Stingray Marine Solutions

What Stingray Marine Solutions does

Stingray Marine Solutions AS is a Norwegian aquaculture technology company that develops and manufactures laser-based systems for the detection and removal of sea lice on farmed Atlantic salmon. Founded in 2012 by inventor Esben Beck around a globally patented optical delousing method first filed in 2010, the company launched commercially in 2014 and has since deployed more than 2,000 submerged laser nodes across over 130 facilities in Norway and Iceland, monitoring over 80 million salmon and trout continuously. The core product is a submerged unit combining stereoscopic cameras, Royal Blue LED illumination, proprietary 360° thrusters, and a high-precision laser (0.7mm accuracy, up to five pulses per second) that targets and destroys sea lice without harming the fish, supported by the Stingray Online customer portal and the integrated Fiskens Helsestasjon (Fish Health Hub) platform covering lice counting, biometrics, and welfare diagnostics. AI and machine-learning models, trained on more than a decade of labeled imagery, drive automated lice detection, biometric measurement, and welfare monitoring.

The company operates a hybrid hardware-plus-managed-service business model. Fish farmers purchase laser node hardware bundled with a four-year service agreement that includes installation, training, maintenance, spare parts, software updates, biological monitoring, and advisory services; extensions of up to two additional years are available. Distribution is primarily direct enterprise field sales to large Norwegian and Icelandic salmon farming operators (named customers include Nordlaks, SalMar, Sulefisk, Gratanglaks, and Kleiva Fiskefarm), supported by in-house installation teams across facilities in Oslo and Fauske. Revenue is concentrated in hardware sales bundled with multi-year service contracts, with subscription-style recurring access through Stingray Online. In October 2024, Danish investment company Novo Holdings acquired approximately 80% of Stingray, with management and employees retaining about 20%; FY2024 revenue reached NOK 831 million (up 130% year-over-year) at a 13.6% operating margin, with order backlog exceeding NOK 1 billion and production scaling toward 1,200+ nodes in 2025 and 1,600+ by 2026.

Name

Stingray Marine Solutions

Legal name

Stingray Marine Solutions AS

Website

https://stingray.no

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Short description

Stingray Marine Solutions AS is a Norwegian aquaculture technology company that builds patented laser-based systems for sea lice removal and continuous fish health monitoring, selling hardware-plus-service bundles directly to large salmon farming operators in Norway and Iceland.

Ownership category

akta.pro rank

Product category

Aquaculture Technology

NAICS

Aquaculture (11251)

SIC

Laboratory Analytical Instruments (3826)

akta.pro primary industry

Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)

Keywords

• Laser aquaculture technology
• Sea lice removal
• Fish health monitoring
• Aquaculture automation
• Salmon farming solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Node Sales and Service Contracts: Stingray sells laser node hardware units to fish farmers with a bundled four-year service agreement included upon purchase. Service agreements cover installation, training, maintenance, spare parts, software updates, biological monitoring, and advisory services. After the initial four-year term, extensions of up to two years are possible depending on hardware condition. This is the primary revenue driver, accounting for the majority of the NOK 831 million revenue in 2024.
2. Operating Service and Support: Ongoing operational support, monitoring services, and advisory consulting provided through the Fiskens Helsestasjon (Fish Health Hub) platform. Includes weekly analysis of 100,000 images from laser nodes by image analysts and veterinarians, along with health consultation services.
3. Software Access (Stingray Online): Customer portal providing real-time and historical fish health data, lice counts, biometric data, and positioning data. Available as part of the bundled service agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stingray develops and sells submerged laser nodes that combine stereoscopic cameras, AI-driven lice detection, and a high-precision laser to continuously detect and eliminate sea lice on Atlantic salmon without chemicals, fasting, or physical handling. Each node is sold bundled with a four-year service agreement covering installation, training, maintenance, biological monitoring, and advisory, and is accessed by customers through the Stingray Online real-time data portal. The integrated Fiskens Helsetasjon (Fish Health Hub) platform adds biometric growth monitoring, wound detection, maturation tracking, and automated lice counting for regulatory compliance.

Product overview

Stingray Marine Solutions AS is a Norwegian aquaculture technology company that offers a unified product portfolio anchored by Fiskens Helsestasjon™ (The Fish Health Hub), a comprehensive solution combining laser-based sea lice removal with continuous fish health monitoring and biometrics. The core technology consists of laser nodes equipped with stereo cameras, advanced software, and high-precision lasers that operate 24/7 to detect and eliminate sea lice without harming fish. This is supported by Stingray Online, a customer portal providing real-time and historical data access. Additional modules include Lusetelling (automated lice counting), Biometri (growth monitoring), and Diagnostisering (health diagnostics). The system is produced in Oslo, Norway, and the company employed approximately 250 people in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Fiskens Helsestasjon: Fish Health Station - comprehensive fish health monitoring and lice removal service combining laser technology with continuous welfare monitoring and biometry.

Products and services

• Fiskens Helsestasjon (The Fish Health Hub) Comprehensive integrated solution that combines Stingray's laser-based sea lice removal technology with continuous fish health monitoring and biometrics, operating 24/7 without physical fish handling. It eliminates the need for chemical treatments, fasting, and physical handling while reducing stress, injuries, and mortality, and is offered as a contracted service to commercial salmon farming operators in Norway and Iceland.
• Stingray Laser System / Laser Nodes Submerged hardware node combining stereoscopic cameras, advanced software, and a high-precision laser that targets and eliminates sea lice parasites on farmed Atlantic salmon. The laser operates 24/7, shooting up to five pulses per second with 0.7mm precision, eliminating lice without harming the fish, with each unit featuring 360° rotation capability via proprietary thrusters. Sold to commercial salmon farming operators bundled with a four-year service agreement.
• Stingray Online Customer web portal providing commercial salmon farmers with access to real-time and historical data from their Stingray laser node installations, including lice counts, fish health monitoring, biometric measurements, and positioning data. Enables data-driven decisions without the need for direct fish handling, and is provided as part of the bundled service agreement with each laser node purchase.

Quantifiable outcome

• Sea lice mortality rate reduced to below 3% versus Norwegian industry average of 15% (as reported by SalMar using Stingray)
• +7 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• SalMar ASAmajorTechnology or Integration · 1 January 2024Norwegian salmon farming company SalMar operates Ocean Farm 1 offshore fish farm 24km off Frøya and has deployed Stingray's automated laser systems alongside Alphabet's TidalX AI monitoring platform. SalMar targets mortality rates below 3% versus the Norwegian industry average of 15%. Stingray systems contribute to achieving this performance differential.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• OptoScale: Norwegian aquaculture technology company using AI-driven computer vision cameras for fish size, biomass, and welfare monitoring at salmon farms. Like Stingray, it sells connected hardware nodes with cloud-based analytics to Norwegian salmon farming operators, addressing adjacent monitoring/measurement use cases on the same customer sites.
• Imenco: Norwegian underwater camera and observation technology supplier serving the aquaculture industry with subsea cameras, lights, and monitoring hardware for fish farms. Compares to Stingray because both provide underwater optical hardware deployed inside salmon pens, serving overlapping customer workflows for fish health monitoring.

Broad incumbents

• Akva Group: Norway's largest publicly listed aquaculture technology supplier, offering recirculating systems, feeding, sensors, cameras, and software across the full salmon farming value chain. Comparable to Stingray as an enterprise technology vendor to the same Norwegian salmon farming customers, but with a much broader portfolio and global footprint.
• Innovasea: Global aquaculture technology company providing fish farming hardware (sensors, cameras, feed systems), software, and biomass tracking solutions worldwide. It overlaps with Stingray in providing connected monitoring technology and fish health insight products to commercial salmon farming operators at scale.
• ScaleAQ: Major Norwegian aquaculture equipment supplier offering feed systems, sensors, fish welfare technology, and sea lice solutions (including mechanical delousing) to Norwegian and international salmon farmers. Direct adjacency to Stingray in serving the same salmon farms with complementary hardware-based welfare and delousing solutions.
• Steinsvik (AQS): Norwegian aquaculture equipment manufacturer (part of AQS group) producing feed systems, sensors, cameras, and aquaculture service equipment for fish farms. Comparable to Stingray as a long-established Norwegian hardware vendor into the same salmon farming customer base.
• Bluegrove: Aquaculture services and technology group providing smolt production, sea-based services, and technology solutions across the salmon farming value chain globally. Comparable to Stingray as a broad supplier of technology and operational services to commercial salmon farming operators.

Emerging players

• Quantidoc: Norwegian aquaculture technology company specializing in imaging and laser-based health monitoring of salmon. Closest direct competitor to Stingray in applying imaging and laser techniques to fish health diagnostics at salmon farms, addressing overlapping use cases.

Others

• Tidal (Alphabet X): Alphabet X spin-out applying AI and computer vision to aquaculture monitoring, including a partnership with SalMar at Ocean Farm 1 alongside Stingray hardware. Ecosystem partner/adjacent technology provider rather than a direct competitor because it focuses on the AI/analytics layer while Stingray owns the physical delousing hardware.
• Nofima: Norwegian applied research institute for fisheries and aquaculture, conducting fish health, welfare, and sea lice research used as evidence base for industry regulations. Ecosystem participant referenced in Stingray's publications and data sets, but not a commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMkn10-ZqcZ2vbvju70RK0g
• LinkedInlinkedin.com/company/3308612
• Instagraminstagram.com/stingrayms
• Xx.com/stingraynews

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stingray Marine Solutions