East London Liquor Company

What East London Liquor Company does

East London Liquor Company is a London-based craft distillery producing gin, vodka, rum, and whisky for direct-to-consumer sale. Operating under the legal entity Destilado London Ltd and founded in 2013, the company runs a Shopify-powered online store serving UK mainland customers, complemented by the physical East London Liquor Lab venue at 382 Mentmore Terrace, London E8 3PH, which hosts paid tasting and blending experiences.

The product portfolio spans entry-level London Dry Gin at £28.50 through premium-strength expressions (Louder Gin at 47% ABV / £30.50, London Rye Whisky at 47% ABV / £61.50, Kilchoman Rum at 68.3% ABV / £76.00), a canned ready-to-drink cocktail range (12-packs at £30) covering Grapefruit G&T, Rum & Ginger, Vodka & Rhubarb, and Kew G&T, and the "East London Originals" series featuring limited, high-strength spirits. Revenue mechanics include one-time product sales, recurring subscriptions via Loop integration, professional-services-style experience fees (£35 for full range tasting, £75 for the East End Blender blending class), gift cards from £30, and branded merchandise. Last-mile delivery is handled by Quiver for immediate (within one hour) and same-day options in London postcodes.

The company's strategic partnership with Royal Botanic Gardens, Kew underpins the Kew Gin and Kew G&T products, with hand-harvested Douglas fir and lavender sourced from Kew's head botanist and 10% of Kew Gin sales directed to plant conservation. The company has raised approximately $3.23M in disclosed funding across two rounds in 2018 and 2021, and is led by founder Alex Wolpert. The customer base is exclusively consumer/individual via DTC channels, with no enterprise or B2B revenue disclosed and limited evidence of UK off-trade wholesale distribution beyond on-site sales.

Name

East London Liquor Company

Legal name

Destilado London Ltd

Website

https://eastlondonliquorcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

East London Liquor Company is a London-based craft distillery producing gin, vodka, rum, and whisky, sold direct-to-consumer online and through paid tasting and blending experiences at its East London Liquor Lab venue.

Ownership category

akta.pro rank

Product category

Craft Spirits & Distillery

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Alcohol Delivery & On-Demand Off-Premise (CRANAAAF)

Keywords

• Craft spirits distillery
• Gin vodka whisky
• Canned ready to drink
• Spirits subscription service
• Distillery tasting experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spirits Product Sales: Direct-to-consumer sales of bottled spirits including gin, vodka, rum, and whisky through their e-commerce platform. Products include canned cocktails and premixed drinks alongside standard bottle formats.
2. Experiences & Venue Hire: Paid experiences including whisky blending classes (£75), full range tasting (£35), and venue hire for events. Located at their physical Lab venue.
3. Subscription Box: Booze subscription service through Loop integration offering recurring deliveries of their product range.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

East London Liquor Company is a London-based distillery that produces, sells, and distributes a range of craft spirits including gin, vodka, rum, and whisky, alongside ready-to-drink canned cocktails. The company operates a Shopify-powered direct-to-consumer e-commerce store serving UK mainland, a physical Lab venue for tastings and whisky blending classes, and a subscription service for recurring spirits deliveries.

Product overview

East London Liquor Company is a spirits producer and distillery offering a portfolio of alcoholic beverages centered on gin, whisky, vodka, and rum, along with ready-to-drink canned cocktails and experiential events. The core product line includes: London Dry Gin and two premium batch gins (Brighter at 45% and Louder at 47%); Kew Gin (a collaboration with Royal Botanic Gardens, Kew); Blended Whisky; London Rye Whisky; and Vodka (all 100% British wheat). The canned cocktail range includes Grapefruit Gin & Tonic, Kew Gin & Tonic, Rum & Ginger, and Vodka & Rhubarb. The East London Originals series features limited and unusual expressions like Kilchoman Rum. They operate a physical venue/lab at 382 Mentmore Terrace offering experiences including whisky blending classes and full range tastings. Additional offerings include gift cards, merchandise (neon tote bags), and a subscription service. The company is built on Shopify e-commerce with delivery integration via Quiver for London-area immediate/same-day delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• East London Blended Whisky 42% ABV A blended whisky made with London's chalk-hard water, inspired by East End brewing heritage. Designed to be flavour-led with a bold spirit characteristic of East London. Priced at £42.00.
• East London Gin (London Dry Gin) 40% ABV A London Dry Gin combining notes of citrus and juniper with a bold, spicy finish. Made with juniper berries, coriander seeds, angelica root, cardamom, cubeb berries, and lemon and pink grapefruit peel. Priced at £28.50.
• East London Brighter Gin 45% ABV A premium batch gin at higher ABV, positioned as a brighter expression in the gin portfolio. Priced at £29.50.
• East London Louder Gin 47% ABV A premium batch gin at 47% ABV, the highest strength gin in the portfolio. Priced at £30.50.
• East London Kew Gin 42% ABV A collaboration gin with Royal Botanic Gardens, Kew. Features Douglas fir and lavender hand-harvested by Kew's head botanist, with sweet orange peel, fennel seed, and liquorice root. 10% of all sales support Kew's plant science and biodiversity conservation. Priced at £40.00.
• East London Vodka 40% ABV A vodka made from 100% British wheat, described as smooth and creamy with bold spirit. Suitable for mixing with soda, in martinis, or chilled.
• East London Originals: London Rye Whisky 47% ABV A rye whisky produced in London at 47% ABV, part of the East London Originals series showcasing heritage-style spirits. Priced at £61.50.
• East London Originals: Kilchoman Rum 68.3% ABV A cask-strength rum at 68.3% ABV from the Kilchoman distillery, part of the East London Originals series featuring unusual and high-strength spirits. Priced at £76.00.
• East London Grapefruit Gin & Tonic 5% ABV (Canned 12-pack) Canned ready-to-drink cocktail featuring their signature gin with grapefruit and tonic at 5% ABV. Sold in 12-can multi-pack format. Priced at £30.00.
• East London Kew Gin & Tonic 5% ABV (Canned 12-pack) Canned ready-to-drink cocktail featuring Kew Gin collaboration with tonic at 5% ABV. Sold in 12-can multi-pack format.
• East London Rum & Ginger 4.6% ABV (Canned 12-pack) Canned ready-to-drink cocktail featuring rum with ginger at 4.6% ABV. Sold in 12-can multi-pack format. Priced at £30.00.
• East London Vodka & Rhubarb 4.6% ABV (Canned 12-pack) Canned ready-to-drink cocktail featuring vodka with rhubarb flavouring at 4.6% ABV. Sold in 12-can multi-pack format. Priced at £30.00.
• East End Blender Experience An in-person whisky blending class held at the East London Liquor Lab venue. Participants access the full lineup of casks and create their own blended whisky. Priced at £75.
• Drink East: Full Range Tasting Experience An in-person tasting experience covering the entire product range including gin, vodka, rum, and whisky. Priced at £35.
• Booze Subscription Service A subscription service powered by Loop integration for regular recurring deliveries of spirits and canned cocktails, offering convenience and potential discounts for repeat customers.
• East London Liquor Co. Gift Cards Gift cards available in denominations starting from £30, allowing recipients to purchase any products or experiences from the East London Liquor Company range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Royal Botanic Gardens, KewcoreStrategic or Co-development PartnerCollaboration creating East London x Kew Gin featuring hand-harvested Douglas fir and lavender from Kew's botanist. 10% of Kew Gin sales support plant conservation and biodiversity. Unique botanical partnership providing product differentiation and conservation messaging.
• The Pickle HouseminorGTM or Marketing PartnerCollaborated for East London Social event at Aethos Hotel's Willow Member's Room, providing cocktails alongside The Pickle House for a Sunday brunch event.
• Chiswick CinemaminorGTM or Marketing PartnerVenue partnership for 'Blend Breakdown' whisky tasting event in West London, taking over the cinema's lounge and terrace.
• QuivercoreTechnology or IntegrationLast-mile delivery partnership providing immediate (within 1 hour), same-day (before 8pm), and next-day delivery options for London postcodes. Climate-first delivery service.

Recent moves6 records

Expansion highlights6 records

Others

• Tanqueray:

Broad incumbents

• Diageo: Global spirits giant and owner of Beefeater, Tanqueray, and Johnnie Walker. Indirect competitor for shelf space, on-trade listings, and consumer occasions across all spirits categories East London competes in.
• Beefeater London: Mass-market London Dry Gin owned by Pernod Ricard, produced at the Kennington distillery. Defines the broader London gin category and competes for the same premium-leaning consumer occasions.

Direct peers

• Warner Edwards Gin: UK craft gin distillery (Northamptonshire) producing botanical-led gins at premium price points with D2C, on-trade, and off-trade distribution. Comparable craft positioning and product portfolio breadth.
• Chase Distillery: Herefordshire-based UK craft distillery producing gin, vodka, and whisky from estate-grown potatoes and grains. Comparable premium positioning, multi-category portfolio, and direct-to-consumer emphasis.
• Sipsmith: London-based craft gin distillery (Chiswick) producing London Dry Gin, vodka, and seasonal sips at premium price points. Closest direct competitor with overlapping D2C, on-trade, and experiential models.
• Portobello Road Gin: Notting Hill-based craft gin distillery focused on London heritage storytelling, single-ABV product range, and D2C plus hospitality channels. Direct head-to-head on brand narrative.
• The London Distillery Company: London-based craft distillery producing gin, whisky, and other spirits. Comparable scale, London positioning, and direct-to-consumer plus on-trade distribution model.

Emerging players

• Bimber Distillery: London-based craft whisky and gin distillery with limited release model and strong D2C. Comparable London positioning but with focus on aged whisky and cask releases.

Regional players

• Edinburgh Gin (Ian Macleod Distillers): Scotland-based craft gin brand owned by Ian Macleod Distillers with full flavoured range and D2C. Comparable craft positioning but different UK region and more developed RTD portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/DistillinginE3
• Facebookfacebook.com/EastLondonLiquorCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East London Liquor Company