Adatree

What Adatree does

Adatree is an Australian Consumer Data Right (CDR) technology company founded in 2019 by Jill Berry and Shane Doolan, former builders of Tyro and Volt Bank. Headquartered in Surry Hills, Sydney, the company operates a turnkey SaaS Data Recipient Platform that enables organizations to access Open Banking, Open Energy, and emerging Open X datasets through a single API integration, eliminating the need to build CDR infrastructure in-house. The platform includes white-label consent dashboards, ASAE3150-compliant AWS data storage, sandbox environments, and developer tools, and supports multiple access models including Accredited Data Recipient, CDR Representative, Trusted Adviser, and CDR Insights. Adatree holds Unrestricted ADR accreditation from the ACCC (granted February 2021) and is connected to 114 banking data sources covering 99.73% of Australian household banking market share, plus 20 Australian energy companies.

The company's customer base spans banks, credit unions, fintechs, lenders, energy retailers, government agencies (Service Vic), and professional services, with notable clients including NAB, Origin Energy, AGL, MYOB, Mogo, and Sherlok. Revenue is generated through SaaS subscriptions, optional ASAE3150-compliant data storage add-ons, ADR Accelerator templates (one-time/perpetual license), and a CDR Representative sponsorship model. In February 2024, Adatree was acquired by Fat Zebra, an Australian payments infrastructure provider processing 250M+ transactions annually for 30,000+ merchants, with Adatree retaining its ADR accreditation and operating team under the parent's ownership. Recent product launches include Australia's first CDR-powered account verification solution (August 2024) and CDR Statements (May 2025), signaling continued vertical and product-line expansion.

Name

Adatree

Legal name

Adatree Pty Ltd

Website

https://adatree.com.au

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Adatree is an Australian Consumer Data Right (CDR) SaaS platform that provides turnkey API access to Open Banking, Open Energy, and emerging Open X data for banks, fintechs, lenders, energy companies, and government agencies, accredited as the first pure CDR-focused ADR by the ACCC.

Ownership category

akta.pro rank

Product category

Open Banking Infrastructure

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Activities Related to Credit Intermediation (5223)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH)

akta.pro secondary industries

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Open banking platform
• Consumer data right
• Data recipient platform
• Open banking API
• CDR compliance software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model providing turnkey CDR technology solutions. Organizations license the Data Recipient Platform to access CDR data through a single API integration. The platform handles all technical and compliance requirements, removing the need for in-house development.
2. ADR Accelerator: Ready-made ADR application templates and documentation packages for aspiring Accredited Data Recipients, accelerating their accreditation journey.
3. Data Storage Services: Optional add-on CDR data storage in Adatree's ASAE3150-compliant AWS environment for ADRs requiring compliant data hosting.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Adatree provides a turnkey SaaS platform that enables Australian organisations to participate in the Consumer Data Right (CDR) ecosystem as Accredited Data Recipients, CDR Representatives, or Trusted Advisers. The platform offers a single API to access Open Banking and Open Energy data, a white-label consent dashboard, ASAE3150-compliant data storage, and developer tooling including a sandbox. It is targeted at fintechs, banks, lenders, energy companies, government agencies, and professional services needing compliant access to consumer financial and energy data.

Product overview

Adatree is a CDR (Consumer Data Right) technology company offering a unified platform with multiple integrated modules for open data access. The core offering consists of the Data Recipient Platform for Accredited Data Recipients to access CDR banking and energy data, the Adatree Compliance Dashboard for Data Holders, and Insights for non-accredited parties to receive verification data. The ecosystem includes developer tools (Open Banking Industry Sandbox, Open Banking Data Sandbox, CDR Test Drive), add-on modules (ADR Accelerator, CDR Data Storage), the Adatree Exchange marketplace, and specialized products (Account Verification, Loan Serviceability Solution, CDR Statements). Adatree connects to 114 banking data sources (99.73% household market share) and Open Energy with 20 Australian energy companies. The platform was acquired by Fat Zebra in February 2024, combining data expertise with payment infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Adatree Exchange: World's first Open Data marketplace - a consortium of third-party, CDR-ready software and solutions providers
• CDR Sandbox
• Data Recipient Platform
• ADR Accelerator
• CDR Insights

Products and services

• Data Recipient Platform

Quantifiable outcome

• 99.73% household banking market coverage (114 data sources)
• +7 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fat ZebracoreStrategic or Co-development Partner · 5 February 2024In February 2024, Fat Zebra, Australia's premier eCommerce payment services provider processing 250M+ transactions annually for 30,000+ merchants, acquired Adatree. The acquisition combines data and payment expertise to accelerate Open Banking and create innovative smart payment and data-driven fraud solutions. Adatree retains its ADR accreditation and operates with the same team under Fat Zebra's ownership.
• 20 Australian Banks ConsortiumcoreTechnology or Integration · 1 July 2021Australia's largest bank/fintech partnership. Adatree signed 20 Australian banks and credit unions (BankVic, QBANK, Police Credit Union, Hume Bank, and others) to enable CDR participation. Adatree provides Industry Sandbox for testing and ensures compliant, consistent data sharing aligned with CDR requirements. Consortium includes mutual banks serving regional Australian communities.
• DNX SolutionscoreTechnology or Integration · 6 May 2021Partnership formed late 2020 providing turnkey CDR SaaS and cloud infrastructure solutions. DNX adds security, reliability, and cloud foundations to Adatree's CDR platform for compliant ADR environments. Joint solution deployed with multiple fintechs and lenders. DNX provides AWS Well-Architected cloud infrastructure, optional managed services, and supports clients through ADR information security assessments.
• RSM AustraliaminorImplementation/ SI/ Consulting PartnerRSM Australia conducted the ASAE3150 Information Security Assurance Report for Adatree's CDR environment audit. RSM provides CDR information security accreditation assurance reports required for ADR applications and offers CREST-accredited penetration testing services.
• Trend MicrominorImplementation/ SI/ Consulting PartnerTrend Micro collaborated on the 'Practical Guide to Being an ADR' eBook. Their Cloud One Conformity platform provides automated security and compliance checks customized to CDR requirements, including anti-malware, network security, and threat management controls.
• AsterominorImplementation/ SI/ Consulting PartnerSecurity consultancy that partnered with Adatree for technical document assistance during its own ADR application process. Astero assists aspiring ADRs with tailoring ADR Accelerator templates for their technical environments.
• Origin EnergycoreTechnology or IntegrationFirst major Australian energy company to go live with Open Energy data sharing via Adatree's platform. Adatree connects to Origin's CDR data for energy use cases.
• AGLcoreTechnology or IntegrationMajor Australian energy retailer went live with Open Energy data sharing via Adatree platform. AGL expected to go live shortly after Origin Energy.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MX Technologies: MX Technologies is a US-based financial data platform providing account aggregation, data cleansing, and financial insights. Comparable to Adatree's data recipient platform, though serving financial institutions with broader analytics and PFM tooling.
• illion: illion (formerly Dun & Bradstreet Australia) provides credit reporting, identity verification, and commercial data analytics in Australia. Adjacent to Adatree's data aggregation services, particularly for credit decisioning and identity verification use cases.
• Plaid: Plaid is the dominant global financial data aggregation platform connecting bank accounts to applications. Comparable to Adatree as a turnkey data connectivity layer, though focused on US/EU markets and serving a broader fintech and lending customer base.
• Equifax Australia: Equifax is a major credit bureau offering credit reporting, identity verification, and fraud solutions in Australia. Broad incumbent competing with Adatree's Insights and Account Verification products in the broader consumer credit information market.

Direct peers

• Basiq: Basiq is Australia's leading Open Banking data aggregation platform, providing consumer consent and bank data connectivity via API. Direct competitor to Adatree in the Australian CDR intermediary space, serving similar fintech, lender, and accounting customer segments.
• Frollo: Frollo is an Australian Open Banking platform offering CDR data aggregation and personal finance management tools. Directly comparable to Adatree as another Australian CDR intermediary targeting banks, lenders, and fintechs.
• TrueLayer: TrueLayer is a UK-based Open Banking platform providing API connectivity to bank data and payments initiation. Directly comparable to Adatree in business model (data recipient + payments), serving fintechs and lenders globally with a similar API-first architecture.
• Credit Kudos: Credit Kudos is a UK Open Banking credit-scoring and affordability platform that uses consented bank data for lending decisions. Directly comparable to Adatree's Loan Serviceability Solution and CDR Insights products, focused on lending and credit use cases.
• Yapily: Yapily is a European Open Banking infrastructure provider offering a single API for bank connectivity and data sharing. Directly comparable to Adatree's data-recipient intermediary model, though focused on UK and EU markets under PSD2.

Emerging players

• Provenir: Provenir is a risk analytics and decisioning platform that integrates alternative data including open banking for credit decisions. Comparable to Adatree's credit-decisioning use cases, particularly loan serviceability, though positioned as broader decisioning infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adatree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adatree