Perifit
Perifit is a Paris-based women's health technology company that designs and sells FDA-cleared smart pelvic floor exercisers and hospital-grade wearable breast pumps directly to consumers through its own e-commerce sites and Amazon.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Perifit does
Perifit (legal entity X6 Innovations SAS, headquartered in Paris, France) is a women's health technology company founded in 2016 that designs, manufactures, and sells FDA-cleared smart pelvic floor exercisers and hospital-grade wearable breast pumps through a direct-to-consumer model. The company's core technology combines dual-sensor biofeedback probes with Bluetooth-connected iOS and Android mobile apps that translate muscle contractions into video game inputs and track milk output volumes in real time. The product portfolio spans the Perifit Care+ (FDA-cleared premium Kegel exerciser with dual-sensor biofeedback and gamified app training), Perifit Care (entry-level smart Kegel exerciser), and the Perifit Pump line (hospital-grade wearable breast pump delivering up to 300 mmHg suction at 35 dB with app-controlled stimulation/expression modes and real-time milk tracking), supported by an accessory catalog (flanges in five sizes, replacement parts kits, storage bottles, travel pouches) and bundled offerings such as the Postpartum Pack+.
Perifit generates revenue predominantly through one-time hardware sales priced between USD 149 and USD 299, complemented by lower-priced recurring consumables and accessories. Distribution is split between proprietary DTC e-commerce storefronts (perifit.co for the US, fr.perifit.co for France), Amazon marketplace, and insurance/FSA-HSA billing channels for breast pumps. The company has scaled to a stated customer base of 750,000+ with 10,000+ five-star reviews and is self-claimed as the world's #1 selling Kegel exerciser brand, supported by media coverage in major lifestyle publications. Primary customer segments are postpartum women seeking pelvic floor rehabilitation, breastfeeding mothers needing portable pumping solutions, women managing general pelvic health (including menopause-related symptoms), and health professionals who refer patients to the platform. On the French market, Perifit has extended beyond its medtech core into adjacent women's wellness categories including cooling mattress toppers, neck fans, and a hot-flash relief bracelet.
Perifit has disclosed a single early-stage funding round of $400,000 in mid-2017, operates with 11–50 employees, and is led by CEO Cyril Haoudi. The company maintains an FDA 21 CFR Part 11 compliance posture through its Perifit Care+ clearance and is positioned as one of four key players cited in industry coverage of the Pelvic Floor Health Technology Market, projected to grow from USD 1.4 billion in 2026 to USD 3.0 billion in 2035.
Perifit firmographics
Firmographics- Name
- Perifit
- Legal name
- X6 Innovations SAS
- Website
- https://perifit.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perifit is a Paris-based women's health technology company that designs and sells FDA-cleared smart pelvic floor exercisers and hospital-grade wearable breast pumps directly to consumers through its own e-commerce sites and Amazon.
- Ownership category
- akta.pro rank
Perifit industry classification
Industry- Product category
- Women's Health Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
- akta.pro secondary industries
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum Feminine Care (CRABAIAL)
Keywords
Where Perifit is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Perifit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Medical Device Sales: Perifit generates revenue primarily through direct sales of FDA-cleared pelvic floor training devices (Kegel exercisers) and hospital-grade wearable breast pumps. The company sells through its e-commerce platform (perifit.co and fr.perifit.co) as well as through Amazon marketplace. Revenue is generated through one-time hardware purchases with associated accessory and replacement parts sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Perifit Care+ Smart Kegel Exerciser - $179.00 (sale $143.20) |
| One time/ perpetual license | Pay-as-you-go | Perifit Care Essential Kegel Exerciser - $149.00 (sale $119.20) |
| One time/ perpetual license | Pay-as-you-go | Perifit Pump Hospital-Grade Wearable Breast Pump - $299.00 (sale $239.20) |
| One time/ perpetual license | Pay-as-you-go | Postpartum Bundle+ (Perifit Care+ & Pump) - $449.00 (sale $359.20) |
| One time/ perpetual license | Pay-as-you-go | Perifit Pearls Pelvic Floor Exercise Balls - $29.99 (sale $24.00) |
| One time/ perpetual license | Pay-as-you-go | Travel Pouch for Kegel Exercisers - $19.99 (sale $16.00) |
| One time/ perpetual license | Pay-as-you-go | Perifit Pump Silicone Breast Pump Flanges (Pack of 2) - $17.99 (sale $14.40) |
| One time/ perpetual license | Pay-as-you-go | Perifit Pump Complete Spare Parts Kit - $129.99 (sale $104.00) |
| One time/ perpetual license | Pay-as-you-go | Perifit Pump Silicone Replacement Parts Kit - $24.99 (sale $20.00) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Perifit product offering
Product offeringCore offering
Perifit designs and sells smart pelvic floor (Kegel) exercisers and hospital-grade wearable breast pumps for women. The Kegel devices pair a vaginal biofeedback probe with a mobile app that turns pelvic floor contractions into on-screen games and provides real-time guidance. The breast pumps are silent, wearable, app-connected, and FDA-cleared, sold direct-to-consumer to postpartum and breastfeeding mothers.
Product overview
Perifit is a women's health technology company offering two complementary product lines: smart Kegel exercisers for pelvic floor rehabilitation and hospital-grade wearable breast pumps for breastfeeding support. The core Kegel portfolio comprises the Perifit Care+ (FDA-cleared premium smart exerciser with dual-sensor biofeedback and gamified video game training) and the Perifit Care (essential exerciser with app connectivity), both using Bluetooth-connected probes that interface with a mobile app for real-time biofeedback. The breast pump line includes the Perifit Pump (hospital-grade wearable delivering up to 300 mmHg suction at 35 dB, with app-controlled stimulation/expression modes and real-time milk tracking) and the Perifit Pump Double (dual electric variant). The French market additionally offers the Perifit Flow double electric pump. Supporting accessories include silicone flanges in five sizes (15–27mm), breast milk storage bottles, replacement parts kits (silicone and complete), travel pouches, and the Postpartum Pack+ bundle combining Care+ and Pump. Perifit also offers select wellness products including Perifit Pearls pelvic floor exercise balls, breast pump bras, milk storage bags, cleaning brushes, and milk saver cups. On the French market, Perifit extends into broader women's wellness with products such as period underwear, menstrual cups, the Perifit CoolRest cooling mattress topper, Perifit Air neck fan, and the Embr Wave hot flash bracelet.
Differentiator
Problem solved
Functional benefit
Products and services
- Perifit Care+ Smart pelvic floor trainer with biofeedback sensors and app-based guided exercises; targets women seeking to strengthen pelvic floor muscles, address incontinence, or recover postpartum.
- Perifit Care Essential smart Kegel exerciser with biofeedback and app-guided workouts for women seeking an affordable pelvic floor trainer.
- Perifit Pump Hospital-grade, silent, in-bra wearable breast pump with app connectivity and customizable suction; designed for breastfeeding mothers seeking a discreet, hands-free pumping experience.
- Perifit Pump Double Double wearable breast pump offering simultaneous expression from both breasts with hospital-grade suction and app control; intended for mothers seeking faster, hands-free double pumping.
- Perifit Flow Single wearable breast pump variant offered in France, providing quiet, in-bra pumping with the same app-controlled hospital-grade suction platform as the Perifit Pump.
- Perifit Pearls Pelvic floor exercise balls designed for women to strengthen pelvic floor muscles through physical resistance training.
- Postpartum Pack+ Bundled postpartum kit combining a Perifit smart Kegel exerciser with related accessories, targeted at new mothers recovering pelvic floor strength after childbirth.
- Silicone Breast Pump Flanges (Pack of 2) Replacement silicone flanges sold in a pack of 2 for use with Perifit Pump wearable breast pumps, available as a standalone accessory.
- Perifit Pump Bottle Set Replacement milk collection bottles compatible with Perifit Pump wearable breast pumps, sold as a standalone accessory.
- Perifit Pump Spare Parts Kit Complete replacement parts kit (connectors, diaphragms, valves) for Perifit Pump wearable breast pumps, sold as a standalone accessory.
Quantifiable outcome
- 71% of users reported symptom improvement after just six weeks of training
- +2 more outcomes
Companies that use Perifit
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Perifit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Perifit partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Perifit competitors and assessment
Company assessmentEmerging players
- Renovia: Renovia is a digital health company developing FDA-cleared connected pelvic floor training devices (e.g., Leva). It overlaps with Perifit's Care line on biofeedback-enabled pelvic floor rehabilitation, though it pursues a clinical/B2B channel rather than DTC.
- Frida (Fridababy): Frida is a high-growth DTC maternal/postpartum wellness brand with a similar consumer playbook (Amazon-led, content-marketing-heavy, influencer-driven). While not a direct pelvic-floor or pump competitor, it competes for the same postpartum mom's wallet and serves the same ICP.
Broad incumbents
- Medela: Medela is the global incumbent in breast pumps and lactation products, with hospital-grade and consumer product lines. It acquired Willow to compete in wearables and has the established reimbursement infrastructure and OB/GYN/midwife channel that Perifit is still building.
- Lansinoh: Lansinoh is a global maternal care brand with breast pumps, nipple creams, and postpartum accessories. It competes with Perifit on breast pumps and the broader postpartum consumer basket, particularly through hospital distribution and insurance-covered pump programs.
- Medtronic: Medtronic is the dominant global medtech incumbent in incontinence and pelvic floor therapy (InterStim, NURO systems). It is named alongside Perifit as a key player in the pelvic floor technology market and competes indirectly via clinical/reimbursed pathways.
- Axonics: Axonics is a public medical-device company specializing in sacral neuromodulation for incontinence and pelvic floor dysfunction. It is named alongside Perifit as a key player in the Pelvic Floor Health Technology Market, though it operates in clinical implantables vs. Perifit's consumer biofeedback.
Direct peers
- Momcozy: Momcozy is a fast-growing DTC wearable breast pump and maternal wellness brand that competes aggressively on price and Amazon presence. It has become one of the most-shipped wearable pump brands in the US, posing direct competition to Perifit's Pump.
- Elvie: Elvie (by Chiaro Technology) is the most direct competitor to Perifit, offering both smart Kegel trainers (Elvie Trainer) and wearable breast pumps (Elvie Pump). It competes head-to-head in the same DTC channels, the same women's health tech category, and is named alongside Perifit as a key player in the pelvic floor market.
- Willow (by Medela): Willow pioneered the wearable breast pump category and was acquired by Medela. The Willow Go and Willow 360 directly compete with Perifit's hospital-grade wearable Pump, particularly in the US market among working and exclusively-pumping mothers.
- Spectra Baby USA: Spectra is a leading hospital-grade breast pump brand widely used by US mothers and often insurance-covered. It competes with Perifit Pump on the hospital-grade performance axis, though it does not yet have a wearable form factor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perifit social profiles
Digital presencePerifit compliance and trust
Trust signalCompliance1 record
Perifit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perifit leadership team
Management profileNumber of profiles
Profiles1 record
Perifit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perifit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perifit
What does Perifit do?
Perifit designs and sells smart pelvic floor (Kegel) exercisers and hospital-grade wearable breast pumps for women. The Kegel devices pair a vaginal biofeedback probe with a mobile app that turns pelvic floor contractions into on-screen games and provides real-time guidance. The breast pumps are silent, wearable, app-connected, and FDA-cleared, sold direct-to-consumer to postpartum and breastfeeding mothers.
Is Perifit a public or private company?
Perifit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perifit founded?
Perifit was founded in 2016. It employs 11 to 50 people.
Where is Perifit based?
Perifit is headquartered in Paris, France, in the Europe region.
How does Perifit make money?
One revenue line is on record: medical Device Sales.
Who are Perifit's main competitors?
Emerging players on record are Renovia and Frida (Fridababy). Broad incumbents are Medela, Lansinoh, Medtronic and Axonics. Direct peers are Momcozy, Elvie, Willow (by Medela) and Spectra Baby USA.
Does Perifit have an API?
No public API is recorded for Perifit.
What industry is Perifit in?
Perifit's product category is Women's Health Medical Devices. Its primary akta.pro industry code is CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices), with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 334510 and its SIC code is 3845.