Atlanta Braves

What Atlanta Braves does

The Atlanta Braves are a Major League Baseball franchise based in Atlanta, Georgia, that competes in the National League East division. The franchise traces its origins to the Boston Red Stockings of 1871, making it one of the oldest continuously operating franchises in American professional sports, and has won three World Series titles (1914 as Boston, 1957 as Milwaukee, 2021 as Atlanta). The team plays home games at Truist Park, a 41,000-seat, 1.1 million-square-foot venue in Cumberland, Georgia, that hosts approximately 3 million visitors and 150-200 events annually. The franchise is owned by Liberty Media and trades on NASDAQ as a tracking stock under the ticker BATL.

The Braves' product offering centers on live MLB game experiences (single-game tickets, A-List season ticket memberships with an active waitlist, premium memberships, group and hospitality packages, flex plans), a direct-to-consumer streaming subscription (Braves.TV at $64.99 per season), official merchandise retail (jerseys, caps, apparel, collectibles, memorabilia), Truist Park stadium tours, and the MLB Ballpark mobile application. The team also operates a full five-tier wholly owned minor league development system — DSL Braves, Augusta GreenJackets (Low-A), Rome Emperors (High-A), Columbus Clingstones (Double-A), and Gwinnett Stripers (Triple-A) — providing end-to-end player development economics.

The business model is a multi-stream professional sports franchise: ticket sales (transaction-based with subscription tiering), media and broadcasting rights (subscription/recurring through MLB national deals, regional sports networks, and Braves.TV), merchandise and licensing (retail hardware sales via MLB Shop and on-site team stores), corporate sponsorships and stadium naming rights (advertising), and food, beverage, and hospitality (transaction-based concessions and premium experiences). Go-to-market is direct-to-consumer through MLB.com, the Truist Park box office, Braves.TV, and team stores, supplemented by authorized resellers (SeatGeek, Ticketmaster) and the Braves Radio Network affiliate chain. Customers include individual fans, A-List season ticket members, corporate partners, and group event organizers, with community engagement layered through the Atlanta Braves Foundation.

Name

Atlanta Braves

Legal name

Atlanta Braves

Website

https://atlanta.braves.mlb.com

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

The Atlanta Braves are an MLB franchise owned by Liberty Media (NASDAQ: BATL) that plays at Truist Park in Atlanta and serves fans through tickets, Braves.TV streaming, merchandise, sponsorships, and a five-tier minor league player development system.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Professional Live Sports Leagues & Tours (MPAGAMAA), League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Sports Ticketing (HSACALAB)

Keywords

• Professional baseball franchise
• Live sports entertainment
• MLB game tickets
• Sports streaming service
• Team merchandise retail

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season ticket memberships (A-List), premium memberships, group packages, and flex plans at Truist Park.
2. Media and Broadcasting Rights: Revenue from MLB broadcast rights, regional sports network agreements, and Braves.TV streaming subscription service.
3. Merchandise and Licensing: Revenue from official merchandise sales including jerseys, caps, apparel, collectibles, and memorabilia through MLB Shop and team stores.
4. Sponsorships and Partnerships: Corporate sponsorship agreements, stadium naming rights (Truist Park), and partnership deals with vendors like ABM for facility management.
5. Food, Beverage, and Hospitality: Concession sales, premium hospitality services, VIP experiences, and stadium event operations hosting 150-200 events annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

The Atlanta Braves operate a Major League Baseball franchise, selling live game access at Truist Park via single-game tickets, A-List season ticket memberships, premium memberships, group hospitality packages, and flex plans. The team also distributes out-of-market games through the Braves.TV streaming subscription service and sells official licensed merchandise (jerseys, caps, apparel, collectibles) through MLB Shop and the Truist Park team store.

Product overview

The Atlanta Braves operate as a Major League Baseball franchise whose product offerings center around live game experiences at Truist Park (tickets, tours), digital streaming via Braves.TV, official merchandise through the Shop, and mobile applications. The team provides comprehensive game information through schedule and stats platforms, along with community engagement programs. All offerings are integrated through the official MLB.com platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlanta Braves Game Tickets Single-game tickets, A-List season ticket memberships, premium memberships, group tickets (10+ guests), flex plans, and promotional giveaways for Atlanta Braves home games at Truist Park.
• Braves.TV Streaming Service Subscription streaming service providing live out-of-market Atlanta Braves game broadcasts for fans, priced at $64.99 per season.
• Official Braves Merchandise (MLB Shop / Team Store) Official licensed merchandise including jerseys, caps, men's/women's/kids/big-and-tall apparel, trading cards, collectibles, memorabilia, and game-used items sold via MLB Shop online and the Truist Park team store.
• Truist Park Tours Behind-the-scenes guided tours of Truist Park, the 41,000-seat home stadium of the Atlanta Braves.
• MLB Ballpark Mobile App Official mobile application providing ticketing access, stadium navigation, and game-day experience features for fans visiting Truist Park.

Quantifiable outcome

• 41,000-seat Truist Park with 1.1 million square feet hosting 3 million visitors annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABMminorOthers · 16 June 2026ABM, an integrated facility management company, won a contract to provide janitorial services at Truist Park. The 1.1 million-square-foot venue hosts approximately 3 million people and 150-200 events annually, and ABM will deploy technology-enabled communication tools including live translation and real-time location functionality. With this contract, ABM has grown its professional baseball portfolio to 10 MLB teams and their stadiums.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• San Francisco Giants: The Giants mirror the Braves' modern ballpark (Oracle Park) experience, NBC Sports Bay Area RSN, and diversified Truist-Park-style event revenue. Same NL revenue profile and recent championship pedigree.
• Baltimore Orioles: AL East franchise with a similarly developing young core and MASN RSN economics, providing a peer comparable for emerging-contender revenue growth from a mid-market base.
• Boston Red Sox: The Red Sox share the Braves' historic franchise pedigree (founded 1901), large regional fanbase, Fenway Park as a destination venue, NESN RSN, and similar mix of ticket, media, and sponsorship revenue. Both compete for the same East Coast and national MLB audience.
• Chicago Cubs: The Cubs operate the same MLB business model with Wrigley Field as a destination ballpark, Marquee Sports Network, large merchandise revenue, and similar historic brand equity. Comparable on geographic-distinct, single-market revenue concentration.
• St. Louis Cardinals: Long-established NL Central franchise with Busch Stadium, Bally Sports Midwest, and a comparable mix of ticket, merchandise, and broadcast revenue. Comparable mid-to-large market MLB economics.
• New York Yankees: The Yankees are the most direct MLB comparable to the Braves: same league structure, similar scale of fan base and revenue streams (tickets, YES Network, merchandise, premium hospitality at Yankee Stadium), and historic franchise brand. Both compete for national attention and top free-agent talent.
• Philadelphia Phillies: NL East rival operating Citizens Bank Park, NBC Sports Philadelphia, and a similar ticket/sponsorship mix. Closest head-to-head competitor in division revenue and viewership battles.
• Los Angeles Dodgers: The Dodgers operate an almost identical business model at a larger scale: championship-contending NL franchise with marquee players, Dodger Stadium as a year-round event venue, SportsNet LA RSN, and large merchandise revenue. They set the upper bound for MLB franchise economics.
• New York Mets: NL East division rival sharing Citi Field venue economics, SNY RSN, and similar large-market revenue profile. Direct competitive comparable in the same division standings.
• Houston Astros: Recent World Series winner (2022) and direct competitor to the Braves (2021 World Series). Same revenue model (tickets, AT&T SportsNet, merchandise), modern ballpark (Minute Maid Park), and similar payroll scale, providing a current championship-era comparable.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/braves
• YouTubeyoutube.com/@MLBClubhouse
• Facebookfacebook.com/Braves
• Instagraminstagram.com/braves
• TikToktiktok.com/@braves
• LinkedInlinkedin.com/company/atlanta-braves

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Braves