Creative Brands
Creative Brands is a B2B wholesale distributor of giftware, stationery, baby products, faith-based gifts, and home decor, operating an 11+ brand portfolio out of Phoenix, AZ and selling to independent and specialty retailers through a B2B e-commerce site, five US showrooms, trade shows, and a catalog.
- Company typePrivate
- Founded2017
- HeadquartersPhoenix, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Creative Brands does
Creative Brands is a B2B wholesale supplier and multi-brand platform in the giftware, stationery, baby, faith-based, and home decor categories, operating as a division of CBC Group and headquartered in Phoenix, Arizona with a distribution center in Lewisburg, Tennessee. The company aggregates a portfolio of 11+ specialty brands including The Gift Wrap Company, C.R. Gibson, P. Graham Dunn, Santa Barbara Design Studio, Bella, Slant Collections, Stephan Baby, Faithworks, Cole Wheeler, 47th & Main, Pomchies, That's All., and Sips, acquired through a roll-up strategy executed since 2011. Retail buyers access the assortment through a BigCommerce-powered wholesale e-commerce site at cb-gift.com (with brand-specific sub-storefronts), five permanent showrooms in Atlanta, Chicago, Dallas, Las Vegas, and Seattle, major US gift trade shows, and a printed wholesale catalog. Revenue is generated by selling gift wrap, gift bags, stationery, journals, baby products, faith-based gifts, glassware, mugs, home decor, and self-care items to gift shops, specialty stores, baby product retailers, and faith-based retailers on wholesale terms (Net 30 for qualifying accounts, keystone 2x markup, MAP policy enforced, $100 order minimum). Creative Brands employs 101-250 people, has been operating for over 65 years (founded 1948 per firmographic data, though internal corporate timeline references a 2017 corporate formation as a CBC Group division), and is privately held with no public financial disclosures. No AI/ML capabilities, proprietary technology platforms, or digital products beyond the e-commerce storefront are evidenced.
Creative Brands firmographics
Firmographics- Name
- Creative Brands
- Legal name
- Creative Brands
- Website
- https://cb-gift.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creative Brands is a B2B wholesale distributor of giftware, stationery, baby products, faith-based gifts, and home decor, operating an 11+ brand portfolio out of Phoenix, AZ and selling to independent and specialty retailers through a B2B e-commerce site, five US showrooms, trade shows, and a catalog.
- Ownership category
- akta.pro rank
Creative Brands industry classification
Industry- Product category
- Wholesale Giftware & Home Decor
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Branded Merchandise & Corporate Gifts (BPAFAMAA), Seasonal & Holiday Craft Supplies Retail (CRALACAI)
Keywords
Where Creative Brands is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Creative Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Wholesale Product Sales: Creative Brands generates revenue through wholesale product sales to retailers. The company sells gift wrap, gift bags, gift boxes, ribbons, bows, accessories, stationery, journals, baby products, faith-based gifts, and home decor items through multiple B2B channels including direct sales, showrooms, and trade shows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Wholesale opening order minimum of $100 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Creative Brands product offering
Product offeringCore offering
Creative Brands is a B2B wholesale supplier of indoor home decor, gifts, and decorative accessories, operating a portfolio of 11+ established brands (including The Gift Wrap Company, C.R. Gibson, P. Graham Dunn, and Stephan Baby). The company sells exclusively to retail stores, gift shops, and institutional customers through a direct e-commerce website, permanent showrooms, trade shows, and a printed catalog, shipping primarily from a distribution center in Lewisburg, Tennessee.
Product overview
Creative Brands is a wholesale gift and consumer goods company organized as a portfolio of specialty brands. The company operates a multi-brand platform serving retailers and institutions through an e-commerce wholesale store. Its portfolio includes: The Gift Wrap Company (oldest US gift wrap manufacturer, acquired Sept 2025) and C.R. Gibson (Nashville-based stationery); P. Graham Dunn (inspirational home decor) and 47th & Main (personalized home decor); Santa Barbara Design Studio (greeting cards) and That's All (greeting cards with charitable giving); Stephan Baby (award-winning baby essentials); Faithworks (faith-based gifts); Bella (self-care); Slant Collections (glassware/mugs); Cole Wheeler (lifestyle); Pomchies (urban essentials). The company maintains distribution centers in Phoenix, AZ and Lewisburg, TN, and has been operating for over 65 years.
Differentiator
Problem solved
Functional benefit
Brands
- The Gift Wrap Company: Collection of creative and inspiring gift solution! Gift Wrap | Gift Bags | Gift Boxes | Ribbons & Bows | Accessories
- C.R. Gibson
- P. Graham Dunn
- Santa Barbara Design Studio
- Bella
- Slant Collections
- Stephan Baby
- Faithworks
- 47th & Main
- Cole Wheeler
- Pomchies
- That's All.
- Sips
Products and services
- The Gift Wrap Company A wholesale gift wrap brand offering gift wrap, gift bags, gift boxes, ribbons and bows, and accessories. Recognized as the oldest gift wrap manufacturer in the US. Sold to retail stores and institutional customers.
- C.R. Gibson A historic Nashville-based wholesale stationery and gift brand offering journals, cards, and stationery products designed for meaningful moments. Sold to retail stores.
- P. Graham Dunn A wholesale inspirational gift and home/outdoor decor brand featuring laser-cut designs and decorative accessories. Sold to retail stores.
- Santa Barbara Design Studio (SB Design Studio) A wholesale greeting card brand offering classic bestsellers, fresh designs, and creative innovations for the gift industry. Sold to retail stores.
- Stephan Baby A wholesale award-winning baby essentials brand offering nursery must-haves, luxurious giftables, charming favorites such as blankets, clothing, nursery items, and inspirational products. Sold to retail stores.
- Faithworks A wholesale faith-based gift brand offering beautiful, affordable, and carefully curated gifts designed for expressing faith through products. Sold to retail stores.
- Bella A wholesale self-care brand offering essential self-care products and inspiration for wellness and personal care. Sold to retail stores.
- Slant Collections A wholesale gift collection featuring glassware, mugs, and party accessories. Sold to retail stores.
- Cole Wheeler A wholesale lifestyle brand offering travel, men's grooming, grilling, barware, cigars, and games. Sold to retail stores.
- 47th & Main A wholesale home decor brand featuring a collection of uniquely different styles that make homes individual and personal. Sold to retail stores.
- Pomchies A wholesale urban essentials brand offering lifestyle products for urban consumers. Sold to retail stores.
Companies that use Creative Brands
Customer profileSegments1 record
Ideal customer profiles1 record
Creative Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Brands partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Creative Brands competitors and assessment
Company assessmentDirect peers
- Lang Companies: Wholesale gift wrap, stationery, calendars, and home décor manufacturer with a heritage brand portfolio. Directly comparable given the C.R. Gibson and The Gift Wrap Company overlap in stationery and gift wrap categories.
- Pavilion Gift Company: Wholesale gift and home décor distributor with multiple owned brands, selling primarily through trade shows and showrooms. Closely comparable multi-brand B2B giftware platform serving independent retailers.
- Roman (Roman Inc.): Wholesale gift, home décor, and seasonal products company with religious and inspirational product lines. Comparable in faith-based product exposure (overlap with Creative Brands' Faithworks) and B2B wholesale model to gift shops.
- Mud Pie: Wholesale gift, fashion, and home décor company selling to specialty boutiques and gift shops. Comparable in B2B wholesale model, product categories (gifts, décor, accessories), and reliance on trade show and showroom distribution.
- Cottage Mills: US wholesale gift and home décor company selling to specialty retailers via showrooms and trade shows. Comparable in product mix (gifts, home accessories, seasonal items) and B2B wholesale distribution model.
- DEMDACO: Long-established US wholesale gift and home décor company selling to specialty retailers through showrooms, sales reps, and trade shows. Directly comparable to Creative Brands in product mix (gifts, home décor, inspirational items), B2B wholesale model, and multi-channel go-to-market.
- Two's Company: Wholesale gift and home décor accessories company with showroom presence at major US gift markets. Comparable in category mix (gifts, decorative accessories) and B2B distribution through showrooms and trade shows.
- Enesco: Wholesale giftware, home décor, and collectibles distributor with a portfolio of owned brands (e.g., Jim Shore, Heart of Christmas). Highly comparable multi-brand giftware platform serving the same independent retail channel as Creative Brands.
Broad incumbents
- Hallmark: Much larger incumbent in greeting cards, gift wrap, and stationery with both wholesale and DTC operations. Overlaps Creative Brands' stationery and gift wrap categories (C.R. Gibson, The Gift Wrap Company) but operates at vastly larger scale and owns retail stores.
- S&S Activewear / S&S Worldwide: Large-scale wholesale distributor serving the craft, gift, and party supply channel. Comparable in B2B wholesale model serving specialty retailers but operates at much larger scale across a broader assortment including crafts, party supplies, and giftware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Creative Brands social profiles
Digital presenceCreative Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Brands leadership team
Management profileNumber of profiles
Creative Brands subsidiaries and ownership
Company hierarchySubsidiaries12 records
Creative Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Brands M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Brands
What does Creative Brands do?
Creative Brands is a B2B wholesale supplier of indoor home decor, gifts, and decorative accessories, operating a portfolio of 11+ established brands (including The Gift Wrap Company, C.R. Gibson, P. Graham Dunn, and Stephan Baby). The company sells exclusively to retail stores, gift shops, and institutional customers through a direct e-commerce website, permanent showrooms, trade shows, and a printed catalog, shipping primarily from a distribution center in Lewisburg, Tennessee.
Is Creative Brands a public or private company?
Creative Brands is a private company. It is classified as corporate owned and is currently operating.
When was Creative Brands founded?
Creative Brands was founded in 2017. It employs 101 to 250 people.
Where is Creative Brands based?
Creative Brands is headquartered in Phoenix, United States, in the North America region.
How does Creative Brands make money?
One revenue line is on record: wholesale Product Sales.
Who are Creative Brands's main competitors?
Direct peers on record are Lang Companies, Pavilion Gift Company, Roman (Roman Inc.), Mud Pie, Cottage Mills, DEMDACO, Two's Company and Enesco. Broad incumbents are Hallmark and S&S Activewear / S&S Worldwide.
Does Creative Brands have an API?
No public API is recorded for Creative Brands.
What industry is Creative Brands in?
Creative Brands's product category is Wholesale Giftware & Home Decor. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRALAJAN, Home Fragrance, Candles & Small Giftables Retail. Its NAICS code is 4594 and its SIC code is 5399.