What Lansinoh Laboratories does

Lansinoh Laboratories, founded in 1984 and headquartered in Alexandria, Virginia, is a privately held consumer-products company focused on maternal and infant care. The company designs, manufactures, and distributes a portfolio of breastfeeding and pumping products, including manual, double-electric, and wearable breast pumps (DiscreetDuo Flow, NaturalWave, Signature Comfort, Thrive 2-in-1, DiscreetDuo, and manual), nipple care items (lanolin cream, organic balm, silver nursing cups, hot/cold therapy packs), nursing pads, breastmilk storage solutions, baby bottles with NaturalWave nipples, and an expanding pregnancy/postpartum line (organic massage oil, pregnancy and lactation teas, postpartum recovery kits, padsicles, itch-relief serum, calming bedtime butter). Core technology centers on the proprietary NaturalWave flutter mechanism designed to mimic infant tongue movements to improve let-downs (with 79% of early testers reporting improvement), ComfortFit flanges offered in multiple sizes, and hospital-strength suction up to 280 mmHg across the pump line.

Revenue is generated primarily through hardware sales of pumps and consumables across four go-to-market channels: direct-to-consumer e-commerce on lansinoh.com, major U.S. retail partnerships (Target, Walmart), the Amazon marketplace, and U.S. insurance-provider networks — including a dedicated federal-employee program — where breast pumps are typically covered at no cost to the consumer. Pricing spans roughly $28 for a manual pump to $219.99 for premium electric models, while consumables (storage bags, nursing pads, replacement parts) drive recurring revenue. Customer support and education are delivered by an in-house consumer care team of mothers and Certified Lactation Counselors, supplemented by a separate healthcare-professional portal serving lactation consultants and nurses. Manufacturing is distributed across the United States (Texas), the United Kingdom (tea blending and packaging), and the Czech Republic.

Lansinoh sells in over 60 countries and reports annual revenue in the $150M–$250M range. Leadership transitioned in April 2026 when Julie Talbot, previously President of North America, succeeded Kevin Vyse-Peacock, who had served as CEO for 25 years and overseen nearly 300% cumulative business growth and expansion into 60+ markets. Under Talbot, the company is repositioning from a breastfeeding-only identity to a broader 'mom-and-baby' brand and has committed to a 15% increase in marketing spend to support international and category expansion.

Name

Lansinoh Laboratories

Legal name

Lansinoh Laboratories, Inc.

Website

https://lansinoh.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Lansinoh Laboratories is a privately held maternal and infant care company founded in 1984, selling breastfeeding pumps, nipple care, milk storage, and pregnancy/postpartum products across 60+ countries via DTC, retail (Target, Walmart), Amazon, and insurance channels.

Ownership category

akta.pro rank

Product category

Maternal and Infant Care Products

NAICS

Small Electrical Appliance Manufacturing (335210), Surgical Appliance and Supplies Manufacturing (339113)

akta.pro primary industry

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum Feminine Care (CRABAIAL)

Keywords

• Breastfeeding products
• Maternal care products
• Breast pumps
• Infant feeding supplies
• Postpartum care products

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Breast Pumps and Accessories: Hardware sales of breast pumps including wearable, electric, and manual options, along with replacement parts and accessories. Pumps sold through e-commerce, retail, and insurance channels.
2. Consumables and Supplies: Recurring revenue from consumables including breastmilk storage bags, nursing pads, pump parts, bottles, and nipples. Products available in various pack sizes.
3. Insurance-Covered Products: Breast pumps provided at no cost through eligible insurance plans, with upgrade options available. Revenue received from insurance providers.
4. Pregnancy and Postpartum Products: Body care, wellness teas, recovery products, and maternal care items for pregnancy and postpartum periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Lansinoh Laboratories designs, manufactures, and sells breastfeeding, pumping, and maternal care products for new and expectant mothers. The portfolio spans hospital-strength breast pumps (wearable, double electric, and manual), nursing accessories such as lanolin nipple cream and nursing pads, anti-colic baby bottles with NaturalWave nipples, breastmilk storage solutions, and an expanding pregnancy and postpartum line including organic massage oils, lactation teas, and postpartum recovery kits.

Product overview

Lansinoh Laboratories offers a comprehensive maternal and infant care product portfolio centered around breastfeeding and pumping solutions. The core product line includes multiple breast pump models (DiscreetDuo™ Flow, NaturalWave®, Signature Comfort, Thrive 2-in-1, and manual options) providing hospital-strength suction with various wearability and portability features. Complementary breastfeeding care products include lanolin and organic nipple creams, nursing pads, and breast therapy packs. The feeding portfolio encompasses glass and plastic baby bottles with NaturalWave® nipples and breastmilk storage solutions (bags and bottles in multiple materials). Lansinoh has expanded into pregnancy and postpartum care including organic massage oils, pregnancy teas (Morning Rescue, Final Push, Milk's Up), calming body butters, itch relief serums, and postpartum recovery kits. The products are available through retail channels (Target, Amazon) and direct-to-consumer via the company's website, with many pumps qualifying for insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• DiscreetDuo Flow Wearable Breast Pump Next-generation wearable breast pump with contoured shape for comfortable discreet fit, hospital-strength suction up to 280 mmHg, 4 pumping modes, built-in night light, and up to 200 minutes battery life on a single charge. Targeted at active and working mothers needing hands-free, discreet pumping.
• NaturalWave Double Electric Breast Pump Premium double electric breast pump featuring NaturalWave flutter technology that mimics baby's natural tongue-fluttering vibrations to boost milk supply. Includes 12 speeds of hospital-strength suction, 5 flange size options, 2-phase technology, and 3 baby-inspired pumping styles. Priced at $219.99.
• Signature Comfort Double Electric Breast Pump Double electric breast pump with 5 ComfortFit flange size options, hospital-strength suction up to 280 mmHg, 8 adjustable suction levels, and 2-phase stimulation and expression modes. Priced at $99.99 as the entry-level electric option.
• Thrive 2-in-1 Breast Pump Versatile 2-in-1 pump combining wearable breast pump cups for on-the-go pumping with a PowerPump kit for maximum milk expression. Delivers 280 mmHg hospital-grade suction with 9 adjustable levels and 2 pumping modes. Priced at $174.99.
• DiscreetDuo Wearable Pump Hands-free wearable pump with no tubes or cords, hospital-strength suction up to 260 mmHg, 9 suction levels, 4 pumping modes, and leak-resistant 6 oz reusable collection cups. Targeted at working mothers needing discreet, on-the-go pumping.
• Manual Breast Pump Lightweight manual pump for occasional use at home or on the go, with 2 ComfortFit flanges (25mm and 30.5mm), easy-express handle to reduce hand fatigue, and two pumping modes (stimulation and expression). Priced at $28.09.
• Lanolin Nipple Cream Award-winning lanolin-based nipple cream providing relief for sore nipples during breastfeeding. Priced from $12.42. Targeted at breastfeeding mothers needing nipple protection and healing.
• Organic Nipple Balm Certified organic nipple balm made with natural ingredients for breastfeeding mothers. Priced at $15.99.
• Stay Dry Disposable Nursing Pads Disposable nursing pads providing leak protection with soft, absorbent, and discreet design. Targeted at breastfeeding mothers managing milk leakage between feeds.
• Washable Nursing Pads Reusable washable nursing pads offering leak protection in Beige and Black colors. Targeted at breastfeeding mothers preferring reusable, eco-friendly options.
• Glass Baby Bottles Glass baby bottles available in 5oz and 8oz sizes, designed for safe feeding with anti-colic features. Priced at $49.49 for the 5oz 4-pack. Targeted at parents preferring glass over plastic for infant feeding.
• Baby Bottles BPA-free baby bottles in multiple sizes (2oz, 5oz, 8oz, 11oz) with NaturalWave nipples designed to support natural latch and smooth transitions from breast to bottle. Targeted at mothers combining breast and bottle feeding.
• NaturalWave Nipples Specialized nipples designed for breastfed babies, available in Extra-Slow, Slow Flow, Medium Flow, and Fast Flow options. Sold in 4-count packs. Support the NaturalWave feeding system used across Lansinoh bottles.
• Breastmilk Storage Bags Reliable breastmilk storage bags in 4oz and 6oz sizes, designed for pumping mothers to store breast milk safely. Priced from $6.50 for 50 bags to $29.40 for 200 bags.
• Silicone Breastmilk Storage Bags Reusable silicone breastmilk storage bags for eco-friendly milk storage. Priced at $43.46. Targeted at mothers seeking reusable alternatives to disposable storage bags.
• Milk's Up Lactation Tea Lactation support tea created by HotTea Mama to support breastfeeding mothers. Priced at $14.99. Targeted at breastfeeding mothers seeking herbal support for milk supply.
• Morning Rescue Pregnancy Tea Organic, caffeine-free pregnancy tea designed to help relieve nausea and morning sickness, created by HotTea Mama using ingredients blended and packaged in the United Kingdom.
• The Final Push Raspberry Leaf Tea Caffeine-free tea blend with raspberry leaf to help prepare the body for labor in the final stages of pregnancy. Targeted at expectant mothers in the third trimester.
• Birth Prep & Recovery Organic Massage Oil Certified organic massage oil for stretching bellies and perineal massage during pregnancy, made with jojoba, sweet almond, and apricot kernel oils. Certified organic by the Soil Association and climate neutral by the DFGE Institute.
• Calming Bedtime Butter Rich body butter with magnesium, lavender, and chamomile designed for use during pregnancy and postpartum to support relaxation. Manufactured in Brno, Czech Republic.
• Itch Relief Serum Cooling serum with menthol and organic aloe, jojoba oil, and apricot oil to relieve itchy belly skin during pregnancy. Priced at $19.51. Manufactured in Texas.
• Postpartum Care & Recovery Kit Curated postpartum recovery kit including peri bottle, herbal postpartum spray, and pre-made postpartum padsicles for cooling relief. Priced at $47.19. Available at Target and direct e-commerce.
• Postpartum Padsicles Pre-made, ready-to-freeze postpartum pads infused with organic aloe vera and witch hazel for soothing perineal relief during postpartum recovery.
• Hot & Cold Breast Therapy Packs Reusable therapy packs for breast care, providing hot or cold therapy for breastfeeding mothers. Priced at $14.99.
• Silver Nursing Cups Silver nursing cups designed for breastfeeding comfort and care, including soothing sore nipples. Priced at $75.99.
• Contact Nipple Shields Contact nipple shields available in 16mm, 20mm, and 24mm sizes to assist with latch and breastfeeding challenges. Targeted at mothers experiencing latch difficulties.
• LatchAssist Nipple Everter Device designed to help with nipple latching during breastfeeding by everting flat or inverted nipples prior to feeding.
• Kindred Bravely for Lansinoh Nursing & Wearable Pumping Bra Specialized nursing and wearable pumping bra co-developed with Kindred Bravely, available in Regular and Busty fits across XS-S to XL-XXL sizes. Enables hands-free pumping with Lansinoh wearable pumps without requiring a separate pumping bra.
• Breast Pump Replacement Parts Replacement parts for Lansinoh breast pumps including valves, diaphragms, flanges, and pumping sets. Supports ongoing maintenance and recurring revenue from existing pump customers.

Quantifiable outcome

• 79% of moms reported improved let-downs with NaturalWave pump technology
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Kindred BravelycoreGTM or Marketing PartnerCollaborative partnership for nursing and wearable pumping bras. Kindred Bravely produces exclusive branded bras designed specifically for Lansinoh pumps, enabling hands-free pumping without requiring a separate pumping bra purchase.
• HotTea MamacoreStrategic or Co-development PartnerHotTea Mama creates exclusive pregnancy and lactation teas for Lansinoh, including Morning Rescue Pregnancy Tea and Milk's Up Lactation Tea. Founded by mom and Tea Scientist Bethan Thomas, HotTea Mama award-winning organic teas combine flavor and function to support maternal health.
• b.boxcoreGTM or Marketing PartnerStrategic partnership for sippy cups, training cups, and wrist teethers. Products offered under 'b.box + Lansinoh' collection with promotional pricing (50% off second item) and seasonal sales events like 'Sip into Summer Sale'.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Medela: Medela is the long-standing global leader in hospital-grade and consumer breast pumps and accessories. They directly compete with Lansinoh across electric, manual, and wearable pumps, as well as through insurance-covered distribution, making them Lansinoh's clearest head-to-head competitor.
• Willow (Willow Innovations): Willow is a category-defining wearable breast pump brand targeting tech-forward, on-the-go mothers. Competes head-to-head with Lansinoh's DiscreetDuo Flow in the premium wearable pump segment with similar hospital-grade suction claims.
• Tommee Tippee: Tommee Tippee is a global baby products brand specializing in bottles, pacifiers, and feeding accessories with growing breast pump offerings. Overlaps with Lansinoh in baby bottles (anti-colic, NaturalWave-style nipples) and related infant feeding categories.
• Philips Avent: Philips Avent offers a comprehensive breast pump and feeding product line sold through retail globally. Comparable to Lansinoh in product breadth (pumps, bottles, storage) and in use of mass-market retail channels including Target and Walmart.
• Elvie: Elvie pioneered the wearable breast pump category with strong consumer brand recognition. Directly competes with Lansinoh's DiscreetDuo Flow in the high-growth wearable segment, serving working professional mothers with similar use cases.
• Evenflo Feeding: Evenflo offers the Advanced double electric breast pump along with baby bottles and feeding accessories at mass-market price points. Comparable to Lansinoh in product range and Target/Walmart retail presence, competing in both pump and bottle categories.
• Spectra Baby USA: Spectra is a fast-growing direct competitor focused on hospital-strength electric breast pumps sold through insurance networks. Their hospital-grade positioning and insurance distribution model closely mirror Lansinoh's Signature Comfort and NaturalWave lines.

Others

• b.box: b.box is a baby products brand specializing in sippy cups, training cups, and toddler feeding accessories with an existing Lansinoh co-branded collection. Functions as a strategic partner in toddler feeding products extending Lansinoh's product range beyond the breastfeeding phase.

Emerging players

• Haakaa: Haakaa is a New Zealand-based brand specializing in silicone manual breast pumps and breastfeeding accessories. They compete with Lansinoh's manual pump offering and silicone storage bags with similar value-oriented positioning.
• Frida (Frida Mom): Frida Mom is an emerging maternal care brand expanding aggressively into postpartum recovery products and pregnancy care. Directly competes with Lansinoh's postpartum care kits, padsicles, and pregnancy massage products with a strong DTC social media presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/LansinohUSA
• Facebookfacebook.com/lansinohusa
• LinkedInlinkedin.com/company/lansinoh
• Instagraminstagram.com/lansinohusa
• TikToktiktok.com/discover/Lansinoh
• Pinterestpinterest.com/lansinohusa
• Xx.com/lansinohusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lansinoh Laboratories