Sertifier
Sertifier is a digital credentialing SaaS platform that issues, automates, and verifies digital certificates, badges, and learner records for corporate L&D teams, higher education institutions, training providers, and associations across 70+ countries.
- Company typePrivate
- Founded2019
- HeadquartersIstanbul
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sertifier does
Sertifier is a digital credentialing platform that enables organizations to design, issue, automate, and verify digital certificates, badges, and Comprehensive Learner Records (CLRs). Founded in 2019 and headquartered in Istanbul with US incorporation as Sertifier Inc., the company serves corporate L&D and HR teams, higher education institutions, training and certification providers, and professional associations. Its technical foundation supports Open Badges 3.0 and W3C Verifiable Credentials standards, with optional blockchain anchoring through a partnership with the Velocity Network Foundation, plus REST APIs and webhooks for integration into customer systems.
The product portfolio is modular, anchored by Digital Badges and Digital Certificates, and extended through add-on modules including Premium White-Labeling, Analytics, Blockchain Credentials, Comprehensive Learner Records, Verified Wallet, AI Certificate Maker (a generative-AI content assistant), and a Marketing Tool for credential-page advertising. Sertifier offers 100+ native integrations with major LMS, CRM, webinar, and iPaaS platforms (Canvas, Moodle, Salesforce, Zoom, Zapier, Pabbly), and holds SOC 2 Type II, ISO 27001, GDPR, and FERPA compliance certifications with US/EU data residency options.
Sertifier operates a hybrid go-to-market combining product-led growth (a free tier with 250 annual recipients and a $250/year Pro tier) with enterprise field sales for custom contracts including dedicated CSM, white-labeling, and custom SLAs. The company has issued over 8 million credentials across 70+ countries to 2,500+ institutions, with named customers including Harvard, MIT, PayPal, Johnson & Johnson, Cisco, Philip Morris International, and UNDP. Cumulative disclosed funding is approximately $2.85 million across 2019-2021 rounds led by Lima Ventures and TechOne VC.
Sertifier firmographics
Firmographics- Name
- Sertifier
- Legal name
- Sertifier Inc.
- Website
- https://sertifier.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sertifier is a digital credentialing SaaS platform that issues, automates, and verifies digital certificates, badges, and learner records for corporate L&D teams, higher education institutions, training providers, and associations across 70+ countries.
- Ownership category
- akta.pro rank
Sertifier industry classification
Industry- Product category
- Digital Credentialing Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
- akta.pro secondary industry
- Identity Verification, Proofing & KYC (IDV) (HDAEAJAI)
Keywords
Where Sertifier is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Markets served
Sertifier business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Free Tier: Freemium entry point providing 250 yearly recipients, unlimited credentials, and core integrations at no cost. Serves as acquisition and onboarding funnel for paid upgrades.
- Subscription - Pro Tier: Annual subscription at $250/year with branded credential portal, advanced analytics, and priority support. Scales by recipient volume above 250 recipients.
- Subscription - Enterprise Tier: Custom-priced enterprise plans with white-label portal, dedicated CSM, custom SLAs, security reviews, and data residency options (US or EU). Multi-year contracts available.
- Advanced Support Add-on: $100/month add-on for enhanced customer service with faster response times, priority handling, and personalized onboarding assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for launch with 250 yearly recipients |
| Subscription | Annual | Pro tier for scaling and branding at $250/year |
| Subscription | Multi-year contract | Enterprise tier with custom pricing and white-labeling |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Sertifier product offering
Product offeringCore offering
Sertifier operates a digital credentials platform that enables organizations to design, automate, issue, and track verifiable digital badges and certificates. The platform supports automated issuance through LMS, CRM, and enrollment data integrations, with QR code and blockchain-backed verification, one-click LinkedIn sharing, and analytics on credential engagement.
Product overview
Sertifier is a comprehensive digital credentialing platform that offers a unified product portfolio centered around Digital Badges and Digital Certificates as the core offerings. The platform operates as a modular system where organizations can start with the core credential issuance capabilities and expand through add-on modules including Premium White-Labeling for custom branding, Analytics for engagement tracking, Blockchain Credentials for enhanced security via Velocity Network integration, Comprehensive Learner Records for detailed academic records, Verified Wallet for credential holder management, AI Certificate Maker for automated content generation, and a Marketing Tool for promotional banners. The platform also provides a REST API and webhook system for custom integrations. All offerings are designed to work together within a seamless ecosystem, connecting with popular LMS platforms, CRM systems, communication tools, and automation services to automate credential issuance from existing workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Badges A platform for creating and issuing verifiable digital badges that recognize achievements, skills, and certifications. Badges include metadata for issuer verification, recipient information, and one-click sharing to LinkedIn and social media. Used by corporate L&D teams, higher education institutions, and training providers.
- Digital Certificates Digital certificate creation and issuance platform with customizable templates, automated distribution, PDF export, and verification capabilities for recognizing course completions and professional achievements. Targeted at education institutions, training providers, and corporate L&D teams.
- Verified Wallet Digital wallet for credential holders to securely store and manage verifiable credentials from various sources, aligned with Velocity Network standards. Designed for presenting qualifications to employers, educational institutions, or relying parties.
- REST API and Webhooks Full REST API for integrating digital badges and certificates with existing environments, with webhooks enabling real-time tracking of credential lifecycle events. Sandbox access is available on request. Used by enterprise customers and developers to embed Sertifier credential workflows within their own systems.
- Premium White-Labeling White-label solution allowing organizations to customize credential verification pages with their own domain, branding, colors, logos, metadata, and navigation bar to create a seamless branded experience. Offered as a premium add-on for enterprise customers.
- Analytics Tracking and measurement platform providing engagement reports, marketing reach metrics, and campaign performance analytics to understand credential impact and recipient engagement. Available to Pro and Enterprise tier customers with advanced analytics.
- Blockchain Credentials Blockchain-based credential issuance leveraging Velocity Network infrastructure for immutable security, real-time verification, and global accessibility of tamper-proof digital credentials. Reported to reduce credential fraud by approximately 45%.
- Comprehensive Learner Records (CLR) Detailed digital records capturing academic and non-academic achievements, skills, competencies, and experiences beyond traditional transcripts, with mapping to industry-specific skills and LMS/SIS integration.
- AI Certificate Maker AI-powered tool that generates professional certificate names, descriptions, criteria, campaign settings, and email templates automatically from user prompts without requiring design skills. Uses generative AI and currently generates content in English.
Quantifiable outcome
- 34% increase in learner engagement
- +12 more outcomes
Companies that use Sertifier
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles4 records
Sertifier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature7 records
Sertifier partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Velocity Network FoundationcoreSertifier partnered with Velocity Network Foundation to advance blockchain-based credential verification. The collaboration enables immutable credential records, Verified Wallet for credential holders, and interoperability across the Velocity Network ecosystem. Sertifier won the #1 Trailblazers Challenge by issuing 1M+ credentials in 185 countries in 3 months.
- ZapiercoreZapier integration enables Sertifier to connect with 5,000+ popular applications including Teachable, TalentLMS, Salesforce, WordPress, Google Forms, HubSpot, SurveyMonkey, and more, allowing users to automate credential workflows without coding.
- Canvas LMScoreNative integration with Canvas LMS allows sending completion certificates and badges for Canvas courses or modules automatically upon course completion.
- MoodlecoreNative integration with Moodle allows creating courses within Moodle and integrating with Sertifier to issue certificates and badges easily.
- ZoomsupportingIntegration sends automated certificates to participants of Zoom meetings once the meeting is finished, streamlining event credentialing.
- SalesforcesupportingCRM integration allows credential data to flow between Salesforce and Sertifier, enabling credential issuance based on CRM records and training completion.
- ThinkificsupportingIntegration automatically creates certificates or badges upon Thinkific course completion, providing seamless credential issuance for online course providers.
- RingCentral EventssupportingIntegration automatically sends digital certificates and badges to RingCentral event attendees, streamlining conference and event credentialing.
- Google ClassroomsupportingIntegration connects Sertifier with Google Classroom for automated credential delivery based on classroom assignments and course completion.
- WordPresssupportingWordPress integration enables sending custom certificates and badges to WordPress-based course students on autopilot.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Sertifier competitors and assessment
Company assessmentDirect peers
- Credly: Credly (owned by Pearson) is the largest digital credentialing platform serving enterprises, higher education, and associations. It is the most direct competitor to Sertifier, offering Open Badges issuance, analytics, and similar LMS integrations.
- Accredible: Accredible is a direct competitor offering digital certificates and badges with LinkedIn sharing, blockchain-backed verification, and analytics for universities, training providers, and enterprises, closely mirroring Sertifier's product set.
- Canvas Credentials (Instructure): Canvas Credentials (formerly Badgr) is Instructure's credentialing product built on Open Badges 3.0. It is bundled with the Canvas LMS, putting it in direct competition with Sertifier for higher-ed and corporate L&D credential programs.
- Concentric Sky: Concentric Sky built Badgr (now part of Instructure's Canvas Credentials) and remains an active player in Open Badges infrastructure. Highly comparable to Sertifier's standards-based, LMS-integrated credentialing approach.
Broad incumbents
- Pearson Acclaim: Acclaim (Pearson) issues digital badges for IT certifications and enterprise training at very large scale. Comparable to Sertifier's enterprise certification use cases, with broader backing from Pearson's testing business.
- Parchment (Instructure): Parchment focuses on academic records, transcripts, and learner records for higher education. Overlaps with Sertifier's Comprehensive Learner Records product, but its emphasis on official transcripts makes it a broader incumbent rather than a pure badge competitor.
- D2L Brightspace: D2L is a major LMS with built-in credentialing, competency frameworks, and CLRs. It competes for the same higher-ed and corporate L&D budget that Sertifier targets, while also being a distribution partner through its integration with Sertifier.
Emerging players
- Issuu: Issuu is a digital publishing and certificate/document distribution platform used by creators and training organizations. Less specialized than Sertifier but competes for share-of-wallet in certificate creation and distribution.
Others
- Moodle: Moodle is the world's most-used open-source LMS and offers built-in badge functionality. It is both a Sertifier integration partner and an indirect substitute, since issuers can choose Moodle's native badges instead of a third-party credential platform.
- Velocity Network Foundation: Velocity Network is a non-profit consortium building open verifiable credential infrastructure. Sertifier is a partner rather than a competitor, but Velocity sets standards and may launch credential services that compete with issuer platforms like Sertifier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sertifier social profiles
Digital presenceSertifier compliance and trust
Trust signalCompliance4 records
Sertifier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sertifier leadership team
Management profileNumber of profiles
Profiles3 records
Sertifier funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sertifier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sertifier
What does Sertifier do?
Sertifier operates a digital credentials platform that enables organizations to design, automate, issue, and track verifiable digital badges and certificates. The platform supports automated issuance through LMS, CRM, and enrollment data integrations, with QR code and blockchain-backed verification, one-click LinkedIn sharing, and analytics on credential engagement.
Is Sertifier a public or private company?
Sertifier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sertifier founded?
Sertifier was founded in 2019. It employs 1 to 10 people.
Where is Sertifier based?
Sertifier is headquartered in Istanbul.
How does Sertifier make money?
Four revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Pro Tier, subscription - Enterprise Tier and advanced Support Add-on.
Who are Sertifier's main competitors?
Direct peers on record are Credly, Accredible, Canvas Credentials (Instructure) and Concentric Sky. Broad incumbents are Pearson Acclaim, Parchment (Instructure) and D2L Brightspace. Issuu is listed as an emerging player. Others are Moodle and Velocity Network Foundation.
Does Sertifier have an API?
Yes. Full REST API for integrating digital badges and certificates with existing environments. Webhooks enable real-time tracking of credential lifecycle events for seamless integration with external systems. Sandbox access available on request. Developer documentation is at docs.sertifier.com.
What industry is Sertifier in?
Sertifier's product category is Digital Credentialing Platform. Its primary akta.pro industry code is BPAMAEAJ, Decentralized Identity (DID) & Verifiable Credentials, with a secondary code of HDAEAJAI, Identity Verification, Proofing & KYC (IDV). Its NAICS code is 54151 and its SIC code is 7371.