Liberty Skis Corporation

What Liberty Skis Corporation does

Liberty Skis Corporation is a privately held, founder-led specialty ski manufacturer founded in 2003 and headquartered in Avon, Colorado. The company designs its skis in the Colorado Rockies and produces them in a European ski factory, offering four primary series — the all-mountain Radian (92/100/106), the all-mountain Horizon (87/92), the park-to-freeride Scope (84/94/94W/99/99W/104/110/118), and the long-running 141mm Genome powder ski — alongside a Tier-2 catalog of legacy Helix, Evolv, and Genesis models. Construction emphasizes lightweight touring-capable builds with phenolic plate underfoot for stability and soft tips/tails for technical-terrain compliance; the Genome has been held in the lineup for over 15 years. Accessories include Tyrolia Attack bindings (resold), a three-tier ski pole line (bamboo, aluminum, carbon), and lifestyle merchandise.

The business operates a hybrid go-to-market combining a DTC Shopify storefront at libertyskis.com, an exclusive authorized-dealer retail channel for the 2026 lineup, a dedicated wholesale portal (wholesale.libertyskis.com), and an HQ demo program in Avon, CO priced at $49-$50/day with up to $150 rebate redeemable toward a full-price ski purchase at an authorized dealer — creating a closed-loop land-and-expand funnel. MSRP for skis ranges from $699.99 to $899.99, frequently promoted at 40% off; every ski ships with a 3-year manufacturer warranty. International shipping (duties/taxes included) is offered on full-price skis. The team is small (~7-50 employees), and no external capital beyond a single 2016 round ($2.2M) is disclosed.

The customer base is a long-tail of enthusiast skiers served through DTC and a national authorized-dealer network, supplemented by limited lifestyle collaborations (Coors Banquet Helix 98, Black Tie Ski Rentals co-marketing). Earned media across Freeskier, Blister, Ski Essentials, Real Skiers, Powder7, and the Backcountry Gear Guide supports brand credibility in the specialty segment, while a 4.90-star storefront rating across 1,277 verified reviews indicates strong direct-to-consumer satisfaction. The company is privately held with no parent entity, no public capital structure, and no AI/ML capability evident in the input data.

Name

Liberty Skis Corporation

Legal name

Liberty Skis

Website

https://libertyskis.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Skis Corporation is a privately held, founder-led Colorado ski manufacturer (founded 2003) that designs skis in Avon, CO and produces them in a European factory, selling the Radian, Horizon, Scope, and Genome series plus bindings, poles, and merchandise via DTC, authorized dealers, and HQ demos to enthusiast skiers worldwide.

Ownership category

akta.pro rank

Product category

Ski Equipment

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Ski manufacturing
• All-mountain skis
• Freeride skis
• Powder skis
• Ski equipment

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-consumer ski and accessory sales: Online storefront selling 2026 skis (Radian, Horizon, Scope, Genome series), bindings, ski poles, and apparel/merch at price points ranging from $5 face tubes to $899.99 skis, with promotional discounts up to 40% off; free shipping on full-price skis in US and internationally.
2. Wholesale and dealer sales: Wholesale portal at wholesale.libertyskis.com with authorized dealer network; 2026 lineup sold exclusively in-store at authorized Liberty retailers.
3. Demo rentals (HQ and select demo centers): Daily ski demo rentals from Liberty HQ in Avon, CO ($49-$50/day) with up to $150 demo credit redeemable toward full-price Liberty ski purchase at authorized dealer, driving land-and-expand to retail sale.
4. Demo ski sale (lightly used): Sale of professionally maintained, lightly used demo skis at discounted prices (e.g., Radian 92 demo $569, Radian 106 demo $599, Horizon 92 demo $499.99); generates secondary revenue from demo fleet rotation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Liberty Skis Corporation designs and manufactures a lineup of skis (Radian, Horizon, Scope, and Genome series) plus ski accessories (bindings, poles, and apparel/merch) at its headquarters in Avon, Colorado, with skis built in a European ski factory. The company sells its products direct-to-consumer through its own e-commerce storefront, through an exclusive authorized retailer network, and through its HQ demo program that converts demo rentals into retail purchases.

Product overview

Liberty Skis Corporation (based in Denver, Colorado, "born in Avon, CO") operates as a single-brand consumer goods manufacturer with a platform-plus-modules architecture centered on its handmade skis. The core platform consists of four primary ski series — the all-mountain Radian Series (92, 100, 106), the all-mountain Horizon Series (87, 92), the park-to-freeride Scope Series (84, 94, 94W, 99, 99W, 104, 110, 118), and the long-running Genome — supported by legacy lineups (Helix, Evolv, Genesis) sold as past-season inventory. These skis are paired with an accessory module comprising alpine-touring-compatible bindings (Attack LYT 11 GW, Attack 14 GW), a three-tier ski-pole line (Retrolight Bamboo, Backcountry Adjustable Alloy, Ultralight Adjustable Carbon), and a lifestyle merchandise module (Face Tubes, Beanies, Caps, Hoodies, T-Shirts). Limited-edition collaborations such as the Liberty Skis x Coors Banquet Helix 98 extend the core ski line through brand partnerships. The full portfolio is sold direct-to-consumer through a Shopify-based e-commerce storefront at libertyskis.com.

Differentiator

Problem solved

Functional benefit

Brands

• Radian Series: Directional freeride, all-mountain, and powder ski line featuring men's models.
• Horizon Series
• Scope Series
• Helix Series
• Evolv Series
• Genesis Series
• Genome

Products and services

• Radian Series Flagship all-mountain ski series with all-new construction and design across the 2026 season in Radian 92, 100, and 106 waist widths for versatility across varied terrain; sold to intermediate-and-up skiers.
• Horizon Series All-mountain ski series offered in Horizon 87 and Horizon 92 waist widths, positioned as a versatile women's all-mountain platform using bamboo-core construction.
• Scope Series Park-to-freeride ski series spanning Scope 84, 94, 94W, 99, 99W, 104, 110, and 118 widths in the 2026 lineup, allowing buyers to match waist width to terrain preference from park to powder.
• Genome Powder Ski Long-running men's all-mountain/park ski with 141mm waist and bamboo/carbon construction, designed for deep powder days; held in the Liberty lineup for over 15 years.
• Liberty Skis x Coors Banquet Helix 98 Limited-edition collaboration ski built on the Helix 98 platform with Coors Banquet, sold through Liberty's e-commerce and dealer channels as a heritage/lifestyle product.
• Attack 14 GW Bindings All-mountain alpine touring-compatible binding with FR PRO3 Toe, NX FR Heel, 77mm Metal AFD, DIN 4-14, and 110mm brake width; resold by Liberty alongside its skis.
• Attack LYT 11 GW Bindings Lightweight alpine touring-compatible binding with 95mm brake option, sold as the lower-DIN option in Liberty's binding catalog.
• Retrolight Bamboo Ski Poles Ski pole with carbon fiber ultralight inner shaft, real bamboo wrap, soft leather grips and straps, swappable powder baskets, and tungsten/carbide tips.
• Backcountry Adjustable Alloy Ski Poles Two-section 18/16mm 7075-T6 aluminum alloy adjustable pole with PowerLock 2 locking mechanism, foam grips, ultra-supple nylon straps, and swappable powder baskets for backcountry and variable terrain use.
• Ultralight Adjustable Carbon Ski Poles Premium carbon fiber adjustable pole with Powerlock 3.0 lock, extended contour cork grip zones, padded wrist straps, Ice-Flex carbide tips, and interchangeable basket system from 105 to 140cm for backcountry and touring.
• Liberty Skis Apparel and Accessories Lifestyle merchandise collection sold alongside skis, including Face Tubes ($5), Beanies ($16.95-$34.99), Caps, Hoodies ($49.95-$69.95), and T-Shirts.
• HQ Demo Program Daily ski demo rentals at Liberty HQ in Avon, Colorado for $49-$50 per day per ski (poles $5/day) with up to $150 rebate redeemable toward full-price Liberty ski purchase at an authorized dealer.
• Demo Ski Sale

Quantifiable outcome

• 1,277 verified reviews averaging 4.90 stars on storefront
• +4 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Black Tie Ski RentalscoreGTM or Marketing Partner · 1 January 2025Avon, Colorado neighbor brand operating adjacent ski rental shop. Co-marketing 'Liberty x Black Tie: Win Free Skis' giveaway drives cross-promotion between the two locally rooted Colorado ski businesses. Both brands share a mission of making ski days better for their customers.
• Coors BanquetcoreStrategic or Co-development PartnerCo-branded collaboration product — 'Liberty Skis x Coors Banquet Helix 98' ski (priced $599.99) sold through Liberty's e-commerce and dealer channels. Represents a limited-edition co-branded release combining Liberty's Helix platform with Coors Banquet's brand identity.
• TyroliacoreOEM/ Whitelabel/ Licensing PartnerTyrolia is the manufacturer of the Attack 14 GW and Attack LYT 11 GW alpine bindings that Liberty resells alongside its skis. Specs (DIN 4-14, FR PRO3 Toe, NX FR Heel, 77mm Metal AFD) are Tyrolia designs carrying Liberty product listings — Liberty is essentially a Tyrolia reseller/retail partner for bindings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faction Skis: Verbier-based boutique ski brand producing freeride, freestyle, and all-mountain constructions for the enthusiast segment. Comparable premium positioning and product category with a global DTC + dealer footprint.
• Prior Skis: Canadian boutique ski manufacturer offering freestyle, freeride, and powder constructions with a focus on durability and custom builds. Direct competitor in the specialty/boutique tier with overlapping dealer relationships and similar price band.
• Black Crows Skis: French Chamonix-founded boutique ski brand with strong freeride/all-mountain identity and global distribution through specialty dealers. Comparable premium price tier and target customer as Liberty's Radian and Scope lines.
• Icelantic Skis: Colorado-based boutique ski brand designing handmade skis in the Rockies for the freeride/all-mountain segment. Nearly identical target customer, product category, and premium specialty positioning as Liberty Skis, with overlapping wholesale and DTC distribution.
• ON3P Skis: Portland-based boutique ski manufacturer with handmade constructions marketed to all-mountain, park, and freeride skiers. Closely comparable scale, DTC + dealer GTM, and premium positioning as Liberty Skis.
• J Skis: East Coast-based boutique ski maker known for freestyle/all-mountain constructions with strong brand identity and small-team DTC operations. Comparable in scale, customer segment, and price positioning to Liberty.
• DPS Skis: Salt Lake City-based boutique ski maker focused on premium, lightweight, and backcountry-oriented constructions. Direct competitor in the high-end specialty ski category with similar DTC + specialty dealer distribution and a comparable premium-price positioning.
• 4FRNT Skis: Utah-based boutique ski brand specializing in all-mountain and freeride constructions. Competes in the same specialty channel, sells via DTC and specialty retailers, and serves the same enthusiast skier demographic as Liberty Skis.

Broad incumbents

• Völkl Skis: Established German ski manufacturer with deep freeride and all-mountain lineups. Competes with Liberty for premium shelf space at specialty retailers while operating at vastly greater scale and broader product breadth.
• Atomic Skis: One of the largest global ski manufacturers with broad all-mountain, freeride, touring, and race lines. Represents the broad incumbent alternative skiers compare Liberty against in specialty shops; same end category but radically different scale and price floor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Liberty_Skis
• Instagraminstagram.com/libertyskis
• Xx.com/libertyskis
• Facebookfacebook.com/libertyskis
• LinkedInlinkedin.com/company/liberty-skis-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Skis Corporation