What Mayvenn does

Mayvenn, Inc. is a private beauty-tech company founded in 2012 by Diishan Imira (CEO) and Taylor Wang (COO), headquartered in Oakland, California, that sells virgin human hair products directly to consumers. Its core catalog comprises 100% virgin Remy human hair sourced from Brazilian, Malaysian, Peruvian, and Indian origins, sold as sew-in bundles, closures, frontals, clip-in extensions, and finished wigs spanning HD Lace (Swiss), Standard Lace (French), 360 Lace, 4x4/5x5/13x4 closure configurations, and Ready-to-Wear pre-styled formats in lengths from 10 to 24 inches. Product differentiation rests on lace construction technology (transparent HD versus tinted standard lace), Remy-grade cuticle alignment that reduces tangling and shedding, and a broad texture and color matrix that targets the protective-styling and transformation needs of Black women as well as professional hairstylists purchasing on behalf of clients.

The business operates a direct-to-consumer e-commerce platform on Shopify at shop.mayvenn.com, supplemented by a flagship distribution partnership with Walmart that places Mayvenn-operated Beauty Lounges inside physical Walmart stores nationwide. Revenue is generated entirely through one-time product purchases priced between roughly $40 and $379.99, with free standard shipping, a 30-day return and exchange policy (including on installed items), and stylist-driven referrals serving as the primary growth loops. Customer acquisition is anchored on content marketing (an extensive hair-care blog, YouTube tutorials, social media across Instagram, Facebook, and Twitter), earned media (Good Housekeeping Black-owned business feature), and celebrity stylist endorsements (Greg Gilmore, Pauly Blanch) tied to high-profile users such as Storm Reid.

The company has raised approximately $76M across nine disclosed funding rounds since 2013, anchored by a $40M Series C in July 2022 led by Cleveland Ave with participation from Goldman Sachs Asset Management and Andreessen Horowitz (a16z), and employs 51–100 people. It serves two primary customer segments — Black women seeking protective styles and hairstylists seeking reliable wholesale-grade hair supply — within a US-only operating geography, and operates with no disclosed AI, mobile app, or public API footprint.

Name

Mayvenn

Legal name

Mayvenn, Inc.

Website

https://shop.mayvenn.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hair Extensions and Wigs

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

Keywords

• Human hair wigs
• Hair extensions
• Virgin hair bundles
• Lace front wigs
• Beauty e-commerce

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Mayvenn generates revenue through direct-to-consumer online sales of human hair wigs, bundles, closures, frontals, and clip-in extensions. All products are sold as one-time purchases with no subscription component. Revenue is transaction-based with customers purchasing individual units at varying price points. The company also benefits from the Walmart Beauty Lounge partnership expanding physical retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mayvenn designs, sources, and sells 100% virgin Remy human hair products — including bundles, closures, frontals, clip-in extensions, and finished lace wigs (HD lace, standard lace, 360 lace, closure, and ready-to-wear styles) — directly to consumers via its Shopify e-commerce site and through Walmart Beauty Lounges. The company also supports a stylist ecosystem that purchases products for client services.

Product overview

Mayvenn is a direct-to-consumer beauty-tech company offering a comprehensive portfolio of virgin human hair products. The core offering includes sew-in weave bundles, closures, frontals, and clip-in extensions, supplemented by a full line of human hair wigs. Wig products span multiple categories: HD Lace Wigs (with transparent Swiss lace), Standard Lace Wigs (with French lace), Virgin Closure Wigs, Virgin 360 Lace Wigs (for updos), and Ready to Wear Wigs (pre-styled, minimal customization). All products feature 100% virgin Remy human hair sourced from Brazilian, Malaysian, Peruvian, and Indian origins, with textures including straight, body wave, deep wave, loose wave, curly, and kinky straight. The company also offers synthetic wigs as a budget-friendly alternative. Products are sold primarily through the company's e-commerce platform with a 30-day return/exchange policy and free shipping on orders over $120.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Hair Bundles 100% virgin human hair bundles available in multiple textures (straight, body wave, deep wave, curly, loose wave) and origins (Brazilian, Malaysian, Peruvian, Indian), sold in lengths from 12 to 24 inches for sew-in weave installs.
• Closures Virgin hair closures in 4x4 and 5x5 lace sizes providing parting space and seamless coverage, made from 100% virgin human hair in various textures and origins.
• Frontals Virgin hair frontals that provide full hairline coverage for a natural-looking hairline and versatile styling options.
• Seamless Clip-Ins Clip-in hair extensions made from 100% human hair with a seamless design for natural blending and easy at-home application and removal.
• HD Lace Wigs High-definition lace wigs using transparent Swiss lace that blends seamlessly with various skin tones; includes free parting and customizable lace, lengths 16 to 24 inches at 150% density.
• Standard Lace Wigs Lace front wigs with standard French lace featuring a slight brown tint for durability, available in lengths 12 to 24 inches in various textures and origins.
• Virgin Closure Wigs Wigs built around a virgin closure piece with 5x5 inches of parting space, crafted from 100% virgin human hair in lengths 16 to 24 inches.
• Virgin 360 Lace Wigs 360 lace wigs with lace around the entire perimeter, enabling high ponytails and updos with full scalp coverage from front to back.
• Ready to Wear Wigs Pre-customized wigs that come pre-styled with pre-cut lace, adjustable straps, and wig caps for minimal-effort application and immediate wear.
• Synthetic Wigs Pre-styled synthetic wigs made from artificial fibers, offered as a budget-friendly option for short-term use or special occasions.

Quantifiable outcome

• Wigs can last months to years with proper care; human hair extensions last 6-12 months
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• WalmartflagshipChannel Partner/ Reseller/ Distributor · 13 July 2022Mayvenn partnered with Walmart to open Beauty Lounges across the country, creating an innovative retail presence for the brand. These physical beauty experiences enhance customer access to Mayvenn products while supporting local stylists who can operate within or partner with the Beauty Lounges. This represents a flagship strategic partnership for physical retail expansion.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indique Hair: Indique Hair is a premium virgin human hair extension and wig brand selling directly to consumers and stylists. It mirrors Mayvenn's product portfolio (bundles, closures, frontals, wigs) and target customer (Black women seeking protective styling), making it the closest direct peer.
• UNice: UNice is a large D2C human hair wig and bundle brand offering comparable product categories (HD lace wigs, bundles, clip-ins) at lower price points. It competes with Mayvenn across price tiers and is a top Amazon and Shopify hair brand.
• Bellami Hair: Bellami Hair is a well-known clip-in hair extension and wig brand with celebrity stylist partnerships (including Kim Kardashian's stylists). It overlaps with Mayvenn on extensions and wigs, targeting a similar professional stylist and consumer customer base.
• Private Label Extensions: Private Label Extensions is a D2C virgin human hair brand selling bundles, wigs, and closures directly to stylists and consumers. It operates with a similar stylist-empowerment model and Black female customer focus as Mayvenn.
• Hair Factory: Hair Factory sells virgin hair bundles, lace wigs, and frontals through a D2C platform. It competes with Mayvenn across product categories and price points, serving Black women seeking protective styling options.
• True Glory Hair: True Glory Hair is a Black-owned virgin human hair brand offering wigs, bundles, and frontals. It directly competes with Mayvenn on product, customer demographic, and stylist-ecosystem positioning.

Emerging players

• Her Given Hair: Her Given Hair is a smaller D2C virgin hair brand with a similar target demographic of Black women seeking wigs and extensions. It represents an emerging player with partial product overlap and a more limited scale than Mayvenn.
• Lordhair: Lordhair specializes in men's hair systems and wigs with some women's lace wig offerings. It overlaps with Mayvenn in lace wig construction techniques but focuses more on the men's hair replacement segment.

Broad incumbents

• Sensationnel Butta Lace (SHEIN/Outre): Outre is a major broad-line hair brand (owned by S&P Global) selling synthetic and human hair wigs, lace frontals, and bundles through mass retail and beauty supply stores. It competes with Mayvenn at lower price points and through deeper retail distribution.
• Sephora Collection / Ulta Beauty (hair category): Sephora and Ulta serve as broad beauty retail incumbents where competing hair extension and wig brands (including some of Mayvenn's peers) are stocked. They are comparable as the dominant physical and digital beauty retail channels in the US where Mayvenn could ultimately expand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/mayvennhair
• Facebookfacebook.com/MayvennHair
• LinkedInlinkedin.com/company/mayvenn

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayvenn