Xertify

What Xertify does

Xertify is a Colombian-headquartered digital credential ecosystem operated by CERTILABOR S.A.S. (founded 2014 in Bogotá) that issues, stores, and verifies academic and professional credentials using blockchain anchoring and AI-assisted workflows. The platform is composed of three core modules: GENERADOR for creating and issuing blockchain-backed certificates, diplomas, badges, and microcredentials; WALLET 2.0 for centralizing academic achievements and providing alumni-side utilities including job search (XertiJobs), a private institutional community, and AI-powered learning paths (XertiLearn); and VERIFICADOR, a public verification portal that authenticates credentials in approximately 7 seconds across 190+ countries. The product portfolio extends into Electronic Documents (digital grade reports, certificates of attendance, administrative records, official degree certificates), Smart Digital Credentials (microcredentials, badges, diplomas, certifications), and Smart Contracts with automated validation and blockchain registration. Standards compliance (W3C Verifiable Credentials, Open Badges 3.0, CLR 2.0) and digital signature support underpin interoperability and audit-grade integrity.

The company targets four verticals — universities and higher education institutions (primary), corporations, government and public entities, and bootcamps/EdTech — with a sales-led enterprise GTM motion targeting rectors, academic directors, CTOs, and CFOs. Distribution combines direct enterprise sales with self-service platform access (generador.xertify.co, wallet.xertify.co) and API integration into institutional Student Information Systems and LMS. Revenue is generated through quote-based annual SaaS subscriptions; specific pricing is not publicly disclosed. The customer base includes roughly 16 named enterprise logos concentrated in Colombian and Peruvian higher education (EAFIT, Universidad Icesi, Javeriana Cali, PUCP, Universidad del Norte, Universidad Pontificia Bolivariana, INALDE, Konrad Lorenz, Florida Global University, Universidad de Medellín, Universidad Tecnológica de Bolívar, La Salle, Escuela Colombiana de Ingeniería), with adjacent logos in government (PromPerú), healthcare (Cruz Roja Colombiana), and financial services (AFP ProVida, Comfandi). Headcount is 1–10 employees and cumulative external funding is approximately $240K ($180K from Hard Yaka in 2019 and ~$60K from Parallel18 in 2024), indicating a largely bootstrapped, lean operation. The company has received recognition including WISE Accelerator (Qatar Foundation), Parallel18 Cohort 12, Volcano Summit Top 100 Global Startup, and Entrepreneurship World Cup Top 100.

Name

Xertify

Legal name

CERTILABOR S.A.S

Website

https://xertify.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Xertify is a Colombian blockchain- and AI-powered credential ecosystem that issues, stores, and verifies digital academic and professional credentials for universities, corporations, governments, and bootcamps across Latin America with global verification reach.

Ownership category

akta.pro rank

Product category

Digital Credential Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Verifiable Credentials & Attestations (VC issuance/verification, credential registries) (FSAPACAH)

Keywords

• Digital credential platform
• Blockchain certificates
• Academic credential verification
• Education technology SaaS
• Verifiable digital diplomas

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based platform access for credential issuance, verification, and management. Includes GENERADOR, WALLET 2.0, and VERIFICADOR modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Xertify operates a blockchain- and AI-powered digital credential ecosystem that enables educational institutions, corporations, governments, and bootcamps to issue, manage, store, and verify digital diplomas, certificates, microcredentials, badges, and administrative documents. The platform is structured around three modules: GENERADOR (issuance and management), WALLET 2.0 (recipient wallet with AI-powered learning paths and job matching), and VERIFICADOR (instant public verification in approximately 7 seconds across 190+ countries), with additional APIs and smart contract capabilities.

Product overview

Xertify is a unified credential ecosystem built on blockchain and AI technology. The platform consists of three core modules: GENERADOR for creating and issuing digital credentials, WALLET 2.0 for storing and managing academic achievements with AI-powered features, and VERIFICADOR for instant global credential verification. The product portfolio spans three categories: Electronic Documents (Digital Grade Reports, Digital Certificates of Attendance, Digital Administrative Records, Official Degree Certificates), Smart Digital Credentials (Microcredentials, Digital Badges, Digital Diplomas, Digital Certifications), and Smart Contracts. The platform is designed for universities, corporations, government entities, and bootcamps/EdTech organizations, featuring W3C compliance, Open Badges 3.0, and CLR 2.0 standards.

Differentiator

Problem solved

Functional benefit

Brands

• GENERADOR: Platform to create, automate and manage digital certificates, diplomas and badges with blockchain backing and customizable design.
• WALLET 2.0
• VERIFICADOR
• XertiJobs
• XertiLearn

Products and services

• GENERADOR Platform module that enables institutions to create, automate, and manage digital certificates, diplomas, and badges with blockchain backing and customizable design templates.
• WALLET 2.0 Digital wallet that centralizes all academic achievements in one place, including interactive modules for job searching (XertiJobs), a private institutional community, and AI-powered learning paths (XertiLearn).
• VERIFICADOR Verification platform that enables instant verification of degrees and certificates in seconds without intermediaries, guaranteeing authenticity, trust, and institutional transparency across 190+ countries.
• Digital Grade Reports (Tabla de Notas Digitales) Official, secure, and verifiable academic documents that consolidate student grade history and curricular structure with verification and institutional traceability mechanisms ensuring integrity, authenticity, and validity.
• Digital Certificates of Attendance (Constancias Digitales) Official electronic documents issued by institutions to certify academic, labor, or administrative information including enrollment certificates, work certificates, attendance certificates, and graduation certificates with digital signature and blockchain technology.
• Digital Administrative Records (Actas Administrativas Digitales) Official digital documents issued by institutions to formally record decisions, agreements, resolutions, and administrative processes with full institutional and legal validity, incorporating AI automation for intelligent issuance, classification, and management.
• Official Degree Certificates (Actas de Grado) Official digital graduation records that formally document a student's fulfillment of graduation requirements and the institutional decision to award an academic degree, compliant with current academic regulations and incorporating digital signature and verification mechanisms.
• Microcredentials Modular academic units that certify specific competencies, skills, and knowledge through learning outcomes assessed against defined quality standards, designed to be stackable, transferable, and recognizable for flexible educational pathways integrated into formal academic programs.
• Digital Badges (Insignias Digitales) Visual digital credentials representing specific achievements, competencies, or participations with embedded metadata describing what was achieved, how, and who issued it, verifiable via QR code or unique link and shareable on LinkedIn.
• Digital Diplomas Official digital documents issued by recognized institutions to certify completion of academic, training, or professional programs with digital signature and blockchain protection, containing verifiable metadata and stored in digital wallets for global sharing and validation.
• Digital Certifications (Certificados Digitales) Official academic documents issued to accredit participation, approval, or completion of training, academic, or professional activities with advanced verification technologies making them unforgeable, verifiable in seconds, and fully traceable.
• Smart Contracts Digital contract management solution that automates contract creation, validation, signature, registry, and execution with predefined rules, automatic validations, and immutable blockchain records, including AI-powered continuous workflow optimization.

Quantifiable outcome

• 80% less time on manual processes
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• Universidad IcesicoreOthersEducational institution customer using Xertify's digital credential platform for blockchain-backed diplomas and certificates
• Universidad del NortecoreOthersEducational institution customer using Xertify's digital credential platform
• Universidad Pontificia BolivarianacoreOthersHigher education institution using Xertify's credential ecosystem
• EAFITcoreOthersEducational institution using Xertify's digital diploma and certificate issuance
• Pontificia Universidad Javeriana CalicoreOthersHigher education institution using Xertify's blockchain credentials
• Universidad de La SallecoreOthersEducational institution using Xertify's digital credential system
• PUCPcoreOthersPeruvian higher education institution using Xertify's platform
• PromPerúcoreOthersPeruvian government export promotion agency using Xertify's credential verification
• INALDE Business SchoolcoreOthersBusiness school using Xertify's digital credential ecosystem
• Konrad LorenzcoreOthersHigher education institution using Xertify's credential management

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Digitalme: UK-based digital credentials and Open Badges issuer serving education and employment organizations. Comparable to Xertify on Open Badges 3.0 issuance and standards-native credentialing, particularly relevant to Xertify's CLR 2.0 / Open Badges positioning.
• Badgr (Instructure): Digital badge and credential platform now owned by Instructure (Canvas), used by universities and professional organizations. Comparable to Xertify on Open Badges issuance and LMS-anchored credentialing, with deep Canvas LMS distribution that represents a future integration threat for Xertify.
• Credly: Digital credentialing platform owned by Pearson, focused on issuing badges and certificates to individuals and tying them into employer/HR discovery workflows. Closest comparable to Xertify's issuance + verification + wallet loop, but operates globally with substantially larger sales coverage and is enterprise-integration heavy.
• Learning Machine (Hyland): Originally a blockchain-native verifiable credentials pioneer (now part of Hyland as Hyland Credentials), used by governments and educational institutions to issue tamper-proof records. One of the most direct technical comparables to Xertify's blockchain-native VC approach and a relevant competitor for government-issued credentials.
• Sertifier: Digital credentialing platform offering blockchain-anchored certificates and badges with a self-service PLG motion. Competes with Xertify for bootcamps, SMEs, and higher-education issuers via standardized pricing — the PLG alternative to Xertify's quote-based sales motion.
• Accredible: UK-based digital credentials and certificates platform used by universities, bootcamps, and corporations for issuing verifiable certificates and badges. Directly comparable to Xertify on issuance and verification, and a meaningful competitor for the same university segment in Latin America.
• Accredify: Singapore-based verifiable credentials platform issuing blockchain-anchored certificates for education and corporate training. Direct technical peer to Xertify on W3C VC issuance, with deeper Asia-Pacific traction — useful comparator for Xertify's geographic expansion ambition.

Broad incumbents

• Credential Engine: US-based non-profit operating the Credential Registry and credential transparency infrastructure. Complementary rather than directly competitive, but a relevant adjacent standards-and-infrastructure player influencing the verifiable credentials ecosystem Xertify operates in.
• Parchment: Established digital credential and education-verification service owned by ETS, serving universities, employers, and credential evaluators globally. Broader than Xertify (covers transcript exchange and verification) and a long-standing incumbent in the same university segment.
• National Student Clearinghouse: Long-standing US-based non-profit providing degree verification, enrollment, and credential services primarily to US higher education. A mature incumbent in degree verification that complements the issuance side Xertify plays in; useful comparator on the verification-only monetization lever.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xertifyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xertify