J skis
J Skis is a Burlington, Vermont-based, founder-owned ski company that designs and sells limited-edition, handcrafted skis across four collections (Play, Charge, Explore, Skibladezzz) direct-to-consumer via jskis.com and wholesale, with each pair personally hand-signed and numbered by founder Jason Levinthal.
- Company typePrivate
- Founded2014
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What J skis does
J Skis is a privately held, founder-owned ski company headquartered in Burlington, Vermont, that designs and sells limited-edition, handcrafted skis manufactured in North America. The product line is organized into four curated collections addressing distinct use cases: Play (freestyle all-mountain — The Joyride, The Allplay, The Vacation), Charge (freeride/power — The Fastforward, The Masterblaster, The Hotshot), Explore (backcountry/powder — The Flight, The Escalator, The Slacker, The Best Friend), and Skibladezzz (trick-focused). Waist widths range from 88mm to 118mm across 10+ models, each offered in multiple limited-edition graphics created in collaboration with world-renowned artists under the J Collab label; once a graphic sells out it is never restocked. Founder Jason Levinthal personally hand-signs and numbers every pair.
The company monetizes primarily through direct-to-consumer e-commerce on a Shopify storefront at jskis.com, supplemented by a wholesale program for specialty ski retailers. Skis are priced $349-$919 per pair depending on collection and model; accessories (poles, Marker/Look bindings, storage, climbing skins) range $49-$500; and an apparel/lifestyle line of 88+ items (sweatshirts, tees, headwear, drinkware) is priced $5-$79. The website ships internationally to 20+ countries including Canada, France, Germany, UK, Japan, and Australia with multi-currency support. Customers are individual recreational skiers segmented across all-mountain freestyle, all-mountain freeride, backcountry exploration, limited-edition collectors, and youth/novice buyers.
The business is bootstrapped (no disclosed funding rounds, parent company, or subsidiaries), operates with 1-10 employees, and runs a content-driven go-to-market anchored by a blog (Its Just Skiing), sponsored athlete team, artist collaborations, social media, and email/text community ("Join the Crew"). Distribution is two-tier: DTC storefront (primary) and specialty retail wholesale (secondary). Operational status is active, with regular product launches — most recently the August 2025 2026 collection featuring new Masterblaster and Fastforward models hosted at the Burlington Intergalactic Headquarters.
J skis firmographics
Firmographics- Name
- J skis
- Legal name
- J Skis
- Website
- https://jskis.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- J Skis is a Burlington, Vermont-based, founder-owned ski company that designs and sells limited-edition, handcrafted skis across four collections (Play, Charge, Explore, Skibladezzz) direct-to-consumer via jskis.com and wholesale, with each pair personally hand-signed and numbered by founder Jason Levinthal.
- Ownership category
- akta.pro rank
J skis industry classification
Industry- Product category
- Alpine Ski Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where J skis is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
J skis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ski Sales: Primary revenue stream from direct-to-consumer sale of limited-edition skis across multiple collections (Play, Charge, Explore, Skibladezzz). Each ski is handcrafted in North America. Prices range from $349 to $919 per pair depending on model and collection.
- Ski Gear and Accessories: Sale of ski poles, bindings, climbing skins, ski storage, and ski bags. Bindings include Marker Squire 11, Marker Griffon 13, Look Pivot 11/13/15. Gear accessories priced $49-$500.
- Apparel and Lifestyle Merchandise: Sale of branded sweatshirts, t-shirts, headwear, drinkware, and accessories. 88 items across clothing categories. Pricing ranges from $5 koozies to $79 heavyweight hoodies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Play Collection (The Joyride, Allplay, Vacation) |
| Unit Pricing | Pay-as-you-go | Charge Collection (Fastforward, Masterblaster, Hotshot) |
| Unit Pricing | Pay-as-you-go | Explore Collection (Flight, Escalator, Slacker, Best Friend) |
| Unit Pricing | Pay-as-you-go | Skibladezzz Collection (Specialty skis) |
Distribution channels2 records
Marketing channels5 records
J skis product offering
Product offeringCore offering
J Skis designs, handcrafts, and sells limited-edition skis directly to consumers through its own e-commerce storefront. The company offers four ski collections (Play, Charge, Explore, and Skibladezzz) covering freestyle, freeride, backcountry, and trick-focused skiing, alongside complementary gear (poles, bindings, skins, storage) and branded apparel and drinkware. Each ski is produced in North America with unique artist-designed topsheet graphics and is personally hand-signed and numbered by founder Jason Levinthal.
Product overview
J Skis is a limited edition ski company founded by Jason Levinthal that produces hand-crafted skis made in North America. Each ski features unique, artistic graphics created in collaboration with world-renowned artists, and J personally hand-signs and numbers each pair. The product portfolio consists of four main ski collections: Play (The Joyride, The Allplay, The Vacation) featuring effortless maneuverability and playful all-mountain freestyle feel; Charge (The Fastforward, The Masterblaster, The Hotshot) offering precise and powerful all-mountain freeride performance; Explore (The Flight, The Escalator, The Slacker, The Best Friend) providing lightweight designs with enhanced powder performance for resort to backcountry use; and Team Skibladezzz for trick-focused skiing. Beyond skis, J Skis offers a comprehensive accessory line including ski poles, bindings, storage bags, climbing skins, and an apparel line featuring sweatshirts, t-shirts, headwear, and drinkware.
Differentiator
Problem solved
Functional benefit
Brands
- Team Skibladezzz: A specialized ski/blade collection designed for doing tricks with half the effort while looking twice as good.
Products and services
- The Joyride
Companies that use J skis
Customer profileSegments5 records
Ideal customer profiles5 records
J skis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
J skis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SkidaminorSkida x J collaboration producing co-branded headwear including the Skida x J Catastrophe 5-panel hat and Skida x J Hound 5-panel hat. Skida is a Vermont-based outdoor accessories brand founded by Corinne Prevot that generates over $2 million in annual revenue. This collaboration brings Skida's headwear expertise together with J Skis' ski culture.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
J skis competitors and assessment
Company assessmentDirect peers
- Icelantic Skis: Handcrafted Colorado-based ski company producing artist-graphic skis in limited runs with founder-led branding — a very direct comparison to J Skis on craftsmanship, artist collaborations, and DTC premium positioning.
- Moment Skis: Independent, handcrafted US-made ski maker selling limited-edition all-mountain and freestyle skis direct-to-consumer with comparable premium pricing and boutique community positioning.
- Parlour Skis: Boutique ski brand built around artist collaborations on topsheets with limited-edition runs, closely mirroring J Skis' collectible artist-collab model and DTC premium positioning.
- Faction Skis: Independent freestyle/freeride ski brand known for artist collaborations, signature pro models, and a global team of sponsored athletes — overlapping strongly with J Skis' J Collab program and rider-driven marketing.
- Black Crows Skis: Independent premium ski brand offering all-mountain, freeride, and freestyle collections with strong design identity — competing for the same premium, design-conscious skier J Skis targets.
- DPS Skis: Premium DTC ski brand focused on high-performance backcountry and all-mountain skis with carbon construction, competing in the same ultra-premium price band as J Skis' Explore and Charge collections.
- Armada Skis: Independent ski brand with strong freestyle/all-mountain roots and prominent artist-graphic programs, directly competing for the freestyle and park-leaning buyer segment J Skis addresses with the Play collection.
- Lib Tech Skis: US-based handcrafted ski and snowboard maker with a similar made-in-North-America manufacturing story and artist-graphic topsheets, competing on craftsmanship and domestic production.
Broad incumbents
- K2 Sports: Large incumbent ski manufacturer with broad product lines across alpine, touring, and freestyle categories — represents the scaled competition J Skis faces for shelf space at specialty retailers and brand awareness with mainstream consumers.
- Rossignol: Global ski and winter sports incumbent with deep R&D, athlete sponsorships, and full-spectrum product lines, setting the competitive backdrop against which boutique brands like J Skis differentiate on design and provenance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
J skis social profiles
Digital presenceJ skis financial estimates
Financial estimateRevenue estimate
Valuation estimate
J skis leadership team
Management profileNumber of profiles
Profiles1 record
J skis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J skis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J skis
What does J skis do?
J Skis designs, handcrafts, and sells limited-edition skis directly to consumers through its own e-commerce storefront. The company offers four ski collections (Play, Charge, Explore, and Skibladezzz) covering freestyle, freeride, backcountry, and trick-focused skiing, alongside complementary gear (poles, bindings, skins, storage) and branded apparel and drinkware. Each ski is produced in North America with unique artist-designed topsheet graphics and is personally hand-signed and numbered by founder Jason Levinthal.
Is J skis a public or private company?
J skis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was J skis founded?
J skis was founded in 2014. It employs 1 to 10 people.
Where is J skis based?
J skis is headquartered in Burlington, United States, in the North America region.
How does J skis make money?
Three revenue lines are on record. Ski Sales are the primary driver. The others are ski Gear and Accessories and apparel and Lifestyle Merchandise.
Who are J skis's main competitors?
Direct peers on record are Icelantic Skis, Moment Skis, Parlour Skis, Faction Skis, Black Crows Skis, DPS Skis, Armada Skis and Lib Tech Skis. Broad incumbents are K2 Sports and Rossignol.
Does J skis have an API?
No public API is recorded for J skis.
What industry is J skis in?
J skis's product category is Alpine Ski Equipment. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 45911 and its SIC code is 5600.