What Chase Distillery does

Chase Distillery is a British craft spirits producer based in Herefordshire, England, established in 2008. The company manufactures premium gin and vodka from potato and other ingredients grown on its own and surrounding farms, with a portfolio centred on flavoured variants including Pink Grapefruit Gin, Pink Grapefruit & Pomelo Gin, Rhubarb & Apple Gin, Marmalade Orange Vodka, British Rhubarb Vodka, and Chase Premium Vodka. Production operates from a single distillery site in the Herefordshire countryside, with the company's identity anchored in farm-to-bottle provenance and natural-flavour positioning.

The business is a wholly-owned subsidiary of Diageo, the multinational spirits conglomerate, and operates as a single-brand unit within Diageo's premium portfolio. Distribution and direct-to-consumer sales run through Diageo's owned "The Bar GB" digital storefront and content platform, supplemented by physical retail distribution in the UK and at least six international markets (Spain, Romania, Hungary, Peru, Colombia, India). The brand's marketing mix centres on recipe-driven content, newsletter capture, and social channels hosted under The Bar GB's accounts.

Chase is privately held with no standalone funding history, employing between 51 and 100 staff. The company does not disclose pricing on its public-facing properties, and no revenue, patent, or award data is publicly available in the source material. Founder William Chase remains associated with the business in a founder & chairman capacity.

Name

Chase Distillery

Legal name

Chase Distillery

Website

https://chasedistillery.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Chase Distillery is a Herefordshire-based craft spirits producer, founded in 2008 and owned by Diageo, manufacturing premium flavoured gin and vodka from British-farmed ingredients for consumer retail and direct-to-consumer sales across multiple international markets.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Premium gin production
• Flavoured vodka distillery
• British spirits manufacturing
• Craft distillery beverages
• Agricultural spirits production

Headquarters

HQ city

Preston Wynne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales: Direct consumer sales of premium gin and vodka products through e-commerce and retail channels. Product line includes flavored gins (Pink Grapefruit, Rhubarb & Apple) and flavored vodkas (Marmalade Orange, British Rhubarb, Premium Vodka).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Chase Distillery is a Herefordshire-based distillery producing premium gin and vodka from potatoes and other British countryside ingredients. The product portfolio centres on flavoured gin variants (Pink Grapefruit, Pink Grapefruit & Pomelo, Rhubarb & Apple) and flavoured vodkas (Marmalade Orange, British Rhubarb, Premium Vodka) crafted from farm-grown British raw materials and distributed under the Chase Spirits brand.

Product overview

Chase Distillery operates as a single-brand spirits company producing a portfolio of flavoured gins and vodkas from Herefordshire, UK. The product lineup centres on two core categories: premium vodka and flavoured gins, with multiple flavour variants including Pink Grapefruit Gin, Rhubarb & Apple Gin, Marmalade Orange Vodka, British Rhubarb Vodka, and Premium Vodka. The company positions itself around capturing the essence of the British countryside in its spirits, with a focus on natural fruit and citrus flavour profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Chase Pink Grapefruit Gin

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Diageo / The Bar GBcoreChannel Partner/ Reseller/ DistributorChase Spirits products are distributed and sold through Diageo's The Bar GB platform, which serves as the primary digital storefront and marketing channel for the brand. The platform provides brand discovery, recipe content, and e-commerce capabilities for Chase products.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Rock Rose Gin: Dunnet Bay Distillers' Rock Rose is a Scottish craft gin brand with botanically distinctive, flavoured variants positioned in the UK premium craft segment. Comparable in scale, distribution model, and flavoured-product strategy to Chase.
• Sipsmith: Sipsmith is a London-based craft gin distillery producing premium gin and vodka with a heritage positioning comparable to Chase. Both are UK premium craft spirits producers of similar vintage (Sipsmith founded 2009, Chase 2008), competing for the same flavoured and London-dry gin shelf space.
• Warner Edwards: Warner Edwards is a UK farm-based craft gin distillery founded in 2012, producing botanical and flavoured gins from its own estate. It shares Chase's farm-to-bottle narrative, premium positioning, and flavoured variant strategy, making it one of the closest like-for-like comparables.
• Whitley Neill: Whitley Neill is a UK flavoured gin brand built on a founder-led, provenance-led narrative (inspired by the founder's travels). It competes head-to-head with Chase's Pink Grapefruit and Rhubarb & Apple variants in the flavoured-premium gin segment.
• Slingsby Gin: Slingsby is a Harrogate-based premium craft gin producer with a heritage/heritage-town narrative and flavoured variants (Rhubarb, Gooseberry, Marmalade). The flavoured lineup and tourism-led brand story are directly comparable to Chase.
• Edinburgh Gin: Edinburgh Gin is a UK craft distillery producing a flavoured gin range, fruit liqueurs, and vodka at a similar premium tier to Chase. Both compete for premium flavoured gin distribution in UK grocery and on-trade channels.

Broad incumbents

• Bombay Sapphire: Bombay Sapphire is a global premium gin brand (Bacardi-owned) competing for the same on-trade and at-home cocktail occasion that Chase targets. It represents the mass-premium incumbent benchmark Chase is positioned against on shelf.
• Hendrick's Gin: Hendrick's is a Diageo-owned premium gin known for its distinctive botanical profile and apothecary-style branding. As a fellow Diageo premium craft gin, it sits alongside Chase in the same portfolio and competes for the same on-trade premium gin occasion.
• Gordon's Gin: Gordon's is the UK volume-leading gin brand (Diageo-owned) with a growing flavoured variant range (Pink, Sicilian Lemon, etc.). It is the same-portfolio, mass-premium incumbent against which Chase's flavoured SKUs directly compete for shelf and trial.
• Tanqueray: Tanqueray is a Diageo-owned premium gin brand with multiple flavoured variants (Flor de Sevilla, Rangpur, etc.). It is the dominant flavoured-and-premium gin incumbent against which Chase competes on shelf and in the same Diageo portfolio conversations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/chasedistillery
• Instagraminstagram.com/thebargb
• Xx.com/ChaseDistillery
• LinkedInlinkedin.com/company/chase-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chase Distillery