Doyenne Group

What Doyenne Group does

Doyenne Group is a 501(c)(3) nonprofit organization headquartered in Monona, Wisconsin, founded in 2012 with a mission to advance women entrepreneurship in the Madison-area and beyond. The organization serves women entrepreneurs building scalable ventures, providing an integrated suite of programs including Coaching & Mentoring, Triple Threat Venture Training (TTVT), a Learning Lab virtual platform for on-demand professional development, an Investor Accelerator for emerging women investors, Connect Conversations, twice-yearly Showcase events, and an annual 5x5x5 pitch contest that awards a $5,000 grant to one women-led venture during Forward Fest. Membership is free for women actively building scalable ventures, reflecting a mission-driven approach over fee maximization.

The underlying technology stack is a virtual programmatic platform delivered through the Learning Lab and Doyenne Portal, enabling members to access curated courses asynchronously without geographic or time constraints; in-person programming extends this in Monona, Madison, and Milwaukee. Supplementary assets include the Brick by Brick monthly digital magazine serving as a content-marketing and community-building channel, plus an "army of individuals" of corporate sponsors, peer mentors, and coaches standing alongside entrepreneurs. Major corporate sponsors include Bank of America (2024 Organization Level), Associated Bank, MGE Foundation, Neider Boucher, American Family Insurance, and the State of Wisconsin.

Doyenne's revenue model is characteristic of a mission-driven nonprofit: government and state economic-development grants (notably a $90,000 WEDC award in July 2023 as part of nearly $1M distributed to 12 Wisconsin organizations), corporate sponsorships at organization and program levels, individual donations structured as $25/month sustaining gifts or one-time contributions, and nominal program fees deliberately held at the lowest price points. The go-to-market motion is community-led and event-driven, anchored by a recurring cadence of informational sessions, pitch practices, showcases, and the flagship 5x5x5 event, with acquisition driven primarily by word-of-mouth within the women-entrepreneur community and referrals from entrepreneurial resource partners.

Name

Doyenne Group

Legal name

Doyenne Group

Website

https://doyennegroup.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Doyenne Group is a 501(c)(3) nonprofit founded in 2012 and headquartered in Monona, Wisconsin, that supports women entrepreneurs in building scalable ventures through coaching, training programs, a virtual Learning Lab, pitch contests, and community events in Wisconsin and beyond.

Ownership category

akta.pro rank

Product category

Women's Entrepreneurship Support Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)

Keywords

• Women entrepreneurship support
• Entrepreneur coaching programs
• Venture training services
• Nonprofit business accelerator
• Women founder community

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Grants: Doyenne receives grant funding from the Wisconsin Economic Development Corporation (WEDC) as part of state economic development programs supporting entrepreneurs, particularly from underrepresented communities
2. Individual Donations: Monthly sustaining donations ($25/month or $300/year) and one-time gifts from individual supporters. Donations fund programming including Triple Threat Venture and Investor Accelerator training programs
3. Corporate Sponsorships: Organization-level and program-level sponsorships from corporate partners. Funds support professional development programming, coaching services, and capital access initiatives for women entrepreneurs
4. Program Fees: Revenue from program participation, though the organization emphasizes keeping costs at lowest price points for women entrepreneurs. Membership is free for women actively building scalable ventures

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Doyenne Group is a 501(c)(3) nonprofit that supports women entrepreneurs through a suite of programs including coaching and mentoring, Triple Threat Venture Training, a virtual Learning Lab for on-demand professional development, an Investor Accelerator, and community events such as Connect Conversations, Showcase nights, and the annual 5x5x5 pitch contest that awards a $5,000 grant. The organization also publishes the Brick by Brick monthly digital magazine and runs a free membership program for women actively building scalable ventures.

Product overview

Doyenne Group is a 501(c)(3) nonprofit organization that operates as a comprehensive entrepreneurial support ecosystem offering multiple interconnected programs. The core offerings include Coaching & Mentoring, Triple Threat Venture Training (TTVT), Learning Lab (on-demand courses), Investor Accelerator, Connect Conversations, Showcase events, and the 5X5X5 pitch contest. The organization also provides a member portal for accessing virtual programmatic content and publishes the Brick by Brick monthly digital magazine. Supplementary offerings include sustaining and one-time donation options and corporate sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• 5x5x5: Annual pitch event for women- and marginalized gender-led ventures featuring 5 women presenting 5-minute pitches, with one receiving a $5,000 grant
• Brick by Brick
• Triple Threat Venture Training
• Investor Accelerator
• Learning Lab
• Showcase
• Connect
• Evergreen Fund

Products and services

• Coaching & Mentoring

Quantifiable outcome

• $5,000 grants awarded annually to women-led ventures
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Forward FestmajorStrategic or Co-development PartnerAnnual festival in Madison, Wisconsin where Doyenne hosts its 5x5x5 pitch contest. Long-standing partnership for community event programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Women's Business Enterprise National Council (WBENC): WBENC is a national nonprofit that certifies and supports women-owned businesses through certification, education, and corporate connections. Comparable to Doyenne in advancing women entrepreneurs, though WBENC's primary mechanism is certification for supplier diversity rather than cohort programming.
• SCORE: SCORE is a national nonprofit providing free mentorship, education, and resources to small business owners across the U.S. Comparable to Doyenne in offering mentorship and educational programming for entrepreneurs, though SCORE serves all entrepreneurs (not exclusively women) and operates at much greater scale.
• SBA Women's Business Centers: The SBA Women's Business Center program funds centers providing training, mentoring, and resources to women entrepreneurs nationwide. Highly comparable to Doyenne in audience and service mix, with structural differences (federal funding, distributed centers) and much greater scale.
• Goldman Sachs 10,000 Small Businesses: Goldman Sachs 10,000 Small Businesses is a national program providing education, mentorship, and capital access to growth-oriented entrepreneurs. Comparable to Doyenne in offering structured curriculum and peer-network support, though operating nationally and serving all demographics.

Direct peers

• Astia: Astia is a global nonprofit that provides a network, capital access, and expertise to women entrepreneurs building high-growth companies. Comparable to Doyenne in audience and intent to remove barriers for women founders, though Astia focuses on venture-scale companies and operates globally.
• Hello Alice: Hello Alice (formed via IFundWomen merger) is a platform providing grants, education, and community to women and underrepresented entrepreneurs. Highly comparable to Doyenne in mission, grant-based funding model, and entrepreneur-education programming, though operating at national scale.
• DreamSpring: DreamSpring is a nonprofit CDFI providing small-dollar loans, coaching, and education to underserved entrepreneurs including women. Comparable to Doyenne in mission and target demographic, though DreamSpring's primary mechanism is lending rather than community-based programming.
• 1863 Ventures: 1863 Ventures operates the NewMe accelerator and programming for underrepresented founders, providing education, mentorship, and community. Comparable to Doyenne in mission to advance underrepresented entrepreneurs and in community-driven programming model.
• Springboard Enterprises: Springboard Enterprises is an accelerator and network that supports women entrepreneurs through cohort-based programming, investor connections, and advisory support. Comparable to Doyenne in target audience and accelerator-style programming, though Springboard operates nationally.

Emerging players

• SoGal Ventures: SoGal is a global community and venture fund supporting diverse founders through community events, founder education, and investment. Comparable to Doyenne in mission and community-led approach to advancing women and diverse entrepreneurs, though SoGal also deploys venture capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/TheDoyenneGroup
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/doyenne-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doyenne Group