Atlanta Braves
The Atlanta Braves are an MLB franchise owned by Liberty Media (NASDAQ: BATL) that plays at Truist Park in Atlanta and serves fans through tickets, Braves.TV streaming, merchandise, sponsorships, and a five-tier minor league player development system.
- Company typePublic
- Founded1966
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Atlanta Braves does
The Atlanta Braves are a Major League Baseball franchise based in Atlanta, Georgia, that competes in the National League East division. The franchise traces its origins to the Boston Red Stockings of 1871, making it one of the oldest continuously operating franchises in American professional sports, and has won three World Series titles (1914 as Boston, 1957 as Milwaukee, 2021 as Atlanta). The team plays home games at Truist Park, a 41,000-seat, 1.1 million-square-foot venue in Cumberland, Georgia, that hosts approximately 3 million visitors and 150-200 events annually. The franchise is owned by Liberty Media and trades on NASDAQ as a tracking stock under the ticker BATL.
The Braves' product offering centers on live MLB game experiences (single-game tickets, A-List season ticket memberships with an active waitlist, premium memberships, group and hospitality packages, flex plans), a direct-to-consumer streaming subscription (Braves.TV at $64.99 per season), official merchandise retail (jerseys, caps, apparel, collectibles, memorabilia), Truist Park stadium tours, and the MLB Ballpark mobile application. The team also operates a full five-tier wholly owned minor league development system — DSL Braves, Augusta GreenJackets (Low-A), Rome Emperors (High-A), Columbus Clingstones (Double-A), and Gwinnett Stripers (Triple-A) — providing end-to-end player development economics.
The business model is a multi-stream professional sports franchise: ticket sales (transaction-based with subscription tiering), media and broadcasting rights (subscription/recurring through MLB national deals, regional sports networks, and Braves.TV), merchandise and licensing (retail hardware sales via MLB Shop and on-site team stores), corporate sponsorships and stadium naming rights (advertising), and food, beverage, and hospitality (transaction-based concessions and premium experiences). Go-to-market is direct-to-consumer through MLB.com, the Truist Park box office, Braves.TV, and team stores, supplemented by authorized resellers (SeatGeek, Ticketmaster) and the Braves Radio Network affiliate chain. Customers include individual fans, A-List season ticket members, corporate partners, and group event organizers, with community engagement layered through the Atlanta Braves Foundation.
Atlanta Braves firmographics
Firmographics- Name
- Atlanta Braves
- Legal name
- Atlanta Braves
- Website
- https://atlanta.braves.mlb.com
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Atlanta Braves are an MLB franchise owned by Liberty Media (NASDAQ: BATL) that plays at Truist Park in Atlanta and serves fans through tickets, Braves.TV streaming, merchandise, sponsorships, and a five-tier minor league player development system.
- Ownership category
- akta.pro rank
Atlanta Braves industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
- akta.pro secondary industries
- Professional Live Sports Leagues & Tours (MPAGAMAA), League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Sports Ticketing (HSACALAB)
Keywords
Where Atlanta Braves is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Atlanta Braves business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season ticket memberships (A-List), premium memberships, group packages, and flex plans at Truist Park.
- Media and Broadcasting Rights: Revenue from MLB broadcast rights, regional sports network agreements, and Braves.TV streaming subscription service.
- Merchandise and Licensing: Revenue from official merchandise sales including jerseys, caps, apparel, collectibles, and memorabilia through MLB Shop and team stores.
- Sponsorships and Partnerships: Corporate sponsorship agreements, stadium naming rights (Truist Park), and partnership deals with vendors like ABM for facility management.
- Food, Beverage, and Hospitality: Concession sales, premium hospitality services, VIP experiences, and stadium event operations hosting 150-200 events annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | A-List Season Ticket Memberships for full-season access with priority seating and benefits |
| Transaction based/ take rate | Pay-as-you-go | Single Game Tickets with variable pricing based on opponent and seat location |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets and Hospitality Packages for 10+ guests |
| Subscription | Annual | Braves.TV Streaming Subscription for out-of-market game viewing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Atlanta Braves product offering
Product offeringCore offering
The Atlanta Braves operate a Major League Baseball franchise, selling live game access at Truist Park via single-game tickets, A-List season ticket memberships, premium memberships, group hospitality packages, and flex plans. The team also distributes out-of-market games through the Braves.TV streaming subscription service and sells official licensed merchandise (jerseys, caps, apparel, collectibles) through MLB Shop and the Truist Park team store.
Product overview
The Atlanta Braves operate as a Major League Baseball franchise whose product offerings center around live game experiences at Truist Park (tickets, tours), digital streaming via Braves.TV, official merchandise through the Shop, and mobile applications. The team provides comprehensive game information through schedule and stats platforms, along with community engagement programs. All offerings are integrated through the official MLB.com platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlanta Braves Game Tickets Single-game tickets, A-List season ticket memberships, premium memberships, group tickets (10+ guests), flex plans, and promotional giveaways for Atlanta Braves home games at Truist Park.
- Braves.TV Streaming Service Subscription streaming service providing live out-of-market Atlanta Braves game broadcasts for fans, priced at $64.99 per season.
- Official Braves Merchandise (MLB Shop / Team Store) Official licensed merchandise including jerseys, caps, men's/women's/kids/big-and-tall apparel, trading cards, collectibles, memorabilia, and game-used items sold via MLB Shop online and the Truist Park team store.
- Truist Park Tours Behind-the-scenes guided tours of Truist Park, the 41,000-seat home stadium of the Atlanta Braves.
- MLB Ballpark Mobile App Official mobile application providing ticketing access, stadium navigation, and game-day experience features for fans visiting Truist Park.
Quantifiable outcome
- 41,000-seat Truist Park with 1.1 million square feet hosting 3 million visitors annually
- +2 more outcomes
Companies that use Atlanta Braves
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Atlanta Braves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlanta Braves partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABMminorABM, an integrated facility management company, won a contract to provide janitorial services at Truist Park. The 1.1 million-square-foot venue hosts approximately 3 million people and 150-200 events annually, and ABM will deploy technology-enabled communication tools including live translation and real-time location functionality. With this contract, ABM has grown its professional baseball portfolio to 10 MLB teams and their stadiums.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Atlanta Braves competitors and assessment
Company assessmentDirect peers
- San Francisco Giants: The Giants mirror the Braves' modern ballpark (Oracle Park) experience, NBC Sports Bay Area RSN, and diversified Truist-Park-style event revenue. Same NL revenue profile and recent championship pedigree.
- Baltimore Orioles: AL East franchise with a similarly developing young core and MASN RSN economics, providing a peer comparable for emerging-contender revenue growth from a mid-market base.
- Boston Red Sox: The Red Sox share the Braves' historic franchise pedigree (founded 1901), large regional fanbase, Fenway Park as a destination venue, NESN RSN, and similar mix of ticket, media, and sponsorship revenue. Both compete for the same East Coast and national MLB audience.
- Chicago Cubs: The Cubs operate the same MLB business model with Wrigley Field as a destination ballpark, Marquee Sports Network, large merchandise revenue, and similar historic brand equity. Comparable on geographic-distinct, single-market revenue concentration.
- St. Louis Cardinals: Long-established NL Central franchise with Busch Stadium, Bally Sports Midwest, and a comparable mix of ticket, merchandise, and broadcast revenue. Comparable mid-to-large market MLB economics.
- New York Yankees: The Yankees are the most direct MLB comparable to the Braves: same league structure, similar scale of fan base and revenue streams (tickets, YES Network, merchandise, premium hospitality at Yankee Stadium), and historic franchise brand. Both compete for national attention and top free-agent talent.
- Philadelphia Phillies: NL East rival operating Citizens Bank Park, NBC Sports Philadelphia, and a similar ticket/sponsorship mix. Closest head-to-head competitor in division revenue and viewership battles.
- Los Angeles Dodgers: The Dodgers operate an almost identical business model at a larger scale: championship-contending NL franchise with marquee players, Dodger Stadium as a year-round event venue, SportsNet LA RSN, and large merchandise revenue. They set the upper bound for MLB franchise economics.
- New York Mets: NL East division rival sharing Citi Field venue economics, SNY RSN, and similar large-market revenue profile. Direct competitive comparable in the same division standings.
- Houston Astros: Recent World Series winner (2022) and direct competitor to the Braves (2021 World Series). Same revenue model (tickets, AT&T SportsNet, merchandise), modern ballpark (Minute Maid Park), and similar payroll scale, providing a current championship-era comparable.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlanta Braves social profiles
Digital presenceAtlanta Braves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Braves leadership team
Management profileNumber of profiles
Profiles2 records
Atlanta Braves subsidiaries and ownership
Company hierarchySubsidiaries5 records
Atlanta Braves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Braves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Braves
What does Atlanta Braves do?
The Atlanta Braves operate a Major League Baseball franchise, selling live game access at Truist Park via single-game tickets, A-List season ticket memberships, premium memberships, group hospitality packages, and flex plans. The team also distributes out-of-market games through the Braves.TV streaming subscription service and sells official licensed merchandise (jerseys, caps, apparel, collectibles) through MLB Shop and the Truist Park team store.
Is Atlanta Braves a public or private company?
Atlanta Braves is a public company. It is classified as public and is currently operating.
When was Atlanta Braves founded?
Atlanta Braves was founded in 1966. It employs 101 to 250 people.
Where is Atlanta Braves based?
Atlanta Braves is headquartered in Atlanta, United States, in the North America region.
How does Atlanta Braves make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are media and Broadcasting Rights, merchandise and Licensing, sponsorships and Partnerships and food, Beverage, and Hospitality.
Who are Atlanta Braves's main competitors?
Direct peers on record are San Francisco Giants, Baltimore Orioles, Boston Red Sox, Chicago Cubs, St. Louis Cardinals, New York Yankees, Philadelphia Phillies, Los Angeles Dodgers, New York Mets and Houston Astros.
Does Atlanta Braves have an API?
No public API is recorded for Atlanta Braves.
What industry is Atlanta Braves in?
Atlanta Braves's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues, with a secondary code of MPAGAMAA, Professional Live Sports Leagues & Tours. Its NAICS code is 71121 and its SIC code is 7900.