury-hair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuri