What Acusensus does

Acusensus is an Australian-headquartered B2G (Business-to-Government) company that builds AI-powered traffic enforcement camera systems used by road-safety and law-enforcement agencies to detect and prosecute dangerous driving behaviours. The core product, Heads-Up, is a multi-function enforcement platform combining patented imaging hardware (cameras, infrared flash, all-weather lens/filter systems) with computer-vision software that simultaneously detects illegal mobile phone use, seatbelt non-compliance, and speeding at point or averaged over distance. The system delivers encrypted, digitally signed evidence packets suitable for prosecution, with typically 99% of captured images auto-deleted for privacy. Heads-Up is complemented by sub-products including Heads-Up Real Time (live alerting to patrol vehicles), Harmony (speed enforcement with secondary measurement), Behaviour Awareness Monitoring / BAM (tailgating via dual cameras), Forsite Connected Safety (predictive wearables for road workers), and add-on modules for rail crossings, mobile point-to-point speed and weigh-in-motion heavy-vehicle monitoring. Deployments are sold in fixed, trailer-based, or vehicle-mounted configurations.

The company sells principally through a managed-services-plus-hardware model, with quote-based pricing tailored to scope, deployment type, and contract term. Customers are federal, state, and local transportation and police agencies; named accounts include Transport for NSW, Queensland TMR, Main Roads WA, ACT Government, ARTC, Waka Kotahi (NZ), Devon & Cornwall Police, Transport for Greater Manchester, and Departments of Transportation in North Carolina, Arkansas, Georgia, Kentucky, Connecticut, Minnesota and Mississippi (the last via a ~$2M contract). Go-to-market is direct enterprise field sales with dedicated Australian/US, UK, and general enquiry channels, plus a multilingual corporate site in six languages.

Founded in 2018 and headquartered in Melbourne, Acusensus listed on the ASX under ticker ACE in January 2023. It maintains offices in Sydney, Brisbane, Perth, Auckland, Las Vegas (US regional HQ from Feb 2023), and London, with active programs across Australia, New Zealand, the UK, and 20 US states. The company holds four ISO certifications (ISO/IEC 27001:2022, ISO 9001, ISO 14001, ISO 45001) and has received the Prince Michael International Road Safety Award, Intertraffic Inspiration Award, ITS Australia and ITS UK awards, CIHT recognition, and Financial Review / LaunchVic honours.

Name

Acusensus

Legal name

Acusensus Australia Pty Ltd

Website

https://acusensus.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Acusensus is an ASX-listed B2G (Business-to-Government) provider of AI-powered traffic enforcement cameras that detect illegal mobile phone use, seatbelt non-compliance, and speeding for transport and police agencies in Australia, New Zealand, the UK, and the United States.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems / Traffic Enforcement Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control) (TLAJAGAG)

akta.pro secondary industries

Autonomous Driving & ADAS Perception (HDAAAEAI), Video Telematics & AI Dashcams (TLAEANAA)

Keywords

• Traffic enforcement cameras
• AI road safety
• Mobile phone detection
• Speed enforcement systems
• Automated traffic monitoring

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services - Technology Provision: Acusensus provides comprehensive managed services including software, hardware, project services, resources, supporting documentation, and training delivered by a highly qualified team. This is the primary revenue model for government road safety programs.
2. Hardware Sales: Sale of specialized traffic enforcement camera systems including fixed, trailer-based, and vehicle-mounted configurations. Hardware includes cameras, infrared flash systems, lens and filter components.
3. Professional Services: Project services, implementation support, training, and ongoing technical support delivered by specialized teams to government clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Acusensus designs, manufactures, and operates AI-powered traffic enforcement camera systems for government road safety agencies. Its core offering, the patented Heads-Up platform, simultaneously detects and captures prosecutable evidence of illegal mobile phone use, seatbelt non-compliance, and speeding using AI computer vision, specialized all-weather imaging hardware, and cloud-based analysis. Solutions are delivered as fixed installations, trailer-based mobile units, or vehicle-mounted systems under managed service contracts.

Product overview

Acusensus is a B2G (Business-to-Government) company offering an integrated suite of AI-powered traffic enforcement solutions designed to change driver behavior and reduce road trauma. The core product is Heads-Up, a multi-function enforcement platform that uses patented AI and camera technology to simultaneously detect mobile phone use, seatbelt violations, and speeding. This core platform is supplemented by Heads-Up Real Time for real-time police alerts, Harmony for dedicated speed enforcement, and Forsite Connected Safety for road worker protection. Additional enforcement capabilities include Behaviour Awareness Monitoring (BAM), mobile point-to-point speed detection, rail crossing monitoring, tailgating detection, and weigh-in-motion heavy vehicle monitoring. Solutions are available as fixed installations, trailer-based mobile units, or vehicle-mounted systems, enabling deployment anytime, anywhere.

Differentiator

Problem solved

Functional benefit

Products and services

• Heads-Up Multi-function traffic enforcement solution using patented AI and camera technology to detect and capture prosecutable evidence of drivers illegally using mobile phones, not wearing seatbelts, and speeding. Available as fixed or trailer-based mobile deployment.
• Heads-Up Real Time Real-time enforcement solution that transmits violation images to police officers within seconds, enabling immediate traffic stops, with countdown timer indicating when the offending vehicle will pass patrol vehicles.
• Harmony Speed enforcement solution providing high-tech speed control with secondary speed measurement for all violations and all-weather imaging, deployed as fixed, trailer, or in-vehicle mobile systems.
• Forsite Connected Safety Connected safety solution for road workers combining advanced sensors, connected wearables, and predictive analytics to prevent hazards before they occur, with intelligent devices that alert workers through vibrations, sounds, and visual signals.
• Behaviour Awareness Monitoring (BAM) Advanced camera system monitoring driver behaviour and providing real-time feedback through Variable Message Signs (VMS), detecting behaviours such as tailgating and speeding to modify driver behaviour and improve road safety.
• Mobile Point-to-Point Speed Speed detection capability enabling detection of vehicles at two different locations within a specified distance, using trailer-based platforms instead of fixed installations.
• Rail Crossing Monitoring Solution combining imaging, vehicle tracking, and AI to monitor railway crossings and detect vehicles that fail to stop at signal-controlled railway crossings.
• Tailgating Detection Detection and enforcement solution for vehicles following too closely (tailgating), identifying and recording these behaviours to enable enforcement actions.
• Weigh-in-Motion Heavy Vehicle Monitoring Intelligent heavy vehicle monitoring system designed to improve heavy vehicle behaviour when crossing bridges, monitoring and enforcing regulations for heavy vehicles.

Quantifiable outcome

• Phone use rate dropped six-fold in New South Wales after implementing Acusensus cameras; state achieved lowest road fatalities per capita in Australia
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Waka Kotahi (NZTA)coreStrategic or Co-development PartnerEstablished partnership in 2025 with New Zealand Transport Agency to expand road safety impact in Oceania region. Collaboration involves implementing Acusensus technology solutions for the New Zealand market.
• Transport for Greater Manchester (TfGM)flagshipImplementation/ SI/ Consulting PartnerTrial partnership for Heads-Up deployment in Greater Manchester starting September 2024 to detect illegal mobile phone use and seatbelt non-compliance. Initiative highlighted in BBC Breakfast and aligns with Safer Greater Manchester's 'Touch.Screen' campaign.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Motorola Solutions (Vigilant Solutions): Through its Vigilant Solutions business, Motorola offers license plate recognition and vehicle location data used in traffic and law enforcement contexts. Comparable to Acusensus' ANPR capability and government/law enforcement customer base, though at much greater scale and broader scope.
• SWARCO: Austrian-headquartered provider of traffic management, signage, and enforcement solutions including speed and red-light cameras. Comparable as a European-based traffic enforcement technology provider serving government agencies.
• Verra Mobility: Large US-listed provider of smart mobility solutions, including automated speed and red-light enforcement, school bus safety, and tolling. Direct overlap with Acusensus on speed/red-light camera enforcement for state and municipal governments, though Verra is significantly larger and broader in scope.
• Kapsch TrafficCom: Austrian-listed provider of intelligent transportation systems including tolling, traffic management, and enforcement. Comparable in serving government transportation agencies with enforcement and safety solutions, though Kapsch has a much broader ITS portfolio beyond enforcement cameras.
• Conduent Incorporated: US-listed provider of government services including transportation safety, public safety, and mobility solutions. Overlaps with Acusensus on transportation-focused government services and enforcement-adjacent workflows.

Direct peers

• Jenoptik: German-listed global supplier of traffic enforcement cameras and systems (speed, red-light, section control) for police and government customers. Closest direct competitor to Acusensus in multi-function enforcement hardware with comparable international footprint.
• Sensys Gatso Group: Swedish-listed specialist in automated traffic safety enforcement (speed, red-light, mobile phone use detection). Directly competes with Acusensus Heads-Up in European and Australian markets with similar camera-based enforcement technology.
• Redflex Traffic Systems: Australian-headquartered (now owned by Verra Mobility) provider of red-light and speed enforcement cameras. Historically a direct competitor to Acusensus in Australian and North American markets for automated traffic enforcement programs.

Emerging players

• Genetec (AutoVu): Canadian provider of unified security, public safety, and operations solutions, including AutoVu automatic license plate recognition. Comparable ANPR/camera-based enforcement capability used by law enforcement and government customers.
• RoadMetric: Specialist provider of traffic enforcement technology including mobile phone and seatbelt detection cameras for government customers. Most direct emerging challenger to Acusensus' Heads-Up proposition in international markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/acusensus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acusensus